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ENTER 2016 Research Track Slide Number 1
Tracking Tourist Spatial-Temporal
Behavior in Urban Places, a
Methodological Overview and GPS
Case Study
Roman Egger, Lenka Kellner
Salzburg University of Applied Sciences, Austria
roman.egger@fh-salzburg.ac.at
lenka.hozzova@gmail.com
http://www.fh-salzburg.ac.at/en/
ENTER 2016 Research Track Slide Number 2
Background
Tourism industry is one of the most important sources of
revenue and foreign exchange
Urban destinations are becoming more popular
Source: turistipercaso.it
ENTER 2016 Research Track Slide Number 3
Research gap
Source: bavaria.us
Source: de.dreamsite.com
Source: bakipa.com
ENTER 2016 Research Track Slide Number 4
Research gap
Various methods and techniques for tracking
tourist mobility, however, no research so far
on detailed analysis of these methods
ENTER 2016 Research Track Slide Number 5
Aim
Overview of advantages and
disadvantages of all existing
tracking techniques for monitoring
tourist spatial-temporal behavior in
urban places
ENTER 2016 Research Track Slide Number 6
Research questions
RQ1: What are the possible methods for
tracking tourist spatial-temporal behavior
in urban places?
RQ2: What are the advantages and
disadvantages of the methods used for
tracking tourist spatial-temporal behavior
in urban places?
ENTER 2016 Research Track Slide Number 7
Methods for tracking tourist
spatial-temporal behavior
Observation
Source: infovek.sk
Precise and detailed data
Can obtain non-spatial data of
tourist
Time consuming
Low sample size
Labor intensive
ENTER 2016 Research Track Slide Number 8
Methods for tracking tourist
spatial-temporal behavior
Interviews
Source: thelonelycountry.com
Detailed and deep information
about spatial behavior
More flexible in gathering data
Loss of memory in the specific
activities done in the city
ENTER 2016 Research Track Slide Number 9
Methods for tracking tourist
spatial-temporal behavior
Questionnaire survey
Source: luman.blog.cz
Large sample size
Detailed spatial information
Not relevant data provided by
tourists because of no interest
ENTER 2016 Research Track Slide Number 10
Methods for tracking tourist
spatial-temporal behavior
Self-administrated diaries and spatial
maps
Source: ajps.org
Simple method
High flexibility
Intrusive
Loss of some tracking data due to the
tourist’s inattention
ENTER 2016 Research Track Slide Number 11
Methods for tracking tourist
spatial-temporal behavior
 Video based analysis
Source:Dejbakhsh (2008).
Micro-level movements
Automatic counts of tourists
Illumination changes might
have a negative impact on the
video quality
Difficulties with an analysis
ENTER 2016 Research Track Slide Number 12
Methods for tracking tourist
spatial-temporal behavior
 Timing systems
Source:O’connor et al. (2005).
Time and location data
monitoring
Ideal for outdoor
tracking
No data recorded if
tourists don’t pass the
receiver
Limitation of data
logger memory
capacity
ENTER 2016 Research Track Slide Number 13
Methods for tracking tourist
spatial-temporal behavior
GPS Tracking
Source: frotcom.com
Accuracy
Collection of data for longer
period of time
Efficiency in large urban
areas
Possibility of tracking in
various fields
Ethical issues
Loss of signal in some
buildings
No info on demographic
data
ENTER 2016 Research Track Slide Number 14
Methods for tracking tourist
spatial-temporal behavior
Mobile phone tracking
Source: blackspearingintelligence.com
Additional information on
tourist’s preferences and
decisions provided
Simplicity in usage
Low battery life
Ethical issues
Possibility of usage only in
urban areas/regional level
ENTER 2016 Research Track Slide Number 15
GPS Case study
Source: Adriana Kissova
ENTER 2016 Research Track Slide Number 16
Data Collection and Analysis
Where? YOHO Youth Hostel Salzburg
How? GPS loggers and online
questionnaire
Analysis? ArcGis, QGIS Software,
Webmap.sk
Source: livetravk24.com
Source: ajps.org
ENTER 2016 Research Track Slide Number 17
ENTER 2016 Research Track Slide Number 18
Findings and results: advantages
ENTER 2016 Research Track Slide Number 19
Findings and results: advantages
ENTER 2016 Research Track Slide Number 20
Findings and results:
disadvantges
Complexity of GPS data analysis
Risk of losing the GPS device
No socio-demographic data provided
Ethical issue
Inaccuracy
ENTER 2016 Research Track Slide Number 21
Limitations
No generalization of results
Focus on urban destinations only
GPS testing only
Self-completion questionnaire
Risk of not returned GPS devices
One-day tracking research
ENTER 2016 Research Track Slide Number 22
Recommendations
Larger sample
Future research in rural areas, theme
parks, ski resorts, etc.
