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A 31-country
Global Advisor survey
February 2024
LOVE LIFE
SATISFACTION
AROUND THE WORLD
© Ipsos | Love Life Satisfaction Around the World
of the “Millennial Generation”
(now aged mostly in their 30s) are
satisfied with their romantic/sex
lives, ahead of (Gen Z, 59% Gen
X, 61% and Boomers 59%)
KEY FINDINGS
74%
on average globally say
they feel loved. This is
highest in Colombia and
Peru (both 86%) and lowest
in Japan (51%)
62%
(on average across 31
countries) say they are
happy with their
romantic/sex life
of people in Japan are
satisfied with their
romantic/sex life, the
lowest satisfaction of the
31 countries in our
survey
of people in higher-
income households are
satisfied with their
relationship with their
partner/spouse* vs. 78% in
lower-income households.
85%
*Asked only of those who are
married or partnered
37%
of those who are
married/partnered say they
are satisfied with their
relationship
83%
of married/partnered people
are satisfied with feeling loved
vs. 68% of those who aren’t
married/partnered
82%
67%
2 ‒
© Ipsos | Love Life Satisfaction Around the World
3 ‒
LOVE LIFE SATISFACTION GLOBALLY
Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024
The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population.
Highest among:
Married (82%)
Upper income (80%)
Boomers (77%)
Upper income (85%)
Higher education (84%)
Boomers (84%)
Millennials (84%)
Married (74%)
Upper-income (70%)
Millennials (67%)
% very/somewhat satisfied with…
(31-country average)
Q. Overall, how satisfied are you with each of the following aspects of your life
* Asked only of those who are married or partnered
Feeling loved
The relationship with their
partner or spouse*
Their romantic or
sex life
62%
83%
74%
Highest in:
Thailand (92%)
Netherlands (91%)
Indonesia (88%)
Peru (88%)
Malaysia (88%)
New Zealand (88%)
India (76%)
Mexico (76%)
China (75%)
Thailand (75%)
Colombia (86%)
Peru (86%)
India (84%)
Netherlands (82%)
Change since
last year
+2pp
-1pp
-1pp
Q
4 ‒ © Ipsos | Love Life Satisfaction Around the World
Global Country Average
India
Mexico
China
Thailand
Indonesia
Colombia
Peru
Spain
Argentina
South Africa
Netherlands
Chile
Great Britain
Poland
Malaysia
Singapore
Türkiye
France
Ireland
Brazil
New Zealand
Belgium
Sweden
United States
Germany
Australia
Hungary
Italy
Canada
South Korea
Japan
62%
76%
76%
75%
75%
73%
73%
70%
70%
66%
65%
64%
64%
63%
63%
63%
62%
62%
61%
60%
60%
60%
58%
58%
56%
54%
53%
53%
52%
52%
45%
37%
30%
13%
20%
21%
16%
19%
21%
22%
25%
26%
26%
31%
28%
31%
32%
25%
30%
32%
34%
30%
36%
30%
35%
37%
33%
36%
38%
36%
39%
40%
52%
47%
Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024
The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of
each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore,
South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population.
Overall, how satisfied are
you with each of the
following aspects of your
life?
My romantic/sex life
Satisfied Not satisfied
Q
5 ‒ © Ipsos | Love Life Satisfaction Around the World
Global Country Average
Colombia
Peru
India
Netherlands
Mexico
Indonesia
Spain
Thailand
China
South Africa
New Zealand
Argentina
Chile
Malaysia
Ireland
Singapore
Great Britain
Australia
France
Germany
United States
Belgium
Canada
Poland
Hungary
Türkiye
Sweden
Brazil
South Korea
Italy
Japan
74%
86%
86%
84%
82%
81%
81%
81%
80%
80%
78%
78%
77%
77%
77%
76%
76%
75%
74%
72%
72%
72%
71%
71%
70%
69%
69%
68%
68%
63%
63%
51%
22%
11%
11%
12%
13%
16%
16%
17%
14%
19%
19%
20%
18%
21%
18%
22%
23%
22%
22%
25%
23%
23%
25%
25%
27%
27%
26%
29%
29%
35%
33%
42%
Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024
The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of
each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore,
South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population.
Overall, how satisfied are
you with each of the
following aspects of your
life?
