Why EMAIL MARKETING is STILL the Preferred Digital Marketing Tactic
1. Why EMAIL
MARKETING is STILL
the preferred
Digital
Marketing Tactic
by marketers
worldwide
2. 59% of B2B
marketers say
email is the most
effective
channel in
generating
revenue
Source:- BtoB Magazine
3. For every $
spent, email will
bring $35.2 and
revenues worth
$2.5 billion by
2016
Source:- Direct Marketing Association (DMA)
4. Emails are
read
• 44% through webmail
• 33% on the desktop
• 23% via mobile devices
Source: Return Path
5. Stay Connected
Above All the Noise
• 98% of adults online use email
• 96% of the US market are on
mobile phones
• 64% send or receive SMS messages
• 44% of the US market are now on
smart phones
• 29% of the US market own a
tablet or use an ereader
Sources: Forrester Research, The New Email Messaging Mandate, Oct 1,
2012, eMarketer, US Digital Media Usage Report, 2012, & Pew Internet Report, Jan 201
6. Mobile
Optimization
• 85% of U.S. adults own a mobile
phone
• 56% of U.S. mobile phone
owners access the Internet
• More than 50% of them access
emails on their phones
• 88% of them check emails on
their phones daily
Source: - The Pew Internet and American Life Project, Knotice
7. Remember to be
relevant
• 29% of consumer inboxes
comprise of e-newsletters
• 60% of spam trap hits
comprise of marketers
• “over half of all emails
are deleted within 2
seconds without ever
being opened” - Based on a
USA survey
Source: - Return Path's November 2012 Email
Intelligence Report