The 10 Most Visionary Leaders in Online Media- 2023

Vol: 08
Issue: 06
Year: 2023
The
10Mt
Visiy
Leaders
in Online Media
2023
Global Renova on
How is Ar ﬁcial
Intelligence Reshaping
our Everyday Life
Pg.No: 20
Marinus
Empowering Entrepreneurs Through
Results-Driven Marke ng Mastery
eon
L
Don't wait for
the world to
recognize your
greatness, live it,
and let the world
catch up to you.
Leon Marinus
Chief Execu ve Oﬃcer
ATKASA - Digital Agency Pty Ltd |
LMC Property Management Pty Ltd |
LMC Group Pty Ltd
Streaming Wars
The Ba le for
Dominance in the
Online Content
Marketing
Pg.No: 30

In the ever-evolving domain of online media, visionary leaders
emerge as luminaries who shape the very essence of digital
landscapes. Possessing a keen foresight that peers beyond the
horizon, these trailblazers redefine the way we interact with
information, entertainment, and each other. Their innovative
prowess navigates the intricate interplay of technology and
storytelling, birthing transformative changes that reverberate
across platforms and devices.
By harnessing the potential of digital
connectivity, visionary leaders craft
immersive experiences that resonate
with a global audience. They recognize
the power of inclusivity, weaving
narratives that reflect diverse
voices and cultures, thus forging
virtual spaces that transcend
the physical limitations of our
world. Their commitment to
authenticity infuses online
media with a sense of
genuine connection,
fostering communities
bonded by shared passions
and interests.
Even amidst the challenges
posed by an evolving digital
landscape, these leaders
remain steadfast in their
ethical responsibility. They
combat misinformation,
protect privacy, and steer the
course with integrity, ensuring
that the digital realm remains a
source of enlightenment rather than
confusion.
Insights Success, with its latest edition, The
10 Most Visionary Leaders in Online Media,
brings forth the legacy of visionary leaders in online
media that extends beyond their achievements. Their
influence is an invitation to the future, where generations to
come will carry their torch, advancing the ever-evolving
narrative of the digital age. Through their audacious spirit,
forward-thinking mindset, and unwavering commitment to
progress, these leaders remind us that the online media
landscape is not just a canvas—it's a masterpiece in the making.
Editor’s
View
-PrashikD.Bombarde
Follow us on
www.facebook.com/insightssuccess.com
www.twitter.com/insightssuccess.com
We are also available on
The
way
of
business
solutions
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com

06.
24.
26.
36.
20.
30.
Leon Marinus
Empowering Entrepreneurs
Through Results-Driven Marke ng Mastery
Vineesha Satwani
Crea ng the Ci zen-Centric Service of the
Future Using Emerging Technologies
Priscilla Cattaree
Braving Crisis
Riddhi Roy
Why Can’t All Businesses Become Brands?
Global Renovation
How is Ar ﬁcial Intelligence Reshaping
Our Everyday Life
Streaming Wars
The Ba le for Dominance in the
Online Content Marketing
Cover
Story
Articles
Proﬁles

Marinus
Empowering Entrepreneurs
Through Results-Driven
Marketing Mastery
eon
L
Don't wait for
the world to
recognize your
greatness, live it,
and let the world
catch up to you.

Cover
STORY
Leon Marinus
Chief Execu ve Oﬃcer
ATKASA - Digital Agency Pty Ltd |
LMC Property Management Pty Ltd |
LMC Group Pty Ltd

Unleashingthe
Force of Passion,
Collabora on, and
Success!

In the dynamic and essential world of marketing, there
shines a remarkable figure who stands out as a beacon
of expertise and empowerment for entrepreneurs. Leon
Marinus, the Managing Director of ATKASA, a digital
agency renowned for its commitment to delivering results,
holds collaboration above all else. His unwavering
dedication to ensuring clients become partners is fueled by
his deep understanding of their challenges, coupled with a
humble and attentive approach to listening. Leon gathers an
exceptional team, united in their pursuit of success.
For Leon, marketing is more than a mere business venture;
it is a vehicle for effecting positive change. His journey
began with an unyielding drive to revolutionize not only his
own existence but also leave a lasting impact on others. In
establishing ATKASA, he embraced an unconventional
approach that set the organization apart from its competitors
in the digital, web, and advertising industries. Rather than
working for his clientele, Leon believes in collaborating
with them, forging robust alliances where their triumph
becomes his utmost priority.
The path to success has not been without its obstacles. Over
the past decade, ATKASA has faced various setbacks and
weathered periods of decline. However, through
unwavering perseverance and unwavering commitment,
Leon skillfully steered the firm through turbulent times,
resulting in a more resilient and determined entity. As the
agency flourished and its workforce grew, a sense of
cohesion and encouragement permeated the culture, with
each member wholeheartedly embracing the company's
objectives and trajectory.
Under Leon’s guidance and unwavering
dedication, ATKASA has undergone significant
expansion, propelled by his team's steadfast
commitment. Their exceptional growth is
evident, even in the face of the global
COVID-19 pandemic, as they have
weathered the storm without losing any
clients or having to lay off employees.
This speaks volumes about their resolute
dedication and resilience. Moreover,
they have continued to attract talented
individuals, expanding their team, and
even acquiring their own office
building, a testament to their upward
momentum. Leon Marinus stands as a
global leader in digital marketing.
But who is Leon Marinus?
From global stages to television
screens across South Africa, Leon is
widely acclaimed for his expertise in cross-channel
marketing and his ability to inspire through motivational
addresses. Leon has been recognized as one of the “10 Most
Visionary Leaders in Online Media-2023 awarded by
Insights Success, a globally leading magazine for leaders
and thriving businesses.
Approaching each project, speaking engagement, or
campaign with a commitment to excellence, Leon radiates
passion in all his endeavors. Whether lending his expertise
to news stories on Carte Blanche, highlighting their impact
on global social media, or energetically leading his team at
ATKASA, his leading marketing firm, Leon embodies
vision and purpose.
Despite his numerous achievements, Leon remains
grounded and humble. However, one cannot ignore the
immense value he brings to any interaction, and the respect
he commands both professionally and personally.
In his own words: “Marketing is my passion - it is my
calling. More importantly, it empowers me to help other
business owners achieve the results and business growth
they desire.” - Leon Marinus. In today's digital business
landscape, finding a partner who can seize marketing
opportunities across multiple platforms and channels in
real-time is crucial. Leon Marinus has been recognized as
one of the top 10 visionary leaders in online media for 2023
by Insights Success, a leading global business magazine.
Touching upon – ATKASA:
A prominent digital marketing agency based in South
Africa, combines progressive, data-driven thinking with
extensive knowledge gained from years of experience in the
digital marketing space. This translates into exceptional,
meaningful, and measurable results for their clients.
As a comprehensive digital marketing hub, ATKASA boasts
an impressive roster of clients from various sectors, both
locally and internationally. In this fast-paced, ever-evolving
environment, they proudly prioritize a client-centric
approach, consistently delivering unmatched service,
cutting-edge design, and innovative best practices that
position their clients at the forefront of their industries.
Fueling their success is an energetic team of leading
professionals who are deeply passionate about their work,
from crafting compelling social media content to creating
world-class web designs.
Their expertise spans the entire marketing spectrum,
offering services such as:
The 10 Most Visionary Leaders in Online Media- 2023
“

• Digital Campaigns & Strategies
• Search Engine Optimization (SEO)
• Social Media Marketing and Management
• Web Design and Development
• Search Engine Marketing (Google Ads)
• Digital Content and Video Production
• Programmatic Advertising
• Creative Design Studio
• Mobile & Email Marketing
• Mobile App Development
• Media Strategy and Planning
• Public Relations Strategy and Implementation
When it comes to marketing prowess and empowering
entrepreneurs, Leon Marinus stands at the forefront, leading
the way towards transformative success.
Driven by his passion for marketing, Leon has built a team
of experts who prioritize clients and help them achieve their
goals. Let’s explore further!
Inspiring Journey
Leon experienced a tumultuous and nomadic childhood,
frequently relocating and experiencing diverse
circumstances. Due to familial situations, he was unable to
continue his formal education and pursued various jobs,
often working two at a time for extended hours to make
ends meet. Eventually, he transitioned to managing
businesses for others, but as the end of 2008 approached, he
decided that he no longer wished to work for someone else
and sought a new challenge. Leon’s passion lay in building
something for himself and his children, and he aspired to
create a lasting legacy.
He expressed his love for working with people, explaining
that he had a unique perspective on their behavior and
thought processes as consumers. One day, his mom and
stepdad approached him with an opportunity to help market
their businesses, which had recently entered the digital
realm. In a spur-of-the-moment decision, he resigned from
his job and began working on this venture. The company
was founded in February 2009 and experienced many highs
and lows along the way.
Beginning with little ﬁnancial support, the founder of
ATKASA Digital Agency started from scratch. This is why
his company is named ATKASA, as it pays homage to the
shelf company he purchased in 2009 called ATKA Trading
241 PTY Limited.
Passion is what
drives success in
marke ng, and it’s
crucial to have
knowledge and
skills in the
ﬁeld to excel.

Promising
less and
delivering
more.

Although he lacked formal education in marketing or digital
media, his determination to learn led him to self-study. As
time passed, he gained expertise and experience, ultimately
earning speaking engagements in the field.
A journey around the world led him to receive invitations to
speak on an international level. He had the opportunity to
attend events and trainings of influential figures such as
Tony Robbins, Brendon Burchard, Robert Kiyosaki, Kevin
Harrington, Mike Koenigs, and Pam Hendrickson. He
appeared on TV shows that focused on entrepreneurship,
including Good Morning Africa, Expresso, and Carte
Blanche’s coverage of the Oscar Pistorius trial. He was also
hired by Carte Blanche to analyze the trial’s online
conversations worldwide. From starting as a one-man team
working with a small business nearby, he has expanded his
business and assembled a team of 28 full-time staff.
Currently, he creates and implements strategies and online
plans for multinational corporations worldwide.
Humble Beginnings to Industry Leader
According to Leon, the genesis of the company stemmed
from his desire to bring about positive change not only in
his own life but also in the lives of others, including his
clients and employees. He established the agency with an
unconventional approach that differed from most digital,
online, and marketing firms. Leon’s philosophy is
distinctive in that he does not work for his clients; rather, he
works with them. He views the relationship with his clients
as a partnership, where the success of his clients is his
ultimate goal. The company’s journey has been a bumpy
ride over the last 14 years, requiring a significant amount of
effort, commitment, motivation, and passion to navigate
through the ups and downs and reach where they are today.
Although the COVID pandemic impacted their operations,
Leon takes pride in retaining all their employees and
clients, making them one of the few agencies to achieve this
milestone. Highlighting their growth, they added more
personnel and purchased their office building. While still in
the recovery phase, the company has global experience with
multinational campaigns and executions, working with
clients from China, Japan, the UK, the US, and Dubai.
Presently, the company is focused on expanding its physical
presence.
Workers and Support Group
As he progressed on his journey, Leon’s style of leadership
underwent a transformation. Growth and learning are highly
valued by him as a leader, and he expresses gratitude for the
opportunities he has had to develop. Honesty and
transparency are integral aspects of his leadership approach.
Known for his directness, he does not waste time with his
staff, yet he refrains from micromanaging them. Instead, he
entrusts them to carry out their responsibilities to the best of
their abilities, with a focus on serving clients and achieving
the company’s objectives and reputation. His team operates
synergistically, with a shared belief in both successes and
failures. This indicates that victories are the result of
collective effort, whereas obstacles or setbacks are tackled
as a team.
He is a leader who considers the impact of his decisions on
his employees and their families rather than basing them
solely on personal feelings or opinions. He prioritizes the
future of his team and the potential consequences of his
choices. His decisions are made with the best interests of
the business and all involved parties in mind. He recognizes
that his agency would not exist without his team and values
their contributions to the company’s success. Despite his
leadership role, he acknowledges that it is the people on his
team who make everything possible and provide top-notch
service to clients. This is demonstrated by the fact that some
employees have been with him for over a decade, including
his first hire, who remains on staff to this day. To ensure that
everyone is informed about ongoing and upcoming projects,
as well as any proposed changes to the company, weekly
staff meetings are held. During these meetings, everyone is
given the opportunity to share their thoughts and ask
questions, resulting in active participation from all team
members.
ATKASA has undergone a significant transformation over
time, now functioning as a complete digital agency that
delivers a comprehensive range of services. Rather than
limiting themselves to a single expertise area like website
development or search engine optimization, they specialize
in providing diverse services. All of their resources are
managed in-house, and they don’t outsource any of their
work. Their team comprises experts in their respective
fields, who receive regular training to stay up-to-date with
the latest developments in their areas of expertise. They
have established themselves as a unique entity in the
market. For Leon, it’s crucial to dominate the market and
become the go-to agency. However, it’s equally important
to recognize that marketing needs to continue evolving.
Despite the negative effects of the pandemic, it had a
positive impact by prompting brand managers, marketing
managers, and business owners to focus more on online
strategies. This shift is currently taking place, and brands
and businesses are beginning to prioritize online efforts.

