How the Indianapolis Eleven soccer team used recycled shipping containers as a concessions solution.

1. INDY ELEVEN
The Indianapolis soccer team needed a
concessions solution for their new home.
They scored with recycled shipping
containers.
www.ikoniq.com

2. When NASL team Indy
Eleven chose their new
home, the 11,000 seat
Michael A. Carroll
Stadium, managers had
to deal with the fact that
the facility had virtually
no means to serve
concessions.
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The venue

3. Their options were
limited by these criteria:
1. It had to be
affordable
2. It had to be compact
and fit within tight
spaces
3. It had to be made
available quickly to
meet opening
games
4. It couldn’t involve
meddling with the
existing
infrastructure.
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The venue

4. The team talked with
executives at Ikoniq,
who counseled them
that a repurposed
shipping container would
suit them ideally.
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The solution

5. Shipping containers are
easily repurposed into a
variety of applications,
and because they were
designed to endure the
harshest of transoceanic
voyages, they are
incredibly durable.
In addition, because the
cost is so great to ship
them back empty, most
simply rust away in
warehouse storage
yards.
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The solution

6. Space inside is
sufficiently ample to
enable several people to
work behind a counter,
which can be deep
enough to accommodate
POS systems, food and
direct access to
customers.
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The solution

7. Most every sports fan
knows that stadium food
items are going to be
priced higher than they
would be at the grocery.
By providing a high-
quality environment as a
backdrop, food vendors
can do a better job
emotionally justifying the
price difference.
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The solution

8. Multiple points-of-sale,
with condiments placed
away from the counter,
help ensure fast service
during half-time slams.
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The solution

9. Raised awnings shelter
customers from sun and
rain…
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The solution

10. …and help secure the
containers when not in
use.
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The solution

11. www.ikoniq.com
“The container solution was a really good one for us. We were able to place
them quickly, in multiple different locations. They were very cost-effective and
worked well in our tight timeframe.
And of course they’re great for our fans, to give them access to so many
different points-of-sale they otherwise wouldn’t have.”
Tom Dunmore, Indy Eleven
VP of Marketing and Operations

12. www.ikoniq.com
For more information on how recycled shipping containers, modular
construction and innovative carts and kiosks can answer your foodservice or
retail needs, call Ikoniq today.
585.393.9888
www.ikoniq.com