Get to know all about data and how we keep data lean, clean and green!

1. ALL ABOUT DATA AND HOW WE DO IT!
WHY DATA NEEDS TO BE UPDATED Data Collection Sources
Email Campaigns |
Offers | Free Magazines
Newspaper Subscription Offers
| Social Media LinkedIn Facebook
A new business Twitter |Web Based Profiles
A new business files for
opens every bankruptcy | Tradeshow Attendee Lists
minute every 8 |Public Record Information |
minutes
A business
A CEO
changes
closes every 3
every
minutes minute Phone surveys | Web
A company Based Registrations | B2B
name change
occurs every Directory Partnerships |Telephone
2 minutes and Web Directories | Annual
Reports SEC Filings
Data Quality Management HOW OFTEN WE UPDATE OUR
DATA
We create and maintain a set of
processes known as Input Editing
Standards (IES) , document the
same and refresh the same
often. • New contacts added •160K direct dial
every minute numbers added
Updates Every Month
Updates Every Minute
every month
We train our team on IES, (new • Contacts updated •All 20 million
recruits as well as current every minute records email
members) on a quarterly basis to verified every month
keep them updated with •1.2 million
•Verification results
standards, benchmarks and best televerified records get updated every
practices. month
•Contacts added with
social media links •Ping test for all 20
million, no spam
We consistently update email •Complete data with traps, no syntax
verification and tele-verification errors
first name, last name
results by maintaining a and email •Email campaign
separate flag for each record. results (received
•Contacts with from campaign team
duplicate names have & append team) are
updated monthly
been removed from basis. Clicks, opens,
database (1 million Opt-in, Opt-out,
We manually check and update records) Bounce details are
data on an ongoing basis. updated along with
the date of
verification.

2. Our Dedicated Tele-Verification Data
Specialists Cleansing Process
Data is replaced
Non-working
and updated
data fields are
100 data team 100 data team identified
with current
specialists, for specialists, for information
cleansing
appending.
master file.
400 data 100 data
team Address
team Undelivered
specialists, information is
specialists, emails are
for IT data, replaced using
for custom list identified
social media NCOA
building &
and telecom
updating
data
master file.
400+ Data initiatives.
Associates,
to service Undeliverable
Domains are
custom list emails are
requirements
verified and
replaced using
of customers. validated
ECOA
How Data Quality Is Maintained Dead domain Incorrect syntax
names are in emails are
identified identified
PROFILE
First Line of Defense
Data values are
MONITOR CLEANSE ensured they
Invalid IDs are
Profile, Value and Standardize and identified comply with
Pattern Validation Normalize parameters
ENRICH PARSE & Data is manually Accuracy of data
Name, Phone,
STANDARDIZE verified and and de-duping is
Email Validation, Correct, Validate consolidated ensured
Geographic Coding MATCH and Standardize
Unique Identifiers,
Attributes,
Transactions and De-
duplication

3. DATA VALIDATION PROCESS
DATA SPECIALIST LOGS
IN TO DATA CENTRAL
Contacts are verified and Finding Duplicates -
Emails are appended
considered valid or invalid Records are checked to
based on information
using reliable sources find out if the email
from Data Central and
such as the Website, already exists in the
Google
LinkedIn or CorpWiki database (Data Central)
In case of company
Contacts are verified
acquisition, company
through multiple sources Additional contacts are
name and email domain
such as Lead411, added from the company
is updated using
InsideView and website
information from Data
NetProsPex
Central and Google
Appending of other data
If contact details match from the company
If alternative contact is
any 3 of the sources it is website such as Phone
not available, the record if
considered valid Number, Fax, Address,
flagged invalid
City, State ZIP Code, Direct
Dial Phone number, etc.
Social Media handles are
If the contact is valid and If contact is invalid, the
appended using websites
title is wrong , it is contact is replaced with
such as Linkedin and
replaced with new title new, alternative contact
Twitter
DATA SET IS
VALIDATED
About Info CheckPoint
Info CheckPoint is a preferred provider of credible business to business (B2B) information, database management and
marketing solutions. We understand the value of driven, directed and dynamic databases and therefore emphasize on
high quality data which translate to invaluable information. For us a database is a business intelligence tool.
Our advanced search application allows instant access and provides segmented data to facilitate targeted communication
significant in leveraging business growth. Through this interface you can obtain information that is customized to business
requirements and enables focus on primary target markets appropriately.
At Info CheckPoint we adopt a scientifically based, technology driven and manually validated comprehensive data
verification process. Utilizing data quality tools, techniques and tactics, we emphasize on maintaining data that is verified,
validated, accurate, current, relevant and hygienic.
To gain access to power packed databases or for more information, please visit Info CheckPoint
Contact Information
Phone: 800-662-2980
Email: support@infocheckpoint.com
www.infocheckpoint.com