The Business Value of IT in Today's Digital World

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Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1xsbNbw. Joe Weinman, the author of Cloudonomics, argues that IT is the weapon of choice in today's global marketplace and increasingly digital world. Filmed at qconnewyork.com. Joe Weinman is a senior vice president at Telx, a leading interconnection, data center, and cloud enablement company; the author of Cloudonomics: The Business Value of Cloud Computing; and the chair of the IEEE Intercloud Testbed executive committee.

Technology

The Business Value of IT in
Today’s Digital World
QCON NY 2014
Joe Weinman
joeweinman at gmail
!
@joeweinman
© 2014 Joe Weinman. All Rights Reserved

Watch the video with slide
synchronization on InfoQ.com!
http://www.infoq.com/presentations
/it-business-value
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Competition Today
Nike FlyKnit Racer
Nike Zoom Kobe
Venomenon 4
Nike Basketball
Hyperdunk+
Nike
AirMax
C202
JW
@joeweinman Source: Nike.com 2

Nike FlyKnit
@joeweinman Source: Nike.com 3

Cloud 2020 JW
@joeweinman Source: Nike.com 4

Nike Basketball Hyperdunk+
@joeweinman Source: Nike.com 5

Does IT Matter??
@joeweinman © 2014 Joe Weinman. All Rights Reserved
6

Of course IT matters
@joeweinman © 2014 Joe Weinman. All Rights Reserved
7

Quantitative Analysis of Clouds.
© 2014 Joe Weinman. All Rights Reserved
Common
!
Location-independent
Online
Utility
on-Demand
Source: Joe Weinman, Cloudonomics
@joeweinman 8

Range of IT Value
© 2014 Joe Weinman. @joeweinman All Rights Reserved 9

Value Disciplines* + Digital Technologies = Digital Disciplines
Operational Excellence += Information Excellence
Product Leadership += Solution Leadership
Customer Intimacy += Collective Intimacy
Traditional Innovation += Accelerated Innovation
*Michael Treacy and Fred Wiersema, The Discipline of Market Leaders
@joeweinman © 2014 Joe Weinman. All Rights Reserved
10

Operational Excellence +=
Information Excellence

Information Excellence
@joeweinman © 2014 Joe Weinman. All Rights Reserved
12

Information Excellence
© 2014 Joe Weinman. @joeweinman All Rights Reserved 13

Information Excellence
@joeweinman Source: SAP
14

The Hollywood Organization
© 2014 Joe Weinman. @joeweinman All Rights Reserved 15

Product Leadership +=
Solution Leadership

Range of Product Value
Potential
Augmented
• Extensibility via API/Ecosystem
• Adaptability via ML/AI
• User Modifiability
• Upgradability
• Digital Intelligence
© 2014 Joe Weinman. All Rights Reserved
17
Increasing Differentiation
• Core Benefit
@joeweinman
Expected
Generic
• Undifferentiated Features

The Experience Economy
Transformations
Experiences
Services
Products
Profitability
© 2014 Joe Weinman. All Rights Reserved
18
Commodities
Differentiation
@joeweinman
Source: Joseph Pine & James Gilmore

Solution Leadership
@joeweinman © 2014 Joe Weinman. All Rights Reserved
19

Solution Leadership
@joeweinman © 2014 Joe Weinman. All Rights Reserved
20

Solution Leadership
Community / Partner Ecosystem
Platform Platform Social
@joeweinman © 2014 Joe Weinman. All Rights Reserved
21
Product / Family /
Ecosystem
Network Cloud Services

Gamification
© 2014 Joe Weinman. All Rights Reserved
22
Source: Steve Sims, Badgeville
@joeweinman
Success
Social
Structure
Smart

Customer Intimacy +=
Collective Intimacy

Customer Intimacy
@joeweinman © 2014 Joe Weinman. All Rights Reserved
24

From Transactions to Intimacy
Customer Intimacy Collective Intimacy
Engagement Scale
Personalization Mass Personalization
Transactions
@joeweinman © 2014 Joe Weinman. All Rights Reserved
25

Collective Intimacy
@joeweinman © 2014 Joe Weinman. All Rights Reserved
26
Source: Netflix

