The 10 innovative companies disrupting sensor technology

HZO www.insightssuccess.com
HZOProtecting What Matters the Most
Future in tech
Are We Being
Watched
Editor’s Choice
The Universality of IoT
Technology
What Drives Customer
Experience?
Mentor’s Viewpoint
The 10 Innovative Companies Disrupting Sensor Technology
Simone Maraini
CEO
Vol. 10 | Issue. 07 | 2019

E
Making it Possible!
e all know that a thermometer is used
Wto measure temperature, but how does
it work? How does it indicate
temperature? Let’s not go deep into it,
but the essential and simple
mechanism that makes it possible is sensor. The input in
thermometer is temperature and the liquid it contained
expands and contracts in response, causing the level to be
higher or lower on the marked gauge and convert the
measured temperature into readable format.
Likewise, sensors are present everywhere. From medical
equipment to vehicles, from smartphones to aerospace,
sensors are everywhere. Basically, sensors are sophisticated
devices that detect and respond to electrical or optical
signals and provide a corresponding output. They collect
the essential data that might enable people to make more
informed decisions and take actions. This is how they work.
And as we are surging ahead, sensor technology is getting
smarter, intelligent, accurate, accessible and ﬂexible with
the integration of technologies such as IoT, cloud
computing etc. Businesses and manufacturers are bringing a
paradigm shift by taking sensor technology to a completely
new level.
Desk
Editor’s

With an intent to bring forward the innovations and
advancements in sensor technology, and businesses
contributing in the same, Insights Success has come up with
“The 10 Innovative Companies Disrupting Sensor
Technology”. This edition acknowledges and admires the
novel approaches of the organizations that are providing
revolutionary sensor technology solutions in the market.
A leading company, HZO features as the cover of this
edition. HZO, the leader in protecting electronics from the
most demanding environments with world class nano
coatings to enable a better, more durable product
recognized that the available protection options (seals,
gaskets, heavy & thick conformal coatings) had signiﬁcant
drawbacks, especially for this new generation of
electronics. With this knowledge, the company developed a
series of protective thin-ﬁlm coatings catering to the
demands of low to high volume manufacturing called the
HZO Spectrum of Protection™. These coatings are applied
during the manufacturing process, directly to the internal
circuitry and PCBA of a device, preventing water and liquid
damage.
Since its foundation in 2011, it brings together the people,
process, equipment and material science necessary to create
a tailored solution in order to meet customer requirements.
Top-tier companies from Consumer Electronics to IoT,
Automotive to Health, and more count on HZO to deliver a
better, more reliable, and more durable water resistant and
waterproof product, reducing costly returns, improving
customer satisfaction and retention, and enhancing overall
OEM brand value. HZO sets the standard in protecting
electronic devices from the inside out, regardless of the
environment, be it water, sweat, corrosion, and more.
Also, make sure to scroll through the articles written by our
editorial team and CXO standpoints of some of the leading
industry experts to have a brief taste of the sector.
Let’s start reading!
Hitesh Dhamani
Sensors when innovated can
develop new and breakthrough
applications.

CONTENTS
ARTICLES
Cover Story
HZO
Protecting What
Matters the Most
08
Future in tech
Are We Being
Watched
Editor’s Choice
The Universality of IoT
Technology
24 34

Avtech software inc.
Keeping Temperature and
Environment Under Control
Marktech Optoelectronics inc.
R&D Trendsetters for Nearly
35 Years
22 28
18
30
36
What Drives Customer
Experience?
Expert’s Outlook
Living Through Industrial
Revolution Fourth
Industry Insider
Rising Mobile Workforce and its
Challenges in the Mobile-Cloud Era:
Data & Endpoint Management

sales@insightssuccess.com
October , 2019
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Hitesh Dhamani
Assistant Editors
Jenny Fernandes
Kaustav Roy
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Sanket Zirpe
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Kevin, Mark, Sagar
Business Development Executives
Steve, Joe, Alan, BinayJacob Smile
Aditya Marry D’Souza
SME-SMO Executive
Prashant Chevale Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Shweta Ambilwade
Co-designer
Copyright © 2019 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :

HZOProtecting What Matters the Most
“"HZO brings together the people, process,
equipment and material science to
create a tailored waterproof coating
solution to meet customer requirements.
COVER STORY TECHNOLOGY
Innovative Companies Disrupting
1

Since its foundation in 2011, brings together the people,
process, equipment and material science necessary to create
a tailored solution in order to meet customer requirements.
Top-tier companies from Consumer Electronics to IoT,
Automotive to Health, and more count on HZO to deliver a
better, more reliable, and more durable water resistant and
waterproof product, reducing costly returns, improving
customer satisfaction and retention, and enhancing overall
OEM brand value. HZO sets the standard in protecting
electronic devices from the inside out, regardless of the
environment, be it water, sweat, corrosion, and more.
Years of innovation culminated in the exciting
announcement of HZO’s fully commercialized solutions in
2012. Since then, HZO hasn’t stopped pushing forward,
continually innovating, enhancing and validating its
technology to better meet and exceed market needs and
offer a superior and unmatched turn-key solution for
manufacturers and brands. The company is proud to have
its world-class Spectrum of Protection™ featured publicly
on many top-tier brands’ products including Rakuten Kobo,
Motorola, Dell, Netatmo and more. HZO has worked hand-
A
s technology evolves, products & devices –
especially consumer electronics, get smaller,
more complex, and more portable for their
users. With this new mobility and device
complexity comes never before experienced
exposure to a wide variety of environments. Rain, chlorine,
sweat, corrosive gases and more often threaten the sensitive
electronics inside these expensive and necessary devices.
HZO, the leader in protecting electronics from the most
demanding environments with world class nano coatings
to enable a better, more durable product recognized that
the available protection options (seals, gaskets, heavy &
thick conformal coatings) had significant drawbacks,
especially for this new generation of electronics. With this
knowledge, the company developed a series of protective
thin-film coatings catering to the demands of low to high
volume manufacturing called the HZO Spectrum of
Protection™. These coatings are applied during the
manufacturing process, directly to the internal circuitry and
PCBA of a device, preventing water and liquid damage.
HZO Spectrum of Protection™

