The 10 most innovative graphic design companies in 2019 small

The
Yearin
Graphic
Design
VOL-12 / ISSUE-06
The 10 Most
Innovative Graphic Design
Companies in 2019

esign isn’t a new term. It has been a part of the
Dcivilization since its advent. But yes, the face value
of design has certainly changed. Graphic designing
especially has changed drastically going forward from
symbols to letters and alphabets. Or maybe backwards,
considering the fact that we use more emoticons now than
words. Whatever be the case, design and graphics have
kept changing and re-inventing themselves to reﬂect the
trends prevalent in their times.
The earliest known form of graphic designing is cave
paintings, which depicted how the primitive human of that
era lived. Symbols and images drawn out of basic shapes
tell the tale of how those times were. These symbols were
used to represent things and essentially weren’t the proper
names for the objects. The naming presentation started
with symbols and manuscripts that were formed in ancient
modern civilization which depicted objects and people by
their name. These manuscripts formed the basis of the
modern alphabetical system and words.
Even though we have a rich vocabulary, images are still
used to drive a message home. Images and words
complement each other and are used to deliver any and
every message. Print media was the ﬁrst to harness these
Design:
Creating Stories,
Ideas and Identities
Editor’s
Note

two together and now digital media has taken over it
(print is yet to be replaced). The combined effect
that comes up is the design.
A design simply isn’t the image and the message but
also includes the thought process that goes behind
developing it. The way the elements are arranged,
the choice of colours, the layout, even the
sentiments – social and religious, are considered
while developing a design. It is the job of the
designing team to understand what is required and
how it should be developed. They have the power to
convert raw, vague ideas into designs that speak for
themselves and for the idea that was behind it.
This edition applauds the hard work that goes into
transforming an intangible idea to a tangible design.
This issue features “The 10 Most Innovative
Graphic Design Companies in 2019” which have
been utilizing the art and science of graphic
designing to beneﬁt the companies.
The Cover Article is a ‘graphical ode’ to the year 2019
that brought new trends in designing with it.
The issue further features CorpTeaser Animation
and Films, which has earned a reputation for
providing high-quality videos that can boost
revenues, Return on Investment (ROI), and sales in
client business; DotWeb, a growing digital media
company with a strong focus on User Experience,
Startup Incubation and Digital Product
Development Services, Moving Pixels Private
Limited, a design and production studio that offers
a range of end-to-end communication solutions to
its clients across various segments; and SKEPPER
Creative Agency, a full-service agency that works
with game-changing brands and inspired companies.
The issue also features the Viewpoints of Sandeep
Srivastava, a senior Branding and Advertising
professional on Why Logo Design is the key to
Branding? Also featuring is Inside View by Mayank
Nimavat, Founder & CEO of Sarvam fx on Latest
software in The Graphic Industry.
We hope you enjoy reading this issue as much as we
did while creating it!
Sneha Sinha
Sneha Sinha
Editor
Sneha Sinha

CO
Viewpoint
Why Logo Design is
the key to Branding?
Inside View
Latest software
in The Graphic Industry
COVER STORY
CXOSTANDPOINTS
08
22 30

ONTENTS
CorpTeaser Animation and Films
Innovative and Effective
Communication Solutions
DotWeb
Delivering Impactful
Creative Solutions
SKEPPER
Rooted in creativity,
Driven by Individuality
Moving Pixels
Delivering Seamless
Communication Solutions
18
28
34
36

Co-designer Sapana Shinde
Art & Picture Editor Mayur Koli
Art & Design Head Amol Kamble
Associate Designer Poonam Mahajan
Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd.
Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Corporate Ofces:
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Ofce No. 22 & 510, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
sales@insightssuccess.com
DECEMBER, 2019
Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess
Cover Price : RS. 150/-
Editor-in-Chief Pooja M. Bansal
Managing Editor Sneha Sinha
RNI NUMBER: MAHENG/2018/75953
SME-SMO Executives Manoj Shelge
Circulation Manager Tanaji
Digital Marketing Manager Prashant Chevale
Technical Specialists Amar, Pratiksha
Business Development Executive Pravin Yalameli
Business Development Lead Ashwini Pahurkar
Business Development Manager Megha Mishra
Publishing Control Team Rahul, Shruti
Quality Assurance Team Abhishaj

ven before alphabets and words were
Ecreated for communication, sounds and
symbols were used for the same purpose.
Visual learning and representation have always
been emphasized as the best way to deliver a
message. Designing gives a visual form to the
words which creates a much stronger impact
than words alone.

Graph
DT
The term graphic design might be relatively new –
coined in 1922 by William Addison Dwiggins- but its
origin dates back to the cave era. All the information
that human wanted to transfer and spread across was
put on a stone in the form of shapes, pictures,
symbols and more. The invention of papyrus, the
oldest form of modern paper gave a new way to
express the information. In the later era, more
elaborate manuscripts were created which formed
the basis of the current language system prevalent
across the globe.
The invention of printing machines gave a wide reach
to books and other media of spreading information
like posters. This then led to the development of the
advertising industry which merged graphic design
and art to create visually rich and impactful print
material.
Twentieth Century onwards, graphic designing
evolved to become an industry in itself. It found
application in not only print media but also digital.
Today, Graphic designing is treated as a process of
visual communication and problem-solving
encompassing the usage of typography,
photography, and illustration. It ﬁnds its application in
branding, corporate logo designing, designing books,
magazines and papers, advertising, web design, and
more. communication design, product packaging,
and signage.

