Digital Marketing is surrounded by buzz words and industry Jargon. Do you know what a cache is or the 3 click rule? This presentation demystifies Digital lingo.

1. Understanding the lingo
(jargon buster)

2. 3 Click Rule
• Guideline number of clicks before reaching a
“decision page”

3. Above the Fold
• The part of the website that is visible on the
screen without scrolling

4. Affiliate Marketing
• A system that allows other marketers to
promote and sell your products

5. Algorithm
• All search engines have an algorithm, it
constantly updates

6. Analytics
• A way to measure traffic to your site and
identify opportunities
• Every website should have analytics
attached to it

7. Robot/Bot/Spiders
• These are the little fellas that the search
engines send to your site
• You’ll find these in your server stats and are
important to your listings

8. Bulk Submission
• There are no short-cuts. Bulk submission is
often sold by SEO firms.... for example:
• We’ll submit your site to 1,000 directories
• We’ll submit your article to 1,000 article sites

9. Conversion Rate
• Determines the number of sales based
upon the amount of traffic
• Usually it is the number of sales (or
whatever the action is) divided by the
amount of traffic
• The higher the conversion rate the better

10. 404 Error Page
• The page on your site which appears if a
user types in an incorrect directory on
your domain.

11. Google Bombing
• Where a group of people get together to
try to optimise for a specific phrase
• Sometimes as competitions or for
charity, often for spurious reasons

12. Impression
• Measurement that determines the
number of times an online ad is shown

13. Inbound/Outbound/Reciprocal Link
• Different types of links
– Inbound link is a link that comes into your
site
– Outbound link is where you link to another
site
– A reciprocal link is usually an agreed link
exchange

14. Keyword Research
• The lifeblood of high performing websites
• It is vital to research keywords continuously

15. Keyword/Density/Popularity
• Keywords and key phrases are the words
that search engine users type into a
search engine
• The density of a keyword is the
measurement of the number of times it
appears on a page
• Keyword popularity is based on the
number of searches for a specific keyword

16. Landing Page
• A page a visitor is sent to after they click on an
advert
• It is important that the landing page
“converts” the traffic to increase return on
investment

17. Link Bait
• A controversial blog post or content that is
design to bait others into a response and
therefore linking to you at the same time

18. Link Building
• The process of building inbound links to
your website
• This increases your traffic via referrals and
provides higher search engine positioning

19. Organic Rank
• This refers to your ranking in the search
engines
• The higher your organic rankings the
greater amount of free targeted traffic you
will receive

20. PPC/Pay Per Click
• Pay per click is offered by Google, Bing and
Yahoo
• There are also a number of other niche pay
per click providers
• This is the process of bidding for specific
keywords
• Each time a visitor clicks your advert you will
be charged by the search engine

21. CPA/CPM/CPC/CTR/PPL
• Cost per acquisition
• Cost per thousand (usual way to buy
banner links)
• Cost per click
• Click through rate
• Price per lead

22. SEO
• Search engine optimisation is the act of
manipulating the search engines to present
your website higher for specific keywords.

23. Have we missed any?
• Do you have any that we have not covered?