Tracxn - Sales Force Automation Startup Landscape

NOVEMBER 2017
SALES FORCE AUTOMATION

Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Nov 2017
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on November 23, 2017.
Sales Force Automation Feed Summary
4
Sales Force Automation > Feed Summary
Companies which provide software solutions for sales teams to manage their sales process and optimize them effectively across
all three channels (channel sales, field sales and inside sales). These solutions are focused mostly on B2B2B and not B2B2C.
• Inclusions: Includes end-to-end solutions for sales
teams which allows them to manage the entire sales cycle
and also specific solutions which help sales teams manage
specific processes across all the channels viz. offline,
online and partners. Solutions which help teams design
quotes for prospects are also included. Training solution
for sales teams are also included.
• Exclusions: Resellers, service based companies, B2B2C
lead generation/lead management companies. Excludes
software solutions for social media management and
monitoring which are used for marketing and PR
activities.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$6.6B
Funding
25
Mega
Companies
5752194
FundedCovered on
Tracxn
7
Unicorns
21
Soonicorns
16
Minicorns
11
IPO’d Cos
232
Late Stage Cos
68
29
Acquisitions
73
DeadPooled
95
Acquihired
Series A+ Cos
Bullhorn
(1999, Boston, $26M)
DocuSign
(2003, San Francisco, $522M)
SAP
(1972, Walldorf, Public)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Sales Force Automation
5
$88M - Series D
Apttus (2006, San Mateo, $329M)
$50M - Series E
InsideSales (2004, Provo, $251M)
$67M - PE
Rain King Software (2007, Bethesda, $68M)
$50M - Series B
Vlocity (2014, San Francisco, $93M)
$65M - Series B
EverString (2012, San Mateo, $79M)
$50M - Series C
Showpad (2011, San Francisco, $61M)
$55M - Series E
$48M - Series C
SteelBrick (2002, Palo Alto, $78M)
$53M - Series C
ProsperWorks CRM (2011, San Mateo, $87M)
$40M - Series C
Seismic (2011, California, $65M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Sales Force Automation > Feed Summary > Investment Trend Summary
Seed GV (#6), SV Angel (#5), Point Nine Capital (#4)
Series A/B Emergence Capital (#5), Shasta Ventures (#5), TDF Ventures (#4)
Series C+ Bain Capital Ventures (#2), GV (#2), Sapphire Ventures (#2)
Incubators Y Combinator (#20) 500 Startups (#11) Techstars (#9)
Other Notable
Investors
Salesforce (#20), Goldman Sachs (#7), FundersClub (#6)
Debt Investors
Lighter Capital (#16), Western Technology Investment (#11),
Hercules Capital (#5)
Most Active InvestorsRecent Investments
205
226
245
298
255
41
2012 2013 2014 2015 2016 2017*
Y-o-Y # of Companies Founded 75 138 126 147 121 89
$343M
$566M
$772M
$1.5B
$859M
$671M
2012 2013 2014 2015 2016 2017*
$ Funding # Rounds
$5.6B
$243M
$217M
$143M
$119M
US
Europe
Canada
Israel
Latam
$ Funding

Summary of exit outlook in Sales Force Automation
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Salesforce 6
DocuSign (2003, San Francisco, $522M)
Sapphire Ventures 3
Spring Mobile Solutions (2001, Sao Paulo, $114M)
Hercules Capital 3
Industry Ventures 3
Xactly (2005, San Jose, $77M)
Emergence Capital 2
Salesforce (1999, San Francisco, $52M)
Jul 2017 Xactly Acq by Vista Equity Partners for $564M
Dec 2015 SteelBrick Acq by Salesforce for $360M
Jan 2015 NetProspex Acq by Dun & Bradstreet for $125M
Oct 2013 BigMachines Acq by Oracle for $400M
Jun 2012 Bullhorn Acq by Vista Equity Partners for $6.6B
Apr 2010 Data.com Acq by Salesforce for $142M
Jan 2006 Siebel Systems Acq by Oracle for $5.9B
Sales Force Automation > Feed Summary > Exit Outlook Summary
Oracle 2
Siebel Systems (Jan 2006, $5.85B), BigMachines (Oct 2013,
$400M)
Vista Equity
Partners
2 Bullhorn (Jun 2012, $6.6B), Xactly (Jul 2017, $564M)
Salesforce 2 SteelBrick (Dec 2015, $360M), Data.com (Apr 2010, $142M)
Dun &
Bradstreet
2 NetProspex (Jan 2015, $125M), Hoover's (Mar 2003, $119M)
IBM 1 Varicent Software (Apr 2012)
Recent IPOs Top Acquisitions
Salesforce Jun 2004
Cloud Based CRM, Social collaboration for…
IPO MCap: $1.1B Current MCap: $77.3B
CallidusCloud Nov 2003
Cloud-based sales, marketing and pipeline…
IPO MCap: - Current MCap: $1.7B
SAP Aug 1998
Enterprise application software
IPO MCap: - Current MCap: $139.8B
PROS Holdings
CPQ and revenue management software
IPO MCap: - Current MCap: -
BigcanTin Mar 2017
Mobile based content enablement system fo…
IPO MCap: $35M Current MCap: $23M
Five9 Apr 2014
Cloud based contact center software
IPO MCap: $322M Current MCap: $1.4B
Model N Mar 2013
Cloud based revenue management solution f…
NexJ May 2011
CRM for Financial, Insurance and Healthca…

November 2017Tracxn BlueBox – Sales Force Automation
2190+ companies in the sector, 372 funded in last 5 years, $1.5B invested in last 2 Years
Most Active Investors: Salesforce, Y Combinator, 500 Startups, Western Technology Investment, Goldman Sachs
CRM $4.9B
LEAD GENERATION
Prospecting Tools
Clearbit (2014, San Francisco, $2M)
Contact Databases
InsideView (2005, San Francisco, $89M)
PERFORMANCE MGMT.
Incentive Management
Xactly Corp (2005, San Jose, $78M, Acq.)
Gamification
Hoopla (2009, San Jose, $11M)
ANALYTICS
FirstRain (2000, San Mateo, $79M)
CPQ Software
Suite
Contract Management
DocuSign
Pricing Optimization
Zilliant (1999, Austin, $92M)
Lead Management
Lead Scoring
InsideSales.com (2004, Provo, $251M)
Lead Nurturing
Five9 (2001, San Ramon, $84M, IPO)
Pipeline Management
Clari (2012, Mountain View, $26M)
Lead Intelligence
Refresh, Inc.
(2011, Mountain View, $10M, Acq.)
Contact Management
Xobni (2006, San Francisco, $42M, Acq.)
Field Sales Management
Spring Mobile Solutions (2001, Seattle, $85M)
Channel Sales
Impartner (1997, South Jordan, $44M)
Demo Tools
ClearSlide (2009, San Francisco, $89M)
Industry Verticals
SMBs
Infusionsoft (2001, Chandler, $134M)
Enterprise
Salesforce (1999, San Francisco, $52M, IPO)
$470M$414M PRODUCTIVITY TOOLS
Conga (2006, Broomfield, $70M)
CONTENT MGMT. SYSTEM
SAVO (1999, Chicago, $79M)
$421M
$109M
$183M
Sales Force Automation > Feed Summary > BlueBox
Cumulative funding in the Sector
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
For any Feedback and Query reach out to MyAnalyst@tracxn.com
7

Key Sub Sectors in Sales Force Automation Sector
Summary of Key Markets
8
Other Notable Markets
# Cos on
Platform
Last 2 Years
$ Invested # Round
CRM >
Pipeline Management 43 $11M 4
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
CRM >
SMBs 511 $178M 18
Content Management System 77 $144M 10
CRM > Configure - Price - Quote >
Contract Management 19 $60M 10
Lead Generation >
Contact Databases 111 $52M 18
CRM > Configure - Price - Quote >
Suite 65 $239M 7
CRM > Lead Management > Lead Nurturing
>
Email
41 $57M 9
CRM > Lead Management > Lead Nurturing
>
Account Based Sales
13 $58M 8
CRM > Channel Sales >
PRM 27 $40M 9
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies which offer end-to-end software solutions
for businesses to manage their sales...
1609 369 $4.9B
Performance Management
Companies which offer platforms for businesses to
capture and analyze data for assessing...
60 26 $470M
Content Management System
Companies which allow businesses to distribute,
manage, and update sales collateral for...
77 32 $421M
Lead Generation
Companies which offer tools for sales development
representatives to generate leads using...
215 73 $414M
Analytics
Companies which offer tools for businesses to analyze
internal Customer Relationship...
34 12 $183M
Productivity Tools
Companies offering a set of tools for businesses to
increase sales representative productivity...
135 36 $109M
Sales Training
Companies offering cloud-based platforms for sales
managers to train, guide, and assess...
45 20 $62M
Sales Force Automation > Feed Summary > Summary of Key Markets