hic
DesignThen & Now
The Digital Twist
The computer, with its army of software, entered the Graphic Designing industry
to change it forever. Using computer-aided technology, Computer graphic
designers could now manipulate and combine words, images, colours, various
typography and sound to portray exactly what they want and the way they want.
Modern graphic design covers all spheres of human life which are related to
visual communication, starting from books and posters to sophisticated mobile
applications or 3D animation. Moreover, Graphic Designing today focuses on
people’s digital experiences given the fact that technology plays a major role in
everyday life. From smartphones to an array of electronic that respond to voice,
gesture, and other sensors, the graphic design addresses the nature and visual
form of people’s interaction with digital information and devices. User experience
(UX) and User Interaction (UI) form the core of how technology will be used by
people effectively.

Great
Desig
What
Makes
AA line might seem like a simple
thing, but it deﬁnes how the
elements of a design will be
presented. Lines are effectively
used in connecting content,
creating space between elements
or providing a central focus.
LINE
COLOURColors represent the various
moods, emotions,
personalities and create
different effect on those who
are viewing a design.

t
gn
There are three basic shape types -
Geometric (Circles, Squares, Triangles etc.),
Natural (leaves, trees, people etc.) and
abstract (icons, stylisations and graphic
representations). Most of the shapes in
graphic design are a resultant of how
these types are mixed and matched.
SHAPE
Varied sizes are used to
highlight the importance of
various elements in graphic
design. Sizes of elements are
chosen to portray balance,
proportion and contrast.
SIZE
The way the elements are
arranged in a design, the
spaces between them deﬁne
the complete design. It gives a
ﬂow or rhythm to the design.
SPACE
Value decides the brightness or
darkness of an area in a design
ranging from the darkest of
blacks to the brightest of whites.
Te correct usage creates depth,
contrast and emphasis.
VALUETEXTURE
Texture adds
depth to graphic
design. It can be
used to
accentuate
particular areas in
a given design
and give a unique
visual appeal to it.

TrendsThat
Defined2019
With the growing demand for
VR, realistic style effects are
gaining popularity and 3D
Typography rules the list. 3D
typography adds extra depth
making the design seem like
they are ready to pop and one
can’t help but reach out to
them. These effects can be
applied to a wide range of
fonts and almost all available
editing software. While some
feel that readability can be an
issue at places, but almost all
agree that they still look great.
3D
Typography
Design
Asymmetrical
Layouts
The layout technique is a tough one to master, but
when done right, it creates designs that are worth the
efforts. Asymmetry talks about the lack of equality
between two halves of a design which can be subtly
balanced to crease-out the same. These layouts are
different from the rigid and predictable symmetry
grid, generating curiosity among viewers who love to
guess where the design ﬂow takes them next.

This trend translates freedom
in true sense for designers. No
boundaries, no frames, no
limits. Just pure imagination.
The elements in a design are
loosely bound to each other
giving a feeling that they
might be drifting away or
coming closer. The design
gives a feeling of being a part
of a bigger picture igniting
curiosity.
Open
Composition
Metallic
Colors Colors add life to whatever they
touch. Same goes with designs too.
Colours complete a design. Changing
trends give rise to new colours and
shades that are born out of not just
an experiment, but a keen
understanding of what people want.
Metallic colours and effects trended
this year. Gold, Silver, Copper and
their various shades added a new
dimension to the designs that spoke
of richness and exclusiveness. These
lustrous colours put up a
mesmerizing show depending on
the way the light falls on them.
Soft water currents have a soothing effect
and that is what ﬂuid effect brings to a
design. The trend gives a lot of freedom to
designers who experiment with the
viscosity combined with open-composition
giving each design a distinct appeal.
Fluid
Effect

As we enter into a new year and a new
decade, the design will continue to evolve
and incite us. The trends will change again,
some making a comeback and some
entirely new. Whatever be the case,
graphic designers will continue to
transform trends into real pieces of design.
On that note, here’s what our in-house
designers have to say about the love of
their ‘professional’ life: Graphic Designing!
“Graphic designing for me is an art that
translates thoughts into reality. Being a
designer has helped me view the world
from a different perspective. It has
enabled me to put life into ideas
through my creativity, knowledge, and
innovation. The combination of colors,
shapes, and tools results in the creation
of a product. I ensure to continue doing
the same and putting life into my
canvas..” - Sapana Shinde
“A graphic designer creates visual
concepts either by hand or by using
computer software to communicate
ideas to consumers. A graphic
designer is responsible for creating
the layout and production design
for applications like reports,
advertisements, magazines,
brochures, etc.”- Asha Bange
“Graphic design is art, it is all about
imagination that is visualization. it
involves a combination of images
and text used to communicate
information and messages to an
audience. It is a creative and
systematic way to represent the
things and information”
- Priyanka Rajage
“Graphic Design is Visually
expressing the collective idea of
a designer and the client.
Nothing beats the thrill to be
able to express ideas in the best
way i.e. Visually”
- Mayur Koli, Senior Graphic
Designer
“Designers have the creative
power to understand individual
minds and create interesting
conversation by shaping their
crazy imagination with Design
Elements.”
- Amol Kamble, Manager
Designing Team

