Ipsos Global @dvisor 22: The Economic Pulse of the World - July 2011

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Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective

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Ipsos Global @dvisor 22: The Economic Pulse of the World - July 2011

  1. 1. Global @dvisorThe Economic Pulse of the WorldCitizens in 24 Countries Assess the Current State of theirCountry’s Economy for a Total Global Perspective A Global @dvisory – July 2011 – G@22 The Economic Pulse
  2. 2. Global @dvisor These are the findings of the Global @dvisor Wave 22 (G@22), an Ipsos survey conducted between June15th and June28th, 2011. A Global @dvisory – July 2011 – G@22 2© 2011 Ipsos The Economic Pulse
  3. 3. Global @dvisor Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report. Each question is tracked and analyzed from questions dealing with: A Global @dvisory – July 2011 – G@22 3© 2011 Ipsos The Economic Pulse
  4. 4. Global @dvisor SUMMARY A Global @dvisory – July 2011 – G@22 4© 2011 Ipsos The Economic Pulse
  5. 5. Global @dvisor Summary… The global assessment has remained relatively stable throughout the first half of 2011, with the exception of a small dip in March (38%). The assessment remains essentially on par with the results found this time last year (June 2010, 39%). In fact, all three metrics measured monthly– assessments of their current national economy (-1 point to 40% “good”), current local economy (no change at 30% “strong”) and future outlook (-1 point to 26% “stronger”) have all maintained relative consistency. The global average assessment continues to be weighed down by Europe with only 28% assessing their current national economy as “good”, 24% agreeing their local economy is strong and just 14% giving thumbs up on future local economic prospects. The Middle East and Africa is the regional winner this wave with 61% assessing their current national economy as “good”, 45% agreeing their local economy is strong and 40% indicating that future local economic prospects look “stronger”. The scores are driven by Saudi Arabia, a consistent global leader on all three measures. A Global @dvisory – July 2011 – G@22 5© 2011 Ipsos The Economic Pulse
  6. 6. Global @dvisor THE WORLD at a GLANCE A Global @dvisory – July 2011 – G@22 6© 2011 Ipsos The Economic Pulse
  7. 7. Global @dvisor Global Average of National Economic Assessment (40%) Slips 1 point but Remains Consistent Halfway Through 2011 The average global economic assessment of national economies surveyed in 24 countries is down one point since last sounding with 40% now reporting current economic conditions in their country are “good”. The world’s winning and losing teams are comprised of the same players month after month: Saudi Arabia continues to lead with a whopping nine in ten (89%) rating their national economy as “good”; Sweden (76%), India (71%) and Canada (69%) follow at some distance. These figures remain unchanged from last wave; only India showed a decline of two points. Hungary (6%) and Spain (6%) scrape the bottom of the global barrel, though the former shows a one-point improvement while the latter remains unchanged. Japan (8%), Italy (10%), France (12%) and Great Britain (13%) comprise the rest of the lowest tier. Italy (-4), Great Britain (-2) and Japan (-1) are all witnessing declines this wave while France is up one point. The United States (19%) shows a four-point decline this month suggesting last month’s six- point improvement was a momentary surge rather than a sign of lasting growth. A Global @dvisory – July 2011 – G@22© 2011 Ipsos The Economic Pulse
  8. 8. Global @dvisor Global Average of Local Economic Assessment (30%) Unchanged from Last Month The global average of local economic assessment remains the same among the 24 countries. Three in ten (30%) global citizens say the state of the current economy in their local area is “good”. Saudi Arabia (63%) continues to be the global leader in local economic confidence followed by citizens of Sweden (52%), Canada (51%), India (50%), and China (49%). Japan (6%), Spain (8%), Hungary (12%) and France (16%) are at the bottom. The biggest improvements on this measure are witnessed in South Africa (+6 points to 34%), Sweden (+5 points to 52%) and Poland (+4 points to 21%). The biggest declines are in Indonesia (-6 points to 27%), Australia (-4 points to 46%) and South Korea (-3 points to 18%). A Global @dvisory – July 2011 – G@22© 2011 Ipsos The Economic Pulse