List of Notable Companies in Sales Force Automation
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Sales Force Automation > Feed Summary > Notable Companies in the Sector
Public
CallidusCloud
(1996, Pleasanton, $89M)*
Five9
(2001, San Ramon, $84M)
Salesforce
Model N
(1999, Redwood City, $37M)
NexJ
(2003, Toronto, $23M)
BigcanTin
(2008, Boston, $5M)
SAP
(1972, Walldorf)
SAP CRM
(2014, Walldorf)
Coheris
(1994, Paris)
PROS Holdings
(1985, Houston)
Public
Synergy Marketing
(1997, Osaka)
Acquired
Bullhorn
(1999, Boston, $26M)
Siebel Systems
(1993, Redwood Shores)
Xactly
(2005, San Jose, $77M)
BigMachines
(1999, Deerfield, $29M)
SteelBrick
(2002, Palo Alto, $78M)
Data.com
NetProspex
(2006, Waltham, $28M)
Hoover's
(1990, Austin)
Zyme
(2004, Redwood, $17M)
Unicorns
DocuSign
Apttus
(2006, San Mateo, $329M)
InsideSales
(2004, Provo, $251M)
Spring Mobile Solutions
(2001, Sao Paulo, $114M)
Zoho
(1996, Chennai)

List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (1/7)
11
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
Enterprise
Salesforce (1999, San Francisco, $52M)
Cloud Based CRM, Social collaboration for the
Enterprise
Unicorn. Stage: Public
Emergence Capital, New Enterprise Associates,
Credit Suisse and 10 Other Investors
SAP CRM (2014, Walldorf)
Cloud-based CRM for Enterprises and SMBs
Editor's Pick. Stage: Public
Coheris (1994, Paris)
CRM and business intelligence solutions for
multiple industries
Stage: Public
Sigma Gestion, Phitrust Impact Investors
Siebel Systems (1993, Redwood Shores)
CRM Solution
Stage: Acquired
Adobe Ventures, Granite Ventures
Enterprise
Synergy Marketing (1997, Osaka)
Customer relationship management platform
Stage: Public
Salesforce Ventures, CyberAgent Ventures, Angel
Capital Corporation
SMBs
Sales and Marketing Automation platform for SMBs
Soonicorn. Stage: Series D
Allure Ventures, Arthur Ventures, Bain Capital
Ventures and 6 Other Investors
Zoho (1996, Chennai)
Online Business Apps Suite for SMBs
Unicorn. Stage: Unfunded
SAP (1972, Walldorf)

12
CRM
Industry Verticals
Omni-Channel cloud software for delivering
industry-specific experiences to customers.
Soonicorn. Stage: Series B
Sutter Hill Ventures, Salesforce, Kennet Partners
and 4 Other Investors
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Unicorn. Stage: Acquired
Highland Capital Partners, Austin Investment
Management, Elmrock Capital and 3 Other
Investors
NexJ (2003, Toronto, $23M)
CRM for Financial, Insurance and Healthcare
Industry
Stage: Public
Pipeline Management
Clari (2012, Mountain View, $26M)
Mobile First Lead Management tool
Sequoia Capital, Northgate, Bain Capital Ventures
Lead Management
Cloud based Predictive Lead Management System
Unicorn. Stage: Series E
Microsoft, Questmark Partners, Hummer Winblad
Venture Partners and 7 Other Investors
Radius (2009, San Francisco, $133M)
Predictive Marketing and Sales platform
Founders Fund, Formation 8, Glynn Capital and 12
Other Investors
Five9 (2001, San Ramon, $84M)
Stage: Public
Adams Street Partners, Partech Ventures, Sapphire

13
CRM
Lead Management
EverString (2012, San Mateo, $79M)
Predictive Analytics based Sales and Marketing
platform
IDG Capital Partners, Sequoia Capital, Lakestar and
4 Other Investors
Lattice (2006, San Mateo, $75M)
Lead Scoring and Conversion App for Marketing
and Sales
River Cities Capital Funds, Piper Jaffray, Blue Cloud
Mintigo (2009, Kfar Saba, $44M)
Marketing Intelligence Platform
Glilot Capital Partners, Sequoia Capital, Adams
Street Partners and 5 Other Investors
Lead Management
6sense (2013, San Francisco, $32M)
B2B predictive intelligence engine for sales and
marketing.
Salesforce, Battery Ventures, Bain Capital Ventures
Lead Intelligence
RelSci (2010, New York City, $121M)
Web based platform to build business relationships
MacAndrews & Forbes, Starr Companies, Hearst
Aktana (2008, San Francisco, $25M)
Customer insights and sales suggestions to increase
sales productivity.
Starfish Ventures, Safeguard Scientifics, HLM

14
CRM
Demo Tools
ClearSlide (2009, San Francisco, $89M)
Cloud-based sales management and presentation
tools
Soonicorn. Stage: Series C
Greylock Partners, Bessemer Venture Partners,
Felicis Ventures and 6 Other Investors
Field Sales Management
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions
Unicorn. Stage: Series D
Sapphire Ventures, New Enterprise Associates,
Goldman Sachs and 6 Other Investors
Sigma Systems (1996, Toronto, $21M)
Channel sales solution for enterprises and service
providers
Birch Hill Equity Partners, Cisco, KPCB and 2 Other
Investors
Lettuce (2011, Los Angeles, $2.1M)
Inventory and Order Management System
Soonicorn. Stage: Acquired
500 Startups, Baroda Ventures, Zelkova Ventures
Channel Sales
Zyme (2004, Redwood, $17M)
Channel data management solutions for sales teams
in enterprises
Stage: Acquired
Susquehanna Growth Equity

15
CRM
Configure - Price - Quote
Digital Transaction Management Tool
Unicorn. Stage: Series F
Hercules Capital, Intel Capital, Dell Technologies
CRM SaaS Pricing, Quoting, and Contracts
Unicorn. Stage: Series E
Salesforce, K1 Investment Management, Iconiq
Capital and 3 Other Investors
SpringCM (2005, Chicago, $113M)
Cloud Enterprise Content and Contract Mangement
Soonicorn. Stage: Series E
Crestline Investors, Foundation Capital, North
Bridge and 9 Other Investors
SaaS based CPQ for SalesForce.com users
Stage: Acquired
IVP, Emergence Capital, Salesforce and 2 Other
Investors
Configure - Price - Quote
Model N (1999, Redwood City, $37M)
Cloud based revenue management solution for life
science and hi-tech industry
Stage: Public
Crystal Financial, Meritech Capital Partners, Accel
Partners and 2 Other Investors
BigMachines (1999, Deerfield, $29M)
SaaS Based CPQ Solutions
Stage: Acquired
Vista Equity Partners, Salesforce, JMI Management
PROS Holdings (1985, Houston)
Stage: Public
TA Associates Management
Lead Generation
Contact Databases
Lead Generation, prospect data, business insights
and social connections tool.
Spring Lake Equity Partners, Big Sky Partners,
Foundation Capital and 6 Other Investors
IT Profiling Database
Spectrum Equity
NetProspex (2006, Waltham, $28M)
B2B data lead generation data and data
management
Stage: Acquired
Spring Lake Equity Partners, Edison Partners,
American City Business Journals and 1 Other
Investors

16
Lead Generation
Contact Databases
HG Data (2010, Santa Barbara, $23M)
Technology installation database.
Rincon Venture Partners, EPIC Venture Fund,
Updata and 1 Other Investors
Data.com (2004, San Francisco, $17M)
Source of accurate business data
Stage: Acquired
Norwest Venture Partners, Austin Ventures, El
Dorado Ventures and 1 Other Investors
Hoover's (1990, Austin)
Business information
Stage: Acquired
FTL Capital
CallidusCloud (1996, Pleasanton, $89M)
Cloud-based sales, marketing and pipeline
management solutions
Soonicorn. Stage: Public
Crescendo Ventures, Crosspoint Venture Partners,
Invesco and 4 Other Investors
Incentive Management
Sales compensation and performance management
Editor's Pick. Stage: Acquired
Rembrandt Venture Partners, Bay Partners, Alloy
Iconixx (2010, Austin, $24M)
Sales Performance and Incentive Compensation
Management
Soonicorn. Stage: Series C
Ballast Point Ventures, Harbert Management, S3
Ventures