Digital Platforms are
today considered to
be the best way for
brands to get in touch with
their current and prospective
clients. Marketing mavericks
suggest that high-quality
videos directed towards target
audience can boost revenues,
Return on Investment (ROI),
and sales in a business. With
in-depth knowledge and wide
expertise, CorpTeaser
Animation and Films can
provide services that can go
beyond a client’s criteria as
well as industry standards.
The following excerpt
showcases how they make it
happen.
Kindly brief us about your
company and its initial
journey.
CorpTeaser deals into Animation &
Live Action Video Production,
Branding, Advertising & Digital
Marketing services. It’s a venture by a
Veteran IT company Horus Tech
Solutions Pvt Ltd. We started as an
animation studio in 2014 and expended
our services over the period of time.
Since the start of our operations, we
have been making business
communication simpler and more
effective. From using 2D character
animation, spoke persons, whiteboard
animation to stock footages, we can
create business explainer videos that
cannot only capture attention but also
tickle people’s interest. Engaging in the
business world, you will be a few miles
away from your competitors with our
more innovative and comprehensive
services.
At CorpTeaser, we provide an array of
services that any business can take
advantage of. We have delivered
services to over 1000 clients of all
different industry segments and
verticals from all across the globe.
Brief us about the Founder/CEO
and his/her motivation behind
choosing Graphic Designing?
CorpTeaser was co-founded by
Darshan Sanghavi, Leena Sanghavi
& Kush Kalwani with the aim to
make business communication quick
and effective through innovative visual
ideas. The basic idea was to help
Innovative and Effective Communication Solutions
Kush Kalwani
18 / INSIGHTS SUCCESS / VOLUME - 12 / ISSUE - 06 / 2019
GRAPHIC
DESIGNCOMPANIES IN 2019
THE
MOST
Darshan Sanghavi Leena Sanghavi

brands better engage, educate, acquire
and retain customers in today’s content
marketing and digital era.
Darshan is an experienced Founder
with a demonstrated history of working
in the marketing and advertising
industry. He is skilled in Negotiation,
Requirements Analysis, Software
Implementation, Customer
Relationship Management (CRM), and
Management.
What are the key points that you
consider while developing the
content?
Our creations in15 different styles has
impressed a clientele coming from
more than 50 countries worldwide and
spanning across all sizes from SMEs to
Multinational. While creating content
for a client we take care of essential
points like:
• Brand theme (i.e. color palate, font
palate)
• Target audience
• Cleanliness in design
• Size and design utilization for
different medium such as print /
web.
• Uniqueness with consistency
Brief us about the services that the
company offers.
Our Services include Branding, all type
of design work (digital print),
animation, Live action videos digital
marketing. We also create:
Explainer Videos in various different
styles ranging from animated explainer
videos to whiteboard to live action
videos. Explainer type videos are one
of the most engaging content over
internet these days.
Corporate Film making includes end
to end solution. Our team of business
side combined with creative artist
delivers unimaginable results with very
quick turnaround time. We have all
native skills and expertise of making
any type of corporate films.
Ad Films designed by us are concept
based service for local to national TV
ads, cinema ads etc. We do ads in
different languages in various styles as
well.
What are the challenges in the
Designing Sector in India?
Understanding client’s brief and
communication is we believe amongst
the most challenging aspect. Quality
check and quality control need to be
taken care more seriously. Time
constrain and clients awareness about
the art work details is another
challenging factor
Please share the latest technology
that the company is utilizing to offer
better solutions.
We manage and control all our
operations through customized CRM.
We also reward top performance with
customized KPI tooll. Im order to
deliver the best services to customers,
we utilize all major online / offline
designing platforms.
How do you maintain the creativity
running in employees. Mention
perks, special events etc.
Our team comprises of talented and
skillful professionals who have become
a part of our culture, where they are
given not just challenges but also
opportunities to create great content.
The best designers, the engineers, the
artists, as well as startup staffs know
how to get the job done on their own
and know how to work together. In
order to maintain the creative
atmosphere at work:
We reward creativity and performance
on a monthly basis
We learn from other people’s work in
a group meeting
Rather than an individual assignment
and we work in team for idea
multiplication
What would be your advice for the
budding start-ups and entrepreneurs
in the industry?
Develop consistent source of revenue
for survival
Keep on learning new techniques and
skills
Develop a skill to understand your
clients needs well
Brief us about the company’s future
perspectives.
CorpTeaser is going to offer one stop
professional audio and visual
communication services in an
innovative retainership model. We
work as a team to capture the most
creative solution. It has been our
pleasure to create a difference and
we’ll continue to do so.
2019 / ISSUE - 06 / VOLUME - 12 / INSIGHTS SUCCESS / 19

INDUST
GRAPH
SOFTWA
LatestLatestLatest
o give life to ideas, the Graphic
TIndustry relies on technology
which helps them give a real-life
feel. Some of the most used software
that are a rage in the industry are:
Inside View

TRY
HIC
AREIN THE
Mayank Nimavat
Founder CEO

Photoshop was created in 1988 by Thomas and John Knoll but in
present, it is handled by Adobe it's available for windows IOS.
Photoshop is used by the visual effects industry, 3D animation
industry, graphic designing industry, professional photographers,
video game artists, advertising marketing industry.
Photoshop has been the industry-standard image editing,
designing, photo editing, editing of marriage or other events
photographs, Hugh photograph printing software for so long that
its name has become a verb: It is common parlance to say that an
image has been photo-shopped or edited. It makes use of
layering masking to allow for depth and flexible editing on your
photo or designing part, as well as provide powerful editing tools,
that when combined, are capable of just about anything.
Photoshop is specifically designed to allow users to create and
edit raster images in multiple overlays or layers with transparency
and can also act as masking or filters.
Photoshop is so easy that anyone can edit their photos in just 10
to 15 minutes like a professional editor and right now we have
many you-tube channels to learn from.
Mayank Nimavat is the
Founder CEO of Sarvam fx.,
Gujarat’s First Visual Effects
Animation Studio. He is a master
in animation works and visual
effects, and his talent in 3D
architecture and Graphics
Designing is unparalleled. To
meet perfection, he takes 100%
efforts to know what the clients
want to be done.
ABOUT THE AUTHOR
PHOTOSHOP

