You may ask this:
1 do a webinar
2 do the math webinar
3 do webinars work
4 do you capitalize webinar
5 do you have to participate in a webinar
6 do you have to talk in a webinar
7 do you italicize webinar titles
8 do you need a camera for a webinar
9 do you need a microphone for a webinar
10 do your own webinar
11 gotowebinar
12 how can i create a webinar
13 how can i do a webinar for free
14 how can i host a webinar
15 how can i record a live webinar
16 how can i record a webinar
17 how can i record a webinar for viewing later
18 how can i record a webinar on my computer
19 how can i record a webinar on my mac
20 how can i record audio from a webinar
21 how can you record a webinar from the internet
22 how does a webinar work
23 how long should a webinar be
24 how much data does a webinar use
25 how much is easy webinar
26 how much is webinar jam
27 how much to create a webinar
28 how much to host a webinar
29 how much webinar cost
30 how to conduct a webinar
31 how to create a webinar
32 how to do a webinar
33 how to host a webinar
34 how to record a webinar
35 how to record a webinar on mac
36 how to record a webinar on pc
37 how to run a webinar
38 how to set up a webinar
39 how to use webinar
40 should i capitalize webinar
41 should i charge for a webinar
42 should i charge for my webinar
43 should i include webinars on my resume
44 should the word webinar be capitalized
45 should webinar titles be italicized
46 what are webinars and why should you care
47 what can webinars be used for
48 what is a live webinar
49 what is a webinar and how does it work
50 what is a webinar can they see me
51 what is a webinar definition
52 what is ram webinar
53 what is webinar jam
54 what is webinar marketing
55 what is webinar means
56 what is webinar services
57 what is webinar software
58 what is webinar training
59 what software can i use to record a webinar
60 what would walt do webinar
61 when i work webinars
62 when to do a webinar
63 when to use a webinar
64 where to host a webinar
65 where to promote webinar
66 which is the best webinar platform
67 which webinar service should i use
68 which webinar software is the best
69 who webinars
70 why attend a webinar
71 why create a webinar
72 why do a webinar
73 why host a webinar
74 why run a webinar
75 why should i attend a webinar
76 why should i do a webinar
77 why use a webinar
78 why webinars
79 why webinars are effective
80 why webinars are important
81 why webinars work
3. Webinar Riches
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Introduction
Webinars are an excellent way to increase sales and conversions,
especially on big-ticket items. Because webinars are interactive, they
are more engaging and thus have higher conversions than other types
of marketing.
A few benefits of webinars over other sales presentations include:
 The limited time nature increases participation. People can’t
procrastinate if a webinar is only available at a specific time.
ď‚· Active participation in the form of chat, question-and-answer
sessions, etc. makes for a richer, more engaging experience that
makes people pay attention and take action.
ď‚· Social proof from other participants can increase conversions.
In this report, you’re going to learn how to set up and run successful
webinars, with a focus on selling high value items that pay a higher
commission than average products. You’ll learn how and why you
should run automated webinars, and how to increase webinar
conversions.
So let’s get started.
6. Webinar Riches
Selling High Ticket Items via
Webinar
Webinars can certainly increase sales to smaller ticket items, however
generally speaking they are much more cost-effective for selling high-
ticket items.
The main reason why these big-ticket items make more sense is
because of the limited nature of webinars. Most webinar programs only
have a limited number of seats available, generally due to the
limitations of the software itself, which might not be able to handle
large numbers of users at once.
Because there are so few people who will be able to attend each
webinar session, it only makes sense to promote higher ticket items. If
you are only paid $10 commission on a small ticket item, and you only
have 50 attendees, you’d need a 20% conversion rate to make 10 sales,
which would only earn you $100 in commission.
That’s not exactly a princely sum for the trouble of planning, organizing
and carrying out a webinar. And remember, a 20% conversion rate is
very difficult to achieve even with a webinar.
However, if you were paid $100 commission on a large-ticket item, with
the same 50 attendees, you’d only need a 10% conversion to get 5
sales, which would earn you $500 in commission.
7. Webinar Riches
As you can see, you’d need half the conversions to earn five times as
much income. So large-ticket items really make sense when you have a
limited number of people to market to, such as you do with a webinar.
Not only must you worry about the physical limitations of your webinar
software and server, but the schedules of potential attendees as well.
You may see fewer attendees than you expect because people are busy
at the time you schedule your webinar.
It’s possible to record your webinar and distribute it to people who
cannot attend, however conversions on recorded webinars aren’t likely
to be nearly as high as during the live broadcast, because you can’t
have viewers of the recorded webinar interact with you as they could
during the initial live broadcast.