Feeling loved
Satisfied Not satisfied
Q
6 ‒ © Ipsos | Love Life Satisfaction Around the World
Global Country Average
Thailand
Netherlands
Indonesia
Peru
Malaysia
New Zealand
United States
South Africa
Great Britain
Germany
China
Chile
Mexico
Spain
India
Ireland
Colombia
Sweden
Singapore
Argentina
Belgium
Türkiye
France
Poland
Hungary
Australia
Canada
Brazil
Italy
Japan
South Korea
83%
92%
91%
88%
88%
88%
88%
87%
86%
86%
85%
85%
85%
84%
84%
83%
83%
83%
83%
82%
82%
82%
81%
81%
81%
81%
80%
79%
78%
72%
69%
68%
15%
5%
7%
10%
9%
10%
10%
12%
13%
13%
13%
14%
11%
12%
15%
12%
16%
14%
14%
16%
15%
17%
17%
16%
17%
19%
17%
18%
19%
24%
28%
31%
Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024
The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of
each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore,
South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population.
Overall, how satisfied are
you with each of the
following aspects of your
life?
My relationship with
my partner/spouse*
*Asked only of those who are married or partnered
Satisfied Not satisfied
© Ipsos | Love Life Satisfaction Around the World
Essentially the same proportion of men
(83%) and women (82%) are, on average
globally, satisfied with their relationship with
their partner/spouse.*
South Koreans were the least likely to be
satisfied with their romantic relationship out
of 31 countries where Ipsos did polling and
there’s a gender satisfaction gap there with
73% of South Korean women saying they’re
satisfied versus 64% of men.
On the flipside, people in Thailand reported
being the most satisfied with their
relationship with their partner/spouse and
men (94%) and women (91%) there report
very similar levels of satisfaction.
Again, there’s little difference at a global
level between how satisfied men (74%) and
women (75%) are with feeling loved.
Where satisfaction with love is the highest
(Colombia and Peru both at 86%) there’s
little difference between genders, with 86%
of men and 87% of women in Colombia
being satisfied. It’s a similar pattern in Peru
where 86% of men and 85% of women are
satisfied with feeling loved.
On the other end of the spectrum in Japan,
where people are the least satisfied with
being loved, there’s a 11-percentage point
gap between the satisfaction level of men
(45%) feeling loved in comparison to
women (56%).
At a global level just over three in five men
(62%) and women (62%) are satisfied with
their romantic/sex life.
People are most satisfied in Mexico and
India (both at 76%). While there’s little
difference between satisfaction levels of men
(74%) and women (78%) in India, there’s a
bigger divide in Mexico (81% of women are
satisfied with their romantic/sex lives vs.
71% of Mexican men).
On the other end of the scale, people in
Japan are the least satisfied with their
romantic/sex life out of 31 countries and
there’s a 9pp satisfaction gap between
women (42%) and men (31%) in Japan.
7 ‒
South Korean women
more satisfied with
spouse/partner
Colombian, Peruvian men
and women feeling loved
Less than one in three
men in Japan satisfied
with romantic/sex life
MEN AND WOMEN
*Asked only of those who are married or
partnered
Q
8 ‒ © Ipsos | Love Life Satisfaction Around the World
74%
75%
83%
82%
62%
62%
Overall, how satisfied are
you with each of the
following aspects of your
life
8 ‒
Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024
The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of
each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore,
South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population.
Feeling loved
The relationship
with their partner
or spouse*
Their romantic or
sex life
Male
Female
Male
Female
Male
Female
© Ipsos | Love Life Satisfaction Around the World
At a global level, Millennials (67%) are the
most satisfied with their romantic/sex lives,
while the younger (Gen Zers, 59%) and
older (Gen Xers, 61%; Boomers, 59%)
generations are a bit less satisfied.
India and Mexico are the most satisfied
overall. In India, Millennials top the list at
79%, followed by 76% of Gen Zers, 74%
of Gen Xers and 69% of Boomers saying
they’re satisfied with their romantic/sex
lives.
In Mexico it’s a different story where 97%
of Boomers, 76% of Gen Zers, 75% of
Gen Xers and 72% of Millennials say
they’re satisfied with their romantic/sex
life.
