Be the first to like this
WHAT IS A PODCAST?
A Podcast is a series of audio (mp3) or video (mp4) files arranged in a directory like iTunes for download onto mobile devices. Think earnings calls and press releases. Unlike audio on your website, podcasts allow listeners to carry your earnings call in their pocket and receive alerts when a new call is published.
HOW ARE PODCASTS USED?
Analysts are using podcasts to listen to earnings calls on-the-go. With so many companies to keep track of, analysts will download as many as a dozen podcasts at a time to their mobile device and listen to these while driving, on public transport or while writing reports.
IS THERE ACTUALLY ANALYST DEMAND?
YES! Podcasts were the most requested tool by Buy-Side analysts at the recent NIRI Southwest Regional
Conference. Analysts want mobile content. Creating a podcast and mobile app means analysts can access your IR information anywhere. Greater access is highly desirable. Make it easy for them!!