Luke has been working as a Product Manager with Hotjar in a fully remote environment for the past 2 and a half years. He is passionate about data, analytics and building products that add value to people’s lives. Luke is based in sunny Malta but spends a significant chunk of his time pondering about life in the other 190+ countries of the world.

1. Data Driven Product Management
Delivering the next best thing for your product

2. Hi 👋, my name is Luke
● Senior Product Manager at Hotjar
● Love to travel, birdwatcher, DIY hobbyist
linkedin.com/vellaluke
@shortcurlyprod
shortcurlyproduct.com

3. 20 80
€200
40 60
€450
50 50
€400
How can we best use resources to maximise value?

5. What’s the next best thing for your product?

6. Are we getting closer to our North Star?

7. Opportunity Evaluation
Out of the available opportunities, which one will take
you closest to your end goal?

8. Building defensible opportunity pitches
➔ Early feedback from colleagues
➔ Five Why’s Technique
➔ Rely on correct data
➔ Use assumptions when needed

9. Getting Buy-in
Understanding
Belief
Advocacy
Decisions
Janice Fraser, MTP London, 2018

10. Do not make decisions for people.
Present evidence-backed context instead.

11. In Summary
Increasing efficacy of the team by working on the right
opportunities
We know we’re working on the right opportunities by
using data to back decisions
Present a structured view to get buy-in and commitment

12. linkedin.com/vellaluke

13. linkedin.com/vellaluke