Matching the Experience to the Brand

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Jams McConnell, Matching the Experience to the Brand, Screen Interaction

M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

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Matching the Experience to the Brand

  1. 1. M-DAYSMATCHING THE EXPERIENCE TOTHE BRAND JAMES MCCONNELL 2013.02.06
  2. 2. KEYWORDSENGAGINGAUTHENTICMEMORABLESCREEN INTERACTION 3
  3. 3. EXPERIENCE CHANGES BRAND PERCEPTION.SCREEN INTERACTION
  4. 4. ALIGN 01 02 COMMUNICATE BRAND VALUES INTERNALLY EXTERNALLYSCREEN INTERACTION
  5. 5. AN INTERACTION WHICH MAKES CREATES UX US FEEL... WHICH CREATES MEMORIES, ASSOCIATIONS & STORIESSCREEN INTERACTION
  6. 6. www.screeninteraction.com
  7. 7. We can make people’s lives easierthrough the digital products they use.
  8. 8. SCREEN INTERACTION 11
  9. 9. SCREEN INTERACTION
  10. 10. BENEFIT RECEIVERSCREEN INTERACTION
  11. 11. BENEFIT RECEIVERCUSTOMERSCREEN INTERACTION
  12. 12. OLD BRAND NEW EXPERIENCE ASSOCIATIONS REALITY Impersonal Personal Complicated Simple Confusing UsableSCREEN INTERACTION 15
  13. 13. THE CUSTOMER EXPERIENCE ISTHE FULFILMENT OF THE BRANDPROMISE & VALUES.SCREEN INTERACTION
  14. 14. THERE IS NO HIDING PLACE FOR ABRAND, THANKS TO MOBILE. FIND EVALUATE AUTHENTICATE SHARESCREEN INTERACTION
  15. 15. CHOOSERS, NOT USERSSCREEN INTERACTION 18
  16. 16. CASE MOVIESCREEN INTERACTION 19
  17. 17. SCREEN INTERACTION 20
  18. 18. CREATING DESIRABLEEXPERIENCESSCREEN INTERACTION
  19. 19. 01STORYTELLINGSCREEN INTERACTION
  20. 20. 02AUTHENTICSCREEN INTERACTION
  21. 21. 03THE SMALL THINGSSCREEN INTERACTION
  22. 22. SUMMARY(OR WHY HE WORE A KILT)1. EXPERIENCE CHANGES BRAND PERCEPTION2. GIVE THEM A STORY TO TELL3. BE AUTHENTIC AND HUMANSCREEN INTERACTION
  23. 23. THANK YOUJames McConnell Reza AssarehUX & Interaction Designer Business Development+46 7 3333 7216 +46 706 850 192 www.screeninteraction.comSCREEN INTERACTION 26

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