Market Research Report : Television Market in China 2012

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Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report, Television Market in China 2012.

The report begins with a timeline description on the evolution of the television technology over the years. It is followed by a brief description of the different types of technology utilized by the television units. The market overview section provides a snapshot on the global television market. It also includes the growth figures of global television sales along with worldwide LCD and LED television sales. The section also includes an overview of the television market in China. It highlights the growth figures for annual television sales in China along with projected figures for installed television base and the rate of flat panel television penetration in China.

The report provides detailed information about the exports and imports of television units in terms of both value and volume. It provides country-wise import and export data for the year 2010, highlighting major countries importing from China.

The drivers explain the factors influencing the growth of the television market in China in detail. The key drivers identified include government subsidies, rising population and urbanization, rising disposable income, growth in retail chain, rise in online shopping, extensive usage of plastic money and changing lifestyles. Major challenges which impedes the development and growth of the television market has also been covered and includes rising labour costs, rise in online media and rapid technological development.

Key initiatives taken by the government include promoting technology transfer and research & development. It also includes an overview of the subsidy programs introduced by the government in order to boost the growth of the television market in China.

The television market in China is witnessing emerging trends that are of marked importance to the market. Emerging trends in the television market covered in the report include rising penetration in low tier cities, mergers and joint ventures and technology innovation.

The report contains a brief analysis of the competitive landscape of the television market in China. This section provides a three dimensional analysis of the key players’ revenues, profits and market capitalization. The report also features brief profiles of the major domestic and foreign players in the market and a snapshot of their corporation, financial performance and business highlights thus providing an insight into the existing competitive scenario.

Key takeaway section summarizes the entire market in terms of opportunities, challenges and competitive landscape persisting in the television market in China.

Key statistical figures relevant to the study include Global TV sales growth 2009-10, China TV sales growth 2010-15 (projected), flat panel TV penetration in China, Exports