17
Inkling (2009, San Francisco, $86M)
Mobile Platform for Learning Content
Sapphire Ventures, Sequoia Capital, Tenaya Capital
BigcanTin (2008, Boston, $5M)
Mobile based content enablement system for sales
teams
Stage: Public
Southern Cross Venture Partners
Analytics
Analytics
Business Intelligence for Unstructured and
Structured Data
Oak Investment Partners, Diamondhead Ventures,
Ampersand Capital Partners and 4 Other Investors

Recent News in Sales Force Automation Sector
Recent News
18
Sales Force Automation > Feed Summary > Recent News
Nov 2017 Sansan enters Indian mkt, eyes 1 mn users in six months, Indiatimes
Nov 2017 SAP investigating its sales practices in Gulf region, Reuters
Nov 2017 SAP says executive resigns amid Gulf region sales probe, Reuters
Nov 2017
Zoho Looks To Tap Digital Agencies With New Edition Of Zoho
Social, Inc42
Nov 2017 Salesforce forecasts profit below expectations, Reuters
Nov 2017
Bigtincan Recognized in Gartner’s 2017 Market Guide for Digital
Content Management for Sales, Business Wire
Nov 2017
Salesforce earnings: 39 cents a share vs expected EPS of 37 cents,
CNBC
Nov 2017
CloudSense Opens R&D Office in Newcastle to Accelerate Product
Innovation and Continue Australian Expansion, PR Newswire
Nov 2017 Salesforce appoints Bret Taylor as chief product officer, xTechNews
Nov 2017
FullContact and Automate.io Bring the Power of Profile Enrichment
to Marketing Automation and Customer Relationship Management,
PRWeb
Nov 2017
Showpad Ranked 3rd on Deloitte’s 2017 Technology Fast 50 List,
PRWeb
Nov 2017
JLT Specialty and Artesian Partnership Wins The Einstein Award for
Business Intelligence Project of the Year, RealWire
Nov 2017
Cirrus Insight Acquires Attach.io to Empower Users with Document
Management and Real-Time Attachment Tracking, Business Wire
Key Recent News Key Recent News
Nov 2017
Really Simple Systems Moves its Production Database to Google
Cloud Platform, PR Newswire
Nov 2017
Metadata Selected As a 2017 Red Herring Top 100 Global Winner,
PR Newswire
Nov 2017
The Boston Globe Names InsightSquared a Top Place to Work for
2017, Citybizlist
Nov 2017
Upland Software Announces Largest Acquisition to Date, Raises
Guidance, PR Newswire
Nov 2017
National Real Estate Management Company Invests in Contact
Center Cloud Solution from Five9, Business Wire
Nov 2017 UOB to offer SAP business software to SME customers, TheEdge
Nov 2017
Ukrainian startup launches ICO to develop “revolutionary” lead
generation platform, Ukraine Digital News
Nov 2017
Wipro Launches Industry-Specific Solutions as Extensions to SAP®
Leonardo, Business Wire
Nov 2017
NuORDER Announces eCommerce-Enabled Online Visual
Merchandising Solution, Business Wire
Nov 2017 PROS Introduces New Smart CPQ Quick Start, Business Wire
Nov 2017 Zift Solutions Acquires Elastic Grid , PRWeb
Nov 2017
Big data meets containerization with Red Hat, SAP collaboration,
RCRWireless
Nov 2017
Really Simple Systems Named in Top 10 Best Free CRM by G2
Crowd Users, PR Newswire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
19
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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$274M
$219M
$343M
$566M
$772M
$1.5B
$859M
$671M
0
20
40
60
80
100
120
140
160
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
$1.6B
2010 2011 2012 2013 2014 2015 2016 2017*
$ Funding # Rounds
3 Year CAGR
6 Year CAGR
Investments ($M) and number of rounds in Sales Force Automation; 2010-2016
Global Funding Trends (1/2)
21
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
*YTD
Sales Force Automation > Investment Trends > Global Funding Trends
#Rounds
$Funding
21% $ Funding
15% $ Funding
19% # of Rounds
4% # of Rounds

$15M $29M $24M $45M $50M $64M $36M $37M
$119M
$140M
$139M
$306M
$310M
$545M
$429M
$240M
$139M $50M $181M $215M $412M $911M $394M $395M
2010 2011 2012 2013 2014 2015 2016 2017 YTD
Seed Early Stage Late Stage
$274M
$671M
Total $ Invested
18 54 40 79 60 75 54 44
14
21
27 45
51 53
50 30
10 9 8 14 15 19 17 15
2010 2011 2012 2013 2014 2015 2016 2017 YTD
Seed Early Stage Late Stage
42
89
Total # of Rounds
$110M
$0K
$162M
$231M
$370M
$1.1B
$431M
$378M
0
2
4
6
8
10
12
14
16
18
20
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
2010 2011 2012 2013 2014 2015 2016 2017 YTD
$ Funding # of Rounds
22
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Sales Force Automation; 2010-2016
Sales Force Automation > Investment Trends > Global Funding Trends
22
49
36
64
55
62
51 339
$4.3M
$2.3M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
$4.5M
$5.0M
0
50
100
150
200
250
300
350
400
2001-2010 2011 2012 2013 2014 2015 2016 Total
Entrants in Funding Club Avg. Ticket Size
3 - 5 6 8 19 12 9 $4.3M $1M $1.6M $2.3M $1.7M $3.5M $1.9M $2.3M

Sales Force Automation > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Sales Force Automation
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 3.1B 321
Chicago 339M 41
Provo 253M 7
New York City 221M 39
Austin 198M 29
Chandler 134M 6
Toronto 120M 18
Sao Paulo 114M 8
London 112M 26
Seattle 106M 21
Total Funding
230
115
47
30
12
10
28
6
# Rounds
$5.6B
$243M
$217M
$143M
$119M
$93M
$36M
$5.2M
US
Europe
Canada
Israel
Latam
Japan
India
Australia
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$1.2
$0.7 $0.8 $0.8
$1.0 $1.1 $1.1
2010 2011 2012 2013 2014 2015 2016
$13.3
$5.1 $3.4
$6.2 $4.7 $6.1 $5.0
$5.2
$9.0 $8.4
$13.4 $11.0
$19.5
$15.2
$13.9 $7.1
$22.6 $17.9
$27.4
$50.6
$23.2
Sales Force Automation > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Sales Force Automation; 2010-2016
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $11M
$50K $31M
$92K $80M
$50K $1B
$22M
$7M
$2.8M
$0.3M
Series C+
Series B
Series A
Seed
Stage

Note: 198 companies with undisclosed funding amount are not included
25
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
90
168
92
29
9
No. of Companies
Sales Force Automation > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Sales Force Automation; as of Nov 2017
Distribution of companies by Funding Range
$32M
$558M
$2.1B
$2.1B
$1.8B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
26%
11%
6%
3%
26
Note: Numbers in the brackets show the count of companies
Time to raise
next round
68
124
232
575
2194
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
26% 2%
(42)
1%
(20)
5%
(115)
3%
(73)
65%
(1431)
40% 7%
(39)
3%
(18)
13%
(75)
5%
(28)
42%
(240)
53% 15%
(35)
6%
(14)
19%
(43)
3%
(8)
25%
(57)
55% 27%
(34)
10%
(13)
19%
(23)
2%
(2)
25%
(31)
- 34%
(23)
12%
(8)
19%
(13)
3%
(2)
21%
(14)
Sales Force Automation > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Sales Force Automation
Funding Funnel
18 Months
20 Months
17 Months
Investment backedBootstrapped
21
7
9
92
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Nov 2015-Nov 2017
Notable Investments in last 24 months (1/4)
LATE STAGE
$88M - Series D Sep 2016
Gulf Islamic Investments
$77M - Series C Nov 2017
CloudSense (2010, London, $77M)
CPQ & order management software for Industry
verticals
Vector Capital
$55M - Series E Sep 2017
Premji Invest
$53M - Series C Sep 2017
CRM for Google Apps
Norwest Venture Partners, GV
LATE STAGE
$50M - Series E Jan 2017
Cloud based Predictive Lead Management System
Questmark Partners, Ireland Strategic Investment
Fund
$50M - Series C May 2016
Mobile Sales Enablement
Insight Venture Partners
Content Management System for enterprises.
General Atlantic
$38M - Series D Aug 2017
Sansan (2007, Tokyo, $98M)
Business card management software for enterprises
SPARX Group, Sumitomo Mitsui Banking
Corporation
LATE STAGE
$30M - Series G Apr 2017
Zilliant (1999, Austin, $80M)
Sales Optimization platform
Goldman Sachs
Outreach (2013, Seattle, $60M)
SaaS based Lead Engagement Tools
DFJ, Four Rivers Group
$30M - Series C Oct 2016
360 Insights (2008, Whitby, $48M)
SaaS-based Loyalty for Channel Sales
Sageview Capital
$25M - Series E Feb 2017
Crestline Investors
$25M - Series D Dec 2016
Sapphire Ventures