Winning an award is not always a true indicator of an
agency's excellence. While an agency may be recognized as
the best because it won an award, it does not necessarily
mean it is the best.
The company places great emphasis on their clients’
feedback, the outcomes they achieve, and the quality of
their work. Although they have been recognized with
awards, they do not rely on them to establish their position
in the market. As one of the largest independently owned
digital agencies in South Africa, they take pride in their
autonomy and aspire to be recognized as the foremost
experts in full-service digital work. With a versatile skill
set, this agency can handle a range of tasks, but they do not
claim to be the best in a particular area based on a single
award-winning campaign. Instead, they aim to establish
themselves as the leading agency through positive feedback
from clients and exceptional work quality. Prioritizing their
reputation and word-of-mouth referrals, they attract new
clients through exceptional service, high-quality output, and
impressive results.
Collaboration is Key
Leon emphasizes the importance of collaboration between
his agency and the client. He firmly believes that building a
relationship with every brand, client, or company they work
with is fundamental. This relationship starts with mutual
understanding, which is achieved through open discussions,
conversations, and meetings. For Leon, the first and
foremost priority is to determine whether there is synergy
between the client and his agency. He believes that for a
successful partnership, the client and the company need to
be on the same wavelength, get along well, and have a
shared vision.
Leon doesn’t base his decisions solely on the amount of
money offered by companies or individuals. He believes
that for a successful relationship to develop, there should be
synergy between him, the brand, and the agency. If this
synergy is lacking, Leon would professionally exit the deal.
He stresses that this relationship is mutual, and it’s crucial
to understand what the client wants to achieve.
Unfortunately, Leon often encounters brands and
companies that are unfamiliar with the online space. They
might ask for social media marketing without a clear
objective. They could be doing it because of their
competitors or following the trend. In Leon’s opinion, the
key is for them to have a sit-down with the client, business,
or brand and establish the outcomes they are seeking. Once
the outcomes are defined, the rest of the process becomes
more manageable. Leon’s marketing approach is distinct
from other marketers in the industry. While most marketers
would begin by examining the brief and what needs to be
done, he starts from the opposite end. He commences by
assessing the results they need to achieve, such as lead
generation, brand awareness, or prominent brand recall and
engagement. He always starts at the end of the process.
His approach to creating a strategy for clients involves
starting with the desired result and working his way back to
the front. By doing this, he can develop an execution plan
that's tailored to the client’s needs rather than just following
their initial brief. For example, a client might request a
social media campaign with eight posts and two ads, but
they may not have defined key performance indicators or
results they're hoping to achieve.
The initial conversation revolves around identifying the
intended outcome. Collaboratively, they establish the
desired result and create a proposal and strategy detailing
the deliverables to be provided to the clients. X, Y, and Z
are executed to accomplish the objective. Upon reaching a
mutual agreement, the client approves the plan and
associated costs, and the team proceeds to execute and
deliver the project.
Leon emphasizes that their approach is to exceed
expectations by “Promising less and delivering more.”
When working on a campaign, they begin with the initial
strategy phase and present the potential outcomes to the
client based on their budget and objectives.
The entrepreneur's
journey is not
defined by avoiding
obstacles, but by
the ability to
transform them
into stepping
stones towards
success.

Entrepreneurship
isn't just about
inven ng something
new. It's about
reinven ng yourself
over and over,
with resilience
and unwavering
belief in your vision.