Other methods could be tested in urban
areas
E.g. GimTop Toolkit (GTK)
Room number, e-mail address, phone
number
Two or more days tracking study
ENTER 2016 Research Track Slide Number 23
Thank you for your
attention!
Any questions?

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Tracking tourist spatial-temporal behavior in urban places, a methodological overview and GPS case study

  • 1. ENTER 2016 Research Track Slide Number 1 Tracking Tourist Spatial-Temporal Behavior in Urban Places, a Methodological Overview and GPS Case Study Roman Egger, Lenka Kellner Salzburg University of Applied Sciences, Austria roman.egger@fh-salzburg.ac.at lenka.hozzova@gmail.com http://www.fh-salzburg.ac.at/en/
  • 2. ENTER 2016 Research Track Slide Number 2 Background Tourism industry is one of the most important sources of revenue and foreign exchange Urban destinations are becoming more popular Source: turistipercaso.it
  • 3. ENTER 2016 Research Track Slide Number 3 Research gap Source: bavaria.us Source: de.dreamsite.com Source: bakipa.com
  • 4. ENTER 2016 Research Track Slide Number 4 Research gap Various methods and techniques for tracking tourist mobility, however, no research so far on detailed analysis of these methods
  • 5. ENTER 2016 Research Track Slide Number 5 Aim Overview of advantages and disadvantages of all existing tracking techniques for monitoring tourist spatial-temporal behavior in urban places
  • 6. ENTER 2016 Research Track Slide Number 6 Research questions RQ1: What are the possible methods for tracking tourist spatial-temporal behavior in urban places? RQ2: What are the advantages and disadvantages of the methods used for tracking tourist spatial-temporal behavior in urban places?
  • 7. ENTER 2016 Research Track Slide Number 7 Methods for tracking tourist spatial-temporal behavior Observation Source: infovek.sk Precise and detailed data Can obtain non-spatial data of tourist Time consuming Low sample size Labor intensive
  • 8. ENTER 2016 Research Track Slide Number 8 Methods for tracking tourist spatial-temporal behavior Interviews Source: thelonelycountry.com Detailed and deep information about spatial behavior More flexible in gathering data Loss of memory in the specific activities done in the city
  • 9. ENTER 2016 Research Track Slide Number 9 Methods for tracking tourist spatial-temporal behavior Questionnaire survey Source: luman.blog.cz Large sample size Detailed spatial information Not relevant data provided by tourists because of no interest
  • 10. ENTER 2016 Research Track Slide Number 10 Methods for tracking tourist spatial-temporal behavior Self-administrated diaries and spatial maps Source: ajps.org Simple method High flexibility Intrusive Loss of some tracking data due to the tourist’s inattention
  • 11. ENTER 2016 Research Track Slide Number 11 Methods for tracking tourist spatial-temporal behavior  Video based analysis Source:Dejbakhsh (2008). Micro-level movements Automatic counts of tourists Illumination changes might have a negative impact on the video quality Difficulties with an analysis
  • 12. ENTER 2016 Research Track Slide Number 12 Methods for tracking tourist spatial-temporal behavior  Timing systems Source:O’connor et al. (2005). Time and location data monitoring Ideal for outdoor tracking No data recorded if tourists don’t pass the receiver Limitation of data logger memory capacity
  • 13. ENTER 2016 Research Track Slide Number 13 Methods for tracking tourist spatial-temporal behavior GPS Tracking Source: frotcom.com Accuracy Collection of data for longer period of time Efficiency in large urban areas Possibility of tracking in various fields Ethical issues Loss of signal in some buildings No info on demographic data
  • 14. ENTER 2016 Research Track Slide Number 14 Methods for tracking tourist spatial-temporal behavior Mobile phone tracking Source: blackspearingintelligence.com Additional information on tourist’s preferences and decisions provided Simplicity in usage Low battery life Ethical issues Possibility of usage only in urban areas/regional level
  • 15. ENTER 2016 Research Track Slide Number 15 GPS Case study Source: Adriana Kissova
  • 16. ENTER 2016 Research Track Slide Number 16 Data Collection and Analysis Where? YOHO Youth Hostel Salzburg How? GPS loggers and online questionnaire Analysis? ArcGis, QGIS Software, Webmap.sk Source: livetravk24.com Source: ajps.org
  • 17. ENTER 2016 Research Track Slide Number 17
  • 18. ENTER 2016 Research Track Slide Number 18 Findings and results: advantages