Collective Intimacy
© 2014 Joe Weinman. @joeweinman All Rights Reserved 27

Traditional Innovation +=
Accelerated Innovation

Product Life Cycle
Introduction Growth Maturity Decline
Revenue Time
@joeweinman © 2014 Joe Weinman. All Rights Reserved
29

Industry Profit
Introduction Growth Maturity Decline
Time Value Higher Profit
Of Money
Industry Profit Time
Higher Market
© 2014 Joe Weinman. All Rights Reserved
Share
Lower Development
Expenses
Lower
Marketing Costs
Lower Forecast
Risk
@joeweinman 30

Accelerated Innovation
@joeweinman © 2014 Joe Weinman. All Rights Reserved
31

Open Innovation
Goldcorp Netflix Innocentive
@joeweinman © 2014 Joe Weinman. All Rights Reserved
32

Accelerated Innovation
• Internal += External!
• Closed += Open!
• Static += Dynamic!
• Salaries += Prizes!
• Cash += Reputation!
• Waterfall ! Agile!
• Plan ! Pivot!
• Coding ! Platform
@joeweinman © 2014 Joe Weinman. All Rights Reserved
33

Putting It All Together
Solution Leadership Information Excellence
Collective Intimacy Accelerated Innovation
@joeweinman Source: SAP
35

Early in the Journey
© 2014 Joe Weinman. All Rights Reserved
36
@joeweinman
Source: estfacts.com

Thank You
joeweinman at gmail
!
@joeweinman
© 2014 Joe Weinman. All Rights Reserved

Watch the video with slide synchronization on
InfoQ.com!
http://www.infoq.com/presentations/it-business-
value

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In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Earley Information Science

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

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[2024]Digital Global Overview Report 2024 Meltwater.pdf

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

A Domino Admins Adventures (Engage 2024)

IAC 2024 - IA Fast Track to Search Focused AI Solutions

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🐬 The future of MySQL is Postgres 🐘

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The Business Value of IT in Today's Digital World

2. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations /it-business-value InfoQ.com: News & Community Site • 750,000 unique visitors/month • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • News 15-20 / week • Articles 3-4 / week • Presentations (videos) 12-15 / week • Interviews 2-3 / week • Books 1 / month

3. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide

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12. Value Disciplines* + Digital Technologies = Digital Disciplines Operational Excellence += Information Excellence Product Leadership += Solution Leadership Customer Intimacy += Collective Intimacy Traditional Innovation += Accelerated Innovation *Michael Treacy and Fred Wiersema, The Discipline of Market Leaders @joeweinman © 2014 Joe Weinman. All Rights Reserved 10

13. Operational Excellence += Information Excellence

16. Information Excellence @joeweinman Source: SAP 14

18. Product Leadership += Solution Leadership

19. Range of Product Value Potential Augmented • Extensibility via API/Ecosystem • Adaptability via ML/AI • User Modifiability • Upgradability • Digital Intelligence © 2014 Joe Weinman. All Rights Reserved 17 Increasing Differentiation • Core Benefit @joeweinman Expected Generic • Undifferentiated Features

20. The Experience Economy Transformations Experiences Services Products Profitability © 2014 Joe Weinman. All Rights Reserved 18 Commodities Differentiation @joeweinman Source: Joseph Pine & James Gilmore

25. Customer Intimacy += Collective Intimacy

30. Traditional Innovation += Accelerated Innovation

32. Industry Profit Introduction Growth Maturity Decline Time Value Higher Profit Of Money Industry Profit Time Higher Market © 2014 Joe Weinman. All Rights Reserved Share Lower Development Expenses Lower Marketing Costs Lower Forecast Risk @joeweinman 30

35. Accelerated Innovation • Internal += External! • Closed += Open! • Static += Dynamic! • Salaries += Prizes! • Cash += Reputation! • Waterfall ! Agile! • Plan ! Pivot! • Coding ! Platform @joeweinman © 2014 Joe Weinman. All Rights Reserved 33

36. Putting It All Together

37. Putting It All Together Solution Leadership Information Excellence Collective Intimacy Accelerated Innovation @joeweinman Source: SAP 35

40. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations/it-business- value

The Business Value of IT in Today's Digital World

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