Datahive 360 - Felipe Wesbonk

2. felipe@traffic-builders.com
https://www.traffic-builders.com
https://www.linkedin.com/in/fwesbonk/
Digital Strategy Consultant
• Trainer/coach online marketing
• Lid examencommissie Digital & Web Analist
MOA

3. Customer
experience
optimization
Creative
development
Media
Strategy
Data

11. BUSINESSVALUE
TIME
100%
0%
OLD FLOW
Added Value
BUSINESSVALUE
TIME
100%
0%
DATAHIVE 360 FLOW
Added Value

13. Extract & Transform Load Platform Transform & Load
Custom
Bash script
Analytics
Canvas
GCS
MySQL

14. Automated Data
Processing (ETL)
Platform of choice
BigQuery
AWS
On-premise
Datahive 360
Visualisation Tool
Data Upload

15. Microsoft AdsGoogle Analytics Google Ads Campaign Manager
Google Analytics 360 Search ConsoleDisplay & Video 360Google Ads 360
Facebook Advertising LinkedIn Ads RankinspectorInstagram
+

19. Standard Sources pre-combined in various combinations.
Google Analytics Display & Video 360 Unified in Datahive 360
mobile smartphone mobile
desktop computer desktop

20. Standard Sources precombined in
various combinations
Custom Data Upload
Combine Data Sources in Multi-source
Queries
Combine Data with other BigQuery
Datasets in Custom Queries
Google Analytics Data Import

21. Custom Data Upload
Combine Data with other BigQuery
Datasets in Custom Queries
Combine Data Sources in Multi-source
Queries
Example: import weather data to explore correlations
In campaign performance and the (local) weather conditions.

22. Import of customer type per transaction/conversion,
allowing analysis of orders and order value per segment.
Gain more insights into if you’re reaching the right audience
With your campaigns!

23. Google Analytics Data Import
• Correct conversions and
transactions for cancellations and
returns.
• Calculate and report net. gained
margin.
• Manage your digital marketing on
an integrated ROI strategy.
• Discover which channels drive
revenue and which drive margin!

24. Create segments based
on imported data to
allow analysis and
reporting on numerous
valuable dimensions, all
available from your
trusted Google
Analytics environment.

25. Report on gross revenue as well as the total value of returns, cancelations and thus, net revenue or margin.

26. Standard Sources precombined in
various combinations
Custom Data Upload
Plug & Play Datastudio Dashboards
per Channel & MGMT Overview
Combine Data Sources in Multi-source
Queries
Combine Data with Other BigQuery
Datasets in Custom Queries
Google Analytics Data Import

27. • Datahive 360 comes with pre-configured
dashboards for every channel/medium.
• Developed in collaboration with the best
industry experts
• Plug & Play, ready to use. Or customize to fit
your exact needs.
• Includes a much desired “all channels”
management dashboard which combines all
relevant click-based data from Google
Analytics with impressions, costs, budgets,
etc.

31. Requires
Extensive Technical
knowledge
Continuous
dedicated
IT resources
are expensive
Returns
unmerged
data
Analytics Canvas Build Your Own
Supermetrics &
Funnel.io

32. Full data ownership & GDPR compliancy
No IT dependency
No Cost of Ownership
Never worry about connecting to your data
again.
Go from idea to insights in an hour
No technical knowledge required
Finally combine all data sources you want
Deliver on the promis of integrated, full
funnel reporting

33. Descriptive > Predictive > Prescriptive
TV & Radio Attribution
Measurement Protocol Support - Historical Data (CLV)
Amazon API Connection