  • 19. ENTER 2016 Research Track Slide Number 19 Findings and results: advantages
  • 20. ENTER 2016 Research Track Slide Number 20 Findings and results: disadvantges Complexity of GPS data analysis Risk of losing the GPS device No socio-demographic data provided Ethical issue Inaccuracy
  • 21. ENTER 2016 Research Track Slide Number 21 Limitations No generalization of results Focus on urban destinations only GPS testing only Self-completion questionnaire Risk of not returned GPS devices One-day tracking research
  • 22. ENTER 2016 Research Track Slide Number 22 Recommendations Larger sample Future research in rural areas, theme parks, ski resorts, etc. Other methods could be tested in urban areas E.g. GimTop Toolkit (GTK) Room number, e-mail address, phone number Two or more days tracking study
  • 23. ENTER 2016 Research Track Slide Number 23 Thank you for your attention! Any questions?

Editor's Notes

  1. 1,1 billion international arrivals
  2. 1. UNWTO: 1,1 million international arrivals in 2014/ 1,098 million international arrivals 2013 2. For tourists, traveling or going on holiday allows them the opportunity of stepping out of their normal lives to explore new traditions and surroundings, granting them the knowledge of different ways of life and culture 3. Urban destinations popular: for those who dont want to spend their holiday traditionally on the beach or in the maountain area but seek a short e.g weekend vacation somewhere in an intereasting city, Why? People love to to the sigthseeing, walking around or just sitting in a nice restaurant, so they behave differently within a space during a certain time...spatial temporal behavior 4. DMO knows the type of tourists visiting a destination, certain types of points of interests, routes used, times spent in the attractions etc... 5. Various methods can be used, before researcher focused on factors influencing tourist mobility however it is still not discovered completely and also in the methodological field, no clear overview has been provided
  3. Precise and detailed data Can obtain non-spatial data of tourists Possibility to track tourists more flexibly Time-consuming Low-sample size Labor intensive Intrusive Ethical Issues
  4. Deep and detailed information about spatial behavior More flexible in gathering data No interest, patience of tourists in taking part Loss of memory in the specific activities done in the city Time-consuming
  5. Relatively inexpensive Large-sample size Detailed spatial information Not relevant data provided by tourists because of no interest, loss of memory or no patience Time-consuming Intrusive
  6. Simple method Excellent details on tourist’s spatial behavior High flexibility Intrusive Dependence on small scale maps Loss of some tracking data due to the tourist’s inattention No interest from the participant side on the survey participation Tourist concentration on filling in the map while being on holiday Tiring, disruptive Time-consuming
  7. Micro-level movements Records illustrated by photos Precise documentation Real-time video footage Automatic evaluation of real-time tourist’s routes Automatic counts of tourists Illumination changes might have a negative impact on the video quality Technological problems might occur The need of an analysis software Low quality of a record Difficulties with an analysis Expensive software Ethical issues  
  8. Time and location data monitoring Micro-level tourist mobility Large sample size Inexpensive Ideal for outdoor tracking No data recorded if tourists don’t pass the receiver Limitation of battery life and data logger memory capacity Expensive software
  9. Accuracy Inexpensive Collection of data for longer period of time Easy to record/store data Less labor intensive Efficiency in large urban areas Possibility of linking to photo-making Sustainability Possibility of tracking in various fields (theme parks, mountain resorts…) Mature technology High resolution Ethical issues Loss of signal in some buildings No information on demographic data The need to recharge batteries during night when using the device the following day Too complicated analysis of recorded trajectories Risk of loosing the GPS equipment  
  10. Personalization Providing information about position and services in certain locations The signal strength Additional information on tourist’s preferences and decisions provided Simplicity in usage   The need of connection to base stations Possibility of usage only on urban/regional level Loss of signal in some buildings Time-consuming Low-battery life Ethical issues
  11. Data comparisons