Robust Promotions introduces Peer Marketing

ROBUST PROMOTIONS
“PEER MARKETING” IWG
OVERVIEW

103 South Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.com

ROBUST PROMOTIONS
“PEER MARKETING” PROMOTION
OVERVIEW

Robust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com

ROBUST PROMOTIONS
OVERVIEW
GOAL: From Four Walls to Facebook—
Boost Sales, Increase Traffic,
Encourage Trial and Maximize
Customer Connection

METHOD: Instant Win Game Promotion
driving customers into
participating locations and
encouraging Peer Marketing with
Online Sweepstakes/Game.

BENEFITS: Customers are rewarded for
actions that are profitable to
your business, brings
excitement of the lottery in-
store, creates awareness of
Social Media presence and
controls costs with minimal
disruption to operations.

ROBUST PROMOTIONS
FULLY INCLUSIVE SERVICES

• PRIZING
— Full support and expert consulting in prize
development based on client’s business goals
— Prizing typically developed from the client’s menu
items and inventory of products
— Increases apparent value to customers while
controlling cost
— Prize fulfillment, including Affidavit of Eligibility and
Liability/Publicity Release and W-9’s

• DESIGN & PRODUCTION
— Graphic Design and Art Direction of game cards,
customized online Sweepstakes web pages layout and
in-store promotional support materials


ROBUST PROMOTIONS

• ONLINE COMPONENT
— Customized URL for online Sweepstakes
— Administer sweepstakes participation using single
entry per email, indexed to IP address
(one entry per targeted offer).
— 16-digit non-sequential entry codes, anti-bot security,
store allocation to prevent fraud
— Data capture parsed to closest store location
— Data capture can be de-duped against existing email
and mobile marketing database

• LEGAL
— Legal language development, including non-purchase
entry, official rules, abbreviated rules, etc.
— Complete Legal Support before, during and after
completion of Promotion
— Legal Indemnification


ROBUST PROMOTIONS
• REGISTRATIONS, BONDING, PRIZE INSURANCE
— File all required State registrations and bonds
— Winner’s List reporting
— Prize Insurance available at additional cost

• LOGISTICS, SHIPPING, FULFILLMENT
— High-security printing includes print run supervision
and serial code manifest
— Sequential serial code on game card for additional
security and inventory control
— Even collation of all prize levels
— Hand-seeding of high value prizes
— Delivery of all game pieces, official rules and
promotional support materials in proper amounts to
EACH participating location in tamper-proof boxes per
FED EX Ground shipping
— Track and alert when all shipments are sent and then
again upon delivery (Signature required)


GAME PLAN IN ACTION

• IN-STORE MECHANIC for Instant Win Game
— 4 weeks distribution of game cards
— 8 weeks game card redemption
— Game cards distributed to all guests in party
upon
receipt of purchase
— Only ONE game card redemption, per party, on a
future visit (Bounce-back)
— Can also be used for LSM distribution

RESULT: Perforated game card delivers a
one-two punch, in store and online,
accelerating and multiplying the impact of
your social media marketing efforts


GAME PLAN IN ACTION

• ONLINE MECHANIC for Online Sweepstakes
— Secret 16-digit code printed under scratch off
area of game card builds mystery and exclusivity
— Customers visit website and surrender valid
contact information and code in order to register
for Sweepstakes Awards
— Entrants can sign in using their Social network,
automatically generating “Likes” and “Shares”
— Potential winners are notified at the end of
promotion by email, ensuring valid customer
contact information
— Builds in-house database


GAME PLAN IN ACTION

Our Experience: In a field of 100K
game cards, a Peer Marketing
promotion averages a 1.5 to 12.5 %
return (people entering the online
Sweepstakes and surrendering their
contact information), depending on
offers & operations. That equates to a
minimum of 1,000 UNIQUE entries.

Given that on average each person on
Facebook has potentially 200 friends,
that means your Branded Message
would be seen by 200,000 potential
“Peers”!


GAME PLAN IN ACTION

Let us create a
Branded
Interactive Game
that’s fun for the
whole family!