  9. 9. Global @dvisor Global Average of Future Outlook for Local Economy over Next Six Months Lower by 1 point: 26% When asked to look ahead six months from now, one quarter (26%) say the local economy will be stronger. This line has been trending downwards since early 2010 with only two exceptions (29% in November ‘10 and 28% in February ‘10). Optimism for future growth in local areas, it seems, may be out of reach to global citizens. Citizens provide their assessments on the extent to which they think their local economy will be “stronger”, “”weaker” or “about the same”. Yet again, Brazilians have the highest proportion of people (64%) indicating the local economy will likely be stronger six months from now with Saudi Arabia (60%) and India (52%) next in line. However, Brazil also shows the largest decline this wave (-7). France (5%), Hungary (8%), Japan (9%) and South Korea (12%) have the lowest proportion of people indicating the local economy will likely be stronger. While no countries show improvements over three points in this measure, several countries show significant declines: Brazil (-7 points to 64%), South Korea (-5 points to 12%) and China (-5 points to 39%). A Global @dvisory – July 2011 – G@22© 2011 Ipsos The Economic Pulse
  10. 10. Global @dvisor 1. National Economic Assessments: Countries at a Glance Compared to the Last Wave… Those Countries Where the Country Economic Assessment… is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Saudi Arabia 89% Russia 3 Indonesia 7 Spain 6% Sweden 76% Belgium 2 Australia 7 Hungary 6% India 71% Mexico 2 United States 4 Japan 8% Canada 69% Turkey 1 Italy 4 Italy 10% China 68% France 1 India 2 France 12% Germany 68% Hungary 1 Poland 2 Great Britain 13% Australia 66% Argentina 1 Great Britain 2 United States 19% South Korea 2 Poland 20% South Africa 1 South Korea 27% Japan 1 Russia 29% Mexico 29%Thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 10© 2011 Ipsos The Economic Pulse
  11. 11. Global @dvisor 1. National Economic Assessment: Regions at a Glance Compared to the Last Wave… CHANGE REGION NET (since last (in descending order by NET) ‘Good’ sounding) Middle East/Africa 61% N/C BRIC 55% 1% North America (Can/US) 44% 2% APAC 44% 2% LATAM 42% 1% G8 29% N/C Europe 28% 1% Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 11© 2011 Ipsos The Economic Pulse
  12. 12. Global @dvisor 2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave… Those Countries Where the Local Area Economic Assessment… is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Saudi Arabia 63% South Africa 6 Indonesia 6 Japan 6% Sweden 52% Sweden 5 Australia 4 Spain 8% Canada 51% Poland 4 South Korea 3 Hungary 12% India 50% India 3 China 2 France 16% China 49% Turkey 3 United States 1 Italy 17% Germany 47% Argentina 3 Japan 1 Great Britain 17% Australia 46% Canada 2 Brazil 1 United States 18% Saudi Arabia 2 Belgium 1 South Korea 18% Hungary 2 Spain 1 Russia 18% Mexico 1 Italy 1 Germany 1Rate the current state of the economy in your local area using a scale from 1 to 7,where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – July 2011 – G@22 12© 2011 Ipsos The Economic Pulse
  13. 13. Global @dvisor 2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave… NET REGION CHANGE (in descending order by NET) ‘Strong’ (since last sounding) Top 3 Box (5-6-7) Middle East/Africa 45% 3% BRIC 40% N/C North America 34% N/C APAC 31% 1% LATAM 30% N/C Europe 24% 1% G-8 Countries 24% N/CRate the current state of the economy in your local area using a scale from 1 to 7,where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – July 2011 – G@22 13© 2011 Ipsos The Economic Pulse
  14. 14. Global @dvisor 3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave… Countries where the Assessment of the Local Economic Strengthening … is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Brazil 64% Belgium 3 Brazil 7 France 5% Saudi Arabia 60% Great Britain 2 South Korea 5 Hungary 8% India 52% India 2 China 5 Japan 9% Argentina 47% South Africa 2 Germany 4 South Korea 12% China 39% Poland 2 Mexico 4 Great Britain 14% Mexico 37% Argentina 2 Indonesia 3 Belgium 14% Turkey 36% Turkey 2 United States 3 Poland 15% Saudi Arabia 1 Spain 2 Italy 15% France 1 Sweden 1 Sweden 16% Hungary 1 Japan 1 Russia 16% Canada 1 Australia 1Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 14© 2011 Ipsos The Economic Pulse
