English Language Awareness

1. DEPARTMENT OF MASS COMMUICATION
ISLAMABAD CAMPUS
PROJECT PROPOSAL:
CAMPAIGN ON CULTURE AWARENESS
SUBMITTED BY
CLASS/SEMESTER:
7142- MSC 4TH
COURSE:
PROJECT
BATCH
2020 - 2022
SUBMISSION DATE:
27 MARCH 2022
SIGNATURE SUPERVISIOR _________________

2. TABLE OF CONTENT
SERIAL NO. CONTENT PAGE NO.
01 WHAT IS CULTURE 03
02 UNDERSTANDING CULTURAL DIFFERENCES 04
03 BUILDING CULTURAL AWARENESS 05
04 METHOD TO USE 05
05 SCHEDULE 06
06 TIMING THE CAMPAIGN 06
07 USE MEDIA 07
08 INVOLVING PEOPLE 07
09 PACING THE CAMPAIGN 07
10 EVALUATING THE CAMPAIGN 08
11 SUMMARY 09

3. CULTURE
A SHARED SYSTEM OF
 MEANINGS,
 BELIEFS,
 VALUES
 BEHAVIORS
THROUGH WHICH EXPERIENCE IS INTERPRETED AND CARRIED OUT
CULTURE
 RELATIVE
 LEARNED
 COLLECTIVE
 CHANGES OVER TIME
 COMPLEX RESPONSIVE PROCESS

4. UNDERSTANDING CULTURAL DIFFERENCES
EATING HABITS
 ASIA - CHOP STICKS
 EUROPE - KNIFE AND FORK
 CLEAN RIGHT HAND IN SOME COUNTRIES
 COMMON PLATE
UNDERSTANDING CULTURAL DIFFERENCES
RELIGION
 RELIGION – AN IMPORTANT PLACE IN MANY SOCIETIES
 KNOWLEDGE OF RELIGION OF HOST NATION VERY IMPORTANT
 RESPECT RELIGIOUS BELIEFS

5. BUILDING CULTURAL AWARENESS
 UNDERSTAND YOUR OWN CULTURE
 UNDERSTAND AND ACCEPT LOGIC OF OTHER CULTURAL FRAMEWORKS
 CULTURAL DIFFERENCES AS UNIQUE AND CREATIVE PROBLEM-SOLVING
OPPORTUNITY
FORMULATION THE PLAN
 WE CAN USE 10 VARIOUS DIMENSION FOR OUR
 CAMPAIGN
 ACCORDING TO THESE DIMENSION WE CAN
 FULFILL OUR ACHIEVEMENT AND THE FARMERS
 AND SOCIETY TO SUSTAIN THE CLEAN LAND
METHOD TO USE
 FIRST OF ALL WE HAVE TO USE MEDIA AND MEAN OF COMMUNICATION.
 1. INTERPERSONAL 2. RADIO 3. NEWSPAPER
 WE HAVE TO CONVEY A MESSAGE TO THE FARMERS AND THE LOCAL
PEOPLE THAT IT IS VERY NECESSARY TO EDUCATE THEM THAT HOW WE
CAN CLEAN OUR LAND WE CAN USE TECHNOLOGY FOR OUR
AGRICULTURE, GROWING THE PLANTS FOR PEACEFUL AIR.
 AMOUNT IS NOT FIXED FOR IT AND WE CAN PROVIDE FREE PLANTS AND
ALSO SOME MACHINES FOR FORMERS.