Overall, there is a broadly consistent
picture by age. Boomers (77% on average
globally) are the most likely generation to
report feeling satisfied with feeling loved,
followed closely by Millennials (75%), Gen
Xers (74%) and Gen Zers (72%).
But there are some differences by country
to explore. For example, people in Japan
are the least likely to say they’re satisfied
with feeling loved and there’s a 10pp gap
between how loved Boomers feel (56%)
versus Gen Xers (46%). The younger
generations in Japan aren’t faring much
better with only about half of both Gen
Zers (50%) and Millennials (48%)
reporting they’re satisfied with feeling
loved.
There’s little difference when it comes to
those who are married/partnered feeling
satisfied with their partner/spouse between
the generations (84% of both Boomers and
Millennials, 81% of Gen Xers and 80% of
Gen Zers)
Across the 31 countries where Ipsos did
polling those in South Korea are the least
satisfied with their romantic relationship. In
South Korea, there’s a 10pp gap between
Millennials (71%) and Gen Zers (61%)
satisfaction levels with their
partner/spouse, while Boomers (68%) and
Gen Xers (67%) have very similar
satisfaction levels.
9 ‒
Millennial glow Where is the love Majority rules
LOVE ACROSS THE AGES
Q
10 ‒ © Ipsos | Love Life Satisfaction Around the World
72%
75%
74%
77%
80%
84%
81%
84%
59%
67%
61%
59%
Overall, how satisfied are
you with each of the
following aspects of your
life
10 ‒
Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024
The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of
each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore,
South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population.
The relationship
with their partner
or spouse*
Their romantic or
sex life
Feeling loved
Gen Z
Millennial
Gen X
Baby Boomer
Gen Z
Millennial
Gen X
Baby Boomer
Gen Z
Millennial
Gen X
Baby Boomer
© Ipsos | Love Life Satisfaction Around the World
11 ‒
These are the results of a 31-country survey conducted by Ipsos on its Global
Advisor online platform and, in India, on its IndiaBus platform, between Friday,
December 22, 2023 and Friday, January 5, 2024. For this survey, Ipsos
interviewed a total of 24,269 adults aged 18 years and older in India, 18-74 in
Canada, Republic of Ireland, Malaysia, New Zealand, South Africa, Turkey, and
the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-
74 in all other countries.
The sample consists of approximately 2,000 individuals in Japan, 1,000
individuals each in Australia, Brazil, Canada, China, France, Germany, Great
Britain, Italy, New Zealand, Spain, and the U.S., and 500 individuals each in
Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia,
Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea,
Sweden, Thailand, and Turkey. The sample in India consists of approximately
2,200 individuals, of whom approximately 1,800 were interviewed face-to-face
and 400 were interviewed online.
Samples in Argentina, Australia, Belgium, Canada, France, Germany, Great
Britain, Hungary, Italy, Japan, the Netherlands, New Zealand, Poland, South
Korea, Spain, Sweden, and the U.S. can be considered representative of their
general adult populations under the age of 75. Samples in Brazil, Chile, China,
Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa,
Thailand, and Turkey are more urban, more educated, and/or more affluent than
the general population. The survey results for these countries should be viewed
as reflecting the views of the more "connected" segment of their population.
Methodology
India's sample represents a large subset of its urban population - social economic
classes A, B and C in metros and tier 1-3 town classes across all four zones.
The data is weighted so that the composition of each country's sample best reflects
the demographic profile of the adult population according to the most recent
census data. "The Global Country Average" reflects the average result for all the
countries and markets in which the survey was conducted. It has not been adjusted
to the population size of each country or market and is not intended to suggest a
total result.
When percentages do not sum up to 100 or the difference' appears to be +/-1
percentage point more/less than the actual result, this may be due to rounding,
multiple responses, or the exclusion of "don't know" or not stated responses.
The precision of Ipsos online polls is calculated using a credibility interval with a
poll where N=1,000 being accurate to +/- 3.5 percentage points and of where
N=500 being accurate to +/- 5.0 percentage points. For more information on Ipsos'
use of credibility intervals, please visit the Ipsos website.
The publication of these findings abides by local rules and regulations.
