تصوير البيانات هو تقديم البيانات بأسلوب فني جميل الشكل ومنسق اللون وواضح المعالم، بخلاف وسائل التقديم العلمية التي تهتم بالمحتوى أكثر من المظهر، وذلك لإثارة اهتمام وفضول عامة الناس لا المتخصصين فحسب. يلقى المجال اهتماما متزايدا لدى العلماء، نظرا للحضور الذي يحظى به التعبير البصري عن البيانات في وسائل الإعلام والتواصل الاجتماعي المرئية. والغرض من التعبير البصري للبيانات هو توضيحها ومن ثم البلوغ بها إلى التأثير على القارئ.

1. ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺗﺻوﯾر‬
Data Visualization

2. ‫ﻣﻘدﻣﺔ‬
‫ﺟﻣﯾل‬ ‫ﻓﻧﻲ‬ ‫ﺑﺄﺳﻠوب‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺗﻘدﯾم‬ ‫ھو‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺗﺻوﯾر‬
‫وﺳﺎﺋل‬ ‫ﺑﺧﻼف‬ ،‫اﻟﻣﻌﺎﻟم‬ ‫وواﺿﺢ‬ ‫اﻟﻠون‬ ‫وﻣﻧﺳق‬ ‫اﻟﺷﻛل‬
،‫اﻟﻣظﮭر‬ ‫ﻣن‬ ‫أﻛﺛر‬ ‫ﺑﺎﻟﻣﺣﺗوى‬ ‫ﺗﮭﺗم‬ ‫اﻟﺗﻲ‬ ‫اﻟﻌﻠﻣﯾﺔ‬ ‫اﻟﺗﻘدﯾم‬
‫ﻻ‬ ‫اﻟﻧﺎس‬ ‫ﻋﺎﻣﺔ‬ ‫وﻓﺿول‬ ‫اھﺗﻣﺎم‬ ‫ﻹﺛﺎرة‬ ‫وذﻟك‬
.‫ﻓﺣﺳب‬ ‫اﻟﻣﺗﺧﺻﺻﯾن‬
‫ﻧظرا‬ ،‫اﻟﻌﻠﻣﺎء‬ ‫ﻟدى‬ ‫ﻣﺗزاﯾدا‬ ‫اھﺗﻣﺎﻣﺎ‬ ‫اﻟﻣﺟﺎل‬ ‫ﯾﻠﻘﻰ‬
‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﻋن‬ ‫اﻟﺑﺻري‬ ‫اﻟﺗﻌﺑﯾر‬ ‫ﺑﮫ‬ ‫ﯾﺣظﻰ‬ ‫اﻟذي‬ ‫ﻟﻠﺣﺿور‬
.‫اﻟﻣرﺋﯾﺔ‬ ‫اﻻﺟﺗﻣﺎﻋﻲ‬ ‫واﻟﺗواﺻل‬ ‫اﻹﻋﻼم‬ ‫وﺳﺎﺋل‬ ‫ﻓﻲ‬
‫ﺗوﺿﯾﺣﮭﺎ‬ ‫ھو‬ ‫ﻟﻠﺑﯾﺎﻧﺎت‬ ‫اﻟﺑﺻري‬ ‫اﻟﺗﻌﺑﯾر‬ ‫ﻣن‬ ‫واﻟﻐرض‬
.‫اﻟﻘﺎرئ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺗﺄﺛﯾر‬ ‫إﻟﻰ‬ ‫ﺑﮭﺎ‬ ‫اﻟﺑﻠوغ‬ ‫ﺛم‬ ‫وﻣن‬

3. ‫ﺗﺧﺻﺻﯾﺔ‬ ‫ھﻲ‬ ‫ھل‬
‫ﺻورﯾﺔ‬ ‫ﺑطرﯾﻘﺔ‬ ‫ﻣﻌﻠوﻣﺎت‬ ‫ﻋرض‬‫ﻣﺧطط‬ ‫اﻟﻰ‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﻣن‬ ‫ﺣزﻣﺔ‬ ‫ﺗﺣوﯾل‬
‫ﻣﻧﮫ‬ ‫ﻣﻌﻠوﻣﺎت‬ ‫واﺳﺗﻧﺗﺎج‬ ‫ﻓﮭﻣﮫ‬ ‫ﯾﺳﮭل‬

4. Coffee drinks
illustrated
Side-by-side diagrams of a few
common espresso drinks
About espresso
Espresso is prepared by forcing
pressurized steam through finely ground
dark-roast coffee beans. Think of it is
strong, concentrated coffee. You can add
extra 'shots' of espresso to make your drink
stronger.

