Discover how you can easily communicate to investors and other stakeholders across multiple online touch points through IRM Newsroom.

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IRM Newsroom
IRM Pty Ltd – Online Investor Communications Specialists

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IRM Newsroom
is a powerful news and media aggregation and distribution tool
for ASX Listed companies

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IRM Newsroom
allows you to easily communicate to investors and other
stakeholders across multiple online touchpoints, immediately.

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News Management using IRM Newsroom
• IRM News Services delivers the news to
Investors. Now. Draw news from multiple sources
and distribute it to multiple channels.
• Notify investors of your news as soon as it is
available at the Touchpoint of their choice.
• Aggregate news from different sources – ASX
Announcements, other company news, IR Service
Providers, Third party news and more.
• Publish news according to pre-set rules by type of
news, tailor individually, and release multiple times
as you choose.
Investors take a journey as they learn about you. They use News to progress through their Journey.
See our Investor Journey presentation here.

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IRM Newsroom gives you the power to decide what
news is published to your investor website, email
subscribers and social media.
When a news item about your company is released,
IRM Newsroom can instantly alert you via email.
This email gives you the choice to publish the item to
your selected investor channels with one click,
archive it, or go to HQi to edit distribution settings.
IRM Newsroom is part of HQi and integrates with
your website, email alerts and social media
channels.
IRM Newsroom
Your tool for Online Investor Communication
It’s a proven product, since 2002. See the proof in Newsroom by the Numbers.

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How does IRM Newsroom Work
IRM Newsroom monitors your
company news such as ASX
announcements and media articles
and automatically sends you an
alert via email.
From the alert you can reject,
edit or release the article giving
you total control.
IRM Newsroom
simultaneously publishes the
article to your chosen
channels such as your
website, email or social
media.

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IRM Newsroom and your Website
IRM Newsroom is a stand-alone service and
integrates with any website.
IRM Newsroom integrates best with IRM HQi
websites.
WordPress websites access IRM Newsroom web
pages through the IRM Newsroom WordPress Plugin.
We will provide full instructions for your web
developers to incorporate the website components of
it into the site.
Instructions for web developers can be found here.
The technical details:

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IRM Newsroom Plans
Announcement Monitoring
Choose Announcement Monitoring for a
simple, no hassle approach to automatic
ASX Announcement only website updates
on a single page. A low cost solution for a
low volume of announcements.
Just pay for the people time to do the
uploads. No other ongoing costs!
Corporate Plan
Choose IRM Newsroom Corporate Plan for
auto updating of ASX Announcements with
one Premium Feature (e.g. Email Alerts, or
multiple web Pages).
A simple, low monthly fee for smaller,
inactive companies, and you’re unlikely to
need IRM support
Enterprise Plan
Choose IRM Newsroom Enterprise Plan for
all IRM Newsroom features including your
choice of all IRM Newsroom Premium
Features.
Our most popular full-featured Plan for all
active ASX listed companies, large and
small
With choice of IRM Support Plan.
IRM newsroom is available in a choice of three Plans depending on your investor communication needs:
Check the full set of IRM Newsroom Plans, Features and Prices on our Website here.

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Features Technical Support
Home page latest news and full
ASX Announcements page
Runs on IRM hosting service Support through IRM Support Plan
Choose any one ASX Ticker Code Automatic software upgrades
Support request and help by phone
and email
Appropriate for companies up to
$100m market cap
Unlimited bandwidth, high speed /
availability
Support confirmations by email
Integrates with HQi Website on any
HQi Plan
Access to IRM Help Centre website
IRM Newsroom Standard Features
All IRM Newsroom Plans offer the following comprehensive standard features:
Announcement Monitoring – we manually load the announcements for you.

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Direct Feed from ASX Online within a minute
of Announcement Release
Access with IRM WordPress Plugin
Auto publish of ASX Announcements Access with JavaScript - feeds to any website
Email advice when news is published First 15 minutes of support time free
Highlight with PDF Icons, thumbnails or
featured images
Free training for IRM Newsroom administrator
Works best with IRM On Demand Support
Plan
One IRM Newsroom Administrator
IRM Newsroom Corporate Plan
IRM Newsroom Corporate Plan offers all the Standard IRM Newsroom Features, and in addition includes:
Plus: Any One IRM Newsroom Premium Feature

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Any number of Newsroom Administrators
Choice of publication methods:
Auto, Authorise, Ignore
IRM Newsroom Distribution Channel Control IRM Newsroom App for administrators
Access to HQi to add/edit web pages
Online view and lodge support requests in
HQi
Unlimited number of website list pages
Priority input to IRM Newsroom releases
features
Up to four HQi flat pages for Investor Centre Choice of IRM Support Plans
IRM Newsroom Enterprise Plan
IRM Newsroom Enterprise Plan has all features of the IRM Newsroom Corporate Plan, and in addition includes:
Plus: Any or all IRM Newsroom Premium Features

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Any number of list pages showing on website Third party news sources
Email alerts service Manual upload of news items
Custom mailshots Email tracking and statistics
Email subscriber groups Brief fields on news items
Social media publication
Keyword allocation of news to distribution
channels
IRM blog as a news input source Periodic or on-demand Google Analytics reports
IRM Newsroom Premium Features
Choose one of these to add to the Corporate Plan, and any number to add to the Enterprise Plan.

