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Financial funds as fundamental basis to develop life-saving structures Dr. Klaus Wilkens, President of DLRG (German Life Saving Society) September 2007
You are rich, when you have a lot  You are richer, when you need less You are the richest person,  when you give a lot! Confucius
Donors‘ preferences of giving money donors Green: emergency aid, yellow: social projects,  blue 1: help for handicapped/illness blue 2: child & youth care
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fundraising all over the world:  some differences
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fundraising all over the world:  some differences
Instruments of fundraising,  where to operate in an efficient way:
Instruments of fundraising,  where to operate in an efficient way:
Instruments of fundraising,  where to operate in an efficient way:
Instruments of fundraising,  where to operate in an efficient way:
The target group for mailings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Development of the DLRG housefile
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Development of the DLRG housefile
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our marketing aims
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From strategy to prognosis and  evaluation of results
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From strategy to prognosis and  evaluation of results
From strategy to prognosis and  evaluation of results Donor pyramid
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From strategy to prognosis and  evaluation of results
Prospect mailings to recruit new donors Our typical DLRG donor From strategy to prognosis and  evaluation of results
Doners of DLRG according to town-size
Average donation
DLRG Donors
Development of DLRG´s Donors June 2007
Development of donations of DLRG June 2007
Lifesaving development in Eastern-Germany since 1990 €  15 Mio.
Lifesaving Development Projects in  East- and South-Europe 1998 – 2006 Total amount: € 205.286,-
Copyright © 2007 Dr. Klaus Wilkens Thanks for your attention

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Financial funds as fundamental basis to develop lifesaving structures