As 2015 gets underway, we can expect to see yet another year filled with rapid-fire social media developments, an endless cycle of emergent technologies, and never-before-seen business challenges. Yet even as we navigate through these 2015 waters, having a better understanding of social media and marketing trends – from mobile to platform expansion to curation – can help us face the challenges of the coming year. In this webinar, Influence Central CEO and Founder Stacy DeBroff discusses her trend-spotting on the key marketing and social media insights that will shape how we do business in 2015.

1. Host:
Stacy
DeBroff
Thu,
Jan
29,
2015
1:00
PM
-­‐
2:00
PM
EST

2. www.influence-­‐central.com
|
1
#ICTrends @StacyDeBroff @InfluenceHQ
Host
Stacy
DeBroff
CEO
&
Founder,
Influence
Central
stacy@influence-­‐central.com
@stacydebroff
Topic

3. PlaBorm
PluralizaEon
Circa
2008:
MulEple
Social
Channels
www.influence-­‐central.com
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2
One
Go-­‐To
Site
2015:
Return
to
PlaLorm
PluralizaEon
Trend
#1
Trend
#1
#ICTrends @StacyDeBroff @InfluenceHQ

4. CuraEon
in
Response
to
Content
Overload
¥ In
a
sea
of
choices,
consumers
need
curaEon.
¥ DisEllaEon
that
began
with
content
now
extends
to
lifestyle
choices
–
from
food
to
fashion.
¥ Emergence
of
the
“box”
phenomenon.
¥ 2015
=
Explosion
of
consumer
curaEon.
www.influence-­‐central.com
|
3
Trend
#2
#ICTrends @StacyDeBroff @InfluenceHQ

5. Behavioral
TargeEng
Backlash
¥ ConducEng
a
quick
search?
Making
a
casual
online
menEon?
¥ What
happens
next?
¥ 2015
may
represent
the
first
year
to
see
a
backlash
against
intrusive
ads
–
with
consumers
voEng
with
their
wallets.
www.influence-­‐central.com
|
4
Trend
#3
#ICTrends @StacyDeBroff @InfluenceHQ

6. ProfessionalizaEon
of
Images
¥ From
shaky
Smartphone
images
&
videos
.
.
.
¥ .
.
.
to
ones
with
roots
in
a
producEon
studio.
www.influence-­‐central.com
|
5
¥ The
stylish
photos
on
Pinterest
&
Instagram
raised
the
image
bar,
leading
to
the
rise
of
professionalizaEon
of
videos
and
images
in
2015.
Trend
#4
#ICTrends @StacyDeBroff @InfluenceHQ

7. Crowdfunding
Sparks
a
New
Culture
of
CreaEvity
¥ Today,
the
coolest
stuff
got
its
start
on
crowdfunding
sites
–
leading
to
the
“an$-­‐VC”
movement.
¥ Our
predicEon?
¥ In
2015,
consumers
will
conEnue
to
clamor
for
game-­‐changing
new
products
–
and
pony
up
to
pay
for
them.
www.influence-­‐central.com
|
6
Trend
#5
#ICTrends @StacyDeBroff @InfluenceHQ

8. Transient
Ownership
Takes
Off
¥ 2015
marks
deepening
tracEon
for
transient
ownership.
¥ PromoEng
the
façade
of
ownership
without
the
mounEng
cluber
or
cost.
www.influence-­‐central.com
|
7
Trend
#6
#ICTrends @StacyDeBroff @InfluenceHQ

9. Rise
of
the
Savvy
Consumer
¥ Consumers
see
themselves
as
seasoned
discerners
of
online
content.
¤ 90%
can
tell
if
reviewers
exaggerate.
¤ 86%
can
detect
reviewer
bias.
¥ Our
predicEon?
¥ Confident,
savvy,
&
astute
consumers
will
define
the
2015
purchasing
journey.
www.influence-­‐central.com
|
8
Trend
#7
#ICTrends @StacyDeBroff @InfluenceHQ

10. Surprise
&
Delight
Goes
Mainstream
¥ Santa
surprises
Virgin
AtlanEc
passengers
with
Microsog
Tablets.
¥ #TDThanksYou
=
TD
Bank
surprises
30,000
customers
with
cash
&
gigs.
¥ In
2015,
“surprise
and
delight”
becomes
the
new
normal.
www.influence-­‐central.com
|
9
Trend
#8
#ICTrends @StacyDeBroff @InfluenceHQ

