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Amy Bills - Getting to Square One

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2015 Advocamp Presentations

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03/19/2015 1 AMP TALKS: TRACK 2 GETTING TO SQUARE ONE: BUILDING SUPPORT FOR ADVOCACY ONE SKEPTIC AT A TIME AMY BILLS Customer Marketing Director | Blackbaud #ADVOCAMP
03/19/2015 2
03/19/2015 3
03/19/2015 4 A Perfect Storm • Company ready for change • Good foundation of engaged customers were ready for more • Connected opportunity to our business • Found the right resources • Found the right partner
03/19/2015 5 What is advocate marketing? How will it impact our business? What is the investment for us? What is the risk of status quo? Who else does this? What will our customers think?
03/19/2015 6 May 2013 Stage 1 of Grief: Denial Q3 2013 – Q1 2014 Education, Planning, Personnel, Making our Case $$$$ May 2014 Champions Launch!
03/19/2015 7 WE STOPPED COLLECTING AND STARTED ACTIVATING
03/19/2015 8 Referrals, References, & Reviews, Oh My! Within the first year of launching the Champions program, our customers remarkable demonstrated results! ✓ Over 100 new product reviews online ✓ Over $200,000 pipeline from referrals ✓ Over 500 new customer advocates, an increase of 30%.
03/19/2015 9 AMP TALKS: TRACK 2 GETTING TO SQUARE ONE: BUILDING SUPPORT FOR ADVOCACY ONE SKEPTIC AT A TIME AMY BILLS Customer Marketing Director | Blackbaud #ADVOCAMP

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Amy Bills - Getting to Square One

  • 1. 03/19/2015 1 AMP TALKS: TRACK 2 GETTING TO SQUARE ONE: BUILDING SUPPORT FOR ADVOCACY ONE SKEPTIC AT A TIME AMY BILLS Customer Marketing Director | Blackbaud #ADVOCAMP
  • 4. 03/19/2015 4 A Perfect Storm • Company ready for change • Good foundation of engaged customers were ready for more • Connected opportunity to our business • Found the right resources • Found the right partner
  • 5. 03/19/2015 5 What is advocate marketing? How will it impact our business? What is the investment for us? What is the risk of status quo? Who else does this? What will our customers think?
  • 6. 03/19/2015 6 May 2013 Stage 1 of Grief: Denial Q3 2013 – Q1 2014 Education, Planning, Personnel, Making our Case $$$$ May 2014 Champions Launch!
  • 7. 03/19/2015 7 WE STOPPED COLLECTING AND STARTED ACTIVATING
  • 8. 03/19/2015 8 Referrals, References, & Reviews, Oh My! Within the first year of launching the Champions program, our customers remarkable demonstrated results! ✓ Over 100 new product reviews online ✓ Over $200,000 pipeline from referrals ✓ Over 500 new customer advocates, an increase of 30%.
  • 9. 03/19/2015 9 AMP TALKS: TRACK 2 GETTING TO SQUARE ONE: BUILDING SUPPORT FOR ADVOCACY ONE SKEPTIC AT A TIME AMY BILLS Customer Marketing Director | Blackbaud #ADVOCAMP