Doing the Math
Before you plan your webinar, it’s important to do a little math to be
sure your webinar has the best chance to be profitable. (In other words,
worth your time.)
First, figure out which product you’d like to promote. Ideally, this
should be a product that you’ll make at least $100 in commission from,
though higher amounts would be even better, obviously.
However, don’t choose a product solely based on its commission. It’s
better to choose a product that makes a bit less commission and
converts much better than to choose a product that has a very high
commission and won’t convert at all.
8. Webinar Riches
Let’s say your product will make you $100 in commission. If you want to
make at least $500 from the webinar, you know you need to get a total
of five sales.
You may not know the exact conversion rate of your product, but you
can estimate it. A 5% conversion rate is a good starting point as an
estimate. It helps greatly if you’ve tested the product already, or if the
product owner has released public information about its overall
conversion rates, but 5% is generally a safe estimate for most products.
In order to get five sales at a 5% conversion rate, you need a total of
100 people in attendance. You could make more, or you could make
less. But getting a minimum of 100 people to attend would be your
goal.
If you have a high-converting product that gives you $500 commission,
you would only need one sale to earn what you desire. This means a
higher-priced product would require much fewer attendees.
9. Webinar Riches
Automated Webinars
Automated webinars make it easy to set up webinars at times when
you cannot theoretically be in attendance. This is great for providing
access to people on varying schedules and all around the world without
having to be there constantly.
You may wonder why it makes sense to do an automated webinar
when you could simply do a single webinar, record it, and offer access
to a video
There are many reasons to use an automated webinar system instead
of simply offering a video recording:
1. People are much more likely to attend when they feel they are on
a time constraint because they don’t want to miss the event. If
they are given a link to download a video, they are likely to put off
watching the video until later , but later is likely to never
come. People tend to procrastinate unless they have a set
timeframe for something.
2. People tend to perceive the value of a live webinar as much
higher than the value of a single video, even though the
information is technically precisely the same.
3. A video recording does not allow audience participation of any
kind. Some automated webinar scripts allow audience members
to chat with one another and also chat with you if you are
available at the moment.
10. Webinar Riches
4. A recorded video cannot be set to play at a specific time so that
late attendees believe they are attending a live webinar.
However, with some automated webinar software, the video will
begin at a specified time, and if people are late or leave and come
back, the video will not resume from the same place they left off,
giving the impression of a live broadcast.
There are many different automated webinar systems available. Here
are a few of the most popular.
>> http://www.EvergreenBusinessSystem.com - The Evergreen
Business System is one of the most popular automated webinar
systems. At $497. This system delivers a tremendous number of
features, most of which cannot be found elsewhere. For an additional
$97 monthly fee, you can also run an unlimited number of live webinars
using their servers.
>> http://www.StealthSeminar.com - The Stealth Seminar system
charges as $97 registration fee (after coupon), and then an additional
$69.95 per month. While this is cheaper upfront than the Evergreen
Business System, you will find that it lacks some of the features people
want in a webinar host. However, it does integrate with almost all
major autoresponder systems.
>> http://www.EasyWebinar.com - Easy Webinar is only $297 for a 10-
domain license. It is less costly than other systems, but again it doesn’t
have quiet as many features as the two listed above.
11. Webinar Riches
Planning a Webinar (Structure,
Pitching an offer)
Planning the full webinar before it begins is absolutely essential.
Without proper planning, you’re likely to end up with long periods of
dead air or being unable to answer questions posed by attendees,
which can throw off your webinar and cost you conversions/sales.
Webinar Formats
There are several different formats you can choose from for a webinar.
Different formats have different benefits, so you may want to use
different formats at different times based on your needs.
Let’s take a look at some of the various formats and their benefits and
weaknesses:
Single Speaker
In the single speaker format, one person does the complete
presentation and may ask the attendees questions or answer theirs.
One major benefit of this particular webinar type is that you won’t have
to train multiple people how to use the webinar software. Additionally,
you don’t have to worry about timing and coordinating multiple
speakers, or having presenters talking over each other answering
questions.
12. Webinar Riches
The biggest potential drawback of the single speaker format is that
sometimes people are reluctant to interact with a single speaker,
because they feel it can be a bit intimidating, because the single
speaker becomes somewhat of an authority figure. However, this is also
potentially beneficial, because if you are seen as an authority figure,
people will be more likely to take actions you recommend or request,
such as buying a product.
Interview Style
The interview style webinar involves two or more people working
together. One person is usually the interviewer, and that person
interviews one or more other people.
