Portfolio Growth Marketing - Inbound and Outbound methodologies and practical results (lead generation and conversion). Visit my profile on Linkedin https://www.linkedin.com/in/iohanaruiz1

1. GROWTH
MARKETING
PORTFOLIO

2. CLIENTS
✓ A - FINTECH
✓ B - AI COMPANY
✓ C- HEALTH AND HR
SECTORS
✓ D - MARKETING AGENCY
(real state sector)
REVENUE
GENERATION
A) R$ 45K (Fintech)

3. DEMAND
GENERATION
FUNNEL
INBOUND
CHANNELS
OUTBOUND
CHANNELS
ACTIVATION
ACTIVATION
✓ GOOGLE AD
✓ FACEBOOK AD
INSTANT
EXPERIENCE
✓ RAMPER
✓ RAMPER
✓ FACEBOOK
ADS FORM
(INSTANT
FORM)

4. ACHIEVEMENTS
LEAD
GENERATION

5. A → 2.300 MQL Leads in one
day (Landing Page clicks –
SMS Campaign)
B → 375 MQL Leads per
month (Ramper)
C→ 5 new MQL´s per week
(Google Ads)
D → 120 MQL Leads in 3 days
(Facebook Ads Instant
Experience – Landing Page
Clicks *Real State Sector)
A → 10 Sales in one month =
R$48K Revenue
B → 5 SQL LEADS = demo
calls per week (Ramper)
D→ 23 SQL LEADS + 1
OPPORTUNITY (visit) in 6 days
(Facebook Ads Form – Real
State Sector)
OUTBOUND
INBOUND

6. HEALTH + HR SECTORS

7. LEAD GENERATION
EVENTO SETOR RH
1 SEMANA DE CAMPANHA: FACEBOOK, EMAIL E LANDING PAGE
16 NOVOS VISITANTES AO STAND
*DADOS DO RD STATION

8. Google Ads Segmentation

9. REAL STATE SECTOR

10. SUMMARY 6 DAYS
CAMPAIGNS FACEBOOK
FACEBOOK
INSTANT
EXPERIENCE
(facebook landing
page using video,
carroussel,. KPI:
link clicks and
website traffic)
FACEBOOK
INSTANT FORM
(KPI: lead gen)

11. FACEBOOK INSTANT FORM
AUDIENCE EXPANDED REACH (700k = “married people” to 2 million
=new keywords)

12. PROJECTION AND REALITY (5 days)

13. In 3 days
In 6 days

14. FACEBOOK INSTANT EXPERIENCE

15. PERFORMANCE
SMS SHORT
CODE COM CTA
(FINTECH)
LINK:
bint.ly/3D3CA
FERRAMENTA DE
DISPARO USADA:
SMS EMPRESA Créditos: IOHANA RUIZ

16. > 2300 clicks em CTA da Landing
Page em um só dia

17. OBRIGADA PELA
ATENÇÃO! ☺