1. Learning a foreign language
How to acquire it in a business-oriented level
By INSTITUTO HISPANIA

2. Index
Spanish, the current scenario in a global economy
Advantages of Studying a Foreign Language
Spanish Speaking Countries - Global Presence of Spanish
Language
Reasons for Studying Spanish Language – Areas of benefit
Economic Benefits – World Economics
Joint Ventures with India

3. Advantages of Studying a Foreign Language
• Mobility
• Identity
• Work Opportunities
• Work Force Sustainability
• International Dimension

4. Advantages of Studying a Foreign Language
WITH FOREIGN LANGUAGES WITHOUT FOREIGN LANGUAGES
Employability Less work offers
Intercultural Less promotion
Competence possibilities
Personal and social
development Narrow vision
A multilingual person is given high importance and enjoys enhanced
relationship

5. Spanish Speaking Countries
In North America
Mexico, USA,
In Central America
Costa Rica, El Salvador
Honduras, Guatemala,
Nicaragua, Panama, Puerto Rico
Dominican Republic, , Cuba
In Europe
In South America Spain
Argentina, Bolivia, Chile,
Colombia, Ecuador, In Africa
Paraguay, Peru, Uruguay & Venezuela Nueva Guinea

6. Global Imprint of Spanish Language
• Spanish is spoken in 22 countries
Massive • Spanish population is 340 millions
• Spanish is second language in USA
Savvy
• Spanish is second official language in
Relevant • United Nations

7. Reasons to Learn Spanish Language
• Adapting to the changing pattern of business
world.
• Could be utilized for the purpose of
curriculum development & vital addition to
your resume.
• A language enables you to communicate with
others.
• A language helps you to communicate
adequately in that country and helping
people from those countries when they come
to India.

8. Impact of Spanish Language
Become a global citizen
• Prepare people to live • Learning another language • Spanish is also one of
in a multicultural improves your English the easiest foreign
society & to deal with language skills by challenging languages to learn
knowledge, sensibly, t situations where you have to because its vocabulary
olerantly & mutually. be linguistically savvy i.e. is almost similar to
Negotiation English and its written
• Knowing another
form is almost
language gives you a • Language unite people in this
phonetic.
wider understanding stressful international
of world affairs panorama

9. Areas of benefit
ORGANIZATIONAL LEVEL
Facilitating
Unprecedented number leadership and team
of new joint ventures work
The use of a foreign
language will help
Increment of different
your company to grow Improving process of
cultural background in as fast as the market decision making
the personnel of demands
organizations
Reducing
miscommunication

10. Areas of benefit
•Helps to handle staff
MANAGEMENT •Creates culture
LEVEL sensitivity
•Intercultural training
helps to be aware
SOCIAL LEVEL about the client’s
expectations

11. Economic benefits New
soft
skills
• Individual becomes more
individual marketable for jobs and
competent Post Industrialization : People
had to educate themselves to
keep up with the changes in
• Companies often offer raise technology.
to employee’s who know
companies Spanish due to the massive On today’s
market they can reach globalisation, people need to
get educated in foreign
language to keep up with
• Small businesses can business world.
expand their customer base
society by opening up to Hispanic
markets

12. •International competence
Business volume increment Positive changes
and favorable
mindset of
30 Spanish
countries
$ 2.1 billion in year 2000
25 towards India
$ 17.2 billion in year 2009
20
2000
$30.0 billion by end of 2012,
15 2009
2012
10
5
0

13. Investment and joint ventures by Indian
companies
Indian companies including NRI firms
have invested about 12 billion dollar
in the regions of
IT, Pharmaceuticals, agro-
chemicals, Steel, Mining, Agro-
business, Energy, Wind
energy, Automobiles etc
The Indian companies have
developed a new NEAR SHORE
business model of 12/12 in which
they serve their North America clients
for 12 hours from the same time
zone operations in Latin America and
the remaining 12 hours from India

14. Indian Companies’ presence in the following
Hispanic countries
IT Companies
TCS Pharmaceutical companies
Aegis Agrochemical
Infosys Ranbaxy
Dr. Reddy’s Labs United Phosphorus Ltd:
Mahindra Satyam Acquired two Argentina
Wipro Torrent companies
HCL Zydus Cadila,
Punjab Chemicals and
Genpact Cipla crop protection Ltd:
Claris Life sciences Acquired Argentina
Patni Computers company- Sintesis
Cognizant Dabur Quimica, turnover 50
million.
etc. etc.

15. Investment and ventures in India from Latin American
companies
Sales
Brazilian companies with major 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
presence : Marcopolo, Sunley
Fashion, Stefanini, Gerdau.
Followed by Argentinean
Companies such as:
Galileo, Biosidus. 58%
Mexican Companies also invest
like: Cineopolis, Homex
9%
And presence of Colombian and 10%
Peruvian Companies can be 23%
represented by: FANALCA, Aje
Group

16. International Organizations where Spanish is
official language
•United Nations UN
•European Union EU
•United Nations Economic
Commission
•World Trade Organization WTO
•International Labor Organization
Commercial Country
ILO Forums Conferences
Trades Alliances
•Interpol
•FIFA
•In Switzerland, Spanish is the
native language of 1.7% of the
population, representing the
largest minority after the four
official languages spoken in that
country

17. In the Media World
Spanish is used often all
over the world to broadcast
global trends and news due
to the wide range of
Spanish-speaking Noticial 41 Noticiero
audience. USA Univision
Here some examples of the
most influent TV networks
worldwide BBC Mundo
CNN en
español
Telemundo

18. Language benefits for a working professional
Direct Marketing
With potential customers
Spanish is a powerful
alternative to achieve high
returns.
Helps to obtain
Valuable information about
markets and facilities
It allows undeniable
advantages for assessment
profitability reflected in the
approximately growth of 80 to
90% of success in the last four Responses
years. Obtained directly
60% of the companies
In Spain/Latin America reach
customers directly

19. Fun facts about Spain
Football is their second religion
Spaniards like to party
Spain has the highest numbers of bars, restaurants and coffee shops in EU
Madrid subway system is the third in the world by number of kilometers covered after London and New York
Spain has been the biggest donor of organs in the world for 15 consecutive years
The Spanish national anthem has no lyrics

20. Contact us
INSTITUTO HISPANIA
Headquarters
D-59 Hauz Khas, New Delhi 110016
Telephone : (011) 26968016, (011)
26968043,
Mobile : (0) 9871308911
e-mail : info@institutohispania.com
Branches in
Delhi, Mumbai, Chennai, Pune, Banagal
ore