Choe, Y.; Fesenmaier, R., D. at ENTER2016 eTourism Conference

1. ENTER 2016 Research Track Slide Number 1
The Quantified Traveller:
Implications for Designing Tourism systems
Yeongbae Choe & Daniel R. Fesenmaier
National Laboratory for Tourism & eCommerce
Eric Friedheim Tourism Institute
University of Florida, USA
ychoe@ufl.edu; drfez@ufl.edu

2. ENTER 2016 Research Track Slide Number 2
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5. 20. 6. 16.

3. ENTER 2016 Research Track Slide Number 3
Foundations: A data-driven ‘Sensor Society’
Sensor Society
Wearable devices
Mobile devices

4. ENTER 2016 Research Track Slide Number 4
Foundations: The Quantified-self
• Voluntarily monitor their lives to better
understand themselves (Lupton, 2014)
– Self-tracking, life-logging, personal analytics, etc.
• Has proven effective in changing attitude and
behaviors (Choe et al., 2014)
• Optimization of their behaviors through the
process of quantification (Choe et al., 2014)

5. ENTER 2016 Research Track Slide Number 5
Foundations: Wearable devices for Quantified-Self
Vision
Taste/ Olfaction
Somatic (e.g., temperature, humidity)
Audition
Haptic
Movement
Adapted from Kim & Fesenmaier (2015)

6. ENTER 2016 Research Track Slide Number 6
Research Objectives
• To provide a useful framework for understanding
the wearable technology within the travel context
– The concept of the quantified travellers
• To discuss the usefulness and challenges of these
technologies for smart tourism development

7. ENTER 2016 Research Track Slide Number 7
Quantified travelers & Smart Tourism
• Sensors and mobile devices
– Creating the pervasive technological environment
– Anticipating travelers’ needs in real time
• Requirements for a smart tourism system
– Information collections, ubiquitous connectedness,
and real-time synchronization
– A Personalization, context-awareness, and real-time
monitoring system

8. ENTER 2016 Research Track Slide Number 8
Quantified travelers & Smart Tourism
Physical
World
Human and Technical Sensor Information for Smart Tourism Destination
Digital
World
Sensors Internet-of-things Big Data
Traveler Places
(e.g., attraction)
Tourism Experience
Interaction

9. ENTER 2016 Research Track Slide Number 9
Quantified travelers and Smart Tourism

10. ENTER 2016 Research Track Slide Number 10
A simple system for SMART destination
Personal Historical
Database
Touristic ExperienceOrdinary Life
Origin Destination
Quantified
Self
Local Information
Database
Context
Relevant
Information
Store
Anonymization and Search
Information Retrieval
Big Data

11. ENTER 2016 Research Track Slide Number 11
Opportunities and challenges
• Opportunities
– Empowering both supply and demand
– Being creative travelers – unforgettable experiences
– Monitoring the entire journey – dreaming to sharing
• Challenges
– Privacy issue – open data?, who use for what purpose
– Needs of dynamic capabilities
– How to analyze the data – big data analytic

12. ENTER 2016 Research Track Slide Number 12
Questions and Comments?
ychoe@ufl.edu