Adobe Illustrator is a software for creating designing, illustrations,
2D games, printing media, web designers, visual artists, vector
drawings and much more. It can be used in Windows or Mac OS
computer. Illustrator was initially released in 1987 and is now
included as part of the Adobe Creative Cloud.
It's different from Photoshop because illustrator works on
vector-based designing while Photoshop works on raster-based
designing. So for photograph base editing is merely used
Photoshop software and designing and printing industry are
mostly using illustrator software so both are very different from
each other so we can't compare each other.
This can be used to re-colour, re-design or creating visiting-
cards, posters, logo, brochure and other visual designs which use
text, images design together. Illustrator also makes it possible
to manipulate text, design photographs in many ways, making
Illustrator a useful tool for many companies and freelancer who
are working on digital media designing, games branding
industry.
CorelDraw is a vector graphics editor developed by Corel
Corporation. It is also the name of the Corel graphics suite. In
1987, Corel engineers Arseng Antonio and Vicky De Guzman
undertook to develop a vector-based illustration program to
bundle with their desktop publishing systems. That program,
CorelDraw, was initially released in 1989.
CorelDraw is similar to Adobe Illustrator for creating designing,
vector graphics, branding, illustrations, 2D games, print media,
web designers, visual artists, vector drawings and much more.
CorelDraw was originally developed for Microsoft Windows 3 and
currently runs on Windows.
CorelDraw is majorly used for box designing, social media
images, graphics packages, ﬂexes, brochures, invitation cards and
consist of objects and can be edited separately, meaning that
the shape, colour, size and position can be changed. One of the
handy features of the software is that it can also work with
multiple layers and multiple pages.
These three are majorly used in the
graphics industry. We have many more
other software and plugins also.
ILLUSTRATOR
CORELDRAW

Adigital product’s success
is directly related to how
well the consumers
identify, connect and use it. So
even before a development is
launched, it’s user experience and
user interface (UX/UI) design
stage is the one that the companies
must spend their time. A great user
experience is what the consumers
wants and the companies are eager
to deliver. Assisting them in this
task is DotWeb, a growing digital
media company with strong focus
on User Experience, Startup
Incubation Digital Product
Development Services.
The following excerpt showcases
how they make it happen.
Kindly brief us about your
company and its initial journey.
Started as creative services company in
the year 2006, DotWeb has done some
outstanding work in the User
Experience and product development
space. We have been one of the leading
web design, Book Cover design,
Graphic design service provider in
Hyderabad.
Brief us about the Founder/CEO
and his/her motivation behind
choosing Graphic Designing?
Founded by Vikram Kumar
Chindam and Saurav Gupta,
DotWeb always aspired to be the
premium design services company.
They both believe that Graphic design
plays an important role in this digital
world. Any idea or concept can be
eﬀectively communicated through a
well designed creative work.
Vikram has over 14 years of
experience in technology planning,
business strategy and team building.
He consulted several technology
companies and served in multiple
roles, from building teams to
envisioning and executing business
strategy.
What are the key points that you
consider while developing the
content?
‘Content is king’ our in-house copy
writers come up with impactful copy,
this forms the input for the graphic
designer to come up with an
impressive creative. As an experience
driven company, Dotweb understands
the value and need of UX of a product,
across multiple touchpoints and at all
Delivering Impactful Creative Solutions
Vikram Kumar Chindam Founder,
GRAPHIC
THE
MOST

stages of its lifecycle. It is extremely
important that the user/customer gets
the most delightful experience
interacting with the brand at every
stage. Whether it’s about a new product
or an already existing one, Dotweb
makes sure that from ideation to its
implementation, user centered design
process is followed to deliver a
simplified, usable and efficient product
that solves user’s problems, help them
achieve their goal and also makes them
feel delightful doing so; while aligning
it with the goals of the business.
Not only from a product development
standpoint, we extend our experience
consulting services to all the aspects of
a brand’s ecosystem starting from the
awareness stage to advocacy stage of a
product which includes customer
experience (CX) based marketing
engagement strategies, persuasion
behavior modeling and sales funneling.
Brief us about the services that the
company offers.
User Experience based digital product
development, Web Design, Marketing
Collaterals design, Book Cover Print
Designs, User Interface design,
Dashboard design and development for
web and mobile applications. We also
developed some very good inhouse
products in the healthcare and
consumer internet domain.
What is the CEO/Founder’s
contribution towards the upliftment
of the company?
Vikram plays a pivotal role in business
development and product development.
At DotWeb, he oversees strategy and
technology aspects of business. He
works closely with clients to translate
their business goals into actionable
technologies. He also assists clients on
business development and go-to-
market initiatives.
What are the challenges in the
Designing Sector in India?
Majority of the people in Indian
Industry are design challenged, they
don’t know the importance of ‘Design
Thinking’ in any product development.
But things are changing for good in the
last few years, the new age Indian is
now aware of the impact of an
impactful digital creative.
Please share the latest technology
that the company is utilizing to offer
better solutions.
We use contemporary Design and IT
Technologies to offer complete turnkey
digital solutions to our clients
How do you maintain the creativity
running in employees.
Our employees are encouraged to
attend technology workshop to stay
adept of the new innovations in digital
domain. Employees are encouraged to
give lectures at local colleges,
educating the youth about the emerging
opportunities in the design sector
What would be your advice for the
budding start-ups and entrepreneurs
in the industry?
Youngsters who have entrepreneurial
mindset should start working in that
direction rather than ending up doing
some mundane work at some
organization. “It’s better to be the
head of a chicken than the tail of a
bull.”
Brief us about the company’s future
perspectives.
Our focus is to become leading player
in User Experienced based product
development space. Provide Creative
services for the IT / Non IT segment
for their product / service promotions.
To know more about DotWeb’s
services, click here.
We help product
owners reap rich
rewards by
improving the
experience of the
user with the
brand
‘‘
‘‘