in-hand with these and many undisclosed companies from
various industries to ensure superior protection and quality
by utilizing its proprietary ecosystem of solutions.
Protecting People’s Professional and Personal Lives
According to HZO, the world is full of more electronics
than ever before. By 2020, there will be over 30 billion
connected devices alone. They affect people’s personal and
professional lives. They impact the cars we drive, the cities
we live in, they even impact the memories we create and
store. It’s critical that these electronics continue to function
regardless the environments they are exposed to. That is
where HZO comes in. It protects what matters most to its
clients.
Making Products Better and Durable
HZO combines people, process, materials, and equipment
together into a one stop, turn-key solution for electronic
manufacturers and brands. It has been able to tailor this mix
to meet the specific needs of its customers.
HZO’s revolutionary Spectrum of Protection™
technologies, proprietary equipment and unique processes
make electronics waterproof and resistant to corrosion. By
applying nano coatings and thin-films directly to printed
circuit board assemblies (PCBAs), sensors and other
components during manufacturing, HZO can protect
components from accidental splashes, sweat, humidity,
industrial liquids, and even full submersion.
One highlight of HZO that sets it apart from its competitors
is the proprietary Spectrum of Protection™. This portfolio
of diverse coatings enables a customer to find the specific
coating they need for the specific protection they are
looking for. Full submersion in salt water? There is a
coating for that in the Spectrum of Protection™. Sweat?
There is a coating for that in the Spectrum of Protection™.
Pollutants and noxious gases? There is a coating for that in
the Spectrum of Protection™.
The Industry Veteran
Simone Maraini, the CEO joined HZO in 2014 to lead the
company’s expansion into Europe and was promoted to
Chief Sales Officer in 2016. One year later, Simone was
appointed CEO of HZO to lead the company to significant
growth and expansion. Along with his strong financial and
M&A experience, Simone has worked with leading
“HZO sets the standard in
protecting electronic devices
from the inside out, regardless of
the environment, be it water,
sweat, corrosion, and more.

“Top tier companies count on HZO to deliver a better,
more reliable, and more durable water resistant and
waterproof product, reducing costly returns,
improving customer satisfaction and retention, and
enhancing overall OEM brand value.

manufacturing companies across several of HZO’s target
industries including aerospace and defense. Prior to joining
HZO, Simone was the CFO of Alenia North America,
where revenues rapidly grew from $25 million to $320
million, a prime contractor for the U.S. government. He
also held the same position for Global Aeronautica, a joint
venture between The Boeing Company and Alenia
Aermacchi. Simone earned his bachelor’s degree in law
from Universita La Sapienza in Italy and completed the
Executive Management program (AMP178) at Harvard
Business School. He is fluent in multiple languages
including Italian, English, French and Spanish.
Targeting Wide Variety of Industries
HZO engages in a wide variety of marketing opportunities
to specifically target its customers – OEMs and brands from
a wide variety of industries including consumer electronics,
IoT, medical device, and automotive. These marketing
opportunities include a compelling website with
informative content, specific calls to action, and general
benefits to the customer as they learn how protective
coatings can add value to their businesses. HZO also
participates in events, speaking opportunities, media
relations, market studies, and more.
When Corporate Social Responsibility Plays a Big Role
Everyone at HZO knows that a business is a vessel to make
the world around them greater. So, according to HZO,
Corporate Social Responsibility consists of four key
elements:
Ÿ Environmental Efforts: HZO believes in responsible
manufacturing and materials and is doing its part to be a
part of the solution by housing environmentally friendly
coatings within its Spectrum of Protection™,
implementing responsible manufacturing processes, as
well as working to decrease the amount of electronics
and eWaste found in landfills due to liquid and water
damage.
Ÿ Philanthropy: HZO participates in and encourages
efforts of philanthropy as an organization down to its
individual employees.
Ÿ Ethical Labor Practices: HZO employs team members
around the world and ensures they are in compliance
with local and national labor laws.
Ÿ Volunteering: HZO is proud to be a part of whatever
community it finds itself in by organizing community
volunteer efforts for its employees as well as supporting
them in their individual volunteering endeavors.

Adapting the Latest Technology
Unique to the industry, HZO designs, builds and deploys its
proprietary coating equipment in-house. This enables the
company to be nimble and quickly adapt the latest
technologies available to better its manufacturing processes
which in turn better HZO’s customers. HZO believes it is
years ahead than many other coating providers in terms of
technology and IP. Thanks to the eﬀorts of its extensive
R&D team and company overall.
When it comes to the future, the company is continually
innovating to provide the best protection solutions for its
customers. One can expect additional solutions added to its
Spectrum of Protection™ in the future, pushing the
boundaries of what is possible in terms of protection
solutions for electronics.
“HZO protects electronics from the
most demanding environments
with world class nano coatings to
enable a better, more durable
product.