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Market Research Report : Television Market in China 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortTelevision Market in ChinaJanuary 2012
  2. 2. Executive Summary  Television market is one of the most rapidly growing industries in China Market  China is emerging as the leading manufacturer of flat panel television sets in the world Drivers: Challenges:  Government Subsidies  Rising Labour Costs    Rising Population and Urbanization   Rise in Online Media LE Drivers &   Rising Disposable Income  Rapid Technology DevelopmentChallenges  Growth in the Retail Chain MP  Rise in Online Shopping  Extensive Usage of Plastic MoneyGovernment  Initiatives  Changing Lifestyles S A  Supportive policies of the Government  Home Appliances to the Countryside subsidy program  ‘Old for New’ subsidy program  Rising penetration in low tier cities Trends  Mergers and Joint Ventures  Technology innovation Major PlayersCompetition Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 TELEVISION MARKET IN CHINA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Exports and Imports LE   P•Drivers & Challenges M S A•Government Initiatives•Trends•Competition•Key Takeaway TELEVISION MARKET IN CHINA 2012.PPT 3
  4. 4. Television units have witnessed rapid technology leaps over  the last decade •Bbb •Aaa LE   Year 1 Year 2 MP Year 3 Year 4 Year 5 • Ccc • Ddd S A • Eee • Fff • GggSource: TELEVISION MARKET IN CHINA 2012.PPT 4
  5. 5. Over the years, television units have evolved into the most  innovative technologies A • Aaa B • Bbb LE   C • Ccc MP D • Ddd S A E • Eee F • FffSource: TELEVISION MARKET IN CHINA 2012.PPT 5
  6. 6. Global television market sales is primarily dominated by LCD  television units Global Television Market – Overview Television Sales Growth • Global sales of television units registered a x% rise  mn units X% from 2009 to 2010 x2 250 x1 • Sale of LCD television units which accounted for a%  200   of the total television sales in 20‐‐ is expected to  150 LE grow by b% in 20‐‐ from 20‐‐ 100 50 • LED television units is also expected to register  a z%  growth rate in 20‐‐ to Amn units from B mn units in  20‐‐ MP 0 Year 1 Year 2 LED Television Sales mn units y2 S A LCD Television Sales mn units 80 250 Z% Y% z2 70 200 z1 60 50 150 yi 40 30 100 20 50 10 0 0 Year 1 Year 2 Year 1 Year 2Source: TELEVISION MARKET IN CHINA 2012.PPT 6
  7. 7. Fuelled by high demand the television market in China is  expected to achieve a high rate of growth  China Television Market – Overview Annual Television Sales • Television market in China is emerging as one of the  mn units largest and rapidly growing industries in China 80 X%  Annual television sales is expected to reach x mn units in  x2   60 20‐‐ from y mn units in 20‐‐ with a CAGR of X% x1 LE • Flat panel televisions are expected to completely  40 penetrate the China market by 20‐‐ P 20 • Installed television base is expected to witness a Z%  0 M growth to y mn units in 20‐‐ Year 1 Year 2 Installed Television Base S A Flat panel Television Penetration mn units % Y% Z% y3 800 z2 100 y2 z1 80 600 60 400 40 200 20 y1 0 0 Year 1 Year 2 Year 1 Year 2 Year 3Source: TELEVISION MARKET IN CHINA 2012.PPT 7
  8. 8. Exports of television units have witnessed a CAGR of 15%  both in terms of value and volume Television Market – Exports under HS Codes Countrywise Segmentation In  Terms of Value X% USD mn X1% 20   x4 Q% LE 15 x2 x3 x1 P 10 S% R% 5 M P% A 0 T% S Year 1 Year 2 Year 3 Year 4 Finding 1 mn units Y% Y1% U% 200 y3 y4 y2 150 Country 1 Country 4 y1 Country 2 Country 5 100 Country 3 Country 6 50 0 Year 1 Year 2 Year 3 Year 4 Finding 2 Note: HS codes852871 Reception apparatus for television, may incorporate radioSource: HS Code 852872 : Other color television, with liquid crystal display TELEVISION MARKET IN CHINA 2012.PPT 8
  9. 9. Imports have witnessed a steady decline implying a trade  surplus in the television market Television Market – Imports under HS Codes Countrywise Segmentation in Terms of Value USD 1000 200   x1 LE 150 X% x2 P% P 100 Q% x3 x4 M 50 Finding 3 0 mn units 3.5 Year 1 y1 S A Year 2 Year 3 Year 4 T% S% R% 3.0 Y% 2.5 Country 1 Country 4 2.0 y2 Country 2 Others 1.5 Country 3 1.0 y3 y4 0.5 Finding 4 0.0 Year 1 Year 2 Year 3 Year 4Source: Note: Note: TELEVISION MARKET IN CHINA 2012.PPT 9
