Tracking tourist spatial-temporal behavior in urban places, a methodological overview and GPS case study
1. ENTER 2016 Research Track Slide Number 1
Tracking Tourist Spatial-Temporal
Behavior in Urban Places, a
Methodological Overview and GPS
Case Study
Roman Egger, Lenka Kellner
Salzburg University of Applied Sciences, Austria
roman.egger@fh-salzburg.ac.at
lenka.hozzova@gmail.com
http://www.fh-salzburg.ac.at/en/
2. ENTER 2016 Research Track Slide Number 2
Background
Tourism industry is one of the most important sources of
revenue and foreign exchange
Urban destinations are becoming more popular
Source: turistipercaso.it
3. ENTER 2016 Research Track Slide Number 3
Research gap
Source: bavaria.us
Source: de.dreamsite.com
Source: bakipa.com
4. ENTER 2016 Research Track Slide Number 4
Research gap
Various methods and techniques for tracking
tourist mobility, however, no research so far
on detailed analysis of these methods
5. ENTER 2016 Research Track Slide Number 5
Aim
Overview of advantages and
disadvantages of all existing
tracking techniques for monitoring
tourist spatial-temporal behavior in
urban places
6. ENTER 2016 Research Track Slide Number 6
Research questions
RQ1: What are the possible methods for
tracking tourist spatial-temporal behavior
in urban places?
RQ2: What are the advantages and
disadvantages of the methods used for
tracking tourist spatial-temporal behavior
in urban places?
7. ENTER 2016 Research Track Slide Number 7
Methods for tracking tourist
spatial-temporal behavior
Observation
Source: infovek.sk
Precise and detailed data
Can obtain non-spatial data of
tourist
Time consuming
Low sample size
Labor intensive
8. ENTER 2016 Research Track Slide Number 8
Methods for tracking tourist
spatial-temporal behavior
Interviews
Source: thelonelycountry.com
Detailed and deep information
about spatial behavior
More flexible in gathering data
Loss of memory in the specific
activities done in the city
9. ENTER 2016 Research Track Slide Number 9
Methods for tracking tourist
spatial-temporal behavior
Questionnaire survey
Source: luman.blog.cz
Large sample size
Detailed spatial information
Not relevant data provided by
tourists because of no interest
10. ENTER 2016 Research Track Slide Number 10
Methods for tracking tourist
spatial-temporal behavior
Self-administrated diaries and spatial
maps
Source: ajps.org
Simple method
High flexibility
Intrusive
Loss of some tracking data due to the
tourist’s inattention
11. ENTER 2016 Research Track Slide Number 11
Methods for tracking tourist
spatial-temporal behavior
Video based analysis
Source:Dejbakhsh (2008).
Micro-level movements
Automatic counts of tourists
Illumination changes might
have a negative impact on the
video quality
Difficulties with an analysis
12. ENTER 2016 Research Track Slide Number 12
Methods for tracking tourist
spatial-temporal behavior
Timing systems
Source:O’connor et al. (2005).
Time and location data
monitoring
Ideal for outdoor
tracking
No data recorded if
tourists don’t pass the
receiver
Limitation of data
logger memory
capacity
13. ENTER 2016 Research Track Slide Number 13
Methods for tracking tourist
spatial-temporal behavior
GPS Tracking
Source: frotcom.com
Accuracy
Collection of data for longer
period of time
Efficiency in large urban
areas
Possibility of tracking in
various fields
Ethical issues
Loss of signal in some
buildings
No info on demographic
data
14. ENTER 2016 Research Track Slide Number 14
Methods for tracking tourist
spatial-temporal behavior
Mobile phone tracking
Source: blackspearingintelligence.com
Additional information on
tourist’s preferences and
decisions provided
Simplicity in usage
Low battery life
Ethical issues
Possibility of usage only in
urban areas/regional level
15. ENTER 2016 Research Track Slide Number 15
GPS Case study
Source: Adriana Kissova
16. ENTER 2016 Research Track Slide Number 16
Data Collection and Analysis
Where? YOHO Youth Hostel Salzburg
How? GPS loggers and online
questionnaire
Analysis? ArcGis, QGIS Software,
Webmap.sk
Source: livetravk24.com
Source: ajps.org
20. ENTER 2016 Research Track Slide Number 20
Findings and results:
disadvantges
Complexity of GPS data analysis
Risk of losing the GPS device
No socio-demographic data provided
Ethical issue
Inaccuracy
21. ENTER 2016 Research Track Slide Number 21
Limitations
No generalization of results
Focus on urban destinations only
GPS testing only
Self-completion questionnaire
Risk of not returned GPS devices
One-day tracking research
22. ENTER 2016 Research Track Slide Number 22
Recommendations
Larger sample
Future research in rural areas, theme
parks, ski resorts, etc.
