- The document discusses public opinions on the responsibility of individuals versus governments for public health issues. It finds that people are split on government involvement, with 39% thinking it is the government's responsibility to encourage healthy lifestyles and 32% thinking the government should not interfere.
- Compared to other countries, Britons face less of a challenge accepting government intervention in public health. Local council intervention is also seen as a responsibility by 36% of people.
- Messaging around public health issues needs to be framed carefully, as factual communications receive less support than those focusing on children's health or protection from industry influence. Nudge interventions are more acceptable than bans.