  15. 15. Global @dvisor 3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave… REGION NET CHANGE (in descending order by NET) ‘Stronger’ (since last sounding) LATAM 49% 3% BRIC 43% 2% Middle East/Africa 40% 2% APAC 25% 2% North America 23% 3% G-8 Countries 16% 1% Europe 14% N/C Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 15© 2011 Ipsos The Economic Pulse
  16. 16. Global @dvisor DETAILED FINDINGS A Global @dvisory – July 2011 – G@22 16© 2011 Ipsos The Economic Pulse
  17. 17. Global @dvisor Assessing The Current Economic Situation … …in Their Country Detailed Tables B.3 A Global @dvisory – July 2011 – G@22© 2011 Ipsos The Economic Pulse
  18. 18. Global @dvisor Global Citizens Assess the Current Economic Situation in their Country as “Good” Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 18© 2011 Ipsos The Economic Pulse
  19. 19. Global @dvisor Global Average Tracked Global Citizens Assess the Current Economic Situation in their Country as “Good”:… 1 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 19© 2011 Ipsos The Economic Pulse
  20. 20. Global @dvisor For All Countries Tracked: Citizens Assess the Current Economic Situation in their Country as “Good” Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Apr Oct Apr Nov Apr Nov ‘09 Mar Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun ‘07 ‘07 ‘08 ‘08 ‘09 Jan ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘10 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 Argentina 50% 32% 26% 19% 18% 28% 21% 25% 27% 39% 34% 36% 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% Australia 78% 81% 64% 40% 36% 82% 80% 73% 74% 72% 72% 72% 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% Belgium - 53% 46% 22% 25% 28% 29% 22% 23% 22% 29% 33% 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% Brazil 42% 53% 56% 61% 56% 72% 59% 60% 65% 65% 55% 60% 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% Canada 80% 87% 68% 48% 43% 60% 65% 67% 64% 68% 68% 65% 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% China 90% 88% 73% 46% 61% 78% 80% 82% 78% 77% 74% 77% 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% France 27% 44% 13% 13% 11% 14% 11% 9% 8% 6% 9% 12% 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% Germany 59% 64% 50% 30% 24% 44% 37% 45% 37% 38% 48% 55% 56% 64% 67% 63% 64% 64% 62% 67% 68% 68%Great Britain 55% 54% 24% 10% 8% 14% 17% 17% 13% 13% 13% 16% 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% Hungary - - - - 2% 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% India 88% 92% 85% 65% 70% 82% 83% 86% 85% 85% 78% 80% 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% Indonesia - - - - - - 49% 52% 52% 49% 51% 39% 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% Italy 28% 17% 10% 9% 17% 24% 17% 17% 14% 16% 16% 17% 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% Japan 27% 10% 3% 3% 8% 7% 7% 6% 9% 6% 8% 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% Mexico 42% 29% 24% 20% 23% 21% 20% 20% 23% 21% 25% 22% 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% Poland 50% 62% 60% 52% 46% 42% 41% 47% 45% 46% 42% 33% 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% Russia 65% 53% 68% 52% 35% 24% 24% 28% 30% 30% 24% 37% 27% 28% 29% 27% 26% 25% 26% 26% 26% 29%Saudi Arabia - - - - - - 73% 76% 80% 73% 80% 81% 78% 76% 81% 81% 80% 81% 85% 87% 89% 89%South Africa - - - - - - 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42%South Korea 16% 27% 12% 5% 13% 28% 29% 32% 31% 34% 34% 30% 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% Spain 58% 55% 31% 15% 11% 10% 5% 5% 6% 5% 10% 10% 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% Sweden 64% 78% 71% 53% 39% 58% 58% 56% 60% 63% 71% 73% 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% Turkey 30% 30% 25% 19% 50% 51% 35% 44% 40% 44% 37% 45% 39% 43% 41% 41% 46% 47% 43% 49% 50% 51%United States 47% 19% 19% 11% 13% 20% 17% 25% 23% 18% 17% 15% 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% A Global @dvisory – July 2011 – G@22 20© 2011 Ipsos The Economic Pulse
  21. 21. Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? % Very Good / Somewhat Good Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline… A Global @dvisory – July 2011 – G@22 21© 2011 Ipsos The Economic Pulse
  22. 22. Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Russia (+3) Belgium (+2) Mexico (+2) Turkey (+1) France (+1) Hungary (+1) Argentina (+1) Brazil (NC) Canada (N/C) China (N/C) Germany (N/C) Saudi Arabia (N/C) Spain (N/C) Sweden (N/C) Japan (-1) South Africa (-1) South Korea (-2) Great Britain (-2) Poland (-2) India (-2) Italy (-4) United States (-4) Australia (-7) Indonesia (-7) A Global @dvisory – July 2011 – G@22 22© 2011 Ipsos The Economic Pulse
  23. 23. Global @dvisor Assessing the Current Economic Situation by All Regions: Current Tracked Status: Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 23© 2011 Ipsos The Economic Pulse
  24. 24. Global @dvisor North American (Canada/US) Countries Assessing the Current Economic Situation 2 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 24© 2011 Ipsos The Economic Pulse
  25. 25. Global @dvisor LATAM Countries Assessing the Current Economic Situation 1 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 25© 2011 Ipsos The Economic Pulse
  26. 26. Global @dvisor European Countries Assessing the Current Economic Situation 1 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 26© 2011 Ipsos The Economic Pulse
  27. 27. Global @dvisor APAC Countries Assessing the Current Economic Situation 2Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 27© 2011 Ipsos The Economic Pulse
  28. 28. Global @dvisor G8 Countries Assessing the Economic Situation N/C Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 28© 2011 Ipsos The Economic Pulse
  29. 29. Global @dvisor BRIC Countries Assessing the Economic Situation 1 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 29© 2011 Ipsos The Economic Pulse
  30. 30. Global @dvisor Middle East/African Countries Assessing the Economic Situation N/C Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – July 2011 – G@22 30© 2011 Ipsos The Economic Pulse
  31. 31. Global @dvisor Assessing The Economy… …In Their Local Area Detailed Tables B.6 A Global @dvisory – July 2011 – G@22© 2011 Ipsos The Economic Pulse
  32. 32. Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong… Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 32© 2011 Ipsos The Economic Pulse
  33. 33. Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 33© 2011 Ipsos The Economic Pulse
  34. 34. Global @dvisor Citizen Consumers Who Say The Economy In Their Local Area is Strong % Strong (Top 3 5-6-7) Mar April May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011 2011 2011 Total 28% 30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31% 29% 30% 30% 30% Argentina 19% 19% 15% 23% 20% 25% 26% 21% 28% 28% 30% 28% 26% 30% 28% 31% Australia 56% 55% 55% 50% 52% 52% 53% 57% 53% 55% 60% 54% 53% 51% 50% 46% Belgium 15% 11% 11% 12% 14% 20% 19% 17% 21% 16% 20% 30% 23% 27% 26% 25% Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% Canada 44% 47% 45% 46% 47% 46% 48% 43% 46% 42% 49% 49% 46% 49% 49% 51% China 61% 57% 58% 55% 58% 59% 59% 63% 59% 55% 56% 57% 56% 56% 51% 49% France 14% 14% 12% 11% 14% 15% 13% 14% 14% 12% 14% 15% 16% 14% 16% 16% Germany 27% 25% 26% 29% 30% 33% 35% 39% 43% 43% 40% 43% 38% 46% 46% 47% Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% Hungary 11% 13% 11% 13% 10% 14% 11% 15% 11% 9% 12% 10% 9% 12% 10% 12% India 61% 62% 61% 63% 53% 56% 61% 61% 67% 60% 51% 55% 52% 52% 47% 50% Indonesia 37% 30% 34% 26% 30% 26% 29% 33% 31% 32% 25% 23% 30% 27% 33% 27% Italy 18% 19% 17% 18% 18% 19% 18% 17% 15% 18% 14% 18% 16% 16% 18% 17% Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% Mexico 20% 22% 24% 24% 19% 18% 18% 18% 15% 17% 22% 21% 17% 18% 18% 19% Poland 29% 30% 30% 28% 30% 31% 29% 21% 25% 22% 19% 21% 19% 23% 17% 21% Russia 23% 22% 25% 23% 24% 30% 24% 26% 24% 19% 20% 16% 17% 21% 18% 18% Saudi Arabia 49% 53% 51% 48% 55% 58% 57% 47% 50% 58% 57% 55% 62% 63% 61% 63% South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% South Korea 16% 20% 22% 21% 18% 22% 22% 23% 26% 28% 23% 25% 16% 19% 21% 18% Spain 13% 8% 8% 10% 13% 10% 10% 10% 11% 10% 9% 9% 9% 10% 9% 8% Sweden 44% 46% 47% 49% 46% 53% 54% 54% 58% 55% 53% 57% 51% 54% 47% 52% Turkey 29% 31% 26% 32% 30% 25% 29% 34% 27% 30% 32% 33% 33% 33% 35% 38%United States 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 34© 2011 Ipsos The Economic Pulse
