Infiniti Research's market opportunity identifies the future growth opportunities for the ICU and OR market. The client – one of the leading medical technology companies that focuses on the development and production of innovative medical devices – approached Infiniti to engage in a market intelligence study that would help them understand the future growth prospects for the intensive care and OR units across the target region. The scope of this market opportunity assessment was to offer the client strategic insights that would help them gain a comprehensive understanding of the market for medical equipment in intensive care and operating rooms, including the demand for various products such as OR or surgical lights, pendant, and OR integrated systems and their average sales prices.

1. Analyzing the Market Opportunity for Intensive Care Unit and Operating
Rooms

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Table of Contents
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02
03
04
05
INDUSTRY OVERVIEW
BUSINESS CHALLENGE
OUR APPROACH AND SOLUTIONS
APPENDIX - OTHER SUCCESS STORIES
SCOPE OF THE ENGAGEMENT

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Industry Overview
 Rise in demand for integrated operating systems led
medical device manufacturers to establish training
facilities
 Increase in the need for intensive care unit (ICU) and
operating room (OR) equipment, including imaging
devices, surgical units, operating room lights, patient
monitoring equipment, and OR integrated system
 Rise in the number of small private hospitals and
healthcare institutions with ICU and OR capabilities
 Product innovations from strong competitors and the
presence of cost-conscious consumers, medical
equipment manufacturers fueling market growth

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The Business Challenge
 Identify the future growth opportunities for the ICU and
OR market
 Offer the client strategic insights that would help them
gain a comprehensive understanding of the market for
medical equipment in intensive care and operating
rooms
 Analyze the demand for various products such as OR
or surgical lights, pendant, and OR integrated systems
and their average sales prices
 Provide insights on the market size and growth
opportunities for various product markets including ICU
pendants, bed head units, examination lights, OR
pendants, and OR integrated systems
Analyzing the Market
Opportunity for Intensive Care
Unit and Operating Rooms
through a Market Intelligence
Study
READ OUR CASE STUDY HERE

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Scope of the Engagement
 Acquire information on the total number of hospitals
belonging to medical colleges, district hospitals, private
tertiary players, and small hospitals or nursing home
 Market intelligence solutions through a set of
secondary and primary research techniques
 Focus on the research and development of solutions to
enhance healthcare quality and improve the value for
healthcare providers
 Design platform for the collection, storing, processing,
reporting, and dissemination of information with the
specific purpose of assisting the decision-making
process and developing actionable insights
REQUEST FOR MORE INFO

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Our Approach and Solutions
 Offer information on of the current scenario of the ICU
and OR market and its growth prospects over the next
few years
 Develop an analytical framework for identifying reliable
information sources such as key business experts,
industry experts and analysts, and key customers
 Acquire information from other sources like annual
reports, company presentations, and news aggregators
 Develop comprehensive proprietary database that
consists of information on more than two million
industry experts, key opinion leaders, major
competitors, and end-users
REQUEST FREE PROPOSAL

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Other Success Stories
 Market Intelligence Study Helps a Leading Automotive Components Manufacturer Assess the
Competitive Landscape
 Market Intelligence Study on Health Economics Data from Existing Data Sets
 Market Assessment Study for Rechargeable Batteries used in Portable Consumer Electronics
Browse our library of
10,000+ successful deep-
dive market intelligence
engagements, providing
insights for clients across
the globe.
View Our Library >>

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Let’s Stay in Touch
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hello@infinitiresearch.com
Visit us at:
www.infinitiresearch.com
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