The agreed-upon goals and KPIs serve as a benchmark for
success, and their primary objective is to surpass those
targets. Leon’s process differs from others in the industry,
as they prioritize over-delivering results throughout the
campaign.
The clients they collaborate with are equally invested in
their business and are included in every stage of the
process. This level of involvement and concern results in
the most exceptional client experience in the industry,
which cannot be equaled by any other agency worldwide.
Their response time is equally impressive, with an average
of 15 to 30 minutes to address client inquiries or requests.
They take immense pride in this, and it is apparent in their
long-standing client relationships.
Tales of Challenges Faced
During a discussion about campaign execution challenges,
he mentioned that there were rarely any issues with funding
or the workforce. However, there was one campaign that
posed a challenge due to the tight turnaround time and the
timelines set by the client. The client requested a cross-
national campaign for their brand in six different Southern
African countries, which was an intensive three-month
project. The campaign encompassed various elements such
as Google search, display advertising, video production,
social media, email campaigns, and website development.
In fact, the website alone was a 38-page interactive
platform that required content for social media and blogs.
Overall, it was a massive campaign that demanded full
digital integration.
The team was tasked with creating recipes using the client's
products as well as designing and implementing assets for
members to use on digital platforms. Additionally, they had
to oversee the execution of 96 billboards across six
countries, all at the same time. This was all accomplished
within a tight timeframe of just two months from brief to
execution and go-live date. From a digital standpoint, they
created over 960 assets, excluding website development,
and successfully launched 96 billboards during the
campaign's launch week. Despite the late nights and high
stress, the team’s hard work paid off, resulting in a hugely
successful campaign for the client. The client enjoyed the
best sales in the history of their business over the next three
months.
Latest Industry Trends and Changes
Leon mentioned that their agency is a partner of several
companies, including Google, WordPress, Meta, and
Shopify, which enables them to receive the latest news and
insights from their partners around the world. They attend
conferences and webinars hosted by these partners and have
an online training portal that offers free access to the latest
training in their fields, such as marketing, creative, and
video editing. Leon himself spends at least two hours a day
reading about the latest trends, industry news, and market
developments globally. ATKASA regularly deals with its
partners, holding weekly meetings to advise and guide them
on the latest digital developments, including AI. ATKASA
invests heavily in technology, using some of the best
software solutions in the industry, especially from a digital
perspective.
He prides himself on being knowledgeable about every
single one of his clients, regardless of whether he works
directly with them or not. Even though he has dedicated
teams for client service, he diligently keeps track of every
account within his agency, including the progress of every
project in his studio and the individuals in charge of them.
He remains attentive to the outcome of his work and closely
monitors it. If an aspect is not performing as expected, he
proactively speaks with his team members to find solutions
to the issue. He refrains from micromanaging his teams but
instead trusts them to complete their assignments. However,
in situations of excessive workloads, he motivates and
provides guidance whenever needed. Despite all of this, it is
noteworthy that his agency seldom works after the typical
business hours of five o'clock, which is an uncommon
practice for most agencies.
He stated that his team rarely has to work late, and they can
efficiently schedule, plan, and execute their work to
consistently meet deadlines within regular working hours.
In the event of last-minute tasks, the team supports each
other even if only one person is working on them. He
emphasizes the importance of moral support, stating that
they are all in it together. He also mentioned that there has
never been a scenario where his team could not execute a
project without his involvement. Although he oversees and
guides them, his team is independent and capable of
completing tasks on their own while keeping him informed.
Exclusive Advice for Those Starting Out
According to Leon, many individuals who own laptops
believe that they can become digital marketers and
specialists without any limitations. However, this
perception leads to challenges in the market. Therefore,
Leon advises anyone who intends to join the industry to do
it for the right reasons. If the motivation is solely to earn as
much money as possible, then it’s not the right reason to

stand behind anything he presents to clients. He treats
everyone with the same level of respect and dignity, from
the janitor to himself, and values each individual the same.
He understands that success is a fickle game and can come
and go in an instant. Therefore, he never looks down on
anyone, regardless of their background or circumstances,
and is always willing to lend a helping hand to those in
need. This philosophy is the foundation of his life, and he
applies it to every person he encounters.
Long-term Objectives
Leon has stressed the importance of the next 5 to 10 years
for ATKASA. As a leader of various other companies, his
primary focus is to expand his agency’s presence globally
across multiple regions. The goal is to offer exceptional
customer service at a reasonable cost while maintaining a
South African perspective. Leon’s ultimate objective is to
gain more global recognition for his agency, which he
believes is the best in the market. Several brands and
businesses that they collaborate with can attest to this.
What sets ATKASA apart from other agencies is its
approach, which prioritizes clients and transparency in all
their transactions.
pursue a career in digital marketing. “Passion is what drives
success in marketing, and it’s crucial to have knowledge
and skills in the field to excel,” expressed Leon.
Secondly, the need to continuously improve oneself,
particularly in the digital realm, he stated that when hiring
new staff, he doesn’t necessarily value a degree or formal
education, as he believes that what is taught in universities
doesn’t always translate to real-world experience. He has
had success in training his team members from scratch,
resulting in highly specialized professionals in the industry.
He believes that degrees hold little value and that it’s more
important to focus on personal growth and professional
development. He also mentioned that many clients have
come to him after being burned by other companies that
made empty promises, highlighting the importance of
honesty and delivering on commitments.
Thirdly, honesty is key when it comes to dealing with
clients. If Leon doesn’t know the answer to a question, he
admits it and promises to get back to them with the correct
answer. He believes that being transparent with clients
creates a positive reputation in the industry and reflects
positively on one’s personal character and business.
Unfortunately, many people fail in this industry because
they try to deceive clients with false information just to
make a quick buck. He advises against this and suggests
that one should stick to what they know and not deviate
from that just for financial gain. Ultimately, being truthful
with clients is the best approach to success.
Ground Amidst Achievement
Leon's philosophy centers on treating every person equally,
irrespective of their background or status. He firmly
believes in his equality with others and rejects any notion of
superiority. In fact, Leon lives by the principle of learning
from others, recognizing that everyone possesses unique
knowledge and expertise. Despite being a globally
recognized expert in digital marketing, he remains humble,
acknowledging the perpetual room for learning. Valuing the
insights and skills of peers, colleagues, and even juniors,
Leon encourages knowledge-sharing. His open mindset for
continuous learning underlines his belief in never viewing
himself as superior to others.
In his explanation, he describes himself as a hardworking
individual who takes pleasure in what he does and strives to
be the best at it. His passion for his work is what propels
him to excel, not for the sake of pleasing others. He takes
great pride in his exceptional work and can confidently
Marke ng is my
passion; it was what
I was born to do.
More importantly,
it enables me to
empower other
business owners
with the results
and business
growth that they
have been seeking.