© Ipsos | Love Life Satisfaction Around the World
ABOUT IPSOS
Ipsos is the third largest market research company in the world, present in 90
countries and employing more than 18,000 people.
Our research professionals, analysts and scientists have built unique multi-
specialist capabilities that provide powerful insights into the actions, opinions
and motivations of citizens, consumers, patients, customers or employees.
We serve more than 5000 clients across the world with 75 business solutions.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July
1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is
eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
GAME CHANGERS
In our world of rapid change, the need of reliable information
to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier, they need a
partner who can produce accurate and relevant information and turn it into
actionable truth.
This is why our passionately curious experts not only provide the most
precise measurement, but shape it to provide True Understanding of Society,
countries and People.
To do this we use the best of science, technology
and know-how and apply the principles of security, simplicity, speed and
substance to everything we do.
So that our clients can act faster, smarter and bolder.
Ultimately, success comes down to a simple truth:
You act better when you are sure.
***
“Game Changers” – our tagline – summarises our ambition to help our
clients to navigate more easily our deeply changing world.
12 ‒

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81% des Français se disent satisfaits de leur relation avec leur conjoint

  • 1. A 31-country Global Advisor survey February 2024 LOVE LIFE SATISFACTION AROUND THE WORLD
  • 2. © Ipsos | Love Life Satisfaction Around the World of the “Millennial Generation” (now aged mostly in their 30s) are satisfied with their romantic/sex lives, ahead of (Gen Z, 59% Gen X, 61% and Boomers 59%) KEY FINDINGS 74% on average globally say they feel loved. This is highest in Colombia and Peru (both 86%) and lowest in Japan (51%) 62% (on average across 31 countries) say they are happy with their romantic/sex life of people in Japan are satisfied with their romantic/sex life, the lowest satisfaction of the 31 countries in our survey of people in higher- income households are satisfied with their relationship with their partner/spouse* vs. 78% in lower-income households. 85% *Asked only of those who are married or partnered 37% of those who are married/partnered say they are satisfied with their relationship 83% of married/partnered people are satisfied with feeling loved vs. 68% of those who aren’t married/partnered 82% 67% 2 ‒
  • 3. © Ipsos | Love Life Satisfaction Around the World 3 ‒ LOVE LIFE SATISFACTION GLOBALLY Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024 The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. Highest among: Married (82%) Upper income (80%) Boomers (77%) Upper income (85%) Higher education (84%) Boomers (84%) Millennials (84%) Married (74%) Upper-income (70%) Millennials (67%) % very/somewhat satisfied with… (31-country average) Q. Overall, how satisfied are you with each of the following aspects of your life * Asked only of those who are married or partnered Feeling loved The relationship with their partner or spouse* Their romantic or sex life 62% 83% 74% Highest in: Thailand (92%) Netherlands (91%) Indonesia (88%) Peru (88%) Malaysia (88%) New Zealand (88%) India (76%) Mexico (76%) China (75%) Thailand (75%) Colombia (86%) Peru (86%) India (84%) Netherlands (82%) Change since last year +2pp -1pp -1pp
  • 4. Q 4 ‒ © Ipsos | Love Life Satisfaction Around the World Global Country Average India Mexico China Thailand Indonesia Colombia Peru Spain Argentina South Africa Netherlands Chile Great Britain Poland Malaysia Singapore Türkiye France Ireland Brazil New Zealand Belgium Sweden United States Germany Australia Hungary Italy Canada South Korea Japan 62% 76% 76% 75% 75% 73% 73% 70% 70% 66% 65% 64% 64% 63% 63% 63% 62% 62% 61% 60% 60% 60% 58% 58% 56% 54% 53% 53% 52% 52% 45% 37% 30% 13% 20% 21% 16% 19% 21% 22% 25% 26% 26% 31% 28% 31% 32% 25% 30% 32% 34% 30% 36% 30% 35% 37% 33% 36% 38% 36% 39% 40% 52% 47% Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024 The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. Overall, how satisfied are you with each of the following aspects of your life? My romantic/sex life Satisfied Not satisfied