Address :
Country :City : State : Zip :
Date :Name :
Telephone :
Email :
Che should be drawn in favor of:que INSIGHTS SUCCESS MEDIA TECH LLC
Global Subscription
1 Year.......... $250.00(12 Issues) .... 6 Months ..... (06 Issues) ..... $130.00
3 Months ... (03 Issues) .... $70.00 1 Month ...... (01 Issue) ..... $25.00
SUBSCRIBE TODAY

What DrivesCustomer
Experience?
Lindsey LeBlanc
VP of Strategy
Cloud Automation Solutions
www.insightssuccess.com18 | October 2019

Recently, I sat in a client road map meeting to
discuss a major platform migration effort. Their VP
of Technology, QA engineer, orchestration
architect, and software development director walked
through the delivery plan of how content would be moved
from one automation platform to the new platform. While
the major topic was not software integration, the questions
continued to arise around integration, APIs, and the
interaction of these within the systems. In tech, we all know
that integration is at the center of almost any project
because so many groups are on disparate technologies and
solutions. Teams are sold into multi-year license
agreements, managers find their preferential tools, or
companies fall into the age-old “it’s the way we’ve always
done it” and end up on different solutions or even different
versions of software.
Both the VP of Technology and the QA engineer brought up
the point that multiple groups were using different ticketing,
support, development, and project management tools to
complete their work across the entire company. None of the
technologies talked to each other and most of the teams
were based in different regions, effectively siloed from
collaboration. A major issue with these disparate solutions
is the lack of reporting, which ultimately means a lack of
visibility into the system. The VP, Director, and QA
engineer are all looking for report-outs of various items—
development status, API calls, use percentages, release
timelines, or others. How do you know what is functioning
well versus what is hanging up in a system? This translates
to: how can you determine a successful ROI versus what is
ineffective? We know that at the heart of every customer’s
end-game is revenue return. By mentioning the variety of
software that teams were using, the client was really saying
that there was a void in their software solutions.
Development is working on deliverables in Jira, QA is
testing in Swagger, and management is missing reports of
the entire release process. The void is the lack of visibility.
Traditionally, integrated software solutions are thought to
be technologies like Microsoft Office, Adobe Creative
Suite, AppleWorks, etc. that bring a variety of software
tools into a one license, one suite download. As the market
changes and companies look at increasing revenue and
reducing operations burden, there becomes a need for
integration across multiple software solutions that is not as
simple as “click and save.” With APIs and the increasing
amount of connections that various tools include,
integration across these solutions becomes an expectation
for any customer. When I assess a tool, I automatically look
for integrations. Can I connect my CRM to my marketing
automation platform? Can I connect my project
management tool to my company’s instant messaging? Can
I integrate my QA tools with my development solution to
speed-up releases?
As a standard, customers now look for unified systems to
accelerate growth and improve business productivity. As
competition increases, it becomes paramount to provide a
first-class customer experience and satisfy customer
expectations from the start. If you are unable to provide
integrated software solutions from implementation and
quickly resolve issues with hang-ups in systems speaking to
each other, customer satisfaction levels drop and the risk of
losing the client rises exponentially. It is vital to launch new
products, projects, or experiences with the end-user in
mind; proper planning of the pain points before launch
enables faster revenue for both you and the customer.
While it can be time consuming to develop the target
mission and pain points prior to a sales pitch, the
comprehensive big-picture ultimately enables you to spend
more time on customer acquisition and retention efforts
instead of developing or resolving software solutions after
the fact. Investments of both time and resources at the start
can feel like a burden as it cuts into short-term revenue
goals; however, long-term growth evolves from the ability
to nurture customer relationships through the understanding
of their frustrations and bottom lines. Through
understanding the customer’s need for integration first, we
enable bigger, faster, and more frequent growth
opportunities.
If customers demand integrated software solutions outside
of the traditional one suite downloads, how can today’s
software providers and customized service providers meet
this demand and improve the customer experience?
Ensuring that your services integrate with a variety of
technologies and software solutions have integration points
to connect to a multitude of solutions is a great starting
point. At our company, we ensure that we stay up-to-speed
on changing technologies and market demands to remain
agile in the vendor space. Our independence and expertise
to many solutions allows us to work across any vertical
with any technology to meet any demand. Ultimately, it is
not a single IT strategy that drives customer experience, but
really the broader business strategy that fosters their
experience, long-term loyalty, and complete satisfaction.
www.insightssuccess.com October 2019 | 19

