SAScon presentation: ensuring your social content is in peak performance

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SAScon presentation: ensuring your social content is in peak performance

  1. 1. ENSURING YOUR SOCIAL CONTENT IS AT PEAK PERFORMANCE @katyhowell @IFtweeter
  2. 2. @katyhowell @IFtweeter Working with some of the largest global brands in B2B and B2C Educating and training the industry in best practice We have been quoted in many books and are co-authors of ‘Share This’ Specialist social digital expertise
  3. 3. @katyhowell @IFtweeter Bullshit is a common English expletive which may be shortened to the euphemism bull or the initialism BS. In British English, "bollocks" is a comparable expletive, although "bullshit" is more common. It is a slang profanity term meaning "nonsense", especially in a rebuking response to communication or actions viewed as deceiving, misleading, disingenuous, or false. We want our content to go viral It is all about engagement and followers Social is not measurable and can’t deliver ROI The social content BS
  4. 4. @katyhowell @IFtweeter Media Bistro Sept 2013 Econsultancy Sept 2013 Immediate future 2013 Why should you care?
  5. 5. @katyhowell @IFtweeter START WITH A PLAN @katyhowell @IFtweeter
  6. 6. If you don’t know where you are going… @katyhowell @IFtweeter
  7. 7. @katyhowell @IFtweeter Don’t be afraid to drill the data • • • Using GWI UK Data drawn from consumers who stated that they research / purchased home equipment GWI Data: UK consumers researching/ purchasing home equipment
  8. 8. @katyhowell @IFtweeter It isn’t content that matters, it’s context
  9. 9. @katyhowell @IFtweeter What you want to promote What they talk about Consumer interest and conversations Organisation messages and topics Play in the sweet spot
  10. 10. @katyhowell @IFtweeter Weekly full content plans detail every post, upload and tweet More detailed 6 week plans identify phases of activity, themes, stand out content and required actions A broad 3-6 month overview of activity identifying key events and theme highlights Love your spreadsheets!
  11. 11. @katyhowell @IFtweeter PLOT YOUR CUSTOMER JOURNEY @katyhowell @IFtweeter
  12. 12. @katyhowell @IFtweeter How are people buying?
  13. 13. Creating Content With Purpose
  14. 14. @katyhowell @IFtweeter Social shopping Is all about building relationships, and QVC creates long-term relationships With customers like no other retailer. Claire Watts, QVC U.S. CEO ”
  15. 15. @katyhowell @IFtweeter@katyhowell @IFtweeter GET WITH THE NUMBERS
  16. 16. @katyhowell @IFtweeter Evaluate beyond social
  17. 17. @katyhowell @IFtweeter Don’t stop measuring
  18. 18. @katyhowell @IFtweeter Translate your data @katyhowell @IFtweeter
  19. 19. @katyhowell @IFtweeter Compare measures
  20. 20. @katyhowell @IFtweeter Thank you

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