Presented at the Press Club of Toledo's Pressing Issues Forum: The Powers & Pitfalls of Social Media, this presentation highlights how social media is a component of content marketing.

1. Social Media
and
Content Marketing
Presented June 26, 2015

2. The best marketing doesn’t
feel like marketing.
- Tom Fishburne, Founder and CEO Marketoon Studios

3. Content Marketing

4. Content Marketing:
A technique of creating and distributing valuable,
relevant and consistent content to attract and acquire
a clearly defined audience – with the objective of
driving profitable customer action.

5. Content MarketingTraditional Marketing
Advertising (Print & Video)
Print Collateral
Website / SEO
Sales App
Trade Show
How-To Videos
Infographics
Blog Posts
Webinars / SlideShares
Social Media

6. Content marketing complements
traditional marketing.

7. Content marketing complements SEO.

8. Content marketing builds…

9. Trust.

10. CREATING THE CONTENT

11. Concentrek Group creates
and publishes original content to share via
social platforms.

12. FOR EXAMPLE:

13. Subject:
“Best Way to Chop
an Onion”
Blog Post
Infographic
Video

14. Subject:
“How to Change
Windshield Wiper
Blades”
Blog Post
Infographic
Video

15. Subject:
“Size of Images on
Twitter”
Blog Post
Infographic
SlideShare

16. Content marketing is the engine that fuels a brand’s
online presence. The goal of content marketing is
provide consumers with content that is educational
and informative, positioning the brand as an industry
thought leader. Once this content is produced,
social media provides a platform to share this
relevant content with others.

17. SOCIAL MEDIA PLATFORMS

19. Concentrek Group, a creative agency.

20. Thank you.