Unveiling the Transformative Power of AI Across Various
Spheres!
n an era marked by rapid technological advancement,
IArtificial Intelligence (AI) has emerged as a
revolutionary force that is profoundly transforming our
daily lives. From the way we work and interact to how we
make decisions and even how we envision the future, AI's
impact is undeniable. This article delves into the
multifaceted ways in which AI is reshaping our everyday
experiences, ushering in what can only be described as a
global renovation.
Enhancing Productivity and Efficiency
In the workplace, AI has proven to be a catalyst for
enhanced productivity and efficiency. Automation of
repetitive tasks, data analysis, and customer interactions
liberates human resources to focus on more complex and
strategic endeavors. Whether it's chatbots streamlining
customer support or predictive algorithms optimizing
supply chains, AI's integration is revolutionizing industries
by amplifying the capabilities of human workers.
Personalized Experiences
One of AI's most transformative features is its ability to
deliver personalized experiences. Whether it's tailored
recommendations on streaming platforms, customized
marketing strategies, or even adaptive learning tools, AI
algorithms sift through vast amounts of data to decipher
Howis
ARTIFICIAL
INTELLIGENCE
Re s h a p i n g O u r
Everyday Life
July, 2023 www.insightssuccess.com
20

Global Renovation
21

individual preferences and behaviors. This not only
enhances user satisfaction but also empowers businesses to
target their offerings with precision.
Healthcare Revolution
AI is on the brink of revolutionizing healthcare. From
diagnostic tools that analyze medical images to predictive
models that can forecast disease outbreaks, AI is redefining
the way medical professionals operate. The integration of
wearable devices and AI-driven health monitors enables
proactive health management, shifting the focus from
treatment to prevention. The result is a healthcare landscape
that's more efficient, accurate, and patient-centric.
Smart Cities and Sustainable Living
AI's potential to reshape urban life is evident in the concept
of smart cities. By harnessing data from various sources,
AI-driven systems optimize traffic flow, manage energy
consumption, and enhance public services. The result is not
just improved convenience for citizens but also more
sustainable urban environments. AI's predictive capabilities
can aid in disaster response and resource allocation, making
cities more resilient.
Transforming Education and Learning
In the realm of education, AI is revolutionizing how
knowledge is imparted. Adaptive learning platforms
analyze individual student performance and tailor lessons
accordingly, catering to diverse learning paces. Language
translation AI is making education accessible to a global
audience, breaking down linguistic barriers. As AI
continues to evolve, it has the potential to democratize
education and promote lifelong learning.
Ethical and Social Implications
The global renovation brought about by AI isn't devoid of
challenges. Ethical considerations loom large as AI systems
make decisions that impact human lives. Issues related to
bias, transparency, and accountability require careful
navigation. Additionally, the automation of jobs raises
concerns about employment displacement. As AI reshapes
our lives, addressing these ethical and social implications
becomes imperative.
Creative and Artistic Ventures
AI's transformative power extends to the creative domain as
well. Generative AI models are producing artwork, music,
and literature that challenge conventional notions of
creativity. AI-driven algorithms analyze trends and predict
future artistic directions. However, the question of whether
AI can truly replicate the human creative process or merely
mimic it remains a subject of debate.
Envisioning the Future
The global renovation triggered by AI is an ongoing process
that prompts us to envision a future that was once confined
to the realms of science fiction. Self-driving cars, seamless
connectivity through the Internet of Things, and AI-
powered virtual assistants are becoming integral parts of
our lives. As AI continues to evolve, humanity stands at the
cusp of technological breakthroughs that could redefine
existence as we know it.
In conclusion,
The transformative impact of Artificial Intelligence is far-
reaching and multifaceted. From boosting productivity in
the workplace to revolutionizing healthcare, education, and
creative industries, AI's influence is evident in every sphere
of our lives. While the global renovation it spearheads holds
the promise of a more efficient, connected, and innovative
world, it also presents us with ethical and societal
challenges that require careful consideration. As we
navigate this AI-driven landscape, striking a balance
between progress and responsibility will be key in
harnessing the full potential of this transformative force.
-P.D.Bombarde
www.insightssuccess.com
22 July, 2023

Prc
Prc
Bving
Crisis
-PriscillaCattaree
THE ONES WHO
LEFT YOU IN THE
STORMS CANNOT
GIFT YOU SUNSHINE.
24 July, 2023