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News on the Website
• Be the authority on
your ASX
Announcements –
show them all.
• Show Headline
News on the Home
Page and Investor
Welcome Page – the
last few items of
most recent most
important news only
• Provide easy
navigation between
pages and around long
lists of archives.
• Provide full text
search of all text within
ASX Announcement
PDF’s
• Pull website visitors to
your news pages with
email and social media
links
• Make it easy* to find
specific news – Annual
Reports, Financial
Reports, Quarterly
Reports, AGM’s,
transactions etc. – with
separate pages by
subject matter.
• Highlight Investor
Presentations* on a
separate page and the
most recent one on the
home page
Make sure the news is there as soon as it’s released by
ASX.
*Premium Features
More about “News on the Website” - another presentation here.

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People don’t wake up in the morning and rush to
your website in case you have something to say.
You need to bring them there, when there’s news,
immediately.
Email is still the pervasive method.
• Encourage your visitors to register for Email
Alerts
• Promote Email Alerts throughout the site
• Capture their details and communication
preferences
• Upload your lists of subscribers
• Communicate with them
• Immediately and professionally
Set your Distribution Channels to send immediate
Email Alerts for all important types of news.
More on news distribution here.
Email Alerts*
*Premium Feature

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Custom Mailshots*
Use custom mailshots to communicate directly to a group
of subscribers about your updates, such as AGMs, annual
reports or project developments.
With IRM Newsroom, you can design a professional
template that can be set up to email people on certain
news distribution lists.
• Compose your message easily with the email template’s
subject line and body that allows formatting of your text or
content.
• Save and review your email before sending it out to the
groups you wish to email.
• Tap the distribution channels feature to deliver news to one
or more email subscriber groups.
*Premium Feature

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Email Subscriber Groups*
Managing all your email subscribers is a breeze with IRM
Newsroom. You can also handle your email lists and keep
separate lists for different types of announcements.
• Organise your email subscriber database into multiple
subscriber groups.
• Add or remove individual subscribers to a group, or transfer
subscribers from one group to another.
• Upload or delete a whole batch of subscribers in a group
without the hassle.
• Select one or more groups to be recipients of the email alert
through the distribution channels.
*Premium Feature

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Social Media Publication*
Amplify your news and engage with audiences
through social media. It’s another way to quickly
communicate with investors.
Not yet into social media? Use our social media
starter pack so you can tweet or post promptly when
your news is released.
• Tweet or post news items to Twitter, LinkedIn or
Facebook as soon as your news are published.
• Highlight a page on your website where you can list
your YouTube videos with their short introductions and
links.
• Publish on YouTube and distribute through Newsroom
*Premium Feature
Post to Twitter, Facebook and LinkedIn. Bring your YouTube channel in as a news source.

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Your blog as a news input source*
Amplify your news with blog posts in HQi or
WordPress. Share your blog posts as another news
source into Newsroom.
Blog posts can show on many web pages using tags.
Mix posts with other news for home page headline
news, include in an Email Alert, and post to social
media.
• HQi incorporates its own blogging platform, with blog
posts as a news source for HQi
• IRM’s WordPress plugin automatically sends new and
updated WordPress blog posts to IRM Newsroom.
• Integrate your WordPress blog in the investor website
with all the same navigation as the website, without
additional or duplicate coding.
*Premium Feature

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Third party news sources*
Have a feed of relevant media articles? Some news
services provide electronic methods for their
distribution, and these can be automatically brought
into IRM Newsroom as a news source.
• Extend the value of your news subscription from third
party sources, like Proactive Investors, Boardroom
Media, ABN Newswire or FNN.
• Use published articles about your company or
industry to feed directly into Newsroom.
• Amplify your news by re-distributing third party news
*Premium Feature

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Manual upload of news items*
What if your news is not an ASX announcement
or from any of IRM’s third party news sources?
Manual Upload allows you to add any
document or link to any website manually
and use the power and automation of
Newsroom to publish it.
• Publish ad-hoc piece of news
• Promote events and marketing to go by email
• Amplify news articles from any source
*Premium Feature

