7. Independent views
Peer reviews –
more believable than
official website marketing
Huge mixture of styles
Virtually no editing
8. Posts indirectly related to an exhibition
DOV wine
correspondent
An occasional
contributor
Patricia Cornell, published a book arguing
that Sickert was Jack the Ripper. Sickert
was, she claims, a violent misogynist who
was tipped into murder by botched surgery
that made him impotent.
9. Promoting Dulwich Picture Gallery as
part of the local community
Links, links,
links
Another successful, and well-established,
partnership is with the Dulwich Picture Gallery
....
10. International
research
The silver Community
Memories of 1940’s Dulwich – Beryl
Brenda – „I read your article with interest. I lived in Tulse Hill at the
time. I remember the very cold winter....
Beryl – Hello Brenda. I remember Rosendale Road school....
Brenda – Dear Beryl. Thank you for replying so quickly. Are you related to..........
Beryl – Hello again Brenda. Sorry for the delay, some family things have kept me
busy..........
And so on for the last 4 months. Now John is joining in with his memories.
18. Have a party!
We invited everyone who
had contributed to DOV,
their friends and family
19. We have made friends with local
businesses (articles on DOV) and
they donated cakes
20. We have made friends with local
bands (articles on DOV) and they came
and played
for free
21. And the small businesses/charities
promoted themselves
Selling WI Calendars
22. Measurable results
447 people came and most
went into DPG
17 Comments later on DOV :
“What a great, cheerful, sunny
afternoon that was! And a double
bonus. I hadn‟t intended to see the
Salvator Rosa show, though I knew it
was on. But since I was there, I kind of
got sucked inside, and I‟m glad I was.”
“It was also good to visit the Gallery 22% rise in DOV subscriptions
again. It must be about five years since during the subsequent 2 weeks
I last visited.”
23. Views March 2010 → present
We now average about 20,000 views a month
The peak in May 2010 was when we ran a competition and asked for
votes.
25. Search terms for last 30 days
Recycling 437
Paul Nash 170
Dulwich OnView 154
Bushes 139
Anish Kapoor
Dulwich Park
124
69
96.28% are not
Andrew Wyeth 55 looking for DPG
David Gentleman 54
Stik Dulwich 53
Queens House 52
Dulwich Picture Gallery 49
Bonnard 47
Lucinda Rogers 46
1948 Olympics 42
26.
27. Where do our visitors
go? (last 30 days)
Bubbas Restaurant 19.9%
Dulwich Festival 15.2%
DPG main site/facebook 12.1%
Hello Geronimo 0.3 %
Dulwich Magic FC 0.2% Bubbas – A taste of the Caribbean
Evening Standard – in Tulse Hill
Cult graffiti artist Stik... 0.2%
Etc..
Geronomo –
local textile
artist
Linked to a flickr group which also encourages people to upload their images. These appear on sidebar. NOT MUCH CONTROL!
They need quite a lot of persuading and chatting up.
Huge mixture of styles – diverse contributors Evolution of character of site - of user generated contentLots of links – to other blogs, similar interest groups etc
One of Goose Green?
Online visitors to come in reality.
More measurable results
MULTIPLE AUTHORS
Not Dulwich Picture GalleryWide interests
Where have our visitors come from in the last 30 days? The vast majority come from Facebook and Twitter – 53%Only 4.1% comes from DPG43% Organizations we have written articles about (we encourage reciprocal links)25% Local information sites/forums 27% Dulwich Picture Gallery (many different links) Wikipedia – 5%Facebook – 65%Flickr – 4%Twitter – 16%