5. ‫أب‬ ‫اﻟواﺗس‬ ‫ﻟﺗطﺑﯾق‬ ‫اﻟﻣراھﻘﯾن‬ ‫اﺳﺗﺧدام‬
Teen Useage
● In a related report, Global Web Index found 25% of
16-19-years-olds worldwide with mobile internet access
say they actively use WhatsApp each month.
● The analysis also found that the app had a 160%
increase in use by teens with mobile internet access in
2013.
● However, teen usage varies significantly by region. In
the Middle East and Africa, some 69% of the teen mobile
audience is using WhatsApp, compared with just 4% in
North America.
Read more:
http://www.marketingprofs.com/charts/2014/24497/whatsapp-by-
the-numbers-where-its-used-most#ixzz44qiE0IMD
‫اﻟﻣراھﻘﯾن‬ ‫ﻗﺑل‬ ‫ﻣن‬ ‫اب‬ ‫اﻟواﺗس‬ ‫ﺗطﺑﯾق‬ ‫اﺳﺗﺧدام‬
-Global Web" ‫ﻣﻧظﻣﺔ‬ ‫ﺑﮭﺎ‬ ‫ﻗﺎﻣت‬ ‫دراﺳﺎت‬ ‫ﻋﻠﻰ‬ ً‫ا‬‫ﺑﻧﺎء‬
‫اﻟﻰ‬ ‫اﻟوﺻول‬ ‫ﯾﻣﻛﻠون‬ 19-16 ‫ﻋﻣر‬ ‫ﻓﻲ‬ ‫ااﻟﻣراﻗﯾن‬ ‫ﻣن‬ %25 ‫أن‬ ‫وﺟدت‬ "Index
ً‫ﺎ‬‫ﺷﮭرﯾ‬ ‫ﻛﺑﯾر‬ ‫ﺑﻣﻌدل‬ ‫اب‬ ‫واﺗس‬ ‫ﺗطﺑﯾق‬ ‫وﯾﺳﺗﺧدﻣون‬ ‫اﻟﻣوﺑﺎﯾل‬ ‫ﺑﺎﺳﺗﺧدام‬ ‫اﻻﻧرﺗﻧت‬
-‫اﻟﻣﺳﺗﺧدﻣﯾن‬ ‫ﻋدد‬ ‫ﺣﯾث‬ ‫ﻣن‬ %160 ‫ﺑﻣﻌدل‬ ‫ازداد‬ ‫اب‬ ‫واﺗس‬ ‫ﺗطﺑﯾق‬ ‫ان‬ ‫وﺟد‬ ‫اﻟﺗﺣﻠﯾل‬
2013 ‫ﻋﺎم‬ ‫ﻓﻲ‬
-‫ھذه‬ ‫ﻏﺎﻟﺑﯾﺔ‬ ‫ان‬ ‫اﻟﺑﺣث‬ ‫وﺟد‬ ‫ﺣﯾث‬ ‫اﻟﻣﻧطﻘﺔ‬ ‫اﻟﻰ‬ ‫ﺗﺑﻊ‬ ‫ﻟﮫ‬ ‫اﻟﻣراھﻘﯾن‬ ‫اﺳﺗﺧدام‬ ‫اﻏﻠﺑﯾﺔ‬ ‫ﻟﻛن‬
%69 ‫واﻓرﯾﻘﻲ‬ ‫اﻻوﺳط‬ ‫اﻟﺷرق‬ ‫اﻟﻰ‬ ‫ﺗﻌود‬ ‫اﻟﻧﺳﺑﺔ‬
-

7. ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺗﺻوﯾر‬ ‫ﻣن‬ ‫اﻟﻔﺎﺋدة‬
:‫ﻣﻔﯾد‬ ‫ﺑﯾﺎﻧﺎت‬ ‫ﻟﺗﺻوﯾر‬ ‫ﻟﻠوﺻول‬
-‫اﻟﻣﻘدﻣﺔ‬ ‫اﻟﻔﺎﺋدة‬ ‫واﺳﺗﺧﻼص‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﻧﻣوذج‬ ‫اﻓﮭم‬
‫ﻣﻧﮭﺎ‬
-‫ان‬ ‫ﺗرﯾدھﺎ‬ ‫واﻟﺗﻲ‬ ‫اﻟﻣﻔﯾدة‬ ‫اﻟﻣﻌﻠوﻣﺔ‬ ‫ھﻲ‬ ‫ﻣﺎ‬ ‫ﻣﻌرﻓﺔ‬
‫ﻣﮭﻣﺔ‬ ‫ﻣﻌﻠوﻣﺎت‬ ‫ﻋن‬ ً‫ﺎ‬‫ﻋوﺿ‬ ‫ﺗﺄﺛﯾرا‬ ‫ﺗﺗرك‬
-‫ﺑﺎﺳﺗﺧداﻣﮭﺎ‬ ‫ﺗﻔرط‬ ‫ﻻ‬
-‫ﺟﻣﮭورك‬ ‫اﻋرف‬
:‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺗﺻوﯾر‬ ‫أھﻣﯾﺔ‬
-‫اﻟﻣﻌﻠوﻣﺎت‬ ‫ﺣﻔظ‬
-‫ﱡر‬‫ﻛ‬‫واﻟﺗﻔ‬ ‫اﻟﺗﻔﻛﯾر‬ ‫ﻋﻠﻰ‬ ‫اﻟﻘﺎرئ‬ ‫ﺣث‬
-‫اﻟﻔﻛرة‬ ‫وﻓﮭم‬ ‫اﺳﺗﯾﻌﺎب‬ ‫ﻋﻣﻠﯾﺔ‬ ‫ﺗﺳﮭﯾل‬
-‫اﻟﻣﻌرﻓﺔ‬ ‫ﻧﺷر‬
-‫اﻟﻘرارات‬ ‫واﺗﺧﺎذ‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺗﺣﻠﯾل‬
-‫ﺑﮭﺎ‬ ‫واﻟﺗﻐﻠﻐل‬ ‫ﻣﻌﻠوﻣﺎت‬ ‫ﻋن‬ ‫اﻟﺑﺣث‬
-‫واﻟﺗﺻوﯾﺗﺎت‬ ‫اﻟﻣﺳﺢ‬ ‫ﻋﯾﻧﺎت‬

8. ‫ﻋﻣﻠﯾﺔ‬ ‫ﺗطﺑﯾﻘﺎت‬
-‫اﻟﻣﻧزﻟﯾﺔ‬ ‫اﻟﻣﯾزاﻧﯾﺔ‬
-‫اﻟوﻗت‬ ‫ﺗﻧظﯾم‬
-‫اﻟدراﺳﯾﺔ‬ ‫اﻟﻣواد‬
-‫واﻟﺗﺛﻘﯾف‬ ‫اﻟﻧﺷر‬
-‫واﻷطروﺣﺎت‬ ‫اﻻﺑﺣﺎث‬ ‫إﻋداد‬
-‫اﻟﻌرﺑﻲ‬ ‫اﻟﻣﺣﺗوى‬ ‫إﻏﻧﺎء‬
‫اﻻﻋﻣﺎل‬ ‫رﯾﺎدة‬ ‫ﻓﻲ‬ ‫اﻟﻛﺑﯾرة‬ ‫اﻻھﻣﯾﺔ‬ ‫ﺟﺎﻧب‬ ‫إﻟﻰ‬
‫ﻓروع‬ ‫ﻋدة‬ ‫ﻓﻲ‬ - ‫ﻣﺑﯾﻌﺎ‬ ‫اﻻﻛﺛر‬ ‫اﻟﻣﻧﺗﺞ‬ ‫اﻛﺗﺷﺎف‬
‫ﻟدى‬ ‫اﻟطﺎﻗﺔ‬ ‫ﻗﯾﺎس‬ ‫ﻗرارات‬ ‫واﺗﺧﺎذ‬ ‫ﻟﻣطﻌم‬
‫ﻣﻌﯾن‬ ‫ﻗﺳم‬ ‫ﻣوظﻔﯾن‬
‫ﺗﺳوﯾﻘﯾﺔ‬ ‫ﻗرارات‬ ‫اﺗﺧﺎذ‬
!‫اﻟﯾوﻣﯾﺔ‬ ‫ﺣﯾﺎﺗﻧﺎ‬ ‫ﻣن‬ ‫ﺟزء‬ ‫ﺗﻛون‬ ‫ﻗد‬ ‫أﻧﮭﺎ‬ ‫إﻻ‬