GAME PLAN

Online Prize Ideas:
1. StayCation Sweepstakes. Give them an option of
either a family friendly place, or a relaxing getaway
aimed towards the seniors.
- Couples Get-away. Could include passes to a local
attraction, overnight stay at a local hotel, plus
spending money for the day.
- Relaxing Retreat. Could be a local bed and breakfast
plus a local activity
1A. Cash prize Sweepstakes

2. Chance to win more free food or souvenirs (t-shirt,
etc.) via branded online game:
- Scratch and Match
- Search and Reveal clues to win

3. Collect to Win Puzzle
- Secondary scratch off on card reveals a code. When
entered online, it reveals a part of a bigger picture –
Logo, menu items, etc. Complete the picture and win!


GAME PLAN

• RESULTS TABULATION & ANALYSIS:
— POS capture/entry used to compile results
— Pre-paid redemption bags are available at extra cost
— Analysis of prize level and store level performance
(ROI) for future improvement of promotion.


ADDITIONAL SERVICES AVAILABLE

• B2B MAILER Instant Win Game

— Patent pending product
— Mail offers to nearby businesses to encourage employees to
visit your business
— Purchase products/services in store, catering, delivery or
online orders
— Uniquely track every offer made back to the business it was
sent to:
Allows for continuously improved targeting;
Allows each merchant to develop its own specific
targeting model
— Features unique creative for each client
Instant Win Game cards for each employee Sweepstakes overlay
drives online registration and greater distribution of offers within
the business targeted

• BRANDED MOBILE APP

— Development of a branded mobile app for iPhone and Android.
— Available modules can include:
Store/facility locator
Order online
Nutritional Information
Share with friends on Facebook/Twitter
Get news
Get a coupon
And of course, an Instant Win Game!


ROBUST PROMOTIONS
ADDITIONAL SERVICES APPENDIX
• B2B MAILER MECHANIC for Instant Win Game
— Patent pending product
visit your business
online orders
— Uniquely track every offer made back to the business it was
sent to:
Allows for continuously improved targeting;
targeting model
— Instant Win Game cards for each employee Sweepstakes
overlay available to drive online registration and greater
distribution of offers within the business targeted

• BRANDED MOBILE PHONE APP
— Branded mobile app for the iPhone and Android.
— Available modules may include:
Driving Directions
Online Ordering
Get news
Get a coupon
And of course, an “Instant Win Game”!


ROBUST PROMOTIONS
ROBUST PROMOTIONS LLC
ADDITIONAL SERVICES
ROBUST PROMOTIONS LLC was born in July 2006 after 18 months of collaboration
• B2B MAILER MECHANIC forin all areas vital to the development, execution and
between leading experts Instant Win Game
— Patent pending product promotional gaming and incentive marketing programs for restaurant
implementation of
chains and other retail merchants.
visit your business
• RESEARCH – THE UNIVERSITY OF CHICAGO
online orders
— Uniquely track every offer made back to research was conducted through the Graduate School of
Studies, surveys and other the business it was
sent to:
Business. World improved targeting;
Allows for continuously
renowned Professor Sanjay Dhar, a leading expert in “Decision
Sciences” in marketing, consulted and continues to inform Robust Promotions LLC in
the areas of marketing and business tactics and implementation.
targeting model
— Instant Win Game cards for each employee Sweepstakes
• LEGAL – WINSTON AND STRAWN LLP
overlay available to drive online registration and greater
The nations largest the business targeted years) I.P. law firm is retained. With offices in
distribution of offers within and oldest (150
Geneva, London, Paris, New York, Chicago, Washington D.C., Los Angeles and San
• BRANDED MOBILE PHONEof the best, most prestigious law firms in the world. Winston
one APP
Francisco, they are iPhone and Android.
— Branded mobile app for the
— Available modules may include: – if not the very – foremost legal experts in promotions,
and Strawn are among
sweepstakes and contests.
Driving Directions
Online Ordering
Get news
Get a coupon
And of course, an “Instant Win Game”!


Robust Promotions introduces Peer Marketing

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