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Snowplow at DA Hub emerging technology showcase


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How we're reinventing digital analytics at Snowplow

Published in: Data & Analytics
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Snowplow at DA Hub emerging technology showcase

  1. 1. Snowplow Analytics Reinvent digital analytics
  2. 2. Digital event data is rich, behavioural data • Becomes more interesting as we do more through digital channels
  3. 3. Packaged solutions (GA and Adobe) do a poor job of enabling us to do everything we want with digital event data • One size fits all (and that size has been built for online retailers and publishers) • data schemas (page views, transactions, conversions, shares) • data processing (sessionization) • UI / visualisations / reporting • APIs • Silo’d: hard to join with other data • Limited sources of data (web and mobile) • Slow. Cannot act on the data as it is coming in
  4. 4. Let’s take a fresh approach 1. Start with your own data pipeline
  5. 5. 2. Define your own event types 3. Track events across all the different channels that matter to you
  6. 6. 4. Answer any question! • All your digital event data in your own data warehouse • Join your data to any other data set • You pick the processing logic • Plug in any analytics tool to mine, visualise and socialise data across your organisation
  7. 7. What questions? What answers? What analyses? Machine learning2-sided marketplaces
  8. 8. 5. Evolve your analytics with your business • As your business questions evolve • As your business (and products) evolve
  9. 9. 6. Act on your data in real- time • Optimize content / products surfaced • Real-time optimisation of ad bidding / buying • Intervene in user journeys e.g. with targeted offers
  10. 10. And… • Snowplow is open source • Free • You own your data • You own the intelligence on that data • Scalable • Lots of users tracking 100M events per day +
  11. 11. Find out more! Talk to me! Demo room Bar Rest of DA Hub Talk to our users! London Meetup next week Tel-Aviv meetup July Other meetups in Berlin, Amsterdam, Copenhagen, Budapest, New York, San Francisco, Boston