  10. 10. Drivers & Challenges – Summary Drivers Government Subsidies Rising Population and Urbanization  LE   Challenges Rising Disposable Income MP Rising Labour Costs A Growth in the Retail Chain Rise in Online Media Rise in Online Shopping Extensive Usage of Plastic Money S Rapid Technology Development Changing Lifestyles TELEVISION MARKET IN CHINA 2012.PPT 10
  11. 11. Government subsidies play a key role in the development of  the television market in China Government Subsidies Impact • Finding 1 Highlights of X LE   Impact P • Finding 2 • Finding 3 Heading 1 S AM Heading 2 mn units mn units Y% 200 X% 150 y3 x3 y2 150 x1 x2 100 y1 100 50 50 0 0 Year 1 Year 2 Year 3 Year 1 Year 2 Year 3Source: TELEVISION MARKET IN CHINA 2012.PPT 11
  12. 12. Rising population and rapid urbanization to drive growth of  television market in China Rising Population and Urbanization  Impact • Finding 1 • Finding 2 • Finding 3 • Finding 4 LE   MP mn S A Heading 3 +6% Aaa 1,500 1,341 1,370 1,388 1,308 1,000 a2 b2 c2 d2 X Y 500 a1 b1 c1 d1 0 Year 1 Year 2 Year 3 Year 4Source: TELEVISION MARKET IN CHINA 2012.PPT 12
  13. 13. Rising disposable income leading to greater spending  power, to drive the demand for television units in China Rise in Disposable Income Impact • Finding 1 • Finding 2 • Finding 3 LE   MP USD bn Heading 4 x3 S A USD bn Heading 5 20,000 5,000 y3 X% 4,000 15,000 Y% x2 3,000 10,000 y2 2,000 5,000 x1 1,000 y1 0 0 Year 1 Year 2 Year 3 Year 1 Year 2 Year 3Source: TELEVISION MARKET IN CHINA 2012.PPT 13
  14. 14. Growing retail industry facilitates the development of the  television market in China Growth in Retail Chain Impact • Finding 1 • Finding 2 • Finding 3 • Finding 4 • Finding 5 LE   MP USD bn 7,000 Heading 6 Y S A 40 % B2 Heading 7 Aaa 6,000 A% 5,000 30 B3 B4 B1 B5 4,000 20 3,000 X B6 2,000 10 B7 1,000 0 0 Year 1 Year 2 A A1 A2 A3 A4 A5 A6Source: TELEVISION MARKET IN CHINA 2012.PPT 14
  15. 15. Rise in online shopping is a major driver behind the growth  of the television market in China Rise in Online Shopping Impact • Finding 1 • Finding 2 • Finding 3 LE   MP USD bn200 Heading 8 S A Heading 9 Y% USD bn 25 Heading 10 C B% Aaa X% x4 X% 20150 x3 15 x2100 x1 A% 10 50 5 Z% 0 0 Year Year 1 Year 2 Year 3 Year 4 A B C X YSource: TELEVISION MARKET IN CHINA 2012.PPT 15
  16. 16. Rising use of plastic money provides significant support to  the growth of television market in China Extensive Usage of Plastic Money Impact •Finding 1 •Finding 2 •Finding 3 •Finding 4 LE   MP % Heading 11 S A % Heading 12 20 x2 8 y2 X% Y% 15 6 10 4 5 x1 2 y1 0 0 Year 1 Year 2 Year 1 Year 2Source: TELEVISION MARKET IN CHINA 2012.PPT 16
  17. 17. Rapidly changing lifestyle is a major contributor to the  growth of the television market in China Changing Lifestyles Impact •Finding 1 •Finding 2 •Finding 3 •Finding 4 LE   MP A B Heading 13 S A Heading 14 % USD bn 100 30 a4 25 A% 80 a2 a1 20 60 C% 15 a3 40 a2 b2 10 a1 20 b1 5 0 0 2005 2025e Year 1 Year 2 Year 3 Year 4Source: TELEVISION MARKET IN CHINA 2012.PPT 17
  18. 18. Rising labour costs act as a major hindrance to the  development of the television market in China Rising Labour Costs Impact • Finding 1 • Finding 2 • Finding 3 • Finding 4 LE   MP Heading 15 Country 1 Country 2 Country 3 0 500 a1 a2 S A 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 a3 USD Country 4 a4 Aaa Country 5 a5 Country 6 a6 Country 7 a7 Country 8 a8 Country 9 a9Source: TELEVISION MARKET IN CHINA 2012.PPT 18
  19. 19. Rapidly growing popularity of the internet poses a major  threat to the television market in China Rise in Online Media Impact • Finding 1 • Finding 2 • Finding 3 LE   MP mn X Heading 16 Y 120 S % A A Heading 17 B % X Heading 18 Year 1 Y Year 2800 5 y1 80 x1 A% 100 y2 Z B% x2600 80 60 4 a5 c5 y3 3 60400 2 40 x3 1 a4 40 c3 c4 a3 c2200 a2 20 a1 b5 20 c1 d5 b1 b2 b3 b4 d1 d2 d3 d4 0 0 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 1 Year 2 Year 3 Year 4 Year 5 A B CSource: TELEVISION MARKET IN CHINA 2012.PPT 19
