LaunchIT #3 - LocalPrice

1. LocalPrice
Your price advisor

2. 1.Our Story

3. 2. LocalPrice Team
Phong Vu 28 yrs old
Web Developer & CEO
7 years of experience, worked at
VCCorp, 3 years as Freelancer
Chuong Le 28 yrs old
Mobile App Developer & CTO
7 years of experience, worked at
Naiscorp
Niccolò 26 yrs old
Business Administrator & CFO
3 years of experience, working
In International Development

4. 3. Problems & Needs
Foreign Tourists & Travellers:
-How much should I pay for this product?
-Where can I get it?
They want to purchase what they are looking for at the fair
price
Local Souvenir Shops and Travel Agencies:
-How can I attract more customers?
-How can I promote my business?
They want to promote their business activities

5. 4. Our Solution
TOURISTS
LOCAL SHOPS &
TRAVEL
AGENCIES
A Mobile App:
FEEDBACK
INFORMATION

6. 5. Our Product (1)
SEARCH A TOUR-> REVIEW LISTINGS-> BOOK IT!

7. 5. Our Product (2)
SEARCH A PRODUCT-> REVIEW THE PRICES-> FIND THE SHOP ->BUY IT->SEND A FEEDBACK

8. 6. Our strategy
Users
Products
Cities
Tourists Expats Locals
Souvenir
products&
Main
Tours
Food
All the
tours&All
the
products
Hanoi Vietnam
South-East
Asia
NICHE MARKET 2° STEP 3° STEP

9. 7. The Market
10M
8M
1.2 M
Total
Available
Market
Serviceable
Available
Market
Share Of
Market
Tourists2LocalBiz
12K
TAM
2K
300
4k
600
SAM
SOM SOM
Souvenir Shops Travel Agencies

10. 8. Business Model
TOURISTS
SHOPS
TRAVEL AGENCIES
It is completely FREE!
10% Commission on each transaction
free the first three months
100k/month (BASIC)
250k/month (PREMIUM)

11. 9. We Are Different
Foreign TravelersLocal People
Restaurants, Attractions, where to eat / visit
Prices, Shops, where to buy

12. 10. Roadmap
Oct 2016
Start
Dec 2016
Beta App
On Android
Feb-March 2017
Working with
Shops in Hanoi
April - August 2017
Official Launch of the APP
iOS version
Go to Da Nang, Saigon
25/30 of the
shops we
interviewed are
available to
collaborate
Late 2017
All big cities in VN
Targets:
200 shops
25 travel agencies
500 users
Targets:
500 shops
80 travel agencies
2k users
TESTING & ADJUSTING PROMOTION EXPANSION

13. Thank you
for your attention!
welcome@localprice.co
Try our Android app at http://localprice.co

14. Q&A
We need feedback & supports
from you!

15. Annex1
FB GROUPS
• Hanoi Massive A New
Era
• Where2get Hanoi
• Vietnam Backpapers
Tips
• Vietnam Backpaper
Travel and Sales
• South-East Asia
Backpacking
COLLABORATIONS
• Hostels
• Hotels
• Local Guides
• Tourism Information
Centers
• Travel Agencies
EVENTS (FOR EXPATS)
• Quest Festival (4K)
• Equation Festival (1K)
• Hanoi Colour Run
(7k)
• Hanoi Beer Festival
(1k)
ADOPTION STRATEGY

16. Annex2
S W
0 T
• FIRST TO MARKET
• EASY TO USE
• A NETWORK OF SHOPS
• IT IS OFFLINE
• SOME SHOPS MAY NOT BE
INTERESTED
• CONTINUE UPDATING
• TOO MUCH COMPETITION
FOR SHOPS
• FIND THE BEST SHOPS TO
START WITH
• TOO MANY SHOPS
• TOO MANY PRODUCTS
• HOW TO ADDRESS QUALITY
• HOW TO COLLECT PRICES
• SHOPS DO NOT HAVE
INFORMATIC KNOWLEDGE

17. Annex3
PRODUCTS
• Silk and Clothing
• Lacquerware
• Embroidery
• Products of the Ethnic Minorities
• Lacquer Paintings and Cloth Paintings
• Housewares and Ceramics
• Shoes & Sandals
• Fake luxury brands
• Wooden Products
• Motorbikes
TOURS
• Sapa
• Ha Giang
• Ha Long Bay
• Ninh Binh
• Hue
• Hoi An-Da Nang
• MaI Chau