2. HOW MANY PEOPLE ARE USING
THE INTERNET?
Almost 4.57 billion people were active internet users as of July 2020,
encompassing 59 percent of the global population.
www.statistica.com
3. INTERNET USERS IN TANZANIA
Around 1990 there were 0.00% of internet users around most of east
African countries including Tanzania.
There were 14.72 million internet users in Tanzania in January 2020.
The number of internet users in
Tanzania increased by 428 thousand (+3.0%) between 2019 and
2020.
Internet penetration in Tanzania stood at 25% in January 2020.
https://datareportal.com/reports/digital-2020-tanzania
4. SOCIAL MEDIA USERS IN TANZANIA
There were 4.50 million social media users in Tanzania in January
2020.
The number of social media users in
Tanzania increased by 514 thousand (+13%) between April 2019 and
January 2020.
Social media penetration in Tanzania stood at 7.6% in January 2020.
https://datareportal.com/reports/digital-2020-tanzania
5. HOW SOCIAL MEDIA IMPACT YOUR
BUSINESS?
Social media impact businesses positively and offers an opportunity
for your audience to find you on social media. It helps to reach to
your targeted audience, stay engaged with them, and respond to their
queries instantly. It is a great way to evaluate your competition by
monitoring their social media pages
Social media has multiple positive impacts on business in terms of
brand recognition, customer engagement, revenue, and customer
services.
12. HOW CAN IT BE DONE?
First things first: how do you decide where your business needs to
be?
Bigger brands with large customer bases tend to have presences
across multiple platforms. Giants like McDonald’s and Starbucks
obviously have the resources to be everywhere at once,
So pick the strong social medias with large number of users in your
area and open interlinking accounts for your business.