The primary objective of this research engagement was to offer an in-depth analysis of the current market scenario, market segmentations, competitive landscape, and key accounts, which would assist the client in developing an effective growth strategy in Asia-Pacific. Infiniti’s experienced market landscape assessment team worked with the client to identify the key revenue-generating segments in the e-commerce software market and offered actionable insights specific to the current market trends, product offerings, and awareness towards new and upcoming technologies.

1. | 1 |
Market Landscape and Competitive Assessment on the E-commerce
Software Market

2. | 2 |
Table of Contents
02
03
04
05
06
Market Overview
Competitor Overview
Market Overview - Regions & Verticals
Appendix – Other Success Stories
Market Share - Competitors
The Business Challenge01

3. | 3 |
The Business Challenge
 To assess the market shares of key competitors in the
global e-commerce market space
 Offer an in-depth analysis of the current market
scenario, market segmentations, competitive
landscape, and key accounts
 Identifying the key revenue-generating segments in the
e-commerce software market
 Provide actionable insights specific to the current
market trends, product offerings, and awareness
towards new and upcoming technologies
 Analyzing current product requirements, purchase
decision-making process, pain points, and key
stakeholders
Analyzing the Market and
Competitive Landscape of the
E-commerce Software Sector

4. | 4 |
Market Overview
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• The Global E-commerce Software market grew by X% in 2013 compared to the
previous year, accounting for US$X billion. It is expected that this market will grow at
a CAGR of X% till 2018
• In terms of regions, X currently has the highest market share for e-commerce
platforms. However, it is predicted that there will be a shift towards X, as the region is
expected to witness increased demand for e–commerce, driven mainly by X and X
• E–retailers are giving preference to develop their own platform or outsource the
same depending on the geography to be targeted. They also prefer adopting M–
commerce platforms in countries having high smartphone penetration
• Among segments, approximately X% of the revenues were generated by the retail
sector, with X and X brand dominating among other verticals within the retail
segment

5. | 5 |
Competitor Overview
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Competitor Key Geography
Focus
Key Strength Key Weakness
X X% Flexible Deployment models; Ease of use High Cost
X X% Flexible deployment model Complex to deal with multiple IBM
divisions
X X% Strong API/integration capability using Product
Information Management system
High entry fees, Reporting
capabilities lag
X X% Better features such as built in cross–sell and
upsell, easy third party integration
Complicated admin interface
X X% Provides strong account management tools Inadequate technical support ;
Limited hosting capabilities
X X% Cost effective platform, Frequent up gradation
and adoption of new trend
Complicated UI, Limited global
presence
X X% Effective pricing and offers simple interface for
user
Lack of customizable features
and technical support
X X% Specialized in building platforms for luxury
goods market
Limited global presence

6. | 6 |
Market Share - Competitors
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X%
X%
X%
X%
X%
X%
X%
X% X%
Market Share 2014 (Top 10K Website)
X%
X%X%
X%
X%
X%
X%
X%
X%
X%
Market Share 2014 (Top 1,000K
Website)
X%
X%X%
X%
X%
X%
X%
X%
X%
X%
Market Share 2014 (Top 100K Website)
Market Highlights
• The Global E-commerce Software market grew by
X% in 2013 compared to 2012, accounting for
US$X billion and is expected to grow at a CAGR of
X% till 2018
• The key factors driving the increasing demand for
Global E-commerce Software market include the
following:
• Increasing internet penetration and
increasing number of hours spent by an
individual on internet
• Increasing demand for e-commerce and m-
commerce websites
• Irrespective of the payment mode(online or
offline), it is becoming highly important for
every business to invest in e-commerce-
enablement technology to stay competitive
• M–commerce is growingly being considered as the
most important channel for e-tailing. In 2014, over
half of the internet users have used devices such
as tablets and smartphones for online shopping,
online payments, and making hotel/airline
reservations

7. | 7 |
Market Overview - Regions & Verticals
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X%
X%
X%
X%
Market Share: By Region (2014)31
E–commerce Software market size= US$X billion
X%
X%
X%X%
X%
X%
Market Share: By Verticals (2014)31
E–commerce Software market size= US$X billion
Regional Highlights
 In 2015, the X region is expected to grow in e-commerce
sales owing to high demand in countries such as X and X
 In X, only X (despite holding a market share of ~ X%) was
the platform (from another country) which showed enough
search volumes on Google Trends
 E–retailers prefer using multiple modes of e-commerce
platforms depending on the geography to be targeted.
 E-commerce players such as X and X are also focused
on offering m-commerce platforms to countries that have
high smartphone penetration
Vertical Highlights
 The X sector spent the most on e-commerce technology in 2014, accounting for
over X% of the e-commerce software sales
 The need to provide high competitive differentiation, increase market
opportunities, and drive sales growth are the main reasons for the high level of
spending by the X sector for e-commerce software
 E-commerce platforms catering to X and x brands continue to dominate the X
sector
 Many of the e-commerce players who built their websites in–house are
increasingly giving preference to implementing e-commerce platforms. In 2014,
merely X% of the Top 100 E–retailers managed their websites internally
 The demand for customizable platforms that offer pre-built solutions focused on
verticals has been on the rise over the past few years

8. | 8 |
Other Success Stories
 Market Intelligence Study on Health Economics Data from Existing Data Sets
 Infiniti’s Market Assessment Assists a Leading Biotechnology Product Development Company Create a
Comprehensive Hiring Plan
 Competitive Intelligence Study Helps a Leading Recruitment Advertising Agency Assess its Client’s
Competitor Landscape
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the globe.
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