Understanding the lingo
   (jargon buster)
3 Click Rule
• Guideline number of clicks before reaching a
  “decision page”
Above the Fold
• The part of the website that is visible on the
  screen without scrolling
Affiliate Marketing
• A system that allows other marketers to
  promote and sell your products
Algorithm
• All search engines have an algorithm, it
  constantly updates
Analytics
• A way to measure traffic to your site and
  identify opportunities
• Every website should have analytics
  att...
Robot/Bot/Spiders
• These are the little fellas that the search
  engines send to your site
• You’ll find these in your se...
Bulk Submission
• There are no short-cuts. Bulk submission is
  often sold by SEO firms.... for example:
     • We’ll subm...
Conversion Rate
• Determines the number of sales based
  upon the amount of traffic
• Usually it is the number of sales (o...
404 Error Page
• The page on your site which appears if a
  user types in an incorrect directory on
  your domain.
Google Bombing
• Where a group of people get together to
  try to optimise for a specific phrase
• Sometimes as competitio...
Impression
• Measurement that determines the
  number of times an online ad is shown
Inbound/Outbound/Reciprocal Link

• Different types of links
  – Inbound link is a link that comes into your
    site
  – ...
Keyword Research
• The lifeblood of high performing websites
• It is vital to research keywords continuously
Keyword/Density/Popularity
• Keywords and key phrases are the words
  that search engine users type into a
  search engine...
Landing Page
• A page a visitor is sent to after they click on an
  advert
• It is important that the landing page
  “conv...
Link Bait
• A controversial blog post or content that is
  design to bait others into a response and
  therefore linking t...
Link Building
• The process of building inbound links to
  your website
• This increases your traffic via referrals and
  ...
Organic Rank
• This refers to your ranking in the search
  engines
• The higher your organic rankings the
  greater amount...
PPC/Pay Per Click
• Pay per click is offered by Google, Bing and
  Yahoo
• There are also a number of other niche pay
  pe...
CPA/CPM/CPC/CTR/PPL
• Cost per acquisition
• Cost per thousand (usual way to buy
  banner links)
• Cost per click
• Click ...
SEO
• Search engine optimisation is the act of
  manipulating the search engines to present
  your website higher for spec...
Have we missed any?
• Do you have any that we have not covered?
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Understanding the lingo

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Digital Marketing is surrounded by buzz words and industry Jargon. Do you know what a cache is or the 3 click rule? This presentation demystifies Digital lingo.

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Understanding the lingo

  1. 1. Understanding the lingo (jargon buster)
  2. 2. 3 Click Rule • Guideline number of clicks before reaching a “decision page”
  3. 3. Above the Fold • The part of the website that is visible on the screen without scrolling
  4. 4. Affiliate Marketing • A system that allows other marketers to promote and sell your products
  5. 5. Algorithm • All search engines have an algorithm, it constantly updates
  6. 6. Analytics • A way to measure traffic to your site and identify opportunities • Every website should have analytics attached to it
  7. 7. Robot/Bot/Spiders • These are the little fellas that the search engines send to your site • You’ll find these in your server stats and are important to your listings
  8. 8. Bulk Submission • There are no short-cuts. Bulk submission is often sold by SEO firms.... for example: • We’ll submit your site to 1,000 directories • We’ll submit your article to 1,000 article sites
  9. 9. Conversion Rate • Determines the number of sales based upon the amount of traffic • Usually it is the number of sales (or whatever the action is) divided by the amount of traffic • The higher the conversion rate the better
  10. 10. 404 Error Page • The page on your site which appears if a user types in an incorrect directory on your domain.
  11. 11. Google Bombing • Where a group of people get together to try to optimise for a specific phrase • Sometimes as competitions or for charity, often for spurious reasons
  12. 12. Impression • Measurement that determines the number of times an online ad is shown
  13. 13. Inbound/Outbound/Reciprocal Link • Different types of links – Inbound link is a link that comes into your site – Outbound link is where you link to another site – A reciprocal link is usually an agreed link exchange
  14. 14. Keyword Research • The lifeblood of high performing websites • It is vital to research keywords continuously
  15. 15. Keyword/Density/Popularity • Keywords and key phrases are the words that search engine users type into a search engine • The density of a keyword is the measurement of the number of times it appears on a page • Keyword popularity is based on the number of searches for a specific keyword
  16. 16. Landing Page • A page a visitor is sent to after they click on an advert • It is important that the landing page “converts” the traffic to increase return on investment
  17. 17. Link Bait • A controversial blog post or content that is design to bait others into a response and therefore linking to you at the same time
  18. 18. Link Building • The process of building inbound links to your website • This increases your traffic via referrals and provides higher search engine positioning
  19. 19. Organic Rank • This refers to your ranking in the search engines • The higher your organic rankings the greater amount of free targeted traffic you will receive
  20. 20. PPC/Pay Per Click • Pay per click is offered by Google, Bing and Yahoo • There are also a number of other niche pay per click providers • This is the process of bidding for specific keywords • Each time a visitor clicks your advert you will be charged by the search engine
  21. 21. CPA/CPM/CPC/CTR/PPL • Cost per acquisition • Cost per thousand (usual way to buy banner links) • Cost per click • Click through rate • Price per lead
  22. 22. SEO • Search engine optimisation is the act of manipulating the search engines to present your website higher for specific keywords.
  23. 23. Have we missed any? • Do you have any that we have not covered?

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