  • 5. Q 5 ‒ © Ipsos | Love Life Satisfaction Around the World Global Country Average Colombia Peru India Netherlands Mexico Indonesia Spain Thailand China South Africa New Zealand Argentina Chile Malaysia Ireland Singapore Great Britain Australia France Germany United States Belgium Canada Poland Hungary Türkiye Sweden Brazil South Korea Italy Japan 74% 86% 86% 84% 82% 81% 81% 81% 80% 80% 78% 78% 77% 77% 77% 76% 76% 75% 74% 72% 72% 72% 71% 71% 70% 69% 69% 68% 68% 63% 63% 51% 22% 11% 11% 12% 13% 16% 16% 17% 14% 19% 19% 20% 18% 21% 18% 22% 23% 22% 22% 25% 23% 23% 25% 25% 27% 27% 26% 29% 29% 35% 33% 42% Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024 The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. Overall, how satisfied are you with each of the following aspects of your life? Feeling loved Satisfied Not satisfied
  • 6. Q 6 ‒ © Ipsos | Love Life Satisfaction Around the World Global Country Average Thailand Netherlands Indonesia Peru Malaysia New Zealand United States South Africa Great Britain Germany China Chile Mexico Spain India Ireland Colombia Sweden Singapore Argentina Belgium Türkiye France Poland Hungary Australia Canada Brazil Italy Japan South Korea 83% 92% 91% 88% 88% 88% 88% 87% 86% 86% 85% 85% 85% 84% 84% 83% 83% 83% 83% 82% 82% 82% 81% 81% 81% 81% 80% 79% 78% 72% 69% 68% 15% 5% 7% 10% 9% 10% 10% 12% 13% 13% 13% 14% 11% 12% 15% 12% 16% 14% 14% 16% 15% 17% 17% 16% 17% 19% 17% 18% 19% 24% 28% 31% Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024 The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. Overall, how satisfied are you with each of the following aspects of your life? My relationship with my partner/spouse* *Asked only of those who are married or partnered Satisfied Not satisfied
  • 7. © Ipsos | Love Life Satisfaction Around the World Essentially the same proportion of men (83%) and women (82%) are, on average globally, satisfied with their relationship with their partner/spouse.* South Koreans were the least likely to be satisfied with their romantic relationship out of 31 countries where Ipsos did polling and there’s a gender satisfaction gap there with 73% of South Korean women saying they’re satisfied versus 64% of men. On the flipside, people in Thailand reported being the most satisfied with their relationship with their partner/spouse and men (94%) and women (91%) there report very similar levels of satisfaction. Again, there’s little difference at a global level between how satisfied men (74%) and women (75%) are with feeling loved. Where satisfaction with love is the highest (Colombia and Peru both at 86%) there’s little difference between genders, with 86% of men and 87% of women in Colombia being satisfied. It’s a similar pattern in Peru where 86% of men and 85% of women are satisfied with feeling loved. On the other end of the spectrum in Japan, where people are the least satisfied with being loved, there’s a 11-percentage point gap between the satisfaction level of men (45%) feeling loved in comparison to women (56%). At a global level just over three in five men (62%) and women (62%) are satisfied with their romantic/sex life. People are most satisfied in Mexico and India (both at 76%). While there’s little difference between satisfaction levels of men (74%) and women (78%) in India, there’s a bigger divide in Mexico (81% of women are satisfied with their romantic/sex lives vs. 71% of Mexican men). On the other end of the scale, people in Japan are the least satisfied with their romantic/sex life out of 31 countries and there’s a 9pp satisfaction gap between women (42%) and men (31%) in Japan. 7 ‒ South Korean women more satisfied with spouse/partner Colombian, Peruvian men and women feeling loved Less than one in three men in Japan satisfied with romantic/sex life MEN AND WOMEN *Asked only of those who are married or partnered
  • 8. Q 8 ‒ © Ipsos | Love Life Satisfaction Around the World 74% 75% 83% 82% 62% 62% Overall, how satisfied are you with each of the following aspects of your life 8 ‒ Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024 The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. Feeling loved The relationship with their partner or spouse* Their romantic or sex life Male Female Male Female Male Female
  • 9. © Ipsos | Love Life Satisfaction Around the World At a global level, Millennials (67%) are the most satisfied with their romantic/sex lives, while the younger (Gen Zers, 59%) and older (Gen Xers, 61%; Boomers, 59%) generations are a bit less satisfied. India and Mexico are the most satisfied overall. In India, Millennials top the list at 79%, followed by 76% of Gen Zers, 74% of Gen Xers and 69% of Boomers saying they’re satisfied with their romantic/sex lives. In Mexico it’s a different story where 97% of Boomers, 76% of Gen Zers, 75% of Gen Xers and 72% of Millennials say they’re satisfied with their romantic/sex life. Overall, there is a broadly consistent picture by age. Boomers (77% on average globally) are the most likely generation to