Indy eleven soccer

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Indy eleven soccer

  1. 1. INDY ELEVEN How the Indianapolis soccer team employed recycled shipping containers as a concessions solution. www.ikoniq.com
  2. 2. When NASL team Indy Eleven chose their new home, the 11,000 seat Michael A. Carroll Stadium, managers had to deal with the fact that the facility had virtually no means to serve concessions. www.ikoniq.com The venue
  3. 3. Their options were limited by these criteria: 1. It had to be affordable 2. It had to be compact and fit within tight spaces 3. It had to be made available quickly to meet opening games 4. It couldn’t involve meddling with the existing infrastructure. www.ikoniq.com The venue
  4. 4. The team talked with executives at Ikoniq, who counseled them that a repurposed shipping container would suit them ideally. www.ikoniq.com The solution
  5. 5. Shipping containers are easily repurposed into a variety of applications and because they were designed to endure the harshest of transoceanic voyages, they are incredibly durable. In addition, because the cost is so great to ship them back empty, most simply rust away in warehouse storage yards. www.ikoniq.com The solution
  6. 6. Space inside is sufficiently ample to enable several people to work behind a counter, which can be deep enough to accommodate POS systems, food and direct access to customers. www.ikoniq.com The solution
  7. 7. Most every sports fan knows that stadium food items are going to be priced higher than they would be at the grocery. By providing a high- quality environment as a backdrop, food vendors can do a better job emotionally justifying the price difference. www.ikoniq.com The solution
  8. 8. Multiple points-of-sale, with condiments placed away from the counter, help ensure fast service during half-time slams. www.ikoniq.com The solution
  9. 9. Raised awnings shelter customers from sun and rain… www.ikoniq.com The solution
  10. 10. …and help secure the containers when not in use. www.ikoniq.com The solution
  11. 11. www.ikoniq.com “The container solution was a really good one for us. We were able to place them quickly, in multiple different locations. They were very cost-effective and worked well in our tight timeframe. And of course they’re great for our fans, to give them access to so many different points-of-sale they otherwise wouldn’t have.” Tom Dunmore, Indy Eleven VP of Marketing and Operations

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