LATE STAGE
$25M - Series C Aug 2016
FullContact (2010, Denver, $50M)
Cloud Based Contact Management
$25M - Series C Apr 2016
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Cloud Apps Capital Partners, Sozo Ventures
$20M - PE Oct 2016
ActiveCampaign (2003, Chicago, $20M)
Email & Marketing automation platform.
Silversmith Capital Partners
$20M - Series C Dec 2016
Accompany (2013, Los Altos, $41M)
Contextual Lead intelligence application
Ignition Partners
$17.5M - Series D Jun 2016
Panorama Point Partners, Wellington Financial
LATE STAGE
$15M - Series D Apr 2016
$10M - Series D May 2017
Glilot Capital Partners, Maverick Ventures
$6.7M - Series D Dec 2016
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions
$6M - Series F Jun 2016
Hercules Capital
$5.1M - Series D Jan 2017
Lattice (2006, San Mateo, $75M)
Lead Scoring and Conversion App for Marketing and
Sales
LATE STAGE
$4.3M - Series D Mar 2016
$4.2M - Series C May 2017
Sales Performance and Incentive Compensation
Management
Harbert Management

EARLY STAGE
$50M - Series B Sep 2016
Omni-Channel cloud software for delivering
industry-specific experiences to customers.
Sutter Hill Ventures, Kennet Partners, TDF Ventures,
Wildcat Venture Partners, New York Life Insurance
$34M - Series B Dec 2016
Conversica (2007, Foster City, $56M)
AI based Lead Analytics and engagement platform
Providence Equity Partners, Wellington Financial,
Recruit Strategic Partners
$24M - Series B Sep 2016
CRM for Google Apps
Next World Capital, Storm Ventures, Industry
Ventures, Devoteam
$20M - Series A Jul 2017
Gong (2015, Tel Aviv, $26M)
Call analytics for inside sales teams
Next World Capital
EARLY STAGE
$17.5M - Series B Jun 2016
Aktana (2008, San Francisco, $25M)
Customer insights and sales suggestions to increase
sales productivity.
Safeguard Scientifics
$12M - Series B Mar 2016
HG Data (2010, Santa Barbara, $23M)
Technology installation database.
Updata
$8M - Series B Feb 2017
Aviso (2012, Palo Alto, $31M)
Forecasting tool using Predictive Analytics
$7.3M - Series B Mar 2016
Mattermark (2013, San Francisco, $17M)
Lead generation platform for M&A deals
$7M - Series A Jun 2016
GamEffective (2012, Tel Aviv, $10M)
Enterprise Gamification platform for Sales and
Customer service
Jerusalem Venture Partners, CE Ventures
EARLY STAGE
$5M - Series A May 2016
Entytle (2014, Mountain View, $6.6M)
B2B SaaS to increase Repeat & Recurring revenue
from existing customers
$5M - Series A Nov 2016
Vymo (2013, Bangalore, $5M)
Web/mobile applications for sales productivity and
management
Sequoia Capital

SEED STAGE
$711k - Seed Jun 2017
LeadSquared (2012, Bangalore, $2.5M)
Cloud-based Marketing Automation and Lead
Generation software
J Investments Ltd
$677k - Seed Apr 2016
Generation software
Blue Ocean Ventures
Angel May 2017
Generation software
Seed Oct 2016
BeatRoute Innovations (2014, Gurgaon)
Mobile and cloud based Sales force automation
solution
Quarizon

Most Active Investors (VC, PE) by Stage in Sales Force Automation; Last 5 years (Nov 2012-Nov 2017)
Most Active VC & PE Investors
31
Sales Force Automation > Investment Trends > Most Active VC & PE Investors
SEED STAGE
GV (6 Investments)
Datanyze, DataFox, Emissary
1
SV Angel (5 Investments)
Mattermark, Close.io, Ambition
2
Point Nine Capital(4 Investments)
Handshake, Contactually, PersistIQ
3
SoftTech VC (4 Investments)
Handshake, DocSend, Stitch
4
First Round Capital (3 Investments)
Clearbit, Pattern, Troops
5
Kickstart Seed Fund (3 Investments)
SalesRabbit, Outro, Sales Bridge
6
Kima Ventures (3 Investments)
PandaDoc, Quote Roller, MailLift
7
Start Garden(3 Investments)
CorkCRM, PaintWare CRM, OnTouch
8
Accel Partners (2 Investments)
MindTickle, VoiceOps
9
Altair Capital (2 Investments)
ToutApp, Unomy
10
EARLY STAGE
Emergence Capital(5 Investments)
SteelBrick, SalesLoft, Handshake
1
Shasta Ventures(5 Investments)
SteelBrick, LeanData, Highspot
2
TDF Ventures(4 Investments)
CircleBack, Vlocity, AppMe
3
Andreessen Horowitz (3 Investments)
ToutApp, Infer, Tenfold
4
DFJ (3 Investments)
InsightSquared, Datahug, Selligy
5
Felicis Ventures(3 Investments)
LeanData, TalkIQ, Troops
6
Grotech Ventures(3 Investments)
Contactually, CircleBack, CommercialTribe
7
Microsoft Ventures(3 Investments)
PandaDoc, Outreach, Tact
8
Next World Capital (3 Investments)
ProsperWorks CRM, Gong, Aviso
9
Redpoint Ventures(3 Investments)
Infer, Chorus.ai, Refresh
10
LATE STAGE
Bain Capital Ventures(2 Investments)
DocuSign, Infusionsoft
1
GV (2 Investments)
DocuSign, ProsperWorks CRM
2
Sapphire Ventures (2 Investments)
Inkling, Five9
3
AME Cloud Ventures
Radius
4
Arthur Ventures
Infusionsoft
5
BBVA Ventures
DocuSign
6
Big Sky Partners
InsideView
7
Blue Cloud Ventures
Lattice
8
Cloud Apps Capital Partners
Insightly
9
Comcast Ventures
ClearSlide
10

Sales Force Automation > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Sales Force Automation; Last 5 years (Nov 2012-Nov 2017)
Most Active Ecosystem Investors
INCUBATOR
Y Combinator(20 Investments)
Mattermark, 6sense, Close.io
1
500 Startups(11 Investments)
ToutApp, Mattermark, LeadGenius
2
Techstars(9 Investments)
Outreach, Tenfold, Socedo
3
Alchemist Accelerator(7 Investments)
Selligy, Tylr Mobile, Upshotdata
4
Plug and Play Tech Center(4 Investments)
ContactMonkey, Zase, TraDove
5
9Mile Labs(2 Investments)
SalesPrepper, Viato
6
Acceleprise(2 Investments)
Allbound, Nova.ai
7
Boom Startup(2 Investments)
Sales Bridge, Mapittrackit
8
Extreme Startups(2 Investments)
ExecNote, Copilott
9
Jerusalem Venture Partners(2
Investments)
GamEffective, Valooto
10
OTHER NOTABLE INVESTOR
Salesforce(20 Investments)
Apttus, InsideSales, RelSci
1
Goldman Sachs(7 Investments)
Infusionsoft, SugarCRM, SAVO
2
FundersClub(6 Investments)
LeanData, LeadGenius, Octiv
3
Square 1 Bank(5 Investments)
SpringCM, Contactually, CircleBack
4
Enterprise Ireland(4 Investments)
OnePageCRM, Channel Mechanics, TenderScout
5
Ben Franklin Technology Partners(3
Investments)
Grassroots Unwired, Setvi, Advanced Mobile
6
Iconiq Capital(3 Investments)
DocuSign, Apttus, Accompany
7
Keiretsu Forum(3 Investments)
Mediafly, Attachedapps, BlueCamroo
8
River Cities Capital Funds(3 Investments)
Lattice, DialogTech, KnowledgeTree
9
Ringleader Ventures(3 Investments)
Charlie Contacts Corp, Engage, PointDrive
10
DEBT INVESTOR
Lighter Capital(16 Investments)
SteelBrick, Cosential, MixRank
1
Western Technology Investment(11
Investments)
Xactly, FirstRain, Mintigo
2
Hercules Capital(5 Investments)
DocuSign, Bullhorn, Talisma
3
Kreos Capital(4 Investments)
DueDil, LeadDesk, GamEffective
4
Silicon Valley Bank(3 Investments)
ClearSlide, Impartner, 6sense
5
Wellington Financial(3 Investments)
Xactly, SpringCM, Conversica
6
Advantage Capital
ActekSoft
7
BEST Funds
Skura Corporation
8
Ben Franklin CNP
Nolinio
9
Crystal Financial
Model N
10

Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/5)

Sales Force Automation > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
39
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Sports Tech
Oct 2017
Transport Tech
Oct 2017
Online Rental
Sep 2017

November 2017Tracxn BlueBox – Sales Force Automation
Sales Force Automation > Market Details > BlueBox
41

Key Sub Sectors
42
Key Sub Sectors in Sales Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies which offer end-to-end software solutions for businesses to manage their sales
activities across multiple channels
Five9 (2001, San Ramon, Public)
1609 369 $4.9B
Companies which offer platforms for businesses to capture and analyze data for assessing
representative performance and run performance improvement programs
CallidusCloud (1996, Pleasanton, Public)
60 26 $470M
Companies which allow businesses to distribute, manage, and update sales collateral for
representatives to access it from anywhere
Qvidian (2010, Cincinnati, Acquired)
77 32 $421M
Lead Generation
Companies which offer tools for sales development representatives to generate leads using
contact databases and prospecting tools
Rain King Software (2007, Bethesda,
Acquired)
215 73 $414M
Analytics
Companies which offer tools for businesses to analyze internal Customer Relationship
Management (CRM) platform data, generate insights, and optimize representative...
FirstRain (2000, San Mateo, Acquired)
InsightSquared (2010, Cambridge, $27M)
34 12 $183M
Productivity Tools
Companies offering a set of tools for businesses to increase sales representative productivity
including data management tools, task management tools,...
Stitch (2013, San Francisco, Acquired)
Conga (2006, Broomfield, $70M)
135 36 $109M
Sales Training
Companies offering cloud-based platforms for sales managers to train, guide, and assess new
sales representatives
Wag Mobile (2011, Indore, Acquired)
Brainshark (1999, Waltham, $21M)
45 20 $62M
Rep Marketplace
Companies offering an online marketplace for businesses to hire on-demand sales
representatives remotely
Universal Avenue (2014, Stockholm, $17M)
SwarmSales (2016, San Francisco, $1M)
10 4 $18M
Sales Force Automation > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/5)
43
Sales Force Automation > Market Details > Detailed Sector Taxonomy

44

45

46

47

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
CRM > SMBs
Companies which offer end-to-end software suites for small and medium sized businesses (SMBs) to
manage their daily sales activities across multiple channels
(Companies covered 511 | Funded 58 | Total Funding $537M)
$178M
(+$14M)
18
(-12)
ProsperWorks CRM
(2011, San Mateo, $87M)
2
(+2)
Companies which allow businesses to distribute, manage, and update sales collateral for
representatives to access it from anywhere
$144M
(+$27M)
10
(-9)
Showpad
3
(+2)
CRM > Configure - Price - Quote > Contract Management
Companies providing tools for businesses to auto generate contracts, share it with prospects, and track
their interactions
$60M
(-$367M)
10
(+2)
SpringCM
(2005, Chicago, $113M)
4
(-1)
Lead Generation > Contact Databases
Companies which provide contact data (email and social media profiles) of prospects and profile of
companies
$52M
(-$137M)
18
(-7)
HG Data
(2010, Santa Barbara, $23M)
5
(-2)
CRM > Configure - Price - Quote > Suite
Companies which offer end-to-end software suites for businesses to configure products, fix price, and
prepare customised quotes for prospects
$239M
(-$721k)
7
(-7)
Apttus
(2006, San Mateo, $329M)
6
(+4)
CRM > Lead Management > Lead Nurturing > Email
Companies offering software platforms to schedule and run email based prospect engagement
campaigns
$57M
(+$23M)
9
(-2)
Conversica
(2007, Foster City, $56M)
7
(+9)
CRM > Lead Management > Lead Nurturing > Account Based Sales
Companies offering platforms for businesses to run and track targeted, personalised email-based
campaigns on qualified accounts
$58M
(+$37M)
8
(+3)
Outreach
(2013, Seattle, $60M)
48
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/3)
Top Markets by Funding in Sales Force Automation in last 2 years (November 2015 - October 2017)
Sales Force Automation > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Sales Training
Companies offering cloud-based platforms for sales managers to train, guide, and assess new sales
representatives
(Companies created 45 | Funded 20 | Total Funding $62M )
2
MindTickle (2011, Pune, $14M)
People.ai (2016, San Francisco, $7M)
2
Analytics > Call Analytics
Companies which offer tools for businesses to analyze call data of representatives and generate insights for
performance improvement
1 Chorus.ai (2015, San Francisco, $22M)
3
CRM > Lead Management > Lead Nurturing > Telephone
Companies which offer software platforms to run and track telephone-based prospect engagement
campaigns
1 Tenfold (2013, Austin, $17M)
4
CRM > Field Sales Management > Productivity Tools
Companies which offer tools for field representatives to manage their daily schedule, report prospect
interactions, and improve performance
1 Vymo (2013, Bangalore, $5M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
51
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (November 2015 - October 2017)
Sales Force Automation > Market Details > Top Markets of Early Stage Investors

Rank Market
Last 2 Years
# of Comp Founded $ Invested # Round Top Funded Company
1
CRM > Pipeline Management
Companies which offer software platforms for businesses to keep track of, prioritize,
reassign, and manage deals in their pipeline
13 $11M
(+$11M)
4
(+4)
Aviso
(2012, Palo Alto, $31M)
2
Productivity Tools > Task Management
Companies providing software tools for sales representatives to manage their day-to-
day tasks
(Companies covered 28 | Funded 4 | Total Funding $3.6M)
9 $278k
(+$278k)
1
(+1)
Liid
(2014, Helsinki, $278K)
3
Lead Generation > Prospecting Tools
Companies which allow sales development representatives to browse through social
networks, generate email ids, and add them to Customer Relationship Management
platforms
(Companies covered 60 | Funded 12 | Total Funding $5.1M)
29 2
(+2)
Ecquire
(2008, Vancouver, $590K)
52
Other Notable Markets with high Entrepreneurial Activity in Sales Force Automation in last 2 years (November 2015 - October 2017)
Sales Force Automation > Market Details > Other Notable Markets

Incubators 500 Startups (#2), Y Combinator (#2)
Seed CrunchFund (#2), Keiretsu Forum (#2)
Series A/B Storm Ventures (#1), Paua Ventures (#1)
Series C+ Goldman Sachs (#2), Norwest Venture Partners (#1)
SAP Aug - 1998
IPO'd on NYSE
Series A
InMindCloud (2014, Singapore)
$3M - Series A
Spiro Technologies (2014, Boston,
$4.5M)
$53M - Series C
ProsperWorks CRM (2011, San
Mateo, $87M)
Series A
Exclusife (2012, Delhi)
$3M - Seed
Lynkos (2011, New York City, $2.5M)
$9M - Series A
Nimble (2009, Santa Monica, $25M)
$13M - Series B
Nimble (2009, Santa Monica, $25M)
$17M - Series B
Pipedrive (2010, New York City, $30M)
$4M - Series A
Hatchbuck (2011, St. Louis, $10M)
$419k - Seed
Sellf (2013, Roncade, $519k)
$11M - Series B
Teamleader (2012, Gentbrugge, $15M)
Nov 2017 SAP investigating its sales practices in Gulf region, Reuters
Nov 2017
Zoho Looks To Tap Digital Agencies With New Edition Of
Zoho Social, Inc42
Nov 2017
Really Simple Systems Moves its Production Database to
Google Cloud Platform, PR Newswire
Nov 2017
UOB to offer SAP business software to SME customers,
theedgesingapore.com
Nov 2017
Big data meets containerization with Red Hat, SAP
collaboration, RCRWireless
Nov 2017
Zoho Debuts Notebook for Web, Intelligent Formatting and
iOS 11 Support for Note Taking Software, Business Wire
Nov 2017
Al Rawdah selects SAP solutions for UAE operations, Trade
Arabia
Nov 2017
Workbooks launches Enrich to increase sales and marketing
productivity, ResponseSource
Nov 2017 SAP advances blockchain adoption, Smart Cities World
Nov 2017
Expands SAP Leonardo Machine Learning Foundation, 4-
Traders
Nov 2017
Former SAP exec Iman Ghodosi to lead Zuora's ANZ
operations, CRN
Nov 2017 SAP's new contract with the Aussie Govt is worth $42M, ARN
Nov 2017
Xero partner Exsalerate wows judges with account
management dashboard, Reseller
Nov 2017
PeopleVine Acquires Tribe PM Software to Leverage Project
Management Tools, NewMediaWire
News
0
5
10
15
20
$0k
$20M
$40M
$60M
$80M
$100M
$120M
2013 2014 2015 2016 2017
YoY Funding Rounds
1
7
22
58
511
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
CRM > SMBs: Market Factsheet
Market: SMBs
53
Recent Exits
Most Active Investors
Recent Investments
YoY Funding and Rounds
Companies which offer end-to-end
software suites for small and
medium sized businesses (SMBs)
to manage their daily sales
activities across multiple channels
Infusionsoft
(2001, Chandler, $134M)
ProsperWorks CRM
(2011, San Mateo, $87M)
Base CRM
(2009, Chicago, $53M)
Insightly
Pipedrive
(2010, New York City, $30M)
Top Companies
#1 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: SMBs
Companies Created 511 | Funded 58 | Total Funding $537M

CRM > SMBs: Top Companies
Market: SMBs
Analyst’s Pick
Sales and Marketing Automation platform for SMBs
Allure Ventures, Arthur Ventures, Bain Capital
Base CRM (2009, Chicago, $53M)
Sales productivity and CRM software
Editor's Pick. Stage: Series C
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Emergence Capital, Cloud Apps Capital Partners,
Sozo Ventures, TrueBridge Capital Partners
Pipedrive (2010, New York City, $30M)
CRM for Small Businesses with a Visual sales
pipeline tool
Editor's Pick. Stage: Series B
Atomico, Bessemer Venture Partners, Rembrandt
Analyst’s Pick
Contactually (2011, Washington D.C., $15M)
Relationship management application
Editor's Pick. Stage: Series A
Square 1 Bank, Grotech Ventures, Rally Ventures
CRMnext (2002, Mumbai, $7M)
Cloud-based CRM solution for enterprises
Minicorn. Stage: Series A
Norwest Venture Partners
Zoho (1996, Chennai)
Online Business Apps Suite for SMBs
Unicorn. Stage: Unfunded
Apptivo (2009, Chennai)
Business management platform
Minicorn. Stage: Unfunded
Freshsales (2016, Chennai)
Cloud-based CRM for SMBs
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
55
CRM > SMBs: Leaderboard
Market: SMBs
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Lynkos 2011
New York
City
Seed $3M - 4 3 5 - 290k 35k 8k 152 123k 63% 2 1% - -
5.0 Pipedrive 2010
New York
City
Series B $30M - 5 - - 7 4k 8.6k 300k 1.7k -1k -12% 79 7% 644 8%
5.0 Nomalys 2009 Gentilly Funded - - 4 4 4 - 7.6M 513 11k 248 2M 33% 6 3% 41 8%
5.0 Base CRM 2009 Chicago Series C $53M - 5 - - 1 93k 6.6k 300k 3.5k - - 43 2% 108 2%
5.0
ProsperWorks
CRM
2011 San Mateo Series C $87M - 5 - - 8 33k 1.4k 30k 483 -4k -10% 103 29% 136 11%
4.9 Bitrix 2011 Alexandria Unfunded - - 4 - 4 - 9k 3.6k 855k 17.9k 1k 10% 2.7k 19% 177 5%
4.9 OnePageCRM 2009 Galway Seed $749K - 4 - - - 62k 3.9k 33k 127 -2k -2% 17 20% 158 4%
4.9 Simple CRM 2005 Brussels Unfunded - - 4 3 3 - 925k 2.5k 39k 105 - - 9 9% 289 13%
4.9 Sellf 2013 Roncade Seed $519K - 4 - - 3 571k 1.4k 30k 242 91k 17% 10 8% -30 -2%
4.9 PipelineDeals 2006 Wayne Series A $1M - 4 - - - 83k 3k 30k 100 2k 2% - - 329 12%
4.9 Method 2010 Toronto Series A $6M - 4 - - 1 144k 2k 3k 15 -70k -35% 4 27% 24 1%
4.9 Insightly 2009
San
Francisco
Series C $38M - 4 - - 7 37k 5.4k 300k 1.6k 8k 23% 72 6% - -
4.9 Nutshell 2010 Ann Arbor Seed $750K - 4 - - 3 58k 2.3k 30k 297 -14k -21% 2 1% 157 7%
4.9 Infusionsoft 2001 Chandler Series D $134M - 4 - - 6 687 40k 39k 311 -1k -4% 5 3% 1k 3%
4.9 GetFly CRM 2012 Hanoi Unfunded - - 5 - - - 736k 996 3k 57 285k 49% 7 13% 69 7%

Incubators
Seed
Inventus Capital Partners (#1), Quest Venture Partners
(#1)
Series A/B Tenaya Capital (#1), Pearson (#1)
Series C+ General Atlantic (#2), Sapphire Ventures (#1)
Qvidian Nov - 2017
Acq by Upland Software for $50M
BigcanTin Mar - 2017
IPO'd on ASX
$10M - Series B
Mediafly (2006, Chicago, $12M)
$25M - Series D
$5M - Series B
Octiv (1999, Indianapolis, $13M)
$200k - Seed
Decision Link (2009, Atlanta, $1.1M)
Series A
Modus Engagement (2013,
Minneapolis)
Seed
Qotient (2013, Auckland)
$40M - Series C
$50M - Series C
$13M - Series B
Bloomfire (2010, Austin, $33M)
$1M - Seed
ROInnovation (2002, Denver, $1M)
$5M - Series B
Octiv (1999, Indianapolis, $13M)
Nov 2017
Bigtincan Recognized in Gartner’s 2017 Market Guide for
Digital Content Management for Sales, Business Wire
Nov 2017
Showpad Ranked 3rd on Deloitte’s 2017 Technology Fast 50
List, PRWeb
Nov 2017
Upland Software Announces Largest Acquisition to Date,
Raises Guidance, PR Newswire
Nov 2017
Seismic Announces Major Salesforce Integration Update to
Enable Intelligent Content Collaboration , EContent
Oct 2017
Global Agency Joins Forces With FISION, Technology Marketing
Corporation
Sep 2017
MindTickle Partners with Playboox to Drive Sales Process
Execution Excellence for B2B Sales Organizations,
Marketwired
Aug 2017
The New CRM Platform from Mindmatrix and Zoho Offers
Built-in Efficiency, DATAVERSITY
Aug 2017
Seismic Software Opening Office in Sydney, Australia,
sdbj.com
Aug 2017 million dollar contract in the U.S., Proactive Investors
Jul 2017
Docurated Deepens Salesforce Partnership With New
Federated Search, CMSWire.com
Jul 2017
Bigtincan Recognized by SIIA as Best Sales Enablement
Platform, Citybizlist
Jul 2017
FISION Launches New Investor Relations Dashboard at
Fisiononline.com , GlobeNewswire
Jun 2017
Qvidian announces first European partnership with Hobs
Repro, Legal IT Professionals
Jun 2017 SAVO acquires KnowledgeTree, Bizjournals
News
0
2
4
6
8
10
12
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
2013 2014 2015 2016 2017
YoY Funding Rounds
1
5
19
32
77
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Content Management System: Market Factsheet
Market: Content Management System
56
Recent Exits
Recent Investments
Companies which allow
businesses to distribute, manage,
and update sales collateral for
representatives to access it from
anywhere
Inkling
SAVO
(1999, Chicago, $79M)
Seismic
(2011, California, $65M)
Showpad
Bloomfire
(2010, Austin, $33M)
Top Companies
Sales Force Automation > Market Details > Market: Content Management System

Content Management System: Top Companies
Analyst’s Pick
Sapphire Ventures, Sequoia Capital, Tenaya Capital
Content Management System for enterprises.
General Atlantic, JMI Management, Jackson Square
Ventures
Mobile Sales Enablement
Insight Venture Partners, Dawn Capital,
Hummingbird Ventures
Bloomfire (2010, Austin, $33M)
SaaS workplace collaboration tool for sales and
support reps
Editor's Pick. Stage: Series B
Austin Ventures, Silver Creek Ventures, Redpoint
Ventures, AVX Partners
Analyst’s Pick
Qvidian (2010, Cincinnati, $20M)
Content management system + playbooks for sales
teams
Editor's Pick. Stage: Acquired
Commonwealth Capital Ventures, Kodiak Venture
Partners, North Bridge
Contondo (2011, Las Vegas)
Sales enablement software for businesses
Showell (2012, Jyvaskyla)
Mobile sales enablement for sales teams