11. Businesses
Go
Social
¥ Businesses
need
to
move
beyond
social
media
&
become
social
at
their
core.
¥ 2015
will
mark
the
year
that
companies
need
to
challenge
themselves
to
become
a
social
brand.
www.influence-­‐central.com
|
10
Trend
#9
#ICTrends @StacyDeBroff @InfluenceHQ

12. The
Vanishing
Mobile
Divide
¥ We’ve
long
seen
high-­‐tech
tots
&
teens.
¥ Today’s
Empty-­‐Nesters
have
gone
mobile:
¤ 72%
visit
social
media
sites
on
their
Smartphones.
¤ 9
out
of
10
consider
themselves
“texters.”
¤ 89%
are
on
Facebook.
¥ In
2015,
the
45+
crowd
will
further
erase
the
mobile
divide.
www.influence-­‐central.com
|
11
Trend
#10
#ICTrends @StacyDeBroff @InfluenceHQ

13. Webrooming
v.
Showrooming
¥ 2015
will
see
more
Webrooming
v.
Showrooming
bables.
¥ Amazon
reigns
supreme
in
both.
¥ Online-­‐only
sites
open
offline
stores.
¥ Big
Box
stores
turn
to
apps
to
link
online
and
offline.
www.influence-­‐central.com
|
12
Trend
#11
#ICTrends @StacyDeBroff @InfluenceHQ

14. Fast-­‐Laning:
Mobile
Makes
Line-­‐Jumping
Easy
¥ From
Starbucks
to
Taco
Bell
-­‐>
apps
enabling
online
ordering
&
payment.
¥ Starwood
&
Hilton
apps
-­‐>
mobile
check-­‐in,
unlock
room
doors,
&
more.
¥ Apple
Pay
-­‐>
payments
via
iPhones
¥ In
2015
-­‐>
expect
change
ups
in
brand
engagement
&
payment
path.
www.influence-­‐central.com
|
13
Trend
#12
#ICTrends @StacyDeBroff @InfluenceHQ

15. Shining
a
Light
on
Dark
Social
¥ 2015
–
The
year
brands
put
a
spotlight
on
consumer
engagement
via:
¤ SnapChat
¤ WeChat
¤ Airdrop
¤ WhatsApp
¤ KiK
www.influence-­‐central.com
|
14
Trend
#13
#ICTrends @StacyDeBroff @InfluenceHQ

16. Drone
ParenEng
¥ Step
aside
helicopter
parents,
Drone
Parents
have
leg
the
2015
launch
pad!
¤ New
technology
allows
parents
to
give
kids
independence,
while
staying
connected
via
Smartphones
&
apps.
¤ Zubie
¤ goTenna
¤ TempTraq
¤ Kolibree
www.influence-­‐central.com
|
15
Trend
#14
#ICTrends @StacyDeBroff @InfluenceHQ

17. Super
SegmenEng
¥ Market
segmentaEon
takes
off
in
2015
as
brands
increasingly
target
category
segments.
¤ GeneraEonal
Segments
¤ Specialty
Segments
www.influence-­‐central.com
|
16
Trend
#15
#ICTrends @StacyDeBroff @InfluenceHQ

18. Super
SegmenEng
¥ GeneraEonal
Segments
¤ Millennials
¡ 93%
purchase
products
ager
hearing
about
them
from
friends
&
family
members.
¤ Empty-­‐Nesters
¡ 58%
are
the
front-­‐runners
to
try
new
things.
¥ Brands
in
the
cosmeEc
sector
reaching
both
Empty-­‐Nesters
&
Millennials.
www.influence-­‐central.com
|
16
Trend
#15
#ICTrends @StacyDeBroff @InfluenceHQ

19. Super
SegmenEng
¥ Specialty
Segments
¤ Foodies
¤ Fashionistas
¤ Travelers
¤ Fitness
and
more
¥ Our
predicEon?
¥ 2015
becomes
the
year
of
surgical-­‐precision
segmentaEon.
www.influence-­‐central.com
|
16
Trend
#15
#ICTrends @StacyDeBroff @InfluenceHQ

20. QuesEons

21. Thanks
so
much
for
abending!
Please
get
in
touch!
Stacy
DeBroff
stacy@influence-­‐central.com
617-­‐244-­‐3002
#ICTrends @StacyDeBroff @InfluenceHQ