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 IDENTIVE ANNOUNCES INNOVATIVE NEW INLAY MANUFACTURING
                      TECHNOLOGY
     SmartCore™ Enables Unprecedented Printability for Contactless ID Cards


SANTA ANA, Calif. and WALLISELLEN, Switzerland – October 17, 2011 -- Identive Group,
Inc. (NASDAQ: INVE, Frankfurt: INV), a provider of products, services and solutions for
the identification, security and RFID industries, today announced an innovative
breakthrough in RFID inlay manufacturing technology. The Company’s patent-pending
SmartCore technology produces RFID core-inlays enabling unprecedented printability for
contactless ID and access cards, with a thinner profile than traditional inlay designs.


An inlay is a thin material substrate incorporating a microchip bonded to an antenna, and
functions as the heart of an RFID (radio frequency identification) credential such as a
smartag, label, sticker or card. Contactless RFID technology is rapidly replacing
traditional machine-readable identification technologies in numerous applications,
offering substantially enhanced security and convenience.


Werner Vogt, Managing Director of Identive’s Multicard Switzerland and principal
inventor of SmartCore commented, “SmartCore leverages Identive‘s proprietary antenna
and inlay designs as well as manufacturing techniques invented by our team and honed
over many years. The unparalleled technique of Identive’s SmartCore inlay eliminates
the bumps and irregular patterns found in most contactless cards and enables a perfectly
even surface with a uniform thickness and appearance that consequently allows
improved ability to print and customize electronic ID cards.”


“Identive is well established as an inlay manufacture for smartags, labels and tickets and
with this new technology we are now expanding our range into ID cards and badges,”
explained Michael Kober, Managing Director of Transponders for Identive. “The special
design of our SmartCore inlay offers partners more flexibility, more durability and
ultimately a lower cost of implementation for contactless cards for employee ID, facility


                                                                                          /More
access and other applications.”


Identive will showcase its new SmartCore technology in November at the ID WORLD
International Congress in Milan, Italy and at the annual CARTES & IDentification
exhibition in Paris, France. Initial orders for SmartCore inlays already have been booked
and delivered and Identive is currently installing new SmartCore production capabilities
at its Wallisellen plant that are expected to be fully operational in early 2012.



About Identive Group

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature
company in Secure ID. The company’s products, software, systems and services address the
markets for identity management, physical and logical access control, NFC and a host of RFID-
enabled applications for customers in the government, enterprise, consumer, education,
healthcare and transportation sectors. Identive’s mission is to build a lasting business of scale and
technology based on a combination of strong technology-driven organic growth and disciplined
acquisitive expansion. For additional info visit: www.identive-group.com.

Contacts:
Darby Dye                             Annika Oelsner
ddye@identive-group.com               aoelsner@identive-group.com
+1 949-553-4251                       +49 89 95 95 5220

NOTE: SmartCore is a trademark of Identive Group, Inc.




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Identive Group | Press Release | Identive Announces Innovative New Inlay Manufacturing Technology

  • 1.             IDENTIVE ANNOUNCES INNOVATIVE NEW INLAY MANUFACTURING TECHNOLOGY SmartCore™ Enables Unprecedented Printability for Contactless ID Cards SANTA ANA, Calif. and WALLISELLEN, Switzerland – October 17, 2011 -- Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), a provider of products, services and solutions for the identification, security and RFID industries, today announced an innovative breakthrough in RFID inlay manufacturing technology. The Company’s patent-pending SmartCore technology produces RFID core-inlays enabling unprecedented printability for contactless ID and access cards, with a thinner profile than traditional inlay designs. An inlay is a thin material substrate incorporating a microchip bonded to an antenna, and functions as the heart of an RFID (radio frequency identification) credential such as a smartag, label, sticker or card. Contactless RFID technology is rapidly replacing traditional machine-readable identification technologies in numerous applications, offering substantially enhanced security and convenience. Werner Vogt, Managing Director of Identive’s Multicard Switzerland and principal inventor of SmartCore commented, “SmartCore leverages Identive‘s proprietary antenna and inlay designs as well as manufacturing techniques invented by our team and honed over many years. The unparalleled technique of Identive’s SmartCore inlay eliminates the bumps and irregular patterns found in most contactless cards and enables a perfectly even surface with a uniform thickness and appearance that consequently allows improved ability to print and customize electronic ID cards.” “Identive is well established as an inlay manufacture for smartags, labels and tickets and with this new technology we are now expanding our range into ID cards and badges,” explained Michael Kober, Managing Director of Transponders for Identive. “The special design of our SmartCore inlay offers partners more flexibility, more durability and ultimately a lower cost of implementation for contactless cards for employee ID, facility /More
  • 2. access and other applications.” Identive will showcase its new SmartCore technology in November at the ID WORLD International Congress in Milan, Italy and at the annual CARTES & IDentification exhibition in Paris, France. Initial orders for SmartCore inlays already have been booked and delivered and Identive is currently installing new SmartCore production capabilities at its Wallisellen plant that are expected to be fully operational in early 2012. About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, NFC and a host of RFID- enabled applications for customers in the government, enterprise, consumer, education, healthcare and transportation sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. For additional info visit: www.identive-group.com. Contacts: Darby Dye Annika Oelsner ddye@identive-group.com aoelsner@identive-group.com +1 949-553-4251 +49 89 95 95 5220 NOTE: SmartCore is a trademark of Identive Group, Inc. Page 2 of 2