58
Content Management System: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Mediafly 2006 Chicago Series B $12M - 3 2 3 - 419k 3.3k 114k 543 21k 5% 117 62% 1.9k 107%
4.9 Showpad 2011
San
Francisco
Series C $61M - 5 - - 7 241k 4k 30k 410 22k 10% 10 14% 209 6%
4.9 Inkling 2009
San
Francisco
Series D $86M - 5 - - 13 29k 6.4k 330k 6.8k -22k -48% 69 3% -55 -1%
4.8 Seismic 2011 California Series C $65M - 5 - - 17 161k 2.2k 3k 14 -172k -57% 3 44% 95 5%
4.7 SAVO 1999 Chicago Series C $79M - 4 - - 12 764k 4.2k 30k 126 -116k -13% 2 2% 357 10%
4.7 BigcanTin 2008 Boston Public $5M - 4 - - 13 306k 2.1k 9k 76 -475k -70% 7 11% 739 52%
4.6 Decision Link 2009 Atlanta Seed $1M - 5 - - - 5.1M 91 30 3 180k 5% - - 7 8%
4.5
Modus
Engagement
2013
Minneapoli
s
Series A - - 4 - - 1 7.5M 4.4k 14k 156 - - - - 685 18%
4.5 Taptera 2011
San
Francisco
Acquired $3M - 4 - - - 10M 677 4k 48 5M 40% - - -13 -2%
4.4 Bloomfire 2010 Austin Series B $33M - 3 - - 9 112k 7.9k 6k 37 -26k -19% 3 30% -15 -
4.3 Genwi 2010 Los Altos Acquired $7M - 4 - - 3 2.8M 1.4k 603 60 - - 1 17% -20 -1%
4.3 Bsharp 2012 Bangalore Seed - - 5 - - - 1.3M - 23k 418 -97k -7% 67 21% - -
4.2
MobileForce
Software
2005 Sunnyvale Series B $13M - 4 - - - 7.1M 1.7k 2k 8 - - 1 17% -26 -2%
4.1 Eltropy 2014 Milpitas Unfunded - - 4 - - - 4.5M 220 3k 21 3M 69% 5 25% 29 18%

Incubators Techstars (#1), Y Combinator (#1)
Seed Wellstreet Partners (#1), INBOX CAPITAL (#1)
Series A/B Ignition Partners (#1), Sigma Partners (#1)
Series C+ Hercules Capital (#1), Intel Capital (#1)
None
$2M - Seed
Yongle Technologies (2014,
Vancouver, $1.5M)
$2M - Seed
GetAccept (2015, Palo Alto, $1.6M)
$25M - Series E
$339k - Seed
Scrive (2010, Stockholm, $4.5M)
$829k - Seed
$18M - Series D
$6M - Series F
$3M - Angel
Seed
GetAccept (2015, Palo Alto, $1.6M)
$4M - Series D
$11M - Series B
Proposal Software (1994,
Broomfield, $11M)
Nov 2017
Uber and ADP Select SpringCM for Document Management &
Workflow Automation, PR Newswire
Nov 2017 DocuSign flags Aussie Azure data centre launch, ARN
Oct 2017
Clari Announces Partnership with ClearSlide, DocuSign and
Xactly, MarTech Advisor
Oct 2017 AI Integrations Help Sort Out Sales Signals, E-Commerce Times
Sep 2017
Bonitasoft Integrates with DocuSign to Drive Digital
Transformation across Its Business, Business Wire
Sep 2017 GetAccept Closes $1.6 Million, NewsCenter
Aug 2017
DM2 to Offer E-Signature and On-Demand Forms, CSP Daily
News
Aug 2017
FCC Grants DocuSign FedRAMP ATO for Cloud-Based
Electronic Transaction Service, ExecutiveBiz
Jul 2017
Zuora Helps DocuSign Accelerate Growth of DocuSign Global
Trust Network to Reach 200+ Million Subscribers,
PressReleasePoint
Jun 2017
Getac introduces new warranty benefits to existing fully
rugged owners, Medianet
Jun 2017
Singtel partners with DocuSign for digital signatures, Telecom
Asia
May 2017
Singtel, DocuSign launch electronic signature cloud service,
Telecompaper
May 2017
AP Equipment Financing Implements DocuSign and
eOriginal , Equipment Finance Advisor
May 2017
DocuSign confirms customer emails were stolen and used in
phishing campaign, TechCrunch
News
0
1
2
3
4
5
6
7
$0k
$100M
$200M
$300M
$400M
$500M
2013 2014 2015 2016 2017
YoY Funding Rounds
-
2
3
10
19
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
CRM > Configure - Price - Quote > Contract Management: Market Factsheet
Market: Contract Management
59
Recent Exits
Recent Investments
Companies providing tools for
businesses to auto generate
contracts, share it with prospects,
and track their interactions
DocuSign
SpringCM
(2005, Chicago, $113M)
Proposal Software
(1994, Broomfield, $11M)
Scrive
(2010, Stockholm, $4.5M)
GetAccept
(2015, Palo Alto, $1.6M)
Top Companies
Sales Force Automation > Market Details > Market: Contract Management

CRM > Configure - Price - Quote > Contract Management: Top Companies
Analyst’s Pick
Unicorn. Stage: Series F
Hercules Capital, Intel Capital, Dell Technologies
Soonicorn. Stage: Series E
Crestline Investors, Foundation Capital, North
Bridge and 9 Other Investors

61
CRM > Configure - Price - Quote > Contract Management: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 DocuSign 2003
San
Francisco
Series F $522M - 5 - - 39 3k 168k 3.1M 42.3k -1k -23% 3.4k 14% 480 -
4.7 SpringCM 2005 Chicago Series E $113M - 5 - - 10 160k 1.8k 750 21 -15k -9% - - 84 5%
4.4 Tilkee 2012 Lyon Seed $662K - 4 - - - 893k 3.4k 300 6 174k 23% 1 20% 314 10%
4.2 Scrive 2010 Stockholm Seed $4M - 4 - - 1 225k 321 750 9 -35k -14% - - -3 -1%
3.9
Yongle
Technologies
2014 Vancouver Seed $2M - - - 4 - - 66 - - - - - - - -
3.6 GetAccept 2015 Palo Alto Seed $2M - 4 - - 3 263k 4.1k 750 3 -50k -17% - - -89 -2%
3.3 Glider 2012 Portland Acquired $1M - - - - - 10M 212 - - 2M 13% - - -3 -2%
3.1
Proposal
Software
1994 Broomfield Series B $11M - - - - - 3.2M - - - 248k 9% - - - -
2.8 Proposify 2012 Halifax Funded - - - - - - 31k 4.5k - - -5k -14% - - 473 12%
2.5 Nusii 2013 Madrid Unfunded - - - - - - 484k 1.7k - - - - - - 105 7%
2.2 Simple Sign 2011 Stockholm Unfunded - - - - 4 - 1.8M - - - - - - - - -
1.9 Novatus 2012 Orlando Acquired - - - - - - 613k 167 - - - - - - - -
1.7 NiftyQuoter 2012 Brno Unfunded - - - - - - 179k 112 - - -53k -23% - - 6 6%
1.4 Pacta 2014 Halifax Seed $100K - - - - - 10M 296 - - - - - - -11 -4%
1.1 Cloudtract 2014 Amsterdam Unfunded - - - - - - 1.8M 8.7k - - - - - - -1082 -12%

Market: Contact Databases
62
Sales Force Automation > Market Details > Market: Contact Databases

Market: Suite
65
Sales Force Automation > Market Details > Market: Suite

Market: Suite

Market: Email
68
Sales Force Automation > Market Details > Market: Email

Market: Email

Market: Account Based Sales
71
Sales Force Automation > Market Details > Market: Account Based Sales

Market: PRM
74
Sales Force Automation > Market Details > Market: PRM

Market: PRM

Market: Industry Verticals
77
Sales Force Automation > Market Details > Market: Industry Verticals

Market: Demo Tools
80
Sales Force Automation > Market Details > Market: Demo Tools

Market: Demo Tools

Market: Sales Training
83
Sales Force Automation > Market Details > Market: Sales Training

Market: Contact Management
86
Sales Force Automation > Market Details > Market: Contact Management

Market: Call Analytics
89
Sales Force Automation > Market Details > Market: Call Analytics

Market: Relationship Intelligence
92
Sales Force Automation > Market Details > Market: Relationship Intelligence

Market: Telephone
95
Sales Force Automation > Market Details > Market: Telephone

Market: Telephone

Market: For Salesforce
98
Sales Force Automation > Market Details > Market: For Salesforce

Market: Demographic
101
Sales Force Automation > Market Details > Market: Demographic

Market: Demographic

Market: Gamification
104
Sales Force Automation > Market Details > Market: Gamification