ca
ca
In all aspects of our lives, setbacks are inevitable, and
this is the season of growth. We have to unlearn it all
whilst being resilient keep a level of faith and
confidence. During these challenging times, there will be
dead-ends relationships, rejections, disappointments,
continued failures, and big barrier rocks. All of these
drawbacks are the process of getting to the breakthrough
mind-blowing success eventually.
Well, it is a crude reality that the tsunami moments of
adversity enhance us to become a better version of
ourselves. It’s the golden opportunity to showcase my
strong backbone, my (KPI) key performance indicators
radar, and mostly to shape my character in humility.
As a serial entrepreneur since mid-2019 from being a
hierarchy corporate Regional Director, my journey has been
filled with challenges, so much so that at times made me
lose my self-esteem and even my confidence.
As an owner of the incubator Dubai mainland SME, it took
me enormous courage to face the endless big rocks start-ups
face top up with two years of pandemic and swoping the
business model multiple times.
Despite the initial difficulties, I held onto my core values
that setbacks were not roadblocks but stepping stones on
the path to success. I recognized that it wasn’t the
magnitude of my fall that defined me but rather the height
to which I could soar back as an Eagle.
Each obstacle and doubt became an opportunity to push
perpetual learning 24-7, nourish my mental health, adapt to
changes fast, and improve. It’s about the mindset and
skillset that we all have through our life experiences, and
the ‘how’ to bounce back arises as a shooting star.
As we navigate our professional journeys, we learn that it is
not the depth of our falls that define us; it is our unwavering
determination to rise above them that truly matters. Instead
of allowing failure to discourage us, let’s view it as an
opportunity to learn, grow, and refine our skills. Each
setback brings valuable lessons that can shape our future
success.
Looking back, I feel so happy and stand proud of the
progress I’ve made during the past four years. I am one of
the rare Mauritian expatriate Ladies to be the sole owner of
Dubai main economy LLC and a joint venture with my son
Kevisen Cattaree.
The strenuous moments and doubts have become
testimonials to my core competencies, being Lead ‘walk the
talk’ by example and determination. Remember, if you hit
the ground, the only way is to go up again and to new
blessed heights, and the sky is the limit. None can bury you
without God's permission, so use setbacks as stepping
stones toward your goals.
By embracing resilience, I transformed adversity into
opportunity and forged a blue sea arena space in today’s
competitive business landscape. I believe in our company
vision, ensuring to always be reliable-compliant-
trustworthy in delivering valued services.
IN THE BEGINNING,
IT SOUNDS IMPOSSIBLE,
THEN IN THE MIDDLE
THINGS GET MESSY BUT
IN THE END ITS VICTORY
AND SUCCESS IF WE
STAY FOCUS WITH DAILY
SUSTAINED EFFORTS.
25

What are some of the significant challenges of running a
brand as a brand owner?
• The ever-evolving customer demands.
• The unprecedented pace of digital transformation.
• Teething competition from e-commerce and other
formats developed through creative marketing.
• Easy access to information.
• Socio-economic and environmental concerns.
In a nutshell, the problem is of PLENTY. Just as the
evolving consumer mindset opens up many
opportunities, the ease of access to technology opens
up the pandora’s box of issues too! From business model
innovation to tech-smartness, businesses have left no stone
unturned in search of that magic potion. The secret
ingredient that will make the brand stand out, stand tall and
stand for long - garnering consumer attention is at the heart
of the problem.
The mall directory search for a premium mall in Dubai
close to my home showed 34 cafes. I realized I had so far
visited only about 9 of them, with some being frequented
more than others. (It was a pleasant realization that there’s
so much more to explore!) But don’t you think the clamor
for attention is still too much?
Brand colors, visual identity, staff behavior to the menu -
each were distinctly different, telling us unique stories, but
the cappuccino never tasted different! It’s not the price, not
the branding colors, or the professionalism of the staff that
hogs the limelight. The hero of the story remains DESIGN.
Design and Brand Building - The Connection
So, what is design? And what is its role in shaping a brand?
Design is a business discipline that helps create something
with a purpose and makes it more functionally relevant,
visually appealing, and enjoyable to use or experience.
A brand is a manifestation of a design mindset. Whether a
product, service or personal brand - design forms the
foundation of the entire journey. Stories are designed,
branding kits are designed, and promotional campaigns are
designed. And unless all these instances of “design” are
mindfully related, the so-often referred brand story does not
strike a chord in its audience’s mind.
Now, one may ask, are the elements I mentioned earlier not
part of the design? Indeed they are, but they individually do
not define the design. Design is all of them and much more!
Some interesting global figures in favor of design-
thinking can just help us understand the impact:
• The Design Management Institute (DMI) in the USA
developed the DVI, which tracks the stock performance
of design-driven companies compared to the S&P 500
index. According to DMI, design-led companies
outperformed the S&P 500 by 228% over a ten-year
period.
• Adobe conducted a global survey of 4,000 creative
professionals and 1,000 consumers. The findings said
Design is not just what it
looks like and feels like;
design is how it works.
,
,
,
,
- by Riddhi Roy
- Steve Jobs
26 July, 2023

27 July, 2023

• 67% of consumers believed that good design plays a
crucial role in their purchasing decisions. 59% of
businesses with a strong design focus saw higher
customer satisfaction rates.
Think of a Brand (World) without Design
Here are a few potential implications if design thinking did
not exist:
Lack of User-Centric Focus: Design thinking places a
strong emphasis on understanding and empathizing with
users or customers. Without this approach, brands might be
less attentive to user needs, resulting in products and
services that don’t effectively meet consumer expectations.
Reduced Innovation: Design thinking encourages creative
problem-solving and innovation. It involves iterating and
prototyping ideas to find the best solutions. Without this
approach, brands may struggle to develop unique and
groundbreaking products or services, potentially resulting
in a lack of differentiation in the market.
Limited Brand Experience: Design thinking encompasses
various aspects of brand experience, including visual
design, user interface, packaging, and overall customer
journey. Without this mindset, brands might overlook the
importance of creating a cohesive and engaging experience
for their customers, potentially leading to weaker brand
identity and less memorable interactions.
Increased Chances of Failure: Design thinking helps
mitigate risk by involving users in the design process and
gathering feedback early on. A lack of a design-centric
approach increases the risk of product or service failure due
to a lack of user validation and market testing.
While it is difficult to predict the exact outcome, the
absence of design thinking would likely have a significant
impact on how brands are created, perceived, and
experienced by consumers.
A brand designer and a Michelin star chef - what’s in
common?
So if it’s an open secret, why do so many businesses still
fail? The reason is simple! It’s like trying to become a
Michelin star chef by watching youtube videos! Design is
not a list of things to be done; it is not about ensuring
keeping up with the trends only.
A brand designer is a Michelin-star chef to the business
only when there is a deep understanding of the nuances of
the process. With knowledge and experience as basic
requirements to begin with, the designer empathizes with
the spices of business - the customer, the offer, and an
invisible business acumen called intuition. And that’s where
the magic begins.
So what makes up this intuition?
• Reading the customer’s mind to such depths which
sometimes even the customer cannot fathom.
• Feeling the vibe, or call it the subtle frequencies of
each branding element coming together - the big
picture in view.
• A holistic approach to designing to balance.
Conclusion
We learned the theory of human evolution with the
principle of survival of the fittest. The current times lead us
to believe in the survival of the smartest (smartness being
equated to tech-savvy). But the future will definitely belong
to the masters of design.
28 July, 2023

