The changing role of communication and interactivity for cultural heritage

The Re/theorisation of
Heritage Studies

The changing role of communication and
interactivity for cultural heritage

© IN2 search interfaces development Ltd • info@in-two.com Jana Wedekind, MSc, BSc, FRSA (jw@in-two.com)

where are we now?


World Heritage Map (1)

Remoteness single visits Monetisation


Why go mobile?


"(…) This year, the driving interest
is in “apps” — particularly apps that
take advantage of recent
developments in location
awareness and GPS. Museums and
galleries are now able to design
mobile experiences tailored to the
physical location of their visitors.
(…)"

NMC Horizon Report Museum Edition, 2011 (2)


growing market of smartphone and tablet users
no need to invest into new hardware all the time
enable location-aware solutions

ImaGeo - Travelling with your 6th sense ON:meedi:a - Virtual exhibition


app or not?


No adaption for different
operating systems necessary
> less development costs


the media ecosystem
for customised curated cross-platform content compilations


Different templates
for different
platforms


.ipad {
font-family: Arial;

background-color: #E3E2DB;
color: black;
padding: 20px;
With the help of CSS!
}

.mobile {
font-family: 'Comfortaa Bold', Arial;
background-color: #E3E2DB;
color: black;
padding: 10px;
}


“Based on GPS positioning we can
determine a user’s location and
context, composed of physical
nearby locations, historic events
that have taken place there,
artworks that were created at or
inspired by those locations and
artists that have lived or worked
there.”

Mobile cultural heritage guide, 2010 (3)


F
http://www.followtheplace.com
let the world see through your eyes


Follow locations and persons


Visual Twitter


The future is now!


User
generated story
content trails

hyper virtual
local exhibitions
media

We are ready!
Are you?

Stay in touch!
http://www.linkedin.com/groups/Media-handling-Creatives-4282264

https://www.facebook.com/onmeedia

https://www.youtube.com/user/in2vide

https://twitter.com/#!/onmeedia


REFERENCES
(1) Beffa, C. World Heritage Map. (2008). Available from: http://
clement.beffa.org/labs/apps/worldheritage/

(2) NMC Horizon Report Museum Edition. (2011). The New Media
Consortium, Available from:
http://www.nmc.org/publications/horizon-report-2011-museum-edition.

(3) Van Aart, C. J., Wielinga, B. J., Van Hage, B. R. (2010). Mobile cultural
heritage guide: location-aware semantic search. In EKAW, p 257-271.
Available from http://dx.doi.org/10.1007/978-3-642-16438-5_18


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