  35. 35. Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column): Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy… Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline… A Global @dvisory – July 2011 – G@22 35© 2011 Ipsos The Economic Pulse
  36. 36. Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy… South Africa (+6) Sweden (+5) Poland (+4) India (+3) Turkey (+3) Argentina (+3) Canada (+2) Saudi Arabia (+2) Hungary (+2) Mexico (+1) Germany (+1) France (N/C) Great Britain (N/C) Russia (N/C) Italy (-1) Spain (-1) Belgium (-1) Brazil (-1) Japan (-1) United States (-1) China (-2) South Korea (-3) Australia (-4) Indonesia (-6) A Global @dvisory – July 2011 – G@22 36© 2011 Ipsos The Economic Pulse
  37. 37. Global @dvisor All Regions Assess the Strength of Their Local Economy Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 37© 2011 Ipsos The Economic Pulse
  38. 38. Global @dvisor North American Countries Assess the Strength of Their Local Economy N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 38© 2011 Ipsos The Economic Pulse
  39. 39. Global @dvisor LATAM Countries Assess the Strength of Their Local Economy N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 39© 2011 Ipsos The Economic Pulse
  40. 40. Global @dvisor European Countries Assess the Strength of Their Local Economy 1 18% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 40© 2011 Ipsos The Economic Pulse
  41. 41. Global @dvisor APAC Countries Assess the Strength of Their Local Economy 1 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 41© 2011 Ipsos The Economic Pulse
  42. 42. Global @dvisor G8 Countries Assess the Strength of Their Local Economy N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 42© 2011 Ipsos The Economic Pulse
  43. 43. Global @dvisor BRIC Countries Assess the Strength of Their Local Economy N/C Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 43© 2011 Ipsos The Economic Pulse
  44. 44. Global @dvisor Middle East/ African Countries Assess the Strength of Their Local Economy 3 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. A Global @dvisory – July 2011 – G@22 44© 2011 Ipsos The Economic Pulse
  45. 45. Global @dvisor Assessing the Strength of The Local Economy… …Six Months From Now Detailed Tables B.7 A Global @dvisory – July 2011 – G@22© 2011 Ipsos The Economic Pulse
  46. 46. Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months… Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 46© 2011 Ipsos The Economic Pulse
  47. 47. Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1 Global Total Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 47© 2011 Ipsos The Economic Pulse
  48. 48. Global @dvisor Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months… % Much Stronger/Somewhat Stronger Mar April May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2011 2011 2011 2011 2011 2011 Total 31% 31% 30% 30% 29% 28% 28% 28% 29% 27% 27% 28% 26% 27% 27% 26% Argentina 32% 36% 35% 45% 36% 45% 42% 39% 44% 43% 42% 44% 44% 42% 45% 47% Australia 36% 34% 30% 25% 29% 26% 27% 29% 27% 24% 23% 24% 22% 23% 20% 19% Belgium 18% 14% 10% 14% 14% 17% 15% 13% 12% 12% 13% 13% 14% 15% 11% 14% Brazil 79% 71% 72% 72% 69% 68% 75% 78% 76% 78% 73% 73% 67% 72% 71% 64% Canada 38% 35% 29% 30% 32% 25% 27% 26% 27% 27% 31% 29% 28% 28% 26% 25% China 57% 49% 51% 49% 50% 50% 50% 50% 48% 44% 49% 49% 40% 42% 44% 39% France 5% 7% 3% 4% 5% 5% 5% 3% 4% 4% 5% 4% 4% 4% 4% 5% Germany 23% 25% 22% 21% 26% 29% 26% 31% 35% 27% 30% 28% 26% 24% 26% 22% Great Britain 18% 21% 22% 16% 16% 15% 13% 12% 13% 12% 13% 11% 8% 10% 12% 14% Hungary 22% 24% 23% 23% 15% 18% 18% 23% 13% 10% 12% 15% 10% 11% 7% 8% India 66% 66% 64% 67% 59% 58% 64% 65% 65% 61% 55% 61% 55% 55% 50% 52% Indonesia 31% 33% 36% 36% 38% 35% 35% 35% 34% 30% 26% 26% 29% 28% 32% 29% Italy 20% 21% 17% 19% 17% 18% 16% 17% 16% 15% 18% 16% 17% 15% 15% 15% Japan 11% 12% 12% 13% 9% 8% 6% 6% 8% 8% 8% 9% 8% 9% 10% 9% Mexico 34% 37% 44% 36% 33% 32% 35% 38% 30% 36% 33% 37% 43% 38% 41% 37% Poland 23% 23% 20% 23% 22% 24% 19% 19% 19% 21% 12% 19% 14% 17% 13% 15% Russia 17% 19% 17% 18% 23% 18% 21% 13% 24% 16% 16% 18% 18% 18% 16% 16% Saudi Arabia 44% 49% 50% 41% 46% 53% 46% 48% 45% 47% 45% 52% 56% 60% 59% 60% South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% South Korea 21% 23% 24% 21% 21% 20% 22% 20% 22% 25% 22% 25% 19% 14% 17% 12% Spain 28% 27% 26% 21% 25% 24% 22% 20% 21% 20% 20% 21% 21% 23% 22% 20% Sweden 19% 20% 15% 21% 20% 17% 19% 21% 19% 20% 16% 21% 17% 18% 17% 16% Turkey 32% 35% 30% 30% 32% 33% 29% 28% 27% 23% 30% 32% 28% 32% 34% 36% United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 48© 2011 Ipsos The Economic Pulse