The
Ba le
forDominanceinthe
ONLINE
30 July, 2023

Exploring the Epic Clash
Among Giants in the Quest for
Viewer Supremacy!
In the digital age, our
entertainment landscape
has witnessed a seismic
shift. Traditional cable TV is
fading into the background as
streaming platforms take center
stage. The rise of streaming
services has given birth to a
ﬁerce battle for dominance,
often dubbed the "Streaming
Wars." This article delves into
the intricate dynamics of this
battle, where media giants are
vying for viewer attention and
supremacy in the online content
market.
The Streaming Revolution
The streaming revolution has
fundamentally altered how we
consume content. Viewers are
no longer bound by ﬁxed
schedules; they can access a
plethora of shows, movies, and
documentaries at their
convenience. This shift has
democratized content
consumption, giving rise to
streaming giants that cater to a
global audience hungry for on-
demand entertainment.
Streaming Wars
31 July, 2023

A Clash of Titans
The streaming wars have unleashed fierce competition
among media conglomerates. Industry titans such as
Netflix, Amazon Prime Video, Disney+, Hulu, and HBO
Max are battling head-to-head to capture a larger share of
the viewer base. Each player is leveraging its unique
content library, pricing strategy, and user experience to
entice subscribers and establish dominance.
Original Content as a Weapon
In this battle, original content has emerged as a potent
weapon. Streaming services are investing heavily in
producing exclusive shows and movies to differentiate
themselves from the competition. This strategy not only
attracts new subscribers but also retains existing ones, as
viewers become attached to specific shows available only
on certain platforms.
The Power of Catalogs
While original content garners attention, the depth and
variety of existing catalogs also play a pivotal role in the
streaming wars. Services like Netflix boast extensive
libraries that cater to diverse tastes. From classic movies to
trending TV shows, these catalogs offer something for
everyone, making them formidable contenders in the battle
for viewer allegiance.
Global Expansion
The streaming wars have transcended geographical
boundaries. Streaming platforms are aggressively
expanding their reach, targeting international markets.
Netflix, for instance, has a robust global presence, while
Disney+ strategically entered new regions to tap into its
existing fan base. This global expansion intensifies the
competition as platforms compete for the attention of a
worldwide audience.
The Pricing Conundrum
Pricing is a critical aspect of the streaming wars. With an
array of choices available, viewers are becoming selective
about where they invest their subscription dollars.
Streaming services are devising competitive pricing models
to appeal to different segments of the population. The battle
here isn't just about content but also about providing value
for money.
User Experience and Interface
The viewer's experience on a streaming platform is more
than just the content; it's about ease of use, interface design,
and recommendation algorithms. Platforms invest in
intuitive interfaces and AI-driven recommendations to keep
viewers engaged. A seamless user experience can often tip
the scales in favor of one streaming service over another.
Evolving Trends
The streaming wars are not static; they're shaped by
evolving viewer preferences. The rise of binge-watching,
the popularity of interactive storytelling, and the emergence
of short-form content all influence how streaming platforms
strategize. Adaptation to these trends is crucial for staying
relevant and maintaining a competitive edge.
The Viewer's Dilemma
As the streaming wars escalate, viewers face a dilemma:
which services to subscribe to and which to let go.
Subscription fatigue is a real concern as consumers grapple
with the abundance of choices. This challenges streaming
services to consistently deliver high-quality content and
value to justify their subscription fees.
Implications for the Future
The streaming wars are reshaping the media landscape with
far-reaching implications. Content creation is booming as
platforms seek to cater to niche audiences. Traditional cable
TV providers are feeling the pressure to innovate or risk
becoming obsolete. Additionally, as competition intensifies,
platforms are likely to invest in more interactive and
immersive experiences to engage viewers in new ways.
In conclusion,
The streaming wars have ushered in a new era of
entertainment, where media giants compete fiercely for
viewer loyalty and supremacy in the online content market.
The battle's outcome is uncertain, and the strategies
employed by these platforms continue to evolve. What
remains constant is the viewer's role as the ultimate arbiter,
determining which platforms thrive and which fade into
obscurity. As the landscape continues to transform, the
streaming wars stand as a testament to the ever-evolving
nature of the digital age.
-A.K. Tarade
32 July, 2023

G
overnments around the world are constantly
looking for ways to improve the quality of life for
their citizens and residents. One way to achieve
this is by creating citizen-centric services that are tailored to
the needs and preferences of the people they serve. With
the advent of emerging technologies such as artificial
intelligence, digital twin, data analytics, and metaverse,
governments have more tools at their disposal than ever
before to improve citizen-centric services.
The Importance of Citizen-Centric Services
Citizen-centric services are services that are designed with
the needs and preferences of citizens in mind. They are
designed to be accessible, user-friendly, and efficient and to
provide a high level of customer satisfaction. Citizen-
centric services are critical to the success of any government,
as they help to build trust between citizens and the
government, and they also help to improve the quality of
life for citizens.
Emerging Technologies that Improve Citizen-Centric
Services
Artificial Intelligence (AI)
Artificial intelligence is one of the most powerful emerging
technologies that governments can use to improve citizen-
centric services. AI can be used to automate repetitive tasks,
analyze data, and make predictions about citizen needs and
preferences. For example, AI can be used to analyze citizen
data and make predictions about which services will be in
high demand, allowing governments to allocate resources
more efficiently. AI can also be used to personalize services
based on citizen preferences, providing a better customer
experience.
Digital Twin
Digital twin technology involves creating a digital replica
of a physical system, such as a city or a building. Digital
twin technology can be used by governments to simulate
the impact of different policies and initiatives on citizens.
For example, governments can use digital twin technology
to simulate the impact of a new public transportation
system on traffic congestion, air pollution, and citizen
satisfaction. This can help governments to make better
decisions about how to allocate resources and design
services.
Data Analytics
Data analytics involves using statistical and computational
methods to analyze large data sets. Governments can use
data analytics to identify trends and patterns in citizen
behavior and to make predictions about future citizen needs
and preferences. For example, governments can use data
analytics to analyze social media data to identify which
Creatingthe
Citizen-Centric
Serviceofthe
Future Using
Emerging
Technologies
By Vineesha Satwani, Advisor
– Digital Transformation & Strategy
36 July, 2023

