Scott Wilder - Mobilizing The Marketing Nation
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2015 Advocamp Presentations
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Scott Wilder - Mobilizing The Marketing Nation
- 1. AMP TALKS: TRACK 2 MOBILIZING THE MARKETING NATION SCOTT WILDER Global Nation Builder | Marketo #ADVOCAMP
- 2. The Marketo Marketing Nation March 22, 2015 Scott K. Wilder Global Nation Builder
- 3. Page 3 What is a Global Nation Builder? A person who tries to be instrumental in the development of a a Nation – even a Marketing Nation
- 4. Page 4 Community: 24% log in each month & 10% active users 1,700 customers & 16 Raodshows 500 Partners in the Ecosystem 3K Certified Users 8,000 attendees: Virtual Events 41 User Groups Worldwide (5,000 participants) 650 Advocates 100,000 Twitter Followers 117,000 Facebook Fans
- 5. Page 5 10 Steps to Building A Nation
- 6. Page 6 1. Organization Commitment
- 7. Page 7 2. Evolutionary Process
- 9. 2. Importance of Team Selection
- 13. 5. Ebbs and Flows Exist
- 14. 6. Pick the Right Tools
- 18. Page 18 8. Build The Watercooler 9. Empower them to Spread the Word
- 19. 10. Data
- 21. Page 21 Activating the Marketing Nation
- 23. AMP TALKS: TRACK 2 MOBILIZING THE MARKETING NATION SCOTT WILDER Global Nation Builder | Marketo #ADVOCAMP
Editor's Notes
- Organization commitment is important Not a short term activity Need to get alignment on what you want to do
- Rome was not built in a day Start small and simple and grow
- 2012 - Brave New World 2013 - The Rise of the Marketer 2014 - Innovation in The Nation 2015 - Inspiration in The Nation It didn’t happen overnight We fine tuned the message Originally it was about building a network *Part of something bigger than just becoming part of a sofware company, about the network and the group of people you become a part of it (Idea).. building your brand, and the network to make you better at your job (5 Pillars of the Marketing Nation)—> Marketing First
- Internal and External Internal: Cross – Functional, but people like yourself External: Part of your team – different types of people. Intuit, invited them to our staff meetings They evaluated employees
- Learn from your customers People trust each other Arm they with info to be advocates
- Infrastructure Everyone in the company Team sport Checks and balances nation-building is more complex and time-consuming than a unilateral approach
- Infrastructure Consistent interations across organization silos Retain data – Central place Rinse Lather Repeat And Be Flexible Everyone in the company Team sport Checks and balances nation-building is more complex and time-consuming than a unilateral approach
- Two steps back, one step forward. Seasonality
- Pick the right tools Understand how they work together
- Language – Intuit Emotions Habits Fiskateers and Scrap Books Arm them to be advocates too
- Indexing and showing how you are doing vs. others Rewards, but not $$
- We love data at Marketo Marketo Ball (my new book) Google Partners Program You would have a raw score – Like A Fico Score