Market: Loyalty
107
Sales Force Automation > Market Details > Market: Loyalty

Market: Loyalty
Sales Force Automation > Market Details > Market: Loyalty

Market: Suite
109

Market: Suite

Market: Productivity Tools
111
#4 Top Markets of Early Stage Investors
Sales Force Automation > Market Details > Market: Productivity Tools

Market: Pipeline Management
114
#1 Other Notable Markets
Sales Force Automation > Market Details > Market: Pipeline Management

Market: Task Management
117
Sales Force Automation > Market Details > Market: Task Management

Market: Prospecting Tools
120
Sales Force Automation > Market Details > Market: Prospecting Tools

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
123
Notable Acquisitions
Top Acquirers
Acqui-hires

Recently IPO’d Companies (1/2)
125
Performance indicators of recently public companies in Sales Force Automation
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Mar 2017
BigcanTin (2008, Boston)
Mobile based content enablement system for sales teams
$23M $35M $7.1K BTH
Apr 2014
Five9 (2001, San Ramon)
$1.4B $322M $44.2M NASDAQ:FIVN
Mar 2013
Model N (1999, Redwood City)
Cloud based revenue management solution for life science and hi-
tech industry
$427M $343M $107M NYSE:MODN
May 2011
NexJ (2003, Toronto)
CRM for Financial, Insurance and Healthcare Industry
$38M $190M $25.3M 57.25 TSE:NXJ
Jun 2004
Salesforce (1999, San Francisco)
Cloud Based CRM, Social collaboration for the Enterprise
$77B $1.1B $8.4B NYSE:CRM
Nov 2003
CallidusCloud (1996, Pleasanton)
Cloud-based sales, marketing and pipeline management solutions
$1.7B NASDAQ:CALD
Aug 1998
$140B $23.3B 31.26 NYSE:SAP
PROS Holdings (1985, Houston)
Synergy Marketing (1997, Osaka)
Customer relationship management platform
Sales Force Automation > Exit Outlook > Recently IPO’d Companies

Recently IPO’d Companies (2/2)
126
Performance indicators of recently public companies in Sales Force Automation
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Coheris (1994, Paris)
CRM and business intelligence solutions for multiple industries
WealthCraft (2002, Hong Kong)
Cloud-based CRM
Sales Force Automation > Exit Outlook > Recently IPO’d Companies

Notable Acquisitions (1/4)
127
Notable Acquisitions in Sales Force Automation
Sales Force Automation > Exit Outlook > Notable Acquisitions
2017 YTD
Acquirer: Upland Software Deal: $50M
Qvidian (2010, Cincinnati, $20M)
Content management system + playbooks for sales
teams
Acquirer: Ellie Mae
Velocify (2004, El Segundo, $20M)
Cloud Based Sales Acceleration Software
Acquirer: DiscoverOrg
IT Profiling Database
Acquirer: ESW Capital
Business Intelligence for Unstructured and
Structured Data
Acquirer: Vista Equity Partners
Deal: $564M
Sales compensation and performance management
2017 YTD
Acquirer: Insight Venture Partners
Deal: $100M
Zyme (2004, Redwood, $17M)
Channel data management solutions for sales teams
in enterprises
2016
Acquirer: CallidusCloud
Badgeville (2010, Redwood City, $40M)
Enterprise Gamification solutions for clients and
employees

128
2015
Acquirer: Salesforce Deal: $360M
SaaS based CPQ for SalesForce.com users
Acquirer: Model N
ChannelInsight (2009, Denver, $21M)
Channel data management platform
Acquirer: InsideSales
C9 (2007, San Mateo, $40M)
Big data intelligence for Sales and Marketing
applications
Acquirer: Dun & Bradstreet Deal: $125M
NetProspex (2006, Waltham, $28M)
B2B data lead generation data and data
management
2014
Acquirer: Francisco Partners
Vendavo (2000, Mountain View, $21M)
Price Optimization and Management for B2B Sales
Acquirer: Infor
Saleslogix (1998, Scottsdale, $27M)
Cloud hosted CRM software
Acquirer: Intuit Deal: $30M
Lettuce (2011, Los Angeles, $2M)
Inventory and Order Management System
Acquirer: Court Square Capital Partners
AFS Technologies (1985, Phoenix, $23M)
Saas based solutions for Food and Beverage
Industry
2013
Acquirer: Oracle Deal: $400M
BigMachines (1999, Deerfield, $29M)
SaaS Based CPQ Solutions
Acquirer: Yahoo Deal: $48M
Xobni (2006, San Francisco, $41M)
Email and contact management platform.

129
2012
Acquirer: AFS Technologies
Quofore (1998, Atlanta, $20M)
Field Sales automation software
Acquirer: Vista Equity Partners
Deal: $6.6B
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Acquirer: IBM
Varicent Software (2003, Toronto, $49M)
Incentive management for enterprises
2010
Acquirer: Versata
Right90 (2003, Foster City, $22M)
Sales forecasting software
Acquirer: Salesforce Deal: $142M
Data.com (2004, San Francisco, $17M)
Source of accurate business data
2009
Acquirer: CSG Openline
BlueRoads (2001, San Mateo, $31M)
Partner relationship management SaaS
Acquirer: Xactly
Centive (1997, Lowell, $85M)
Incentive compensation software

130
Before 2008
Acquirer: Campus Management
Talisma (1999, Boca Raton, $66M)
Customer Relationship Management Suite
Acquirer: RightNow Technologies
Deal: $9M
Salesnet (1999, Duluth, $23M)
Cloud based CRM for enterprises
Acquirer: Oracle Deal: $5.9B
Siebel Systems (1993, Redwood Shores)
CRM Solution
Acquirer: Siebel Systems
Again Technologies (1996, Pleasanton, $32M)
Incentive management platform for enterprises
Acquirer: Dun & Bradstreet Deal: $119M
Hoover's (1990, Austin)
Business information

Most Active Acquirers
131
Sales Force Automation > Exit Outlook > Most Active Acquirers

Date Target
May-16 Spiderbook Acq by Demandbase
May-16 Implisit Acq by Salesforce
Apr-16 Skura Corporation Acq by Indegene
Apr-16 FPX Acq by HGGC
Apr-16 Novatus Acq by Conga
Apr-16 ActionGrid Acq by Conga
Apr-16 Megaplan Acq by 1C Company
Apr-16 Genwi Acq by Persistent Systems
Mar-16 Triggerfox Acq by Influitive
Mar-16 LIA Acq by Showpad
Mar-16 Contastic Acq by SugarCRM
Feb-16 Configit Acq by Polaris Private Equity
Feb-16 Orange Leap Acq by Your Cause
Jan-16 Assistant.to Acq by Cirruspath
Jan-16 Sales Simplicity Acq by MiTek Industries
Acqui-hires (1/2)
132
List of Acqui-hires in Sales Force Automation
Excludes all details for Chinese companies
Date Target
Nov-17 Geopointe Acq by The Ascent Group
Oct-17
Topline Systems Acq by Keystone
Automotive
Aug-17 Pattern Acq by Workday
Aug-17
Zoom Information Acq by Great Hill
Partners
Aug-17 Unomy Acq by WeWork
Aug-17 AlignStar Acq by Xactly
Jul-17 Kemvi Acq by HubSpot
Jul-17 EndeavorCPQ Acq by Vendavo
Jun-17 KnowledgeTree Acq by SAVO
Jun-17 Propertybase Acq by Boston Logic
May-17
Jestercom Acq by Ackmann &
Dickenson
May-17 Hickup Acq by Showpad
Apr-17 ToutApp Acq by Marketo
Mar-17 DxContinuum Acq by ServiceNow
Feb-17 Results Acq by AbacusNext
Date Target
Jan-17 Luxor CRM Acq by Next Gear Solutions
Dec-16 IKO System Acq by Sidetrade
Nov-16 Guestfolio Acq by Cendyn
Nov-16 Datahug Acq by CallidusCloud
Oct-16 amoCRM Acq by 1C Company
Oct-16 Taptera Acq by Showpad
Sep-16 Sylpheo Acq by Renault-Nissan
Sep-16 Bit2win Acq by Accenture
Aug-16 Evercontact Acq by Senders
Aug-16 Orbitera Acq by Google
Jul-16 PointDrive Acq by LinkedIn
Jul-16 SalesPredict Acq by EBay
Jul-16 Nudge CRM Acq by ResDiary
Jun-16 Voyat Acq by Intent Media
May-16 Wag Mobile Acq by EdCast
May-16 Nuiku Acq by Nortek
Sales Force Automation > Exit Outlook > Acqui-hires

Tracxn - Sales Force Automation Startup Landscape

Tracxn - Sales Force Automation Startup Landscape

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