he topic in the discussion can
Teven get a novice talking with
astuteness. There is no denying
the fact that the logo is critical to
branding. Yet how often have I heard
my clients say “Show me some logo
options tomorrow” or “It’s only a logo,
why should it cost so much?”
Volumes have been published on the
topic and hence I shall refrain from
stating the obvious besides merely
mentioning the fact that the logo is the
first visual point of recognition for the
brand and the organization. Moreover,
it encapsulates all that you have to
offer, promise and stand for. Hence it is
one of the most important business
investments in the gamut of the
branding exercise.
Whilst the execution of the logo design
is a work of art, the entire process is a
strategic business process. With brands
creating a clutter due to the over
competitive business environment and
highly fragmented media landscape,
the one true differentiator is the logo. It
is the well-designed logos that enable
consumers to establish instant brand
recognition.
The earliest impact a logo had on me
was in the summer of 1984. I spent my
eight standard summer vacations
working for a promotions agency (yes
they paid me in cash for obvious
reasons). I was just thirteen but driven
by the desire to own a pair of shoes
with the swoosh on it. The other
well-established German sports brands
did not capture my imagination the
way Nike did.
Even then, the Nike logo was more
than just a symbol to me. It is not just
the swoosh, colors, fonts or the
subsequently well-crafted baseline of
“Just do it”. Like most teenagers who
loved sports, Nike epitomized
everything I worshipped in those days
and continue to do so. It celebrated
sports and sportsmen sportswomen
across the globe. The brand struck an
immediate chord of relevance with me
then and nothing has changed to date.
The logo encapsulates and represents
all that Nike as a brand stands for.
Many years later thanks to my interest
in branding and the explosion of the
internet, did I read up on that logo. A
lot has been written about the Greek
goddess, her wing and speed. For me,
it will always be a symbol of eternal
and continuous movement.
In the recent past, a lot has been
written about the Amazon logo and
how one can find almost anything from
A to Z. It has successfully aided the
company’s transformation from a
vertical portal selling books to a
horizontal portal with the largest
product width. Whilst locally it is
locked in a fierce battle with Flipkart
WHY
LOGO
Branding?
is the keyto
Viewpoint

for e-commerce supremacy in India,
there is no denying that Amazon’s
proposition has helped it take giant
strides in just six years. And their logo
has played a key role. Down to the
lowest common denominator, everyone
gets it. “Wahan sab kuch milta hain”.
Every brand has its own DNA,
proposition, purpose, and values. It is a
good logo design that encompasses all
the brand elements into a narrative that
is simple for all to understand, unique
to stand apart in a clutter, memorable
to be recalled even after a glance and
timeless to always be contemporary
and relevant. Most successful
businesses are brands with great logo
designs. The world’s top ten most
valuable brands in 2019 (Source:
Forbes) are Apple, Google, Microsoft,
Amazon, Facebook, Coca-Cola,
Samsung, Walt Disney, Toyota and
McDonald’s. Little wonder then, all of
these brands have iconic logos.
Around two decades ago, the legendary
C.K. Prahalad and Stuart L. Hart had
mooted a path-breaking concept. It was
all about the vast opportunities that
could be tapped at the bottom of the
pyramid. This has contributed
immensely to India’s growth story.
When it comes to economic growth, it
is all about consumption and demand.
Consumption contributes to more than
60% of our GDP. With saturation in
high- and mid-income levels,
consumption demand had to be
generated at the lower strata for the
economy to grow.
Today we see it all around us, be it
urban or rural India. The unskilled
workforce has smartphones, shop from
e-commerce sites, eat branded biscuits
and savories for snacks and overall,
have shifted their consumption from
commodities to branded products.
Drive through rural India and one
cannot help but notice how brands are
displayed in village shops. The smaller
villages have battered roads or very
inconsistent power, but that has not
deterred their inhabitants from
consuming branded goods albeit in
smaller SKUs. For all brands, this has
been an avenue ranging from survival
to growth. The competition is fierce in
this segment too and besides
distribution, branding is the major
ingredient for success. Where literacy
levels are low and imagery is based on
the visual appeal, it is the logo that
plays a key role in making the
consumer pick one brand over another.
Whilst most marketers would agree
that the logo design is essential to
branding, my recommendation is to
treat it as a business investment. For I
know of a thirteen-year-old boy who
sacrificed his summer vacations. All
because of a logo.
Sandeep Srivastava is a senior
Branding and Advertising
professional who heads the Mumbai
Operations of Evolution Strategy
Advisors LLP, a boutique
consultancy group. He has twenty-
five years of experience in sales and
marketing communications. He has
an in-depth understanding of brands
across a wide spectrum in the B2C
and B2B space. He also pursues his
passion to teach and is a visiting
faculty at NMIMS, a leading Business
school in Mumbai.
ABOUT THE AUTHOR

