Incrementa is a Consulting company created by Jorge Bravo, that via Up Sell, seeks to generate incremental revenues for your hotel.

1. Executive Presentation

2. Our Work
Incrementa is a consulting company dedicated to develop
potential sell skills to key, Front Desk and Reservations staff,
in order to promote Up Selling guests to higher room
categories, generating incremental revenues for the hotel.
We have a positive proven record working with IHG,
Starwood, among many hotel chains, with more than 45
programs implemented in the USA, Mexico, Central and
South America.
Our objective is to provide the hotels and its staff with the
adequate tools to generate incremental revenues via Up Sell.
Our program includes:
Implementation of the Up Sell corporate strategy.
Training, coaching and follow up sessions.
Report and analysis of the results.

3. Proven Results – We increase your
actual Up Sell results !
Thanks to our programs Hotels have seen:
Average incremental revenues of 550% in their Up Sell
results.
Positive impact in RevPar and ADR.
Proven Track of Record with InterContinental
Average Up Sell Average Up Sell Average
Hotel Revenue per Month Revenue per Month Incremental % Increase
before Incrementa after Incrementa Revenue per Month
Atlanta $ 10,220.00 $ 25,540.00 $ 15,320.00 250%
Buenos Aires $ 8,125.00 $ 12,400.00 $ 4,275.00 153%
Cancun $ 3,809.00 $ 13,800.00 $ 9,991.00 362%
Cozumel $ 7,054.00 $ 38,103.00 $ 31,049.00 540%
Guadalajara $ 5,206.00 $ 19,106.00 $ 13,900.00 367%
Los Cabos $ 7,084.00 $ 12,600.00 $ 5,516.00 178%
Mexico City $ 4,600.00 $ 18,000.00 $ 13,400.00 391%
Monterrey $ 2,700.00 $ 7,180.00 $ 4,480.00 266%
Puerto Vallarta $ 855.00 $ 3,181.00 $ 2,326.00 372%
Rio de Janeiro $ 500.00 $ 13,140.00 $ 12,640.00 2628%
San Jose $ 19,437.00 $ 25,859.00 $ 6,422.00 133%
Santiago $ 1,085.00 $ 8,760.00 $ 7,675.00 807%
Sao Paulo $ 3,694.75 $ 14,701.00 $ 11,006.25 398%
Average $ 9,933.95 547%

4. Immediate Increase
An average increase of 138% in Up Sell revenues per
occupied room, immediately after our implementation.
Actual Results - Benchmark
Revenue Per Occ Revenue Per Occ
Hotel Room Before Room After % Increase
Incrementa Incrementa
Atlanta 1.18 3.18 169%
Buenos Aires 1.37 2.23 63%
Cancun 0.62 1.97 218%
Lima 0.65 3.29 406%
Mexico City 0.80 1.87 134%
Rio de Janeiro 0.20 1.37 585%
San Jose 2.14 4.29 100%
Santiago 0.15 1.64 993%
Sao Paulo 2.31 4.97 115%
Average 1.07 3.96 138%

5. Our Coverage
Positive track record in more
than 45 hotels through the
Americas.
Offices in Dallas, Mexico City
& Sao Paulo.
Training programs and
consultants available in
English, Spanish &
Portuguese.
Programs implemented in
hotels from 3 to 5 stars.
Worked with large hotel
chains, and independent
hotels affiliated to Leading,
Preferred & Virtuoso.

6. The Program
Is a highly successful training and consulting program,
designed to help properties increase their current Up Sell
revenues.
Guarantees the increase of Up Sell revenues, by
implementing the proper strategy, in which the FD staff will
learn how to sell the product.
Promotes professional development, converting the FD staff
in qualified sales people, capable of generating incremental
revenues for the hotel.

7. The Business Model – A win win
Situation!
Our trainings are based strictly on generating incremental revenues; if
your hotel does not see an increase on your actual results after our
implementation, the training is no cost to you.
How this works:
We implement the program with no initial cost to the hotel.
With our Shared Revenue option, your hotel pays for our training
and consultancy by sharing the incremental revenues that are
generated as a result of the implementation of the program.
Only the revenues that are made, above what you are currently
making, are considered incremental and only those are shared.
Our consultancy is covered by sharing these incremental revenues,
at 50/50 for 12 months.
If the hotel does not increase its current Up Sell revenues, then our
trainings are free of charge.

8. What's Included
Four days training for all your front desk staff.
Two one-day, on site follow up sessions every 4 months.
Category and revenue maximize consulting.
Up sell reporting training.
Implementation of Up Sell policies and commission structure.

9. Testimonials
“Jorge, I am sure you would love to see this graph !
We track Up Selling incremental revenues to Club and Suites, and the effect
after your training clearly shows on the hotel RevPar and ADR.”
Edwin VanRooijen, Director of Rooms, InterContinental Buckhead Atlanta
________________________
“Incrementa did an excellent job, providing professional and personalized
consulting and training services, that are undoubtedly visible in our up sell
results.
You can count on my recommendation of you as a person and the programs
you lead”.
Michael Hoeknudsen, Former GM, InterContinental Buenos Aires
Regional Director Operations IHG, Venezuela, Colombia, Peru & Ecuador
_________________________
“We have a very positive experience with Incrementa in Mexico, and have
been working with them for the last 3 years in all our hotels; we have been
very pleased with the shared revenue option, since there is no cost to us and
we only pay if actual up sell results are increased”
Julien Debarle – VP Operaciones, Grupo Presidente, Hoteles Presidente
InterContinental

10. Our Clients

11. Trained Hotels
InterContinental Hotels Camino Real Westin Hotels
Atlanta México City - Polanco Westin Lima
Monterrey México City - Pedregal
México City México City - Santa Fe Hoteles Libertador
Guadalajara México City - Aeropuerto Lima
San Jose del Cabo Guadalajara Cuzco
Ixtapa Guadalajara Expo
Puebla Monterrey Starwood Luxury Collection
Puerto Vallarta Tijuana Paracas
Merida Veracruz Tambo del Inka
Cancún
Cozumel Velas Hotels & Resorts Crowne Plaza
San Jose Costa Rica Grand Velas Riviera Maya Monterrey
Rio de Janeiro Grand Velas Riviera Nayarit
Sao Paulo Velas Vallarta Holiday Inn
Santiago Casa Velas Monterrey
Buenos Aires Puebla
Tivoli Hotels
Sao Paulo Mofarrej Fiesta Americana
México City - Reforma
Restaurantes Spoleto Guadalajara
México City Guadalajara Grand

12. Contact & References
Contacts: References:
Jorge A Bravo Julien Debarle
President & Managing Director VP Operations Mexico
OnlineSales@Incrementa.com Presidente InterContinental Hotels
Michael Hoeknudsen
VP Region Andina
InterContinental Hotels
Francisco Garcia
VP Regional
IHG Brasil
Guillermo Valencia
General Manager
Presidente InterContinental Mexico City