Some people find that hearing several people at once helps make a
webinar more interesting. Also, since the interviewer is asking the other
person questions, many times this encourages attendees to ask
questions, increasing interactivity.
This means you’ll have to ensure everyone is able to use the webinar
software, including the interviewer and all interviewees. You may also
run into scheduling conflicts, because you will have to coordinate
multiple people to run the webinar.
Moderated Panel
A moderated panel has several people online at the same time with
one moderator who ensures only one person can speak at a time. This
is done either through the software itself, allowing the moderator to
mute everyone who isn’t currently speaking, or in the same way a
moderator facilitates a live discussion, by giving individuals permission
to speak.
13. Webinar Riches
Like the interview style, this type of webinar allows users to hear
different perspectives and different voices, which makes the webinar
more interesting than a single speaker style.
However, as with an interview style, you’ll have to ensure all parties
know how to use the webinar software and be careful of any scheduling
conflicts. But perhaps the biggest challenge with this format is keeping
the conversation flowing well without people talking over each other.
The moderator must take great care to keep things organized.
Interactive
The interactive format requires a single individual to lead the attendees
in various activities such as question-and-answer sessions, lessons or
other interactive content.
Because this format is extremely interactive, people generally get more
out of the webinar. Attendees can ask questions, and even answer
questions for other attendees. This can be very helpful if someone asks
a question that you don’t know the answer to.
The main problem with this format is that it can really only reasonably
accommodate a small number of individuals, because large groups can
cause a lot of confusion if everyone is trying to speak at once. You need
to be reasonably skilled at running this type of webinar for it to work
effectively.
14. Webinar Riches
Planning the Presentation
You will need to plan your presentation carefully from start to finish,
and you won’t want to deviate from that format too much during your
webinar. The reason for this is that once a webinar has been derailed, it
can take a long time for it to recover and get back on track, thus making
your webinar run over time.
Since people have to plan to be present at a particular time for a
webinar event, they generally don’t allot time over that. They may
make plans after your webinar, and if it runs over, they may have to
leave. Or they may just get bored if the webinar runs too long.
Here are some things you might want to include in your presentation:
1. A slide that introduces your webinar, including its purpose, what
time it begins, how to use the various webinar functions, and how
long the webinar is estimated to last.
2. A slide that gives information about the webinar host/presenter
and any other presenters, interviewers or interviewees. Include
their name, their professional credentials, and a picture if you
have one.
15. Webinar Riches
3. A short presentation of the webinar’s agenda, including the topics
to be covered and any other material to be presented.
4. Screenshots or videos that demonstrate primary elements of your
presentation. You may be able to keep these on your computer
and present them as needed, as some webinar software allows
you to share your desktop so everyone can see what you’re doing
live as you do it. This will let you show videos, slides, screenshots
or whatever else you need to display.
16. Webinar Riches
Plan Attendees
Keep in mind that a lot of webinar software has hard limits on the
number of attendees. This is due to a number of different factors, such
as bandwidth, software limitations, etc.
If you know you have a limited number of spots available, be sure to let
potential attendees know this in advance. This will help increase the
number of people who sign up for your webinar, because it will lend an
element of scarcity.
Record the Presentation
It’s a very good idea to record the webinar to allow those who could
not be in attendance to view it at a later date. This will increase your
conversions, because you will be able to reach more people than could
be present due to their own scheduling conflicts or due to the space
limitations for the live presentation.
If you’re going to record the webinar, you’ll want to plan this in
advance so you can be certain your webinar software allows recording,
and to learn how to use the function properly.
17. Webinar Riches
Create the Agenda
It is very important to create an agenda with approximate times so that
the webinar flows smoothly and doesn’t go too much over time.
Remember, if you run over time, you won’t make it to your final sales
pitch with some participants, which will severely cut down on
conversions.
Your agenda should contain a list of topics that you plan to discuss
during the webinar so that you don’t forget any important points.
The agenda should also contain a rough guide for each segment of the
presentation, including the order in which speakers will make their
presentations, a list of interview questions, etc.
Here’s a sample agenda for a webinar beginning at 6:00 PM:
6:00 – Introduction to the webinar and its presenters.
6:05 – First topic of discussion.
6:15 – Second topic of discussion.
6:25 – Third topic of discussion.
6:35 – Questions from the audience.
6:50 – Product is introduced, letting people know their unanswered
questions can be answered by it. This is the sales pitch.
7:00 – Webinar is concluded, attendees are thanked for their presence,
and the final sales pitch is made.
