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Produced by Discover Pods (www.discoverpods.com), the Podcast Trends Report 2017 benchmarks podcast listener growth, how podcasts stack up to other content mediums, and current trends and challenges faced by podcasters.
The data was taken from a survey of over 500 podcast fans and includes surprising stats, such as:
- 55.7% of respondents spend more time listening to podcasts than watching TV
- 66.8% of people listen to more than 7 hours of podcasts each week
- 71.2% of people consider podcast discovery as a major issue facing podcasts today
- 66.2% of podcasters rank marketing and building an audience among their top challenges