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Identive has announced that physical access industry veteran Bernice Noriz has joined Identive as Director of Sales, North America for the Company’s Access Control & Security division.
Ms. Noriz will be responsible for dealer/partner management and for helping to expand the Company’s sales to the commercial sector. She also will oversee all regional sales managers for the US and Canada. Ms. Noriz has an extensive background in the access control and security market, including 26 years in a variety of positions at Hirsch Electronics, which is now the core of Identive’s physical access control business. For the past two years she has worked as Business Development Manager for AMAG Technology.
“We are very pleased to have Bernice heading our commercial sales team in North America,” said Steve Healy, Vice President & General Manager of Identive’s Access Control & Security division. “Her years of experience and her deep knowledge of HIRSCH products and systems are great assets as we work to leverage our strong position with government, critical infrastructure and other high security customers to address the growing need for secure identity management in the commercial space. Bernice is an accomplished sales leader and will be instrumental in helping us to roll out next-generation solutions such as our recently launched HIRSCH Mx™ controller to our customers, both existing and new.”