Other methods could be tested in urban
areas
E.g. GimTop Toolkit (GTK)
Room number, e-mail address, phone
number
Two or more days tracking study
23. ENTER 2016 Research Track Slide Number 23
Thank you for your
attention!
Any questions?
Editor's Notes
1,1 billion international arrivals
1. UNWTO: 1,1 million international arrivals in 2014/ 1,098 million international arrivals 2013
2. For tourists, traveling or going on holiday allows them the opportunity of stepping out of their normal lives to explore new traditions and surroundings, granting them the knowledge of different ways of life and culture
3. Urban destinations popular: for those who dont want to spend their holiday traditionally on the beach or in the maountain area but seek a short e.g weekend vacation somewhere in an intereasting city, Why?
People love to to the sigthseeing, walking around or just sitting in a nice restaurant, so they behave differently within a space during a certain time...spatial temporal behavior
4. DMO knows the type of tourists visiting a destination, certain types of points of interests, routes used, times spent in the attractions etc...
5. Various methods can be used, before researcher focused on factors influencing tourist mobility however it is still not discovered completely and also in the methodological field, no clear overview has been provided
Precise and detailed data
Can obtain non-spatial data of tourists
Possibility to track tourists more flexibly
Time-consuming
Low-sample size
Labor intensive
Intrusive
Ethical Issues
Deep and detailed information about spatial behavior
More flexible in gathering data
No interest, patience of tourists in taking part
Loss of memory in the specific activities done in the city
Time-consuming
Relatively inexpensive
Large-sample size
Detailed spatial information
Not relevant data provided by tourists because of no interest, loss of memory or no patience
Time-consuming
Intrusive
Simple method
Excellent details on tourist’s spatial behavior
High flexibility
Intrusive
Dependence on small scale maps
Loss of some tracking data due to the tourist’s inattention
No interest from the participant side on the survey participation
Tourist concentration on filling in the map while being on holiday
Tiring, disruptive
Time-consuming
Micro-level movements
Records illustrated by photos
Precise documentation
Real-time video footage
Automatic evaluation of real-time tourist’s routes
Automatic counts of tourists
Illumination changes might have a negative impact on the video quality
Technological problems might occur
The need of an analysis software
Low quality of a record
Difficulties with an analysis
Expensive software
Ethical issues
Time and location data monitoring
Micro-level tourist mobility
Large sample size
Inexpensive
Ideal for outdoor tracking
No data recorded if tourists don’t pass the receiver
Limitation of battery life and data logger memory capacity
Expensive software
Accuracy
Inexpensive
Collection of data for longer period of time
Easy to record/store data
Less labor intensive
Efficiency in large urban areas
Possibility of linking to photo-making
Sustainability
Possibility of tracking in various fields (theme parks, mountain resorts…)
Mature technology
High resolution
Ethical issues
Loss of signal in some buildings
No information on demographic data
The need to recharge batteries during night when using the device the following day
Too complicated analysis of recorded trajectories
Risk of loosing the GPS equipment
Personalization
Providing information about position and services in certain locations
The signal strength
Additional information on tourist’s preferences and decisions provided
Simplicity in usage
The need of connection to base stations
Possibility of usage only on urban/regional level
Loss of signal in some buildings
Time-consuming
Low-battery life
Ethical issues