AVTECH Software, Inc.
Keeping Temperature and Environment Under Control
Founded in 1988, AVTECH
Software, Inc., originally
focused on providing
monitoring software for computers and
supporting hardware network-wide.
Thanks to the rapid growth of data
centers, the organization recognized
that data center operators would need
to monitor the key environmental
factors that could lead to downtime –
temperature, humidity, flood, power,
smoke, air flow, and more.
AVTECH introduced the Room Alert
line of proactive environment monitors
and sensors more than two decades
ago. Over the past two decades, Room
Alert has become the brand of choice
in the environment monitoring market,
monitoring critical facilities and assets
across 186 countries, on every
continent, and in space.
The Undisputed Leader in Proactive
Environment Monitoring
AVTECH offers the leading proactive
environment monitor worldwide –
Room Alert. Its customers range from
small businesses with just a few
employees to all the way through more
than 80% of the Fortune 1000, most
state and federal agencies, and every
branch of the U.S. military. Room
Alert can be found protecting data
centers, facilities, and critical assets in
186 of 196 countries.
Room Alert is designed to help monitor
the physical environment in any type
of facility. AVTECH offer a wide range
of models that can help to monitor
everything from a small IT closet or
server room through large-scale data
centers and warehouses. Many other
users have Room Alert protecting
restaurants, medical and
pharmaceutical sites, residential and
commercial real estate, and more.
The company also offers a full range of
sensors that are compatible with all
Room Alert monitors, so each user can
customize their environment
monitoring setup based on their own
unique needs. For instance, AVTECH’s
patented Digital Active Power Sensor
helps monitor the power status of
nearly any AC-powered device, in
addition to monitoring temperature. It’s
small size and low price-point will help
users monitor the power status of
servers, switches, firewalls, and many
other appliances in their server room or
data center without the need to
physically modify a power cable,
power down the equipment, or involve
an electrician.
The Digital Active Power Sensor can
also monitor other non-IT devices like
freezers, HVAC units, pumps, fans and
much more. It’s a great addition to a
suite of sensors that already provide
some of the best environment
monitoring coverage in the industry.
The Industry Veteran
After years of success as a marketing
director or consultant for some of the
most successful software companies
during the 1980’s, Michael Sigourney,
the founder and CEO laid the
foundation stone of AVTECH in 1988.
The company’s main objective was to
provide IT managers with tools to
better monitor and manage their
computers and networks. To say IT
was different then is an
understatement. During its initial years,
the company focused on advanced
monitoring software for mini
computers and then transitioned into
network-wide monitoring software as
the concept of a ’network’ evolved.
This is when the company started to
grow and became more recognized. By
listening to IT managers and
understanding the need to keep their
equipment running within a highly
controlled environment, Michael
recognized a need to monitor the
environmental conditions that
influenced equipment performance and
uptime. This new opportunity would
become the new direction for
AVTECH.
After developing a strong team behind
him, Michael now travels around the
world more than 160 days each year
visiting customers and resellers,
speaking at conferences, meeting
government leaders, and learning about
the changing world of environment
monitoring for applications of all
types. He is proud that many of the
world’s most recognized and respected
organizations are happy and valued
customers. He works hard to seek new
opportunities to make a difference for
people, businesses and the planet.
Delivering the Best Possible
Customer Experience
AVTECH is very proud to have all its
products designed, manufactured and
supported in the U.S.A. Having an
active role in its manufacturing and
supply chain has allowed the company
to offer products that are reliable,
affordable, and easy to use.
Room Alert offers a wide range of
sensors that allow users to make sure
that they’re monitoring every possible

“Room Alert is the
leading proactive
environment
monitoring platform
for critical facilities
and assets.”
area within their facility, and the factors they are most
concerned about. AVTECH also offers two different
software monitoring platforms to manage their monitors
and sensors; their Room Alert Account portal that can be
accessed online from anywhere in the world, as well as a
local software client Room Alert users can download and
install on their network. The best part is users can combine
or use AVTECH’s platforms separately to customize their
alerts and reporting from Room Alert monitors.
Organizations who already use a network monitoring
package can easily integrate Room Alert into their existing
platform via SNMP, JSON and more, providing users with
the ability to set up environment monitoring in a matter of
minutes.
When Improving Customer Experience is the Key
AVTECH is constantly looking for ways to improve the
user experience while also offering the sensors and
technology they need to help fully monitor the environment
in their facilities. Data and network security are critical for
Room Alert users, and it has a new line of monitors that
offer a full range of encryption and security features. Room
Alert uses purpose-built firmware that drastically cuts back
on the possibility of malicious traffic and AVTECH is also
introducing additional features so its users can know that
they are using the most secure environment monitor on the
market.
AVTECH’s users know that the company values their
feedback and it also wants to make sure that it is offering
the sensors that they need the most. Based on some input
from AVTECH’s customers the company is developing a
few new sensors that will expand the already wide range of
environment factors that Room Alert monitors. AVTECH’s
team has been growing steadily to keep up with research
and development on all the new products it will be
launching over the coming year.
Michael Sigourney
CEO & Founder
—

ARE
WE BEING
ATCHED?

ith the advent of Internet and Internet of
WThings, each passing days more and more
things including cars, cameras, equipment,
speakers, health devices are getting connected to the
internet. And since then where ever I look, whomever I
ask, I’m seeing people going gaga over this technology.
Now! Don’t get me wrong! I’m not against the use of
IoT devices, I love technology and IoT obviously will
play a big role in every industry. However, for a person
like me, who is always paranoid about his security and
privacy IoT does ring few bells.
Personally, I’d never like to see my fancy self-driving
car being controlled or tracked by some shady
personalities or someone listening through the smart
speakers or someone hacking my phone’s or laptop’s
webcam. The last thing I would like to be hacked is the
security system of my house, which can eventually put
my beloved family at risk.
You may ask; why such paranoia? It is because I love
my privacy!
So! What should I do? Basically, we need to stick to
few basic points and know the challenges that are
currently plaguing the world of IoT. In this article I’ll
share some of those challenges, that are aﬀecting IoT
devices.
Future in tech