Utilizing media to reach out
to the audience is the new
routine. Media Production
houses develop creatives that are
impactful, engaging and stay in
public memory for long. Creating
such an effective media product
requires people who are expert at
what they do. It takes a team of
Designers, Directors, Copywriters,
Content and Research Experts,
Cameramen, Motion Graphics
Experts, 2D/3D Animators, Video
Editors, Production managers,
Support Staff and Digital Media
Experts. With over 70 such
professionals who work together
as a team Moving Pixels Private
Limited has been delivering
seamless media solutions since
1993. Very few production houses
can boast of such an experienced
in-house team. This helps Moving
Pixel to develop media solutions
without delay that comes due to
dependency on external factors. It also
lends more flexibility in project
execution
Finding Niche
In 1993, Manish Bardia Founded
Moving Pixels armed with a degree in
fine arts from a reputed University in
Gujarat and dreams to make it big in
the industry. Manish started the
operations from a small workshop in
Ahmedabad. In its foundation years,
the company found its footing as an
animation service provider to various
leading advertising agencies and
National organizations like ISRO.
Working mainly in the government
sector initially had its own set of
challenges. Longer lead times, steep
deadlines and very sketchy brief were
some of them. Delivering creative
products in such circumstances was
akin to a nightmare.
However, the speed, agility and
precision with which Moving Pixels
was able to deliver content for various
top-level government organizations
soon became unparalleled in the
industry. It is precisely this unique
strength that Manish has imbibed in the
organization over its 25 years journey
and the very strength that sets the
company apart from other organization
in the fields.
Capitalizing on Strength
Understanding the target audience and
deriving the right communication is at
the heart of any content development.
Moving Pixels today attained a very
Manish Bardia Founder CMD,
Delivering Seamless Communication Solutions
GRAPHIC
THE
MOST

unique position in the industry owing
to Manish’s vision. Today Moving
Pixels can boast of a client list that
spans right from State government to
Central Ministries to the Prime
Minister’s office. The company is
proud to have been a part of the
communication and branding
campaign of one of the most respected
personalities in the world today, Shri
Narendra Modi. The association started
right from the first month in the office
as Chief Minister of Gujarat and
continues to the present day as the
Prime Minister of the world’s largest
democracy, India.
Over its 25 years journey, Moving
Pixels has gradually diversified from
being just an animation provider to
360-degree creative communication
provider. Today, it provides Audio-
visuals production services, Interactive
technologies, Event Management and
Exhibitions designs and designing and
producing Broadway shows.
One of the key pillars to Moving Pixels
success is its huge back-end
infrastructure. The company has
continuously invested in infrastructure
and today boasts one of the biggest
infrastructures in the segment that it
operates. Its video library spanning
various sectors of government runs
into thousands of hours and the storage
capacity is almost a Petabyte.
Moving Pixel has a fully equipped
production facility with 24 hours of
operational readiness. It has 5 Editing
Studios (Broadcast Quality), Video
servers with Fibre-channel
Connectivity, Back-up servers with
LTO Tape Library. Its equipment
includes Multi-format HD/ 4K /
Hi-Speed Cameras with Lenses,
Lights, Sliders, trolley, accessories and
more. These equipment enhance the
company’s ability to execute multiple
projects at any given point of time. It
lets it meet the most stringent deadlines
and a dedicated data backup ensures
that it never puts the clients’ business
on tenterhooks.
Employees – The Core
Moving Pixels always believed that
people are the core of any organization
and built an organization that boasts of
a complete line of talent in-house.
Having an end-to-end in-house team
and infrastructure allows the company
to operate on a 24/7 basis and respond
to client requirements in the least
possible turnaround time.
Moving Pixels strives to provide its
employees with an environment where
they can experiment beyond their
defined roles. It has a non-linear
hierarchy that allows employees with
the talent to rise through the ranks and
pursue their goals. One more unique
aspect of the organization is
experimenting with employees by
entrusting them with responsibilities
which allows them to gain experience
and learn their way up the career
ladder. Moving Pixels can proudly say
that many of its employees are today
very successful entrepreneurs.
More to Offer
The advent of technology and the
internet have opened up the flood gates
for the creative communications
provider but at the same time increased
competition. For startups and
entrepreneurs, Manish advises, “The
one thing they must not lose focus on is
delivering value and innovation to the
client. The second important point
would be to nurture talent and create
win-win partnerships.”
Moving forward the company aims at
developing its own IP and expanding
its foot-prints outside of India in a big
way. It has already done a few
international events and digital
multimedia content for a few
International clients. Moving Pixels
has now started experimenting with its
own version of Broadway shows in
partnership with other stakeholders
from the field.
Having a
complete
in-house team
allows us to
deliver seamless
solutions without
delay
‘‘
‘‘

