Establishing Coastal Lifeguard Services in Pakistan


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Author: Jonathon Webber

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Establishing Coastal Lifeguard Services in Pakistan

  1. 1. <ul><li>Jonathon Webber RN BHSc DipMgt CertAmb </li></ul><ul><li>Senior Advisor (Lifesaving) </li></ul><ul><li>Pakistan Aquatic Life Saving | PALS Lifeguards </li></ul>Establishment of Coastal Lifeguard Services in Pakistan: THE PALS EXPERIENCE
  2. 2. Acknowledgements
  3. 3. <ul><li>Demographics </li></ul><ul><li>Coastline and Beaches </li></ul><ul><li>Profile and History </li></ul><ul><li>Service Overview </li></ul><ul><li>Achievements </li></ul><ul><li>Future Plans </li></ul>Presentation Content
  4. 4. Pakistan
  5. 5. Karachi: The home of PALS <ul><li>Largest city in Pakistan </li></ul><ul><li>Sixth most populous city in the world </li></ul><ul><li>Population estimated >15,000,000 </li></ul><ul><li>Over 2,000,000 visitors; 40km of coastline </li></ul>
  6. 6. Coastline and Beaches
  7. 11. Global Burden of Drowning <ul><li>WHO estimate over 97% of unintentional drownings occur in low to middle income countries </li></ul><ul><li>The actual burden of fatal and non-fatal drowning is unknown, due to inaccurate data collection </li></ul>
  8. 12. Local Burden of Drowning <ul><li>OVER 250 PEOPLE DROWNED ON KARACHI BEACHES EVERY YEAR PRIOR TO JUNE 2004 </li></ul>
  9. 13. Organisation Profile <ul><li>PALS is a division of Critical Mass Social Welfare Organisation; a registered NGO </li></ul><ul><li>Formed in 2003 with the intent of: </li></ul><ul><li>Achieving a near-zero drowning rate, and </li></ul><ul><li>Alleviating poverty in coastal communities </li></ul><ul><li>Currently employs 150 full and part-time professional lifeguards </li></ul><ul><li>Funded entirely from sponsorship and donations </li></ul>
  10. 14. Structure of PALS
  11. 15. Partners <ul><li>Pakistan Navy </li></ul><ul><li>CDGK: City District Government Karachi </li></ul><ul><li>Surf Life Saving </li></ul><ul><li>Northern Region (New Zealand) </li></ul>
  12. 16. History of PALS
  13. 18. 150 Surf Lifeguard Awards and Surf Life Saving Certificates 56 SURF LIFEGUARD AWARDS, PLUS 45 SURF LIFE SAVING CERTIFICATES
  14. 19. Service Overview <ul><li>Patrol Sunday (some beaches 7-day service) </li></ul><ul><li>Patrol hours 1000 – 1945 </li></ul><ul><li>Open-beach, flagged area and tower lifeguard systems </li></ul><ul><li>Roving Patrols </li></ul><ul><li>PALS Ambulance </li></ul>
  15. 20. Patrol Locations <ul><li>20 Patrolling Areas </li></ul><ul><li>Each Area has 1 Supervisor and 8-15 Lifeguards </li></ul><ul><li>Supervisors report to 6 Patrol Captains </li></ul><ul><li>Rescue equipment located at all locations </li></ul>
  16. 26. Achievements 2004-2007 <ul><li>Operational </li></ul><ul><li>Community Uplift </li></ul><ul><li>Sponsorship </li></ul><ul><li>Media Awareness </li></ul><ul><li>Surf Sports </li></ul><ul><li>Disaster Relief </li></ul>
  17. 27. Lifeguard Operations Year Rescues Preventive Actions First Aids Searches 2004* 233 67,845 346 20 2005 428 88,545 788 78 2006 441 93,253 682 64 TOTAL 1,102 249,643 1,816 162 Coastal Drownings (Karachi) 2004* 1 2005 13 2006 17
  18. 28. Public Education
  19. 30. Community Uplift <ul><li>Regular income for 150 impoverished families </li></ul><ul><li>Free accident insurance </li></ul><ul><li>for staff </li></ul><ul><li>PALS Lifeguards are highly respected and valued by the community </li></ul><ul><li>PALS Ambulance provides prompt transport to the city </li></ul>
  20. 31. Sponsorship <ul><li>No corporate culture of sponsorship in Pakistan </li></ul><ul><li>Fear of adverse events being linked to sponsor </li></ul><ul><li>Sale of naming rights to individual beaches </li></ul><ul><li>Grass Roots Assistance from foreign embassies </li></ul><ul><li>Individual donations </li></ul>
  21. 35. Media Awareness <ul><li>Regular coverage in Dawn, The News, Daily Times, Business Recorder </li></ul><ul><li>Television documentaries by GEO TV, Business Plus </li></ul><ul><li>Weekly radio coverage on sea condition during the monsoon season </li></ul><ul><li>Membership of the Pakistan Press Foundation public safety panel </li></ul>
  22. 36. National Lifeguard Championships <ul><li>Inaugural event held on 18 August 2006 </li></ul><ul><li>70 competitors </li></ul><ul><li>Events contested: </li></ul><ul><ul><li>Beach Flags </li></ul></ul><ul><ul><li>Beach Sprints </li></ul></ul><ul><ul><li>Surf Race </li></ul></ul><ul><ul><li>Tube Rescue </li></ul></ul>
  23. 42. Disaster Relief <ul><li>Monsoon flooding in June killed 228 people, injured 200+ and left thousands displaced or cut-off </li></ul><ul><li>Collapsed structures, traffic crashes and electrocution were the major cause of death and injury </li></ul><ul><li>PALS Lifeguards were the lead disaster relief agency in the coastal areas of Karachi </li></ul>
  24. 50. Future Plans <ul><li>Introduce school-based education programmes </li></ul><ul><li>Establish a national drowning database </li></ul><ul><li>Train lifeguards for the Middle East </li></ul><ul><li>Expansion of services (an additional 100 staff required in 3-5yrs) </li></ul><ul><li>Full Membership of ILS </li></ul>
  25. 51. Assistance Required <ul><li>Refresher Training </li></ul><ul><li>Instructor Courses </li></ul><ul><li>Equipment Donations: </li></ul><ul><ul><li>Tubes, fins, IRB’s, VHF radios, Quad Bikes </li></ul></ul><ul><li>Professional and Technical Advice </li></ul><ul><li>Funding Grants </li></ul>
  26. 53.