Ÿ The Age old Issue of Default Passwords: If you are
well versed with IoT, you might know the name of
Mirai botnet. This botnet caused few of the largest
and most destructive/disruptive DDoS attacks across
the globe, and it is one of the best examples of the
issue that occur while shipping devices with default
passwords and not notifying customers to change
them into a more complex one.
The one and only reason this attack was so successful,
is that Mirai successfully identified those vulnerable IoT
devices and used default ids and password to infiltrate
and infect them.
Ÿ Small Scale Attacks: Back in 2017, another botnet
named Reaper came into foray. Reaper was
potentially much more dangerous than the famed
Mirai mostly due to its small-scale attacks that often
evade detection.
Ÿ Home Security: Since the invention of IoT devices,
they are being used in home and office automation.
For some which is a need and some merely a cool
gadget. However, very small number of people
know IoT devices can expose the IP addresses of its
users and can pinpoint the residential address. Later
on, this vital information can be sold in the dark-
web, jeopardizing personal security.
Ÿ Accessing Vehicles: With the growing usage of self-
drive cars, a skilled hijacker can get access a smart
car through remote access. At the end which can be
lethal as anyone can have control over your car and
leave you vulnerable to various crimes.
Ÿ Ransomware Attacks: Ransomware attacks have
recently brought the world of internet to its knees,
and IoT devices are not completely protected against
those ransomware either. A ransomware attack could
potentially disable or limit the functionality of IoT
devices and stealing user data at the same time.
So, at the end all I can say, adopting a multi-layered
security while developing IoT devices is essential for
security. Also by keeping few basic pointers like using
stronger passwords and multi-point security systems
one can avert the attack.

Marktech
Optoelectronics, Inc.
R&D Trendsetters for Nearly 35 Years
magine an optoelectronics component or assembly that
Ican be fully designed, manufactured, tested and
optimized to your company’s exact specifications,
projects large or small, in as few as six weeks from prototype
approvals? Hard to believe, isn’t it? It’s that very agility in
R&D and customization that makes Marktech
Optoelectronics, Inc. a true industry trendsetter.
As a special contributor to Insights Success, industry expert
and author, Molly Bakewell Chamberlin, shares with our
readers the unique journey of Marktech Optoelectronics, Inc.
What led to the inception of Marktech Optoelectronics,
Inc.?Marktech Optoelectronics was established in 1985 by
Mr. Mark Campito to address a growing industry need for an
independently owned and operated, world-class
optoelectronics engineering, design, manufacturing and test
facility.
Throughout its history, Marktech’s business model has
centered around the fact that LEDs and other optoelectronic
devices are intrinsically different from Silicon-based
components. The company understands that, when a
customer designs a component or an integrated circuit (IC),
it is possible for that customer to purchase from multiple
sources, and yet still receive a product that meets all JEDEC
specifications. Optoelectronics components and assemblies,
on the other hand, do not as readily conform.
For example, an LED, IR emitter, or display can have
different wavelengths, power outputs, lead frames, forward
voltages, and performance characteristics. They can react
differently when exposed to harsh environments. The need to
account for such application nuances is among several
reasons why Marktech offers certain optoelectronics design,
R&D and test services, in addition to its products, which are
not otherwise available in the industry.
From its very earliest days, Marktech has worked with some
of the industry’s leading test equipment manufacturers to
focus R&D efforts on product designs which feature best-
practice optical characteristics, such as wavelength sorting
and power output binning.
Today, the company’s Latham, New York-based corporate
headquarters and R&D center is home to one of the
industry’s most technically adept, stable, cohesive in-house
optoelectronics engineering teams in the world. All of
Marktech’s engineers and test technicians operate under the
direction of the company’s highly experienced CTO, Mr.
Vince Forte, who himself is also a founding member.
The stability and continuity of the Marktech R&D team
gives customers added trust and confidence that true industry
experts are addressing their needs, all of whom have prior
demonstrated success across hundreds of synergistic
applications.
Since its founding, Marktech has continued to successfully
build and sustain long-term customer relationships with
leading OEM’s, universities and test laboratories all over the
world. It has also forged long-term strategic alliances with
some of the industry’s leading manufacturers of

“We manufacture our own lines of
standard and custom optoelectronics
components and assemblies,
including UV, visible, near-infrared,
and short-wave infrared emitters,
detectors, InP epiwafers and
other materials.”
—Mark Campito
CEO
optoelectronics components and assemblies, particularly in
the areas of customization and end of life (EOL) products. In
2019, following a lengthy application process, Marktech also
achieved its U.S. Veteran Owned Small Business (VOSB)
certification. It is the only known U.S. optoelectronics
manufacturer having such a distinction.
That same commitment to excellence in design, engineering,
manufacturing and testing is one of several reasons why
Marktech was appointed as the exclusive Value-Added
Distributor for Toshiba America in the early 1990s; and later,
as an authorized Cree Solution Provider for high-brightness
LEDs and materials
Could you shed some light on the company’s mission and
vision?
Marktech’s mission is, quite simply, to effectively apply 35
years of field-demonstrated R&D expertise for the benefit of
its valued customers and the optoelectronics industry. To do
so, the company provides timely, competitively priced
solutions that can effectively address a diverse array of
customer challenges.
Today, Marktech products are found in a variety of
industries, including aerospace, automotive, defense,
industrial automation, in-laboratory R&D, medical, robotics,
sensors, wearables, and telecommunications (including 5G).
Describe Marktech Optoelectronics and its cutting-edge
solutions?
Marktech designs and manufactures standard and custom
optoelectronics components and assemblies, including UV,
visible, near infrared (NIR), and shortwave infrared (SWIR)
emitters, detectors, InP epiwafers, and other materials. The
company also has all of the required know-how to create
custom LED and detector components and assemblies to
meet specific application requirements, in quantities from
prototype to OEM volumes, with highly competitive lead
times. Custom and hybrid designs may be typically
produced in as few as 6-8 weeks from point of customer
prototype approvals.
As a manufacturer, Marktech listens carefully to its
customers, and therefore lets their needs drive new product
R&D. At the same time, the company continuously seeks to
improve the quality, design and performance specifications
of its existing product lines.
How do Marktech’s services differ from its
Optoelectronics product line offerings?Marktech has all
of the necessary in-house capabilities to perform complete
electrical and optical characteristics testing, as well as end-
to-end examinations, of all optical components, from die
level to finished product designs. All testing is performed at
the company’s Latham, New York, USA-based R&D center
and serves to further complement its product lines.
About the Founder & CEO
Mr. Campito has served as the CEO of Marktech since the
company’s founding in 1985 and remains an active part of
its day-to-day business operations. Following his
graduation from Siena College and active U.S. Navy
service, Mr. Campito focused his career exclusively in the
optoelectronics field. Prior to founding Marktech, he held a
progressive series of optoelectronics manufacturing
leadership roles, in technical sales, marketing and business
development. Beyond Marktech, Mr. Campito was
instrumental in the successful establishment of a variety of
technical sales and marketing operations at optoelectronics
manufacturers across North America, Europe and Asia. He
remains an active industry mentor and advocate.