If you think good design is expensive,
you should look at the cost of a bad
design.” - Sir Ralf Speth, Automotive
Executive, CEO, Jaguar
If this statement doesn’t convince you on
the essentiality of good design, just look
around. Will the flowers be as attractive as
they are, minus their symmetry and color?
Will the mountains be as enigmatic as they
are without those rough yet perfect curves
and edges? Will the things and brands you
admire be as attractive as they are minus
their shape, size, logo, color etc? To keep it
simple, design matters, whether it be a
natural product or a man-made one.
To make a perfect product is one part of the
battle that a company fights, to make a
perfectly designed product is another
crucial part that influences the consumer’s
preferences. Many products win consumer
preference not just because they are made
right, but also designed right. And this
designing part needs people who are skilled
in combining business with creativity,
intelligence with what’s relevant, and a big-
picture thinking with detailed execution.
The Living proof to this is SKEPPER, an
‘agency’ that is different, looks different
and most importantly works differently
from the status quo.
Be Different to
Bring a Difference
SKEPPER is a full-service agency that
works with game-changing brands and
inspired companies. Its core strategic
engagements are designed to deliver
results, from branding that breathes life into
a company’s story, to platform design that
fosters engagement and campaigns that
drive consumer action. Whether you’re just
starting or evolving your brand, SKEPPER
will help you grow. With specialties in
campaign conception, high-level Visual
Design, Impressive Video Making and
flawless Web App Development
“
Rooted in creativity,
Driven by Individuality
SKEPPER
BINOY S PARAKAT
Principal and Founder
RANJITH R
Director of Animation VFX
YASSER ARAFATH KM
Director of Digital Solutions
ANOOP CA
Director of Design
GRAPHIC
THE
MOST

capabilities, it always delivers top-notch
work for its clients with strong attention to
details and creative execution.
SKEPPER was established with the belief
that it will always honor its commitment to
the clients, the partners, its knowledge and
creativity by inspiring with its work. The
framework of its business and fabric of its
culture are rooted in this belief; this is what
enables it to continuously go One Step
Further.
When Creative
Minds Come Together
Binoy S Parakat is Principal and founder
of SKEPPER Creative Agency. The
company’s Co-Founders include,
Anoop CA, the Director of Design, Yasser
Arafath KM, the Director of Digital
Solutions, and Ranjith R, the Director of
Animation VFX.
A branding expert with 20 years of
dedication to the craft of creative problem
solving, Binoy is currently leading
SKEPPER as Chief Creative Oﬃcer. Back
in the early 90’s Binoy used to visit his
Uncle’s design studio where he was using
conventional spray painting and typesetting
process to design. He got fascinated with
his work and decided to pursue a career in
graphic design. His uncle Mr Rajagopal
mentored him in the graphic design
business and he was part of his company
for around 12 years before starting
SKEPPER in 2013
Binoy’s approach towards brand
development is very straightforward,
‘immerse yourself in the client’s business
and industry, then deliver a strategic brand
creative that produces meaningful results.’
His ongoing success in the ﬁeld of creative
development has produced award-winning
materials for many brand-driven clients
including Novo Nordisk, Mylan,
AstraZeneca, Zydus, Abbott, Rittal, Muscle
Music, Vacxigen. In addition to the
details of the design world, Binoy also
holds love and a strong grasp of brand
storytelling through visual identity and
video production. When not focused on
client work, Binoy continues to experiment
with several other hats including that of a
photographer, a cyclist, a trainer and an
organic farmer.
Points to Ponder
The key to a great receipe lies in its
ingredients. At SKEPPER, to develop
great content, the team focuses on the
following points:
DISCOVER: Getting the right answers
begins with asking the right questions.
While there is no predetermined process for
creativity, excellent work is born from a
true understanding of where you are, where
you’ve been and where you’re going.
SKEPPER’s in-depth discovery process
means no stone is unturned and every
opportunity is explored.
OUTLINE: The data assembled should be
synchronized to an undeniable strategy. As
an outline, it characterizes points,
parameters and the work calendar to
accomplish the same within a period.
CREATE: Great work doesn’t just
‘happen,’ it’s born out of inspiration, trust
and collaboration. The company is
renowned for its readiness to explore; to
break; to experiment and then put it all
back together. Doing this sets the bar for a
direction that is blindingly crystal clear and
most importantly, applicable to you.
Services
offered by
SKEPPER
Website/Mobile Development
Information Architecture; Design; Development;
Maintenance; Landing Page + Microsite
Creation; Tracking + Reporting Analytics
Advertising
Integrated Ad Campaign; Collateral Design +
Production; Events Support;
Social Media Marketing Management
Oversee Social Platforms; Audience
Growth; Advertisement Production +
Implementation; Tracking + Reporting
Analytics; Content Calendar Creation
Content Development
Copywriting; Photography; Video
Production; Social Media Content;
Infographic Design; Illustration
Brand Positioning
Logo, Tagline; Style Guide;
Communications Plan

