3. DATA AROUND GLOBAL MARKETING
Global Marketing in
2020
Total
Population
Internet Users
Active social
Media Users
Union Mobile
Users
+1.1%
Jul 2020 – Jul 2019
+81 million
+ 8.2%
Jul 2020 – Jul
2019
+346 Million
+10.5%
Jul 2020 – Jul 2019
+376 Million
+2.4%
Jul 2020-Jul 2019
+121 Million
5. ONLINE MARKETING
Online Marketing
Framework
Online Marketing is a web
development tool that is
usually an application or a set
of models that allows
application development
using a series of already-
created libraries or functions.
6. EXAMPLES OF ONLINE MARKETING
This Photo by Unknown Author is licensed under CC BY-SA-NC
This Photo by Unknown Author is licensed under CC BY-SA
8. SOCIAL MEDIA MARKETING (SMM)
Social media marketing is an easy way for people
around the world to engage with social media.
There are several social media platforms, such as
Facebook, Instagram, Twitter ,Pinterest and
Snapchat. These examples all provide free
advertisements. This provides an inexpensive way
to target a large audience.
9. SOCIAL MEDIA
MARKETING
FOCUSES
(SMM)
• Platform management across Facebook, Twitter,
Instagram, Pinterest—wherever your audience
spends its time
• Developing engaging, emotional content that
spurs action
• Connecting with your niche audience
• Conducting influencer and consumer outreach
• Developing fan growth strategies
11. CONTENT MARKETING
• Content Marketing consists of videos, blogs
and social media posts which must contain
valuable content to engage customers. The
valuable content always provides useful
information and FAQ to the customers.
Valuable content with appropriate keywords
may appear to the first page of search
engine results.