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Email tracking and statistics*
So who opened your emails, links and attachments?
At the end of the day, it is important to know your
emails are worth your efforts, whether it is hitting your
goals, or an opportunity to determine how to make
future campaign better.
• Tracks your emails opens and clicks
• Offers statistics so you can follow the subscribers and
their activities after they got your email
• Provides on-screen snapshot report of the emails that
have been sent out to your subscribers (with filter
search)
• Export data related to your Email Alert’s Blocks, Bounces
and Invalid Emails
*Premium Feature

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Brief fields on news items*
Do you need to add a short overview or
description (“brief”) to the news that you’re about
to publish?
IRM Newsroom allows you to include a short
overview or introductory text to your news
item.
• Elaborate on the title of the article in the
social media post
• Explain the news item a little further to
investors on the website and in the email alert
• Add a tagline and key message
*Premium Feature

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Keyword allocation of news to distribution
channels*
Do you want to automate the behaviour of news or
documents that contain certain word(s) in their file
name?
Keyword feature allows you to set specific
commands to recognise word(s), then tailor how
it will be released in Newsroom.
• Automate “presentations” to go onto specific web
page and email subscriber group, and to highlight
the latest one on the home page
• Highlight news about specific projects or products
on that web page
• Distribute certain types of news to a different
email subscriber group or treat it differently on
social media
*Premium Feature

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Periodic or on-demand Google Analytics reports*
Everyone needs google analytics right?
How else would you measure and improve your
site and which piece interests your audience?
Newsroom and HQI have Google Analytics
tracking code in all pages which means you
can request this report at any time.
• Easy to read graphs and comparisons
• Practical and simple recommendations that
can be implemented by clients using HQI or
by our support team
*Premium Feature

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Grow with IRM Newsroom
Keep with the strength for future-proofing of your news distribution!
• Usually three releases each year
• Continuous improvement on all minor aspects
• Recently we’ve added social media, blogging, third party
feeds, YouTube and Shopify integration, Newsroom App,
and more
• We upgrade your instance of IRM Newsroom – no cost or
effort for you.
• What’s coming:
• Analytics upgrades –analytics data at your fingertips
• Share registry integration – synchronising emails lists
• More SEO improvements
• Event management, better calendar and invitations
• AGM support improvements
• Scheduling future news distribution, re-tweet schedules
IRM’s R&D team keeps IRM Newsroom growing for you. New features every year with no effort for you.

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Share prices and charts
Include share price data and charts in
key places on your website
Online reports
Provide your investors with better
online viewing options with this
user-friendly format
More IRM Online Investor tools
Integrate any of these with Newsroom as a part of your Investor Centre!
Interactive maps
Incorporate interactivity into your
maps to visually represent a lot of
data
Corporate timelines
Map out the key achievements your
company has delivered over time

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IRM has more than 15 years experience. We work with 180 ASX listed companies, providing an investor website, IRM Newsroom and other online tools
to communicate effectively with stakeholders.
We recognise the challenge in promoting the company to the various audiences in the right way. Our deep understanding of the Investor Journey will
help you to showcase your company and communicate effectively with your investors and other target audiences.
Who we are
About IRM

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Websites IRM Newsroom Ongoing Services
Your partner with vast
experience supporting ASX
listed companies. Our ongoing
services and software
development keep you at the
forefront, and make it easy to
keep your content fresh.
Key IRM Services
IRM services focus on the corporate and investor target audiences, and cover the full range of design, build,
operation and ongoing support needed to maintain a strong online investor presence for many years to come.
We know what investors need.
Investors are driven by news.
They need it immediately. IRM
Newsroom delivers all the news
to whatever touchpoint an
investor chooses at a time that
suits them.
An online presence of substance,
credible and likeable, in a fresh
modern design. It functions well,
responds to different technologies,
has all necessary information and
is easy for investors to use.
IRM is the Australian market leader in Online Investor Communications.

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Our Credentials
The proof is in the delivery. We’re all
online and there’s nowhere to hide.
Our client showcase illustrates the
many different ways IRM currently
assists a wide range of clients.
Feel free to browse through the
client showcase , the many client
case studies, and clients’ latest ASX
Announcements.
IRM is proud to have provided
online communications services
to listed companies since 2002.
While we’ve done it before, we
also love to learn and explore.
Read about IRM, explore our
product catalogue and prices,
look through our help centre
and company news.
We like to blog about what's
happening. We call it IRMatters.
You can read the news items that
relate to each section of this site
within that section, or explore the
entire blog here.
We love keeping in touch by email
or engage with us on social media.

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Contact details:
Sydney
T: +61 2 8705 5444
Level 11, 66 Clarence Street
Sydney NSW 2000 Australia
Perth:
T: +61 8 9429 8881
45 Ventnor Avenue
West Perth WA 6005 Australia
Email
contact@irmau.com
Website
www.irmau.com

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Next: NEWS ON THE
WEBSITE