Minor, k. at ENTER2016 eTourism Conference

1. ENTER 2016 PhD Workshop Slide Number 1
The Effects of Hotel Engagement
with Daily Deal Websites on
Employment Patterns and
Employee Well-being
Katarzyna Minor
Cardiff Metropolitan University, Wales, UK
kaminor@cardiffmet.ac.uk
www.cardiffmet.ac.uk
www.savoyeducationaltrust.org.uk

2. ENTER 2016 PhD Workshop Slide Number 2
Why Daily Deals with
a focus on employees?
• Personal experience
• Literature gap- focus on:
– Daily deal websites
– Merchants
– Customers
• Provision of services in a hospitality
environment

3. ENTER 2016 PhD Workshop Slide Number 3
Methodology
• Who?
• Qualitative study
• Hermeneutic spiral
• Methods
• Analysis

4. ENTER 2016 PhD Workshop Slide Number 4
Employers Study
Preliminary results
• Business implications
– The changing role of daily deal- from
desperation to online distribution channel
– Busy fools
– Hidden costs of promotions
– The importance of upsell

5. ENTER 2016 PhD Workshop Slide Number 5
Employers Study
Preliminary results
• Employees role
– Impact beyond Food and Beverage
– Business as ‘normal’
– Employment impactions

6. ENTER 2016 PhD Workshop Slide Number 6
Employers Study
Preliminary results
• Customer relations
– Disloyal and savvy customer
– Non-existent ‘cannibalisation’
– Customer match and ability to spend

7. ENTER 2016 PhD Workshop Slide Number 7
What’s next?
• Reflections after phase 1
• Phase 2- Employees under way
– Food and beverage
• Front Office and Housekeeping
• Phase 3- Hotel Customers– April 2016

8. ENTER 2016 PhD Workshop Slide Number 8
Questions?
The Effects of Hotel Engagement with Daily Deal
Websites on Employment Patterns
and Employee Well-being
Katarzyna Minor
Cardiff Metropolitan University, Wales, UK
kaminor@cardiffmet.ac.uk