18. Webinar Riches
Schedule Presenters
If you intend on having any special guests, additional presenters,
experts, or interviewees, you need to schedule them well in advance so
they are certain they can be present and on time for the webinar.
Don’t forget to schedule all presenters for a trial run, too. This should
be done at least once before the day of the webinar in order to ensure
everyone knows how to use the software properly and that everyone
knows their role and can stick within the time constraints.
19. Webinar Riches
Plan a Dry Run
A trial run is absolutely vital for ensuring your webinar goes smoothly.
There isn’t much that will kill a webinar’s effectiveness faster than a
bunch of people saying um and uh every couple of minutes because
they don’t know what they’re doing or what should happen next.
It’s a good idea to do two or three dry runs, but you must do at least
one. The dry run will help ensure everyone knows how to use the
webinar software correctly, the order of events, what they plan to say,
and how to stay within time constraints.
You won’t be able to plan for things such as user questions as well, but
you can anticipate some of the things attendees might ask and be
prepared to answer those questions.
The dry run should include, at minimum:
1. Practice the webinar introduction, including introducing individual
presenters.
2. Making sure presenters know how to use the webinar software.
3. Check all software and equipment. Make sure the web server is
running optimally. Be sure everyone has working headsets and
knows how to use them and mute them when necessary.
4. Go over the complete agenda with all participants. Do a run-
through of all presenters’ presentations, including visuals such as
screenshots and videos.
20. Webinar Riches
Fine-Tuning Your Pitch
The most important part of your webinar is obviously your pitch. This
pitch must be as finely tuned as possible before the webinar begins,
and it must contain the perfect blend of selling versus informing.
If the product is yours, you can be a little more aggressive with your
sales pitch. People will expect this if you’re selling your own product, so
they won’t really be upset.
However, if you’re selling an affiliate product, people are likely to be
rather skeptical about the product if you’re selling too hard. Instead, try
to focus on talking about why you personally like the product rather
than just saying, Buy! Buy! Buy!
Here are some things you might want to include in your sales pitch:
ď‚· A few of the most important features of the product
ď‚· The best benefits of the product (Remember, benefits are
different from features. Features would be things like a server’s
bandwidth or hard drive size. Benefits would be no loss of sales
due to bandwidth limitations or never running out of server space
for critical backups.)
ď‚· What the product has done for you personally
ď‚· Why you believe everyone would want the product
Be careful not to oversell the product or people will smell the sales
pitch a mile away and won’t feel it is genuine. The more personal it
seems, and the more you relate to them what it has done for you, the
more people will want to buy it.
21. Webinar Riches
Pre-Qualifying Participants
Something you may want to do if your webinar is very limited is to pre-
screen potential attendees to be sure they understand the product you
are presenting, its basic features and its price. You don’t want valuable
webinar spots being taken by people who would have absolutely no
interest in the product you’re selling or wouldn’t be able to afford it
even if they were.
Thus, before your signup form, you might want to include a short
survey asking people questions that pre-qualify them for your webinar.
Some example questions for a weigh loss webinar might include:
ď‚· Are you interested in losing 50, 75, even 100 pounds or more in
the next six months?
ď‚· Have you tried other weight loss products and failed?
ď‚· Are you sick of weight loss systems that try to charge you a
monthly fee on and on, yet they never work?
ď‚· If you could pay a one-time fee of just $497 to lose all the weight
you want, and be guaranteed success, would you be interested?
This will ensure participants are both interested and willing to pay the
cost of the product.
22. Webinar Riches
Conclusion
Webinars can be extremely profitable if care is taken with the setup,
presentation, and pitch. Remember that they are best used for pitching
high-value products that pay a larger commission in order to take
advantage of the limited nature of most webinar software.
Remember, you can continue making money long after your webinar
has ended by allowing others to view the recording of it. But don’t
forget that your webinar’s effectiveness will diminish significantly if you
only offer a standard video stream or download of your broadcast.
Instead, consider using one of the automated webinar systems that
make your broadcast seem like a live event. This will increase urgency
and ensure that more people will view your recorded webinar and take
action, too.
I wish you the best of luck with your webinars, and I hope you find wild
success with all your future webinars!
Good luck!
23. Webinar Riches
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26. Webinar Riches
Click Webinar
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EverWebinar
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27. Webinar Riches
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28. Webinar Riches
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===
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29. Webinar Riches
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31. Webinar Riches
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32. Webinar Riches
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35. Webinar Riches
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36. Webinar Riches
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37. Webinar Riches
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38. Webinar Riches
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39. Webinar Riches
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