DELIVER: The creative must be fine-
tuned, repeatedly in the minute element
before the final execution, to deliver a
quality output excellently presentable.
Overcoming Adversities
There’s barely a journey that goes without a
few glitches. The designing industry, albeit
a growing one, has its fair share of
challenges in the following form:
Huge manpower requirement: The Indian
graphic and communication design industry
is on the rise. There is an increasing need
for graphic communication in modern-day
commercial activities. With growth
expected in this field, there is also a huge
quality manpower requirement.
Too much competition: One of the biggest
challenges faced by graphic designers is the
toughness of competition. There is a
plethora of graphic designers and every
year the crop is increasing humongusly.
Many of them start their enterprises adding
to the competition turning graphic
designing into a low paying job. Though
opportunities are many, the oversaturation
in this field is deterring the quality of these
opportunities.
Presence of low-cost freelancers:
Companies have got multiple choices in the
form of freelancers from all across the
globe through different platforms. The
freelancers and beginners here bid for the
projects at very low prices, making it
difficult for the full-time graphic design
companies to secure in-house jobs.
The Secret Weapon –
Technology and People
SKEPPER uses technology to design
solutions, create and publish content for
print and the Web faster, more easily and
more affordable than ever. It helps the
company to:
• Work productively
• Simplify the workflow
• Enjoy unprecedented value
The company believes that liking
what you do and who you do it with
makes the work a lot better, not to
mention more fun. One of the
founding ideas at SKEPPER was to
prioritize building a team and client
base of people on mutual respect, as
well as the ability to have fun
together, even when the work is
difficult. “Our values define a lot of
the other aspects of our culture at
SKEPPER, as we are consciously
building community and purpose
through our work,” adds Binoy.
Words of Wisdom
They say where there is a will there is
a way. Any startup is a result of this
proverb. In this growing economy,
startups play a vital role in the
development of a country. Every day
there are few to many startups
budding up, envisioned by
entrepreneurs. A lot of support is
provided by the Government for an
individual or a team to commence
their startup.
Binoy says, “All you need is a dream,
belief on your dream that you are
going to change something in people’s life
and a little finance which may be self-
finance or from an outside investor. With
this, you are the kick starter for your
startup but to transform as an entrepreneur
it takes a lot of worthful effort. Dream, Take
risk, Be with the team, keep investing your
success…Be an Entrepreneur.”
He further explains, “Starting up a new
venture in Graphic Design will be
challenging and at the same time
rewarding.It’s a challenge to be creative
every day, but a really rewarding and
satisfying one.My advice to people who are
thinking of starting up a design firm is to
observe as much as possible. Don’t think
that technology is the answer to all of your
problems. It’s a tool, but it needs a creative
brain to utilise it, otherwise, it’s useless.”
Looking Forward
Team SKEPPER believes in the proverb,
‘You only reap what you sow’. It believes
that an agency must find clients who
believe in creativity and understands its
importance and power to solve their
business problems. Without such clients a
creatively led agency might not survive.
The purpose of this selectiveness is not to
simply make the partnership between client
and agency easier, but rather it plays a key
role in the constantly changing and growing
identity of SKEPPER. When the client
understands the importance of creativity,
the end product further illuminates the
agency’s future. Binoy explains, “People
outside of the organization look at our work
and say ‘I want to be a part of that.’You'll
keep the quality and the calibre of your
creativity within your creation high.”
The team also believes that constant
learning, inquisitiveness, an insatiable
curiosity and life experience are far more
important than textbook advertising
knowledge. This is what it fouces on when
it comes to growing as an organization in
the future. Binoy concludes, “At SKEPPER
we focus on true willingness of the future to
be more adaptive and reflective of client’s
needs.Our culture is entirely about limitless
possibilities and a relentless belief in a
future that is bigger than the past. It’s how
we started our company. It’s how we built
it. It’s how we continue to evolve and
innovate.”
Values that Drive Creativity
• Adventure - It keeps us
courageous, open to all
possibilities, and ready to
improvise and adapt.
• Collaboration - Our most
creative concepts surface when
we’re brainstorming internally
as a group, and our clients bring
some pretty good ideas to the
table, too.
• Compassion - We care about the
process, the relationship, and the
humans behind the work.
• Genuineness - There’s nothing
cooler than just being yourself.
• Social Justice - We envision the
world as having a more equal
distribution of power, and we
believe that access to good
storytelling and communication
is a powerful and necessary tool
to achieve this.

Quick Report Started as a
MyReport Service company,
however, has now diversified
into various offerings other
than reporting for better and
effective data representation,
data connectivity, etc.
VIRTUAL REALITY BASED HEALTH SAFETY
TRAININGS IS A RECENT DIVERSIFICATION.
MyReport Essential
Reporting and MIS simplified.
Digital Signages Solution
have live and real time data
presented on PowerPoint
VirtDB SAP Mass Data Extractor,
access and push data from SAP to
databases/flat files.
STA,
Supercharge SAP Support
Power BI Power Consultant,
A complete consultancy for
reporting through power BI.
Drivers by CData Software,
Connect your BI, Analytics, ETL and Custom
Applications with the most comprehensive
portfolio of standards based drivers.
T-Exert,
a simple and easy tool to
extract data from Tally ERP
into MSSQL for
Reporting and Integration. Health and Safety Training Exercises,
an innovative way of addressing safety,
health and environmental issues.
Quick Report will continue
to serve all small, medium and large
enterprises with its Agile, simple
affordable solutions.
www.quickreport.in | sales@quickreport.in | 020-2426 9872

The 10 most innovative graphic design companies in 2019 small

The 10 most innovative graphic design companies in 2019 small

Recommended

Recommended

More Related Content

What's hot

What's hot (12)

Similar to The 10 most innovative graphic design companies in 2019 small

Similar to The 10 most innovative graphic design companies in 2019 small (20)

More from Insights success media and technology pvt ltd

More from Insights success media and technology pvt ltd (20)

Recently uploaded

Recently uploaded (20)

The 10 most innovative graphic design companies in 2019 small