report feeling satisfied with feeling loved, followed closely by Millennials (75%), Gen Xers (74%) and Gen Zers (72%). But there are some differences by country to explore. For example, people in Japan are the least likely to say they’re satisfied with feeling loved and there’s a 10pp gap between how loved Boomers feel (56%) versus Gen Xers (46%). The younger generations in Japan aren’t faring much better with only about half of both Gen Zers (50%) and Millennials (48%) reporting they’re satisfied with feeling loved. There’s little difference when it comes to those who are married/partnered feeling satisfied with their partner/spouse between the generations (84% of both Boomers and Millennials, 81% of Gen Xers and 80% of Gen Zers) Across the 31 countries where Ipsos did polling those in South Korea are the least satisfied with their romantic relationship. In South Korea, there’s a 10pp gap between Millennials (71%) and Gen Zers (61%) satisfaction levels with their partner/spouse, while Boomers (68%) and Gen Xers (67%) have very similar satisfaction levels. 9 ‒ Millennial glow Where is the love Majority rules LOVE ACROSS THE AGES
  • 10. Q 10 ‒ © Ipsos | Love Life Satisfaction Around the World 72% 75% 74% 77% 80% 84% 81% 84% 59% 67% 61% 59% Overall, how satisfied are you with each of the following aspects of your life 10 ‒ Base: 24,269 online adults under the age of 75 across 31 countries, interviewed Dec. 22, 2023 – Jan.5, 2024 The “Global Country Average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. The samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. The relationship with their partner or spouse* Their romantic or sex life Feeling loved Gen Z Millennial Gen X Baby Boomer Gen Z Millennial Gen X Baby Boomer Gen Z Millennial Gen X Baby Boomer
  • 11. © Ipsos | Love Life Satisfaction Around the World 11 ‒ These are the results of a 31-country survey conducted by Ipsos on its Global Advisor online platform and, in India, on its IndiaBus platform, between Friday, December 22, 2023 and Friday, January 5, 2024. For this survey, Ipsos interviewed a total of 24,269 adults aged 18 years and older in India, 18-74 in Canada, Republic of Ireland, Malaysia, New Zealand, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16- 74 in all other countries. The sample consists of approximately 2,000 individuals in Japan, 1,000 individuals each in Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, New Zealand, Spain, and the U.S., and 500 individuals each in Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Turkey. The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online. Samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, New Zealand, Poland, South Korea, Spain, Sweden, and the U.S. can be considered representative of their general adult populations under the age of 75. Samples in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more "connected" segment of their population. Methodology India's sample represents a large subset of its urban population - social economic classes A, B and C in metros and tier 1-3 town classes across all four zones. The data is weighted so that the composition of each country's sample best reflects the demographic profile of the adult population according to the most recent census data. "The Global Country Average" reflects the average result for all the countries and markets in which the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. When percentages do not sum up to 100 or the difference' appears to be +/-1 percentage point more/less than the actual result, this may be due to rounding, multiple responses, or the exclusion of "don't know" or not stated responses. The precision of Ipsos online polls is calculated using a credibility interval with a poll where N=1,000 being accurate to +/- 3.5 percentage points and of where N=500 being accurate to +/- 5.0 percentage points. For more information on Ipsos' use of credibility intervals, please visit the Ipsos website. The publication of these findings abides by local rules and regulations.
  • 12. © Ipsos | Love Life Satisfaction Around the World ABOUT IPSOS Ipsos is the third largest market research company in the world, present in 90 countries and employing more than 18,000 people. Our research professionals, analysts and scientists have built unique multi- specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com GAME CHANGERS In our world of rapid change, the need of reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, countries and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: You act better when you are sure. *** “Game Changers” – our tagline – summarises our ambition to help our clients to navigate more easily our deeply changing world. 12 ‒