  49. 49. Global @dvisor Countries Ranked and Marked By Change In Assessment From Last Month (Left Column): Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? Green marks countries experiencing improvement; Blue marks countries with no change from last month; Red marks countries experiencing a decline… A Global @dvisory – July 2011 – G@22 49© 2011 Ipsos The Economic Pulse
  50. 50. Global @dvisor Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? Belgium (+3) Great Britain (+2) India (+2) South Africa (+2) Poland (+2) Argentina (+2) Turkey (+2) Saudi Arabia (+1) France (+1) Hungary (+1) Italy (N/C) Russia (N/C) Australia (-1) Canada (-1) Japan (-1) Sweden (-1) Spain (-2) United States (-3) Indonesia (-3) Mexico (-4) Germany (-4) China (-5) South Korea (-5) Brazil (-7) A Global @dvisory – July 2011 – G@22 50© 2011 Ipsos The Economic Pulse
  51. 51. Global @dvisor All Regions Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 51© 2011 Ipsos The Economic Pulse
  52. 52. Global @dvisor North American Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 52© 2011 Ipsos The Economic Pulse
  53. 53. Global @dvisor LATAM Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 53© 2011 Ipsos The Economic Pulse
  54. 54. Global @dvisor European Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 54© 2011 Ipsos The Economic Pulse
  55. 55. Global @dvisor APAC Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 55© 2011 Ipsos The Economic Pulse
  56. 56. Global @dvisor G8 Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 56© 2011 Ipsos The Economic Pulse
  57. 57. Global @dvisor BRIC Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 57© 2011 Ipsos The Economic Pulse
  58. 58. Global @dvisor Middle East/African Countries Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – July 2011 – G@22 58© 2011 Ipsos The Economic Pulse
  59. 59. Global @dvisor About Ipsos… We are an independent company among the large global research companies, and are owned and managed by research professionals. Our ambition: to make survey-based research one of the primary means to understand contemporary society and economy. And to make Ipsos a strategic partner for those who wish to better understand the world and play an active part in it, with lasting success. Our experts are specialised in five areas of activity: we assess market potential and interpret market trends, develop and test emergent or existing products or services and build brands, test advertising, study audience responses to various media, and measure public opinion on issues and reputation. We have 10,000 employees working in wholly owned operations in 66 countries, and regularly conduct research in over 100 countries. Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999. In 2010, Ipsos revenues exceeded 1B Euros. Visit www.ipsos.com to learn more about Ipsos offerings and capabilities. A Global @dvisory – July 2011 – G@22 59© 2011 Ipsos The Economic Pulse
  60. 60. Global @dvisor For information about this and other Global @dvisory products contact: John Wright Senior Vice President and Managing Director, Public Opinion Polling Ipsos Public Affairs +1 (416) 324-2002 john.wright@ipsos.com Keren Gottfried Research Manager, Public Opinion Polling Ipsos Public Affairs +1 (416) 572-4481 keren.gottfried@ipsos.com The Ipsos Global @dvisor Omnibus is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director, Omnibus Division Ipsos Public Affairs +1 (312) 665-0551 chris.deeny@ipsos.com Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos. A Global @dvisory – July 2011 – G@22© 2011 Ipsos The Economic Pulse

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