  20. 20. Trends – Summary  Rising Penetration in  Low Tier Cities LE   MP S A Key  Trends Mergers and Joint  Technology Innovation Ventures TELEVISION MARKET IN CHINA 2012.PPT 20
  21. 21. Low tier cities are emerging as a major market for  televisions in China Rising Penetration in Low Tier Cities • Finding 1 • Finding 2 • Finding 3 Aaa • Findig 4 LE   MP % Heading 19 S A % Heading 20 Y% X% 60 x1 80 y2 x2 y1 40 60 40 20 20 0 0 Year 1 Year 2 Year 1 Year 2Source: Note: :Market share of domestic television companies TELEVISION MARKET IN CHINA 2012.PPT 21
  22. 22. Evolution of new technology in the television market is  leading to rising demand Technology Innovation • Finding 1 • Finding 2 Bbb • Finding 3 • Finding 4 • Finding 5 LE   MP mn units S A Heading 21 12 Z% x2 10 8 x1 6 4 2 0 Year 1 Year 2Source: TELEVISION MARKET IN CHINA 2012.PPT 22
  23. 23. Domestic Competition – Summary (1/2) Net Income 150 Size of the Bubble represents Market  140 Capitalization in USD mn 130 a6   120 LE 110 100 P 90 80 70 60 50 40 a1 S AM a7 a8 30 20 a3 a2 10 a5 a4 0 Revenue -500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 8,500 9,000 Company 1 Company 8 Company 5 Company 3 Company 4 Company 2 Company 7 Company 6Source;  Note: TELEVISION MARKET IN CHINA 2012.PPT 23
  24. 24. Domestic Competition – Summary (2/2) Revenue and Profit for Major Domestic Companies  a1 Company 1 b1   a2 Company 2 LE b2 a3 P Company 3 b3 Company 4 Company 5 b4 b5 a5 S AM a4 a6 Company 6 b6 a7 Company 7 b7 a8 Company 8 b8 X YSource: Note: TELEVISION MARKET IN CHINA 2012.PPT 24
  25. 25. Major Domestic Players in the Market (1/8) Company Snapshot: Company 1 Corporate Information Financial Performance Headquarters City 1, Country Revenue Revenue Profit USD mn USD mn  Profit / Loss   Founded 19‐‐ 4,000 a4 150 LE a3 3,000 a1 100 a2 P Products Product 1, Product 2, Product 3 2,000 50 M 1,000 Key People Person 1‐ Designation A 0 0 S Year 1 Year 2 Year 3 Year 4 Business Highlights • Company is a leading manufacturer of  x television sets in Country 1 • Products of the company are exported to more than y countries and regions across the world • Company holds more than z% share in A Television market in China till the middle of 20‐‐ • B technology incorporated television units of the company to be available in the digital television line launched by the  company in 20‐‐ • B certified televisions of the company will be made available to the consumers in Country 1 first followed by those in  Country 2Source: TELEVISION MARKET IN CHINA 2012.PPT 25
  26. 26. Backed by constant technology innovation, television market in China is expected to witness high growth Led by supportive policies of the government , the television market in China is expected to witness rapid growth Opportunities in the  Government  Market Size Market Initiatives   mn unitsRising population and  LE 80growing urbanization  Y% x2 Government has along with high income  60 taken several steps  P x1leading to rising demand  40 to ensure the  development of the  Mis an important driver of the television market 20 television sector Growth in retail sales  coupled with the rise in  online shopping provide  0 S AYear 1 Year 2 Government  introduced the  “Home Appliances to  the Countryside” a major opportunity for  growth of the television  Challenges subsidy program  market in China with a view to  • Rising Labour Costs increase demand  Extensive use of credit  cards and rapidly  • Rise in Online Media “Old for New” changing lifestyles  • Rapid Technology  subsidy program of  leading to rise in demand   Development the government also  also present an  seeks to raise  opportunity of growth replacement demand TELEVISION MARKET IN CHINA 2012.PPT 26
  27. 27. Thank you for the attentionThe Television Market– China report is a part of Netscribes’ Consumer Goods Series. For more detailed information or customized research requirements please contact: Jitendra Punjabi Phone: +91 33 4064 6215 E‐Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. TELEVISION MARKET IN CHINA 2012.PPT 27

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