9. ‫ﻣﻠﮭﻣﺔ‬ ‫ﻧﻣﺎذج‬
:"‫"ﺗدوﯾر‬ ‫ﺷرﻛﺔ‬
‫ﻹدارة‬ ‫ﻣﺗﻛﺎﻣﻠﺔ‬ ‫وﺑراﻣﺞ‬ ‫أﻧظﻣﺔ‬ ‫وﺗﻧﻔﯾذ‬ ‫ﺑﻧﺎء‬ ‫ﻋﻠﻰ‬ ‫ﻧﻌﻣل‬
‫ﻷرﻗﻰ‬ ً‫ﺎ‬‫وﻓﻘ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﺻﺣﺔ‬ ‫آﻓﺎت‬ ‫وﻣﻛﺎﻓﺣﺔ‬ ‫اﻟﻧﻔﺎﯾﺎت‬
‫اﻷﻣﺛل‬ ‫اﻻﺳﺗﺛﻣﺎر‬ ‫ﺧﻼل‬ ‫ﻣن‬ ،ً‫ﺎ‬‫ﻋﺎﻟﻣﯾ‬ ‫اﻟﻣﻌﺗﻣدة‬ ‫اﻟﻣﻌﺎﯾﯾر‬
‫واﺳﺗﺧدام‬ ،‫اﻟﻣﺗﺧﺻﺻﺔ‬ ‫اﻟﺑﺷرﯾﺔ‬ ‫واﻟﻣوارد‬ ‫ﻟﻸﺻول‬
،‫اﻟﺑﯾﺋﯾﺔ‬ ‫اﻻﺳﺗداﻣﺔ‬ ‫ﻟﺗﻌزﯾز‬ ،‫اﻟﺗﻛﻧﻠوﺟﯾﺔ‬ ‫اﻟﺣﻠول‬ ‫أﻓﺿل‬
‫واﻋﻲ‬ ‫ﻣﺟﺗﻣﻊ‬ ‫وﺧﻠق‬ ،‫اﻟﻣﺗﻌﺎﻣﻠﯾن‬ ‫رﺿﺎ‬ ‫ﻓﻲ‬ ‫واﻟﺗﻣﯾز‬
‫اﻗﺗﺻﺎدي‬ ‫راﻓد‬ ‫إﻟﻰ‬ ‫اﻟﻧﻔﺎﯾﺎت‬ ‫ﺗﺣول‬ ‫ﻓﻲ‬ ‫ﻣﻌﻧﺎ‬ ‫ﯾﺳﺎھم‬
.‫أﺑوظﺑﻲ‬ ‫ﻹﻣﺎرة‬

10. ‫ﻣﻠﮭﻣﺔ‬ ‫ﻧﻣﺎذج‬
‫وﻣرﻛز‬ ‫اﻟﺗﺧﺻﺻﻲ‬ ‫ﻓﯾﺻل‬ ‫اﻟﻣﻠك‬ ‫ﺑﻣﺳﺗﺷﻔﻰ‬ ‫اﻟﺻﺣﻲ‬ ‫اﻟﺗﻌﺎون‬ ‫ﺑرﻧﺎﻣﺞ‬
‫اﻟرﯾﺎض‬ ‫ﻓﻲ‬ ‫اﻻﺑﺣﺎث‬

11. ‫اﺣﺻﺎﺋﯾﺎت‬ ‫ﻣﻛﺗب‬ - ‫اﻟدوﻟﻲ‬ ‫اﻟﺑﻧك‬ ‫ﻣن‬ ‫اﻟﺑﯾﻧﺎت‬
‫اﻟﻌﻣﺎل‬
‫اﻟﻣﺗﺣدة‬ ‫ﻟﻠوﻻﯾﺎت‬ ‫اﻟﺳﻛﺎﻧﻲ‬ ‫اﻟﺗﻌداد‬ ‫ﻋﻠﻰ‬ ‫ﺑﻧﺎء‬
‫ﻣﻠﮭﻣﺔ‬ ‫ﻧﻣﺎذج‬

15. ‫ﺑﺳﮭوﻟﺔ‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺗﺻوﯾر‬ ‫ﻋﻠﻰ‬ ‫ﺗﺳﺎﻋدك‬ ‫ادوات‬
- Infograph - visme.co
- Qlik desktop - convert data to graphs
‫اﻻﺳﺗراﺣﺔ‬ ‫ﺑﻌد‬ ‫اﻟﻌﻣﻠﻲ‬ ‫اﻟﺗطﺑﯾق‬ ‫ﺑﺎﺟراء‬ ‫ﻧﻘوم‬ ‫ﺳوف‬