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Product Placement - A convenient revenue stream for games?

Branded Entertainment Online - kurz: BEO - ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.

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Product Placement - A convenient revenue stream for games?

  1. 1. Product PlacementA convenient revenue stream for games?
  2. 2. Alexander Kornelsen• currently graduating in economics• joined in 2008• co-founded Jayanda in 2010• Business Development Executive at Branded Entertainment• Business Development Executive at Jayanda• Director Europe & Russia at OnLegends
  3. 3. AgendaI. All about Product PlacementII. Movie examplesIII. Gaming examplesIV. Advantages online gamesV. Acquisition of products and brands
  4. 4. Product Placement benefits for the media owners- additional revenue stream- higher perceived reality- cross promotion opportunity- recalling users „Placing a brand emotions brand product as a requisite into the plot of a video game“
  5. 5. Product Placement• benefits for the brand owners- use users emotions- image improvement opportunity- raise brand awareness est. $85 billion market in 2014 source: PQ Media Report
  6. 6. Online games Advantages Tracking Easier implementation Dynamic In-Game Adertising Reach of F2P games CPL campaigns Additional content
  7. 7. Acquisition of brands Cold-Contacting Special agencies Product Placement Platform
  8. 8. Payment One-off payment Per active player Per registered player CPC CPM
  9. 9. Thank you for your attention! Want the extra scoop?Contact me: