Print and mail services are an integral part of any direct mailing campaign. It is best to let the professionals handle the task so that your success rates for accurately delivering the content to the desired audience are increased. It is also important to remember that while running a direct mailing campaign, the sooner you realize the importance of a good quality print and accurate delivery, the better the chances you have for getting a good ROI.

3. Returned, undelivered or erroneous mail is not only costly, but also
can damage your brand..
A piece of communication that does not reach its recipient because
of any reason is an opportunity wasted.
Professional lettershops, who provide print and mail services, play
an important role in any marketing campaign.

5. 1. Printing Services
 When you send out a mailing to potential clients or customers,
the quality of the printing can often be your first opportunity to
make a lasting impression.
 The kind of printing you choose speaks volumes about your
brand and its capabilities. Having your return address and logo
printed on an envelope, in colour, shows that you are a
reputable business.
 Using a custom postal indicia can really make your mail piece
stand out and gives you access to postage savings that a stamp
cannot.
 Companies specializing in both print and mail services ensure
that they have the high quality digitized equipment that is
required to send out professional copies of your marketing
materials. All you need to do is to select the right company for
the job.

6. 2. Mailing Services
Accuracy and deliverability are two very important factors when it
comes to mailing marketing content across to potential customers.
Data services that can cleanse your mailing list by purging
duplicates, fixing addresses to Canada Post standards and verifying
them against the National Change of Address (NCOA) registry are
paramount to a clean mailing – one that reaches your target market
with no wasted postage.
Remember that professional mailing services companies can often
offset the cost of your entire mailing – from data work through to
addressing envelopes, folding and mechanically inserting into
envelopes and delivery to Canada Post – all by the savings in postage
that they can offer you.

8. To sum it up, print and mail services are an integral part of any direct
mailing campaign. It is best to let the professionals handle the task
so that your success rates for accurately delivering the content to
the desired audience are increased.
It is also important to remember that while running a direct mailing
campaign, the sooner you realize the importance of a good quality
print and accurate delivery, the better the chances you have for
getting a good ROI.

10. Innovative Response Marketing Inc.
4020A Sladeview Crescent, Unit 5
Mississauga, ON L5L 6B1
Canada
Phone : 905.826.1411
Fax : 905.826.1450
Sales Inquiries : Mark Stephens
Email: mstephens@innovativeresponse.ca