Data &
Endpoint
Management
Rising Mobile
Workforce
and its
Challenges
in the
Mobile-Cloud
Era:
Mathivanan V
Vice President
ManageEngine
Mobility and cloud
computing are rapidly
becoming the norm for
enterprises around the world. In turn,
enterprise IT departments are facing
new management and security
challenges as the amount of business
data soars and the number of
endpoints explodes. The question
that is doing the rounds is what IT
teams need to consider to manage
and secure their businesses in this
new era.
Industry analysts predict deep
penetration of enterprise
mobility by the year 2020.
IDC, for instance, forecasts

that mobile workers will account for
almost 75 percent of the total
workforce in the U.S. Meanwhile,
Strategy Analytics projects that the
global mobile workforce will reach
1.75 billion users and account for 42
percent of the global workforce
overall.
The economic perspective is just as
bright as a button. The global
enterprise mobility market will be
worth as much as $140 billion,
predicts the National Association of
Software and Services Companies.
And the investments are paying off.
To date, 84 percent of all companies
who consider themselves on the
cutting edge of mobility report an
increase in overall productivity as a
direct result of incorporating mobile
apps into their business, according to
a survey by AppsFreedom.
Likewise, enterprises are expected to
continue relentlessly adopting cloud
technologies. By 2020, Gartner
forecasts the public cloud services
market will reach $383 billion. This
includes spending on cloud business
process services, cloud application
infrastructure services, cloud
application services, cloud
management and security services,
cloud system infrastructure services,
and of course, cloud advertising.
The flip side of increasing enterprise
mobility and cloud usage is the
increasing risk to enterprise security.
Today, most users have at least two
endpoints – a laptop and mobile
device – and 80 percent of network
devices are be endpoints that are
constantly connected to the internet
and exposed to its threats such as
Meltdown, Spectre, Wannacry, and
Petya.
More troubling, the typical end user
has little knowledge of those threats
or their ramifications. The result is
more users are more likely to leak
enterprise data by using
compromised websites and rogue
online services. The CVE listed
14,712 cybersecurity vulnerabilities
for 2017 and has already listed 2,848
for the first two months of 2018. In
response, vendors large and small are
releasing patches on a daily basis.
Enterprise IT teams clearly need to
focus on endpoint security
management to ensure business
success in the mobile-cloud era.
Endpoint security challenges
Keeping endpoints up to date with
the latest versions of their OSes and
applications has become a full-time
job, one that is getting harder to
perform in the mobile enterprise. A
growing challenge is the diversity of
endpoint operating systems that must
be managed, including Android, iOS,
MacOS, Windows, Linux, and
Chrome OS. For each, the IT team
must learn that OS along with its
corresponding patching technique.
Likewise, applications acquired from
the various app stores are managed
with different techniques that must be
learned and mastered so that the team
can secure the endpoints.
Another challenge is managing the
endpoints from day one, especially
mobile devices. While it’s been
relatively easy for IT admins to
install agent software on desktops
and laptops, smart phones and other
mobile devices make life harder for
the admins because the devices are
rarely if ever connected to the
corporate network. Consequently,
devices must be provisioned with the
necessary mobile device
management software before they are
given to end users. Devices that are
not appropriately managed are
security risks, so no business
application should be installed or run
on them.
Related to the day-one management
challenge is updating endpoints that
are on the go, anytime and anywhere.
IT teams must be able to install
critical patches while employees are
traveling, commuting, or otherwise
offsite.
Data leakage presents yet another
security challenge for IT teams to
overcome. Data leakage can happen
with or without the users’ knowledge.
For instance, users may knowingly
copy business data to a USB device
or upload it to a cloud storage
service. They may also unknowingly
expose that data to a public cloud
service when using third-party apps
such as document viewers and
predictive keyboard apps. Such apps
may compromise user IDs and
passwords, account numbers, and
other sensitive enterprise data by
exposing it to public cloud services.
When a user’s device is lost or
stolen, the IT team must be able to
track and recover the device or wipe
the data if the device isn’t recovered.
To maintain the user’s privacy,
however, the IT team can not
continuously track the location of the
user’s device.
BYOD presents another privacy vs
security challenge: When users use
their own devices for business
purposes, privacy needs to be
maintained. Photos, contacts, and
other personal data should not be
Industry Insider

managed by company’s mobile device management app.
On the other hand, security needs to be maintained, too.
To that end, the IT team should create a container on the
user’s personal device – a secure, managed area that
isolates business email, CRM, and other enterprise apps
and data from the rest of user’s personal apps/data.
To establish strong endpoint security and prevent
unwanted attacks, IT teams must apply strict security
policies on their endpoints. Laptops, for instance, should
always run a firewall, prevent the creation of unwanted
network shares, and encrypt data via BitLocker or
FileVault. Such security policies can protect enterprises
from the security risks posed by mobility.
Predicting the development of data and endpoint
management
Going forward, machine learning and AI will help make
data and endpoint management a proactive, rather than a
reactive process. For instance, these technologies could
prevent data theft by detecting anomalies such as
unusual login activities or an unusually large number of
documents being uploaded to the cloud. They could
analyze the root cause of patch deployment failures and
suggest fixes. They could also detect system idle times –
during lunch hours, for instance – to deploy patches as
soon as possible rather wait until after hours or
weekends, which can leave systems unnecessarily
vulnerable.
Meanwhile, the internet of things (IoT) will introduce
many organizations to a new breed of endpoints and
connected devices. Unlike their iOS- and Android-
powered predecessors, IoT devices will be running many
different OSes and applications, all of which may be
vulnerable yet must be managed and secured.
Finally, most business applications are moving to the
cloud and accessed via browser, effectively making the
browser an endpoint. That means to defend against
attacks, IT teams need to manage browsers and perform
all security operations for them just as if they were
desktops, laptops, or any other device.
As organizations continue to adopt mobility and the
cloud, they must also adopt the practices necessary to
support this new reality. Data and endpoint security and
management are priority one in IT departments. For the
vast majority of companies around the world, their future
success depends on recognizing and committing to that
priority.

The
Universality
of IoT
Technology
The
Universality
of IoT
Technology
“
The gratifying tool for companies to lead ahead -
IoT Technology” The Internet of things (IoT) is a
revolutionary change for many sectors like
manufacturing, agriculture, retail, electronic, energy and
healthcare which are progressing towards the IoT
phenomenon to connect digitally. It has placed an
opportunity to build unusual results which increases a
company’s compatibility. Enterprises seeking
development are focusing on the use of real-time data
management and IoT analysis. Many of the
companies are adopting this technology to heighten
their power of consumption. Companies are
mainly concentrating on IoT application from
“sensing” instead of “doing” to grow its
competitive advantages. This element empowers
organizations by allowing them to take the IoT
advantage and adopt a more ‘innovative
connected approach’.
Infrastructure Management – Optimization of
Technology
New applications are now enhancing their level of
consumption. Likewise, manufacturing sector is also

which land is fertile or which one is dry and predict
future fields.
IoT Technology Helps to Optimize Energy
Consumption
Integrated Sensing and Control system helps to optimize
energy consumption. IoT devices are integrated with
energy consumption systems in order to maintain
balance between power generation and energy usage. IoT
devices offer the opportunity to remotely gather
information. It enables advance functions like remote
controlling and changing light conditions. IoT
Technology work for home-based energy system which
provide power related information, energy consumption
and energy usage at homes. IoT devices set goals to
improve efficiency, reliability and sustainability of the
energy system.
Monitoring Environment through IoT Technology
Environment monitoring application has been involved
with sensors to assist information about environment
changes by identifying water quantity, atmosphere, air
pressure etc. It also has focus on monitoring movements
of wildlife and their habitats. Devices connected to the
internet also provide statistics about earthquake or
tsunami - early warning systems, and also used as an
emergency system. IoT device application is used to
collect geographic information and majorly instructive
information. This device also uses standardized approach
to bring wireless sensing technique and gather finest
information.
IoT Technology Helps to Sustain Building and Home
Automation
With certainty, IoT devices are used to monitor and
control the mechanical, electrical and electronic systems.
IoT devices are used in various types of home
automation and building automation systems. Control
and sensory applications offer unified information. The
integration of the internet with building creates an
energy management system which will allow prominent
energy efficiency.
There have been many ways for IoT technology to
expand compatibility in the digital world, and it will be
implemented in each sector to work as an important tool,
to enhance its affinity. After all, the IoT network makes
technology more unified and satisfying, with its tools and
applications and IoT will be a step ahead towards
numerous opportunities.
getting engrossed and achieving excellence through IoT
Techniques. Applications are liable for monitoring and
controlling operations for urban and rural manufactures
like bridges, farms, and railway tracks. It is the key
features of the applications were IoT infrastructure is
also used for monitoring the construction safety and risk
management system and operations. This major feature
represents the mechanism of IoT application which
works under infrastructure management. Benefits of IoT
Technology are cost reducing, time reducing, better in
quality, and increase productivity. It helps to make fast
decisions and save money with real-time analysis. IoT
devices help to give prominent results by monitoring and
controlling operations used in all infrastructure related
area.
Manufacturing Techniques are Growing with IoT
Technology
In the manufacturing sector, networking and controlling
have been used with IoT devices. It provides information
about data and operation stability. Network status and the
information is collected in the system by tracking IoT
device. Manufacturing control process deliver
information about industry application and smart
manufacturing details receiving form IoT device. IoT
intelligent system enables sharing information about
product demands, service management, supply chain
networks, sensors and control systems together. Small
industries can also be integrated with IoT technology
that enables real-time optimization, measurements,
production compatibility and safety management.
However, intelligent systems are determined as the
significant technique that implies user experience and
system security which ultimately saves costs.
IoT Technology brings Innovative Farming Methods
The Agriculture sector is one of the industry to
implement IoT technology for stability and better
performance. IoT technology has become a significant
method of farming. It also offers durability and
functionality to the whole process. The combination of
wireless sensors with agricultural apps and cloud
platforms benefits in gathering definite information
relating to environmental conditions like, rainfall,
temperature, humidity, wind speed etc. Farmers are
getting competent results out of it, and are able to find
real-time information easily. Linked with farmland, it
improves and automates farming techniques like weather
information, taking decision on quality and quantity, and
minimizes risk and waste. With IoT Tech farmers can
find out detailed information of farm and similarly know
Editor’s Choice

Dr Danil Korchagin is an
innovator and senior expert in
ICT. He specialises in signal
processing, data analysis and
software engineering. Having
worked for industries,
organisations and academia,
Danil Korchagin has
comprehensive experience in
both the industrial and
academic worlds. He has
managed many ICT projects
with outstanding performance
outcomes. He is founder of
Aicue.
About the Author
Dr Danil Korchagin
Founder
Aicue

Danil Korchagin set up Aicue,
a technology company that
targets to change the way
audience videos are consumed on the
web, in 2011. In this article, he
shares his point of view on ongoing
fourth industrial revolution and its
impact on everyday life.
We live in amazing time of fourth
industrial revolution. The industrial
revolution surpasses the scope of
ICT, transforms the world and
businesses, jobs and life styles. The
concepts such as digital
transformation, artificial intelligence
and connected objects, incarnated
into smartphones, are already hiding
in our pockets. The self-driving cars
leave science fiction and arrive into
reality. The old professions go into
oblivion and get replaced by new
exciting jobs.
The artificial intelligence based
solutions are already present in many
cross-domains and quite often used
by professionals and businesses to
smarter use time and improve
productivity. These solutions can
manage financial portfolios and
decrypt genetic code, pilot robots and
drive cars, entertain people and even
be creative. As an example, the
cliperie.com platform creates new
compelling clips by automatically
linking audience videos all together
from big data cloud.
The big data becomes de facto fuel
of XXI century and industrial
revolution. The amount of
information, which is being gathered
and transmitted by digital gadgets,
sensors and internet of things,
surpasses any imagination.
Constantly increasing and improving
population of digital objects results
in constantly improving quantity and
quality of data, while the next 5G
mobile networks are going to take
care about increasing digital data
traffic. The big data surrounds us and
helps to come up with efficient
solutions.
There are already more than fifteen
billion connected objects worldwide.
The population of connected devices
will surpass fifty billions in less than
five years. The internet of things,
network of connected devices, is
already present in commercial and
LivingThrough
Industrial
Revolution
Fourth
Expert’s Outlook

industrial, consumer and infrastructure areas: from
connected wearable heart monitor wristbands to
connected pullovers, from connected security cameras to
connected alarms, from connected parking lot sensors to
connected displays of available places.
The internet of things in turn enables smart tiers of
technologies as smart homes, smart parking, smart traffic
control and smart cities. The smart home hubs control
communication among connected thermostats and stores,
heating systems and other connected objects to enable
home automation, energy savings and higher quality of
life. The smart cities enable to reduce traffic jams and
adjust public transportation in real-time, tighten security
control and predict unforeseen events, reduce noise
pollution and improve air quality.
Constantly connected digital gadgets continue to pull
further more people from reality to social networks and
virtual worlds. The choice of remote communication
still outfights real life communication. The picture of the
family together with each member navigating within its
own virtual world on smartphone starts to be everyday
occurrence. The same picture can be observed in the
trains, airports and other places. However, some people
started to apply reasonable moderation.
Even when people put away connected gadgets and back
to physical world, the following interaction might be
with nearby humanoid robot. Powered with same
artificial intelligence as their virtual compatriots, they
can follow conversations, understand individual social
signals and respond appropriately. Their social
interaction ability keeps improving, making future
humanoid robots irreplaceable companions and assistants
in nursing homes and hospitals, hotels and
commercial stores.
The industrial robots are separate topic. The global
robot density in the manufacturing industries is
accelerating around the world and there is already at
least one industrial robot per 100 working people in
more than 20 countries worldwide. The ongoing trend to
automate production helps industries to be more
competitive on the global market and has positive impact
on job market in many countries due to manufacturing
stays at home instead of being moved overseas.
The tangible shift in professions happens with all
industrial revolutions. The current one is not an
exception. Some professions get automated, freeing up
people to do new tasks: data management, data
interpretation, digital marketing management, robot
supervision, process control, process moderation,
intervention in unforeseen situations, quality control and
so on. The automated places can enable work week
reduction and equilibrate shift in social insurances
caused by increasing life expectancy.
The advances in technologies enable to process more
data with less energy and smarter use available
resources. The paradox in our society is that the focus
still stays on profitability and growth over durability and
climate sustainability. As consequence, the digital
footprint on global energy consumption keeps
increasing from year to year and can reach one fifth by
2030, regardless it is feasible to pursue industrial
revolution at moderate pace within fixed energetic
envelope until there is an excess of renewable energy.
The years will pass. The artificial intelligence, big data
and internet of things will become ordinary tools in
many areas of our life just like electricity and telephones,
internet and personal computers did during previous
industrial revolutions. No one will be questioning them
anymore. They stay under human control. The human
society is free to decide up to which extent new
technologies and innovations have to be validated,
regulated and certified for future everyday use.

The 10 innovative companies disrupting sensor technology

The 10 innovative companies disrupting sensor technology

Recommended

Recommended

More Related Content

What's hot

What's hot (7)

Similar to The 10 innovative companies disrupting sensor technology

Similar to The 10 innovative companies disrupting sensor technology (20)

More from Insights success media and technology pvt ltd

More from Insights success media and technology pvt ltd (20)

Recently uploaded

Recently uploaded (20)

The 10 innovative companies disrupting sensor technology