Email Marketing has been widely acknowledged as the most cost-effective marketing medium to generate substantial ROI results, earn repeat business, and communicate your promotional offerings to loyal customers. This email marketing infographic provides some of the medium's more impressive statistics and gives some of our top tips for effective email campaigns. From mobile-optimization to targeted audience messaging and user segmentation, there are always improvements that can be made to an existing email campaign to help drive even more impressive sales results. For those interested in marketing agency services, we've included a link to a case study on improvements made for an Ink, Inc. client so you can learn more about our process and results.

1. EMAIL MARKETING
One of the most effective & cost-efficient modern
mediums to connect with customers & prospects
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HEFTY RETURNS
#1 IN MARKETING ROI
For every $1 spent on email marketing,
$44 are made in return, according to a
study by Campaign Monitor. This ranks
email campaigns #1 in ROI for all
marketing mediums by far.
FAVORED BY CONSUMERS
FOR BRAND UPDATES
According to Hubspot, more than half
of U.S. consumers check their email 10
times a day, with the medium by far
taking the top rank for preferred
method of receiving brand updates.
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MOBILE SUPPORT
With mobile users checking their email
three times more often than desktop
users—and 52% claiming they are less
likely to engage with a company after a
bad mobile experience—optimizing your
email campaigns for a smooth mobile
experience is more crucial than ever.
INFLUENCES
PURCHASING DECISIONS
In a 2019 Hubspot survey, 59% of
respondents said marketing emails
influence their purchase decisions.
Coincidentally (or perhaps, no coincidence
at all), 59% of marketers claimed email was
the biggest source of their ROI.
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TARGET AUDIENCE
SEGMENTS
With advanced techniques like targeted
audience messaging, email results
prove even more impressive. Marketers
who use segmented campaigns noted a
whopping 760% increase in revenue.
PEOPLE PREFER
EMAIL
In the end, it's a lot simpler than all the
statistics in the world can ever go to show:
people just prefer email. A medium that 28%
of consumers want to receive promotions
in more than once a week, email is effective
because it is something users simply enjoy.
Read our case study to see how Ink, Inc. doubled the trial-to-sale rate
for a B2B client with a comprehensively redesigned email sales funnel
EMAIL GETS RESULTS
Ink, Inc. Creative Group
Brooklyn, NY
www.ink-creative.com
Source for Statistics: Hubspot 2019