6. SCHEDULE
 LOOK AT THE AREA AND TALK TO THE LOCAL PEOPLE
 GATHER THEM TO A LARGE PLACE AND GIVE THEM A MESSAGE AND THE
REASON BEHIND THE CAMPAIGN.
 USE UNDERSTANDABLE LANGUAGE
 GIVE THEM LOGICAL AND EMOTIONAL APPEAL
 SHOWING THEM SOME DOCUMENTARIES BECAUSE BY WATCHING
SOMETHING ON TV THEY CAN EASILY UNDERSTAND.
 GIVE THEM PERSONAL TRAINING AND PARTICIPATE WITH THEM IN
GROWING PLANTS AND TREES
 GIVE THEM SOME FUND THAT HELP THEM TO START THEIR WORK ON
LAND.
AFTER ONE WEEK WE CAN LEFT OUR TEAM WITH THEM FOR THEIR HELP AND
GET FEEDBACK FROM THEM AND AFTER SOME DAYS WE CAN ALSO GO THERE
AND WATCH THAT OUR CAMPAIGN IS SUCCESSFUL OR NOT.
TIMING THE CAMPAIGN
 WE HAVE TO START THE CAMPAIGN BEFORE THE HARVEST.
SLOGAN AND SYMBOL
“SAVE THE TREE, IT DON’T CHARGE A FEE
USE MEDIA
 WE CAN USE MULTIPLE MEDIA AND METHODS FOR USE CAMPAIGN
➔ MEDIA ( RADIO, NEWSPAPER, TELEVISION)

7. ➔ METHOD ( INTERPERSONAL , USE UNDERSTANDABLE LANGUAGE)
 THROUGH SHORT FILM AND ALSO PLAY AN INFORMATION ABOUT THE
CAMPAIGN WE CAN CONVEY OUR MESSAGE
 AND WE CAN ALSO PROVIDE THEM SOME EQUIPMENT'S LIKE PLANTS,
CLEAN WATER, AND MACHINES ETC...
INVOLVING PEOPLE
 WE CAN INVOLVE
 COMMUNITY LEADER,
 MEDIA REPRESENTATION,
 EXPERTS,
 VOLUNTEERS,
 LOCAL PEOPLE
IN OUR CAMPAIGN
PACING THE CAMPAIGN
IF WE OBSERVE THAT OUR MESSAGE IS NOT UNDERSTAND TO OUR AUDIENCE
WE CAN KEEP IT ON PEAK AND CONVEY IT AS MUCH AS WE CAN , OTHERWISE IF
WE SEE THAT OUR AUDIENCE IS NOW ABLE TO UNDERSTAND THE MESSAGE AND
OUR RESULT OF THE CAMPAIGN IS GOING INTO A SUCCESSFUL RATE WE CAN
ALSO KEEP OUR MESSAGE IN LOW AND AVERAGE.

8. EVALUATING THE CAMPAIGN
 BEFORE STARTING THE CAMPAIGN WE HAVE TO DO BRAINSTORMING
ABOUT THE CAMPAIGN THAT HOW WE CAN CARRY EVERYTHING.
● WE HAVE TO LOOK AT THE RESOURCES AS WELL AND ALSO FEEDBACK OF THE
PEOPLE AND AS WELL AS SUCCESSFUL RATE OF THE CAMPAIGN.
● WE HAVE TO COMPLETE OUR CAMPAIGN ON TIME AND BEFORE THE
DEADLINE.
● WE CAN ALSO GET HELP FROM AND ORGANIZATION AND NGO IT’S HELPFUL IN
OUR SUCCESS RATE.
● WE ALSO HAVE TO SEE IF WE HAVE APPLIED THE BUDGET ACCORDING TO THE
PLAN OR NOT.

9. SUMMARY
CULTURAL AWARENESS IS INCREASED BY GIVING YOU THE MOST COMMON
EXAMPLES
THIS IS THE FIRST STEP TO HANDLE CULTURAL DIFFERENCES POSITIVELY,
AVOID CONFLICTS DUE TO MISPERCEPTION AND TO MAKE YOU INTERACT
POSITIVELY WITH HOST CULTURES
SOMETIME YOU
CLOSELY RELATED TO “CODE OF CONDUCT”, WHERE YOU GET WRITTEN RULES.
IN CULTURE YOU MAY FIND FEW WRITTEN RULES, BUT MAKE SURE, YOU KNOW
AND OBEY THEM