Vineesha Satwani
Advisor – Digital
Transforma on & Strategy
37 July, 2023

issues are most important to citizens. They can then use this
information to design services that are tailored to citizen
needs.
Metaverse
The metaverse is a virtual world that is created by the
convergence of virtual reality, augmented reality, and other
emerging technologies. The metaverse has the potential to
transform citizen-centric services by providing a more
immersive and engaging customer experience. For example,
governments can use the metaverse to create virtual citizen
service centers, where citizens can interact with government
employees in a virtual environment. This can provide a
more efficient and convenient way for citizens to access
government services.
Examples of Governments Using Emerging
Technologies to Improve Citizen-Centric Services
One government has used consumer behavior analytics to
improve citizen-centric services. The government analyzed
citizen data to identify which services were most in demand
and then used this information to design services that were
tailored to citizen needs. The government also used
machine learning algorithms to predict which services
would be in high demand in the future, allowing them to
allocate resources more efficiently.
Another government has used digital twin technology to
simulate the impact of a new public transportation system
on citizen satisfaction. The government used the digital
twin to simulate different scenarios and then used citizen
feedback to refine the design of the new system. This
helped to ensure that the new system was optimized to meet
citizen needs and preferences.
Governments can utilize Digital Immune Systems to protect
their networks and sensitive data from cyber threats, while
Industry Cloud Platforms can help them efficiently manage
and deliver citizen-centric services. Platform Engineering
can enable governments to build and operate scalable
digital platforms, while Wireless-Value Realization can help
them leverage wireless technology for improved
connectivity and communication. Superapps can offer a
centralized hub for citizens to access multiple government
services, while Adaptive AI can help automate and optimize
various processes. Sustainable Technology can help
governments reduce their carbon footprint and promote
environmentally-friendly practices in their operations.
Use of AI in government Services and paving the way
for an efficient future
The use of AI in government services can significantly
improve efficiency, reduce costs, and provide better
services to the public. The integration of AI in
various government services can assist public
organizations in making data-driven
decisions, analyzing and evaluating public
feedback, and providing personalized
services to citizens. AI-powered
chatbots can help in answering
citizens' queries, provide accurate
information, and reduce wait times.
This is particularly important in
situations where citizens need
urgent assistance, such as in
emergencies or natural disasters.
AI can also help governments in
decision-making processes. The
38 July, 2023

analysis of large datasets using AI algorithms can
provide governments with valuable insights into
various issues, such as economic development,
healthcare, and environmental concerns. With AI,
governments can identify patterns and trends in
data that humans may not be able to spot, leading
to more informed decisions. For instance, AI can
be used to analyze traffic patterns and optimize
traffic management systems, resulting in
reduced congestion and improved
traffic flow.
NLP, or natural language
processing, is a vital
aspect of AI that can
help governments
with language
translation and
sentiment analysis.
Governments can
use NLP to process
vast amounts of
public feedback in
real time, enabling
them to respond
proactively to public
concerns. Sentiment
analysis can also be used to
gauge the public's perception of
various government initiatives,
allowing public organizations to modify
their programs accordingly.
Machine learning is another AI technology that can help
governments by predicting future trends and identifying
patterns in data. For example, machine learning can be used
to predict which areas are more prone to flooding or natural
disasters, allowing governments to take preemptive
measures and prepare for such situations.
However, the use of AI in government services also comes
with risks. One of the significant concerns surrounding AI
in public services is privacy. Governments must ensure that
citizens' data is secure and protected from misuse or
unauthorized access. Transparency is also crucial, and
governments must be transparent about the data they collect
and how they use it.
Another concern is the potential bias in AI algorithms. AI
models are only as good as the data they are trained on, and
if the data is biased, the model will produce biased results.
Therefore, it is essential for
governments to ensure that their AI
systems are transparent and unbiased and
that they do not unfairly discriminate
against any group of people.
In conclusion, emerging technologies such as
artificial intelligence, digital twins, data analytics, and the
metaverse have the potential to revolutionize citizen-centric
government services. By harnessing the power of these
technologies, governments can improve their services,
increase efficiency, and enhance the quality of life for
citizens and residents. However, as with any new
technology, risks, and challenges must also be considered,
such as privacy concerns and the need for proper training
and oversight. It is important for governments to take a
thoughtful and strategic approach to implement emerging
technologies in their services to ensure the best possible
outcomes for all stakeholders. Ultimately, the future of
citizen-centric government services looks bright with the
incorporation of emerging technologies.
39 July, 2023

Create
Excellence
Choose
INSIGHTS
The way of business solutions

The 10 Most Visionary Leaders in Online Media- 2023

The 10 Most Visionary Leaders in Online Media- 2023

Recommended

Recommended

More Related Content

Similar to The 10 Most Visionary Leaders in Online Media- 2023

Similar to The 10 Most Visionary Leaders in Online Media- 2023 (20)

More from InsightsSuccess4

More from InsightsSuccess4 (20)

Recently uploaded

Recently uploaded